RAW MATERIAL AND THE PROCESS OF BUSINESS

Asian Handicrafts Pvt. Ltd. is a well-known Govt. Recognised Export House, an IS

O 9001:2008 certified company based in Gurgaon (Delhi NCR), India. Established i
n 1976, Asian Handicrafts Pvt. Ltd. is the field of manufacturing and exporting
Indian handicrafts and Fashion Jewellery items since more than 36 years. The pro
ducts are of elegance, style and superior quality.
MARKET/BUYER/MIDDLEMEN AND AREA COVERED
Sound infrastructure makes the company a successful export organization. Product
ion area of over 85,000 Sq. Feet is in usage in the 2 factories located in the m
ost modern & established industrial town of Gurgaon & IMT Manesar, well connecte
d to the National Highway (NH-8). Adequate manpower (more than 500 workers) is a
vailable to ensure timely delivery of high quality merchandise.
COUNTRIES TO WHICH THEY EXPORT
Asian Handicrafts Pvt. Ltd., exports to countries across the globe. The customer
base is increasing with time. The major countries of exports are:
USA UK Germany France Brazil South Africa Turkey Mexico
Italy Spain Australia Japan China Hong Kong UAE
MODE OF PAYMENT TO WORKER AND SUPPLIER
Samples : Samples can be provided on payment of Sample Cost and Samples developm
ent charges
Production Lead Time : 60 - 90 Days depending on the product and the order quant
ity
Minimum Order : Minimum Order Invoice value of US $ 5000 is required
Price : Prices are FOB (Ex-India port)
Payment Terms : Irrevocable Letter of Credit (at Sight) or 50
WORKING CONDITIONS
Asian Handicrafts Pvt. Ltd. strives hard to provide excellent services to its cu
stomers and believes in 100% customer satisfaction. The company does not believe
in cutting corners in the work and takes a professional and positive attitude.
Sincerity, Dedication and Consistency shows in its work. There is appropriate in
frastructure, adequate training and good environment to the workers. Regular che
cks are already in place for achieving continuous improvement by constantly moni
toring the systems to maintain growth, consistent quality and timely delivery.Em
ployees & workers and are well taken care off in this fully compliant and social
ly responsible organization.
FACILITIES,SECURITY AND TRAINING OF STAFF
The organization/factory is fully compliant and approved from various reputed au
diting agencies and testing authorities. This makes the company ahead in compari
son to several other fellow exporters. The companys policies are pro-worker and w
orkers queries, suggestions and grievances are taken on high priority.
CERTIFIED BY
1.ISO-9001:2008 Certified.
2.ETI (Ethical Trading Initiative) Approved.
3.BSCI (Business Social Compliance Initiative) Approved.
4.C-TPAT Security Audit Approved.
TECHNICAL COMPLIANCE
Factory Technical Compliance Approved.
SECURITY COMPLIANCE
C-TPAT Factory Security Approved.
FAMOUS PRODUCT
Gifts & Home Decoratives.
Home being the most special place for any individual, its beauty enhances with t
he homecoming of our merchandise. Adding a splash of regal elegance to any room,
beautifully crafted accessories such as Lamps, Coasters, Picture Frames and Jew
ellery boxes are very popular gifts and home decoration assortments. The accesso
ries offered not only help in orienting the home and the guest, but also add to
the splendidness of the living space.
Christmas Decor & Ornaments.
Christmas being a religious and cultural festival is celebrated by billions arou
nd the world. The magnificent beauty of Christmas Decorations and ornamentation

accessories enhances the joy of this day with products like Tree accessories, Or
naments and many more.
Designed in sync with the festivity, products are made using various materials t
o make this day and the year coming ahead full of joy and happiness. The extensi
ve recipie options offer gourmet delights worth celebrating over.
Fashion Jewellery & Accessories.
Jewellery is a form of personal adornment. It normally differs from other items
of personal adornment in the way that it has no other purpose than to make the p
erson wearing it, look appealing. Depending on the culture and times, jewellery
may be appreciated as a symbol of high status, for its material properties and p
atterns. It has endured for thousands of years and has provided various insights
into how ancient cultures worked.
Being a leading manufacturer and exporter of Fashion Jewellery, such as ladies N
ecklaces, Earrings and Bangles, Asian Handicrafts Pvt. Ltd. is recognized the wo
rld over as a trusted source for exclusive and innovative products in the Fashio
n industry. Since inception, the company has established itself as a name that p
eople identify as Trend Setters.
SWOT ANALYSIS
Strengths:
Large, diversified and potential market.
There is large product variety and range is available because of diversified cul
ture.
It has strong, diversified and supportive retail infrastructure.
Diversified product range that service different market.
Cheap labor rates that result to competitive price.
Need low capital investment.
There is flexible production flexibility.
Low barriers of new entry.
Weaknesses:
Lack of infrastructure and communication facilities.
Unawareness about international requirements and market.
Lack of co-ordination between government bodies and private players.
Inadequate information of new technology.
Inadequate information of current market trends.
Less interest of young people in craft industry.
Lack of skilled labor.
Still confined to rural areas and small cities and untapped market.
Lack of promotion of products.
Opportunities:
Rising demand for handicraft products in developed countries such as USA, Canada
, Britain, France, Germany, Italy etc.
Developing fashion industry requires handicrafts products.
Development of sectors like Retail, Real Estate that offers great requirements o
f handicrafts products.
Development of domestic and international tourism sector.
e-Commerce and Internet are emerged as promissory distribution channels to marke
t and sell the craft products.
Threats:
Competition in domestic market.
Balance between high demand and supply.
Quality products produced by competing countries like China, South Africa.
Better Trade terms offered by competing countries.
Increased and better technological support and RandD facility in competing count
ries.