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RuleTheRoom.com
Presto
E-Book Guide
How To Get The Wow Factor
For Your Presentation
Jason Teteak
By Jason Teteak
2013, All Rights Reserved
This book is copyright 2013 with all rights reserved. It is illegal to
copy, distribute, or create derivative works from this book in whole or
in part or to contribute to the copying, distribution, or creating of
derivative works of this book.
2013, All Rights Reserved. You understand that the information
contained on this page and in this book is an opinion. You are
responsible for your own behavior, and none of this book is to be
considered legal advice.
3
A Few Words
About This Book
I spent several years of my
life learning the things that I
teach in this book, and I have
personally
tested
and
implemented
all
of
the
techniques
in
my
own
presentations
hundreds
of
times.
This book is designed to give the feel of a live
presentation, because I strongly believe in modeling.
Its not enough to just tell you what to do, so no
matter what I teach, I always model EVERYTHING
that I suggest you do. This entire book is the written
likeness of a presentation that I have given countless
times.
To get the most out of this book, be sure to
mark the areas that provide the techniques that you
need to improve the most during your presentations.
You can practice them and then implement them as
you learn them and master them.
Many presenters read this book and assume
they already do all of these techniques because they
say theyve seen it all before.
Make sure you dont fall victim to that way of
thinking.
2013 Rule The Room, All Rights Reserved
4
You can only master them by DOING them
yourself.
Continue to read and practice these
methods until you feel comfortable enough to
perform them flawlessly. Once you think you have
them mastered, make a video recording of yourself
delivering your presentation. You may be surprised
how much you can learn by watching yourself and
then applying what youve learned.
One more thing be sure to go to the very end
of this ebook, where I present a special offer for you
to take your presentation and communication skills
to the highest level. Youll have customers beating
down your door to work with you based on the
strategies I share with you in our flagship program. I
encourage you to check it out now!
Lets get started!
Jason Teteak
CEO, Rule the Room
5
Table of Contents
6
Humor ........................................................21
Story Telling ................................................22
Answering Questions ....................................23
PART 1: HOW TO
THINK ABOUT
EFFECTIVE
PRESENTING
Chapter 1: What Makes A Great
Presentation
Im going to teach you how to give a
presentation that will always have your audience
saying thank you as they leave. To start with, Id
like to ask you a question. What do you want to
learn as a result of reading this? Take out a piece of
paper and write down all of the things you want to
learn from this Presto E-book Guide. Before you
start, heres the catch.
Picture yourself in the
following scenario:
Imagine youve just given a
presentation masterpiece, and you overhear a group
of people talking who just heard it. One of them
says to the others That was absolutely amazing!
That presentation just blew me away! Why was it
2013 Rule The Room, All Rights Reserved
8
so amazing? Take a couple of minutes to write down
everything you can think of about why they would
feel it was so amazing. Go.
Now ask a few people you know. Ask them to
come up with some additional things they can think
of that make a presentation good, and make sure
everyone agrees on them.
If youre like most
people, you may be asking yourself why I am having
you do this. Im modeling something for you. I
promise you. There is a reason for it. Ok, go ahead.
So, what do you think? What makes a great
presentation?
Whenever I teach this as a live
presentation, I always ask that question.
In a
moment, I will give you the answers I received from
the audience at one of my recent presentations, and
I will make reference to that presentation throughout
this book, but first I need to let you in on the secret
to getting a good response from your audience.
When you ask a focus question like this, you should
break the room up into smaller discussion groups of
2 to 4 people, and assign one person in each group
to be what I call the re-layer. The re-layer is the
person who will tell the rest of the room the answers
from the group.
You should assign the other
members of the group to be one or more of the
following:
1.
9
2.
3.
10
Chapter 2: Presentation
Essentials
I have been asking my audiences what makes a
great presentation repeatedly for years, and I have
found that the answers are always the same. The
following is a list of some of the things my audience
came up with, but the beauty here is that your
audience will want the same things:
1. Uses multiple methods to deliver content so it
meets every learning style
2. Meets the audiences needs and shows them
that you care (I call this rapport)
3. Keeps them engaged
4. Gets them to understand
5. Makes sure people follow along
6. Proves that youre trustworthy (I call this
credibility)
7. Tells the audience why they need to know about
the content
To simplify things, this list can be reduced to just
five items that will cover every aspect of what my
audience came up with. Whether it is to convey
information, train adults, or teach students in a
classroom, you will need to do the following 5 things
to give the ultimate presentation:
1. Show credibility
2. Build rapport
2013 Rule The Room, All Rights Reserved
11
3. Engage the listeners
4. Present (or teach) to all learning styles
5. Effectively answer questions.
In a nutshell, thats it. So lets look again at my
presentation, and I will teach you how to do all of
these things!
Many presenters ask a focus question like mine
and then they find themselves staring at a silent
room, but when I asked my audience what makes a
great presentation, the answers came quickly and
easily. Why do you suppose that happened? As I
said earlier, I had broken the room down into groups
and assigned a re-layer to each group. That is the
key to an interactive presentation, because the
number one fear of adults in large groups is looking
foolish in front of their peers. What have I done by
assigning a re-layer? I have removed all of the
individual responsibility for whatever they say! The
re-layers are thinking, Theyre not my thoughts, this
is just what the group came up with and thats
exactly what the audience wants. They want to feel
safe to speak in front of their peers.
12
Part 2: How To
Deliver An
Amazing
Presentation
Chapter 1: The Nuts And Bolts Of
A Presentation
Now its time to get into the agenda of your
presentation. There are three things you need to
do:
1. Tell your audience WHAT you will present
2. Tell them HOW you will do it
3. Tell them WHY they NEED it
You will get only five to fifteen minutes to do this
before people will want to leave. Most people will
leave within that time period if they havent been
2013 Rule The Room, All Rights Reserved
13
told exactly WHY they need to know what you are
telling them. I call this hooking the audience. The
secret to hooking them is to meet my two
fundamental principles of adult learning:
1. They need to know WHY they should learn
your information
2. They need to know that it is of immediate
value to them
So, in order to practice what I preach, let me tell
you the what Im using in this presentation. Here it
is: Im going to tell you everything you need to
know before, during, and after a presentation to
make sure the audience walks away from it saying
Wow, that was an amazing presentation! Thank
you!
And here is the how. I will model it for you.
Whenever I give a presentation I model everything I
suggest you do, including the visual aids, what to
say, how to say it, and the body language to use.
How about the why? The why is the easiest to
answer. You got this book because you wanted to
learn how to give the ultimate presentation to any
audience.
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15
After your notes are ready, you need to practice.
My suggestion is to practice your presentation three
times in real time with what I call Ninety-Ten.
Ninety-Ten is the term I use to describe one of the
best rules of presenting. It says that 90% of your
brains focus during a presentation should be on the
audience, and only 10% focused on the content.
That means you know your content lights out. You
know it so well you only need 10% of your
concentration focused on it. How do you get there?
You present it three times in real time to your dog
(I find them to be easily captivated).
You may be saying to yourself, This
presentation would only last about an hour. I have
to give an eight hour presentation and I dont have
twenty-four hours to get ready. In that case I
suggest you practice the introduction and the first
hour. Get that first hour down because thats when
your build initial credibility and rapport. That first
hour is crucial. Thats when your audience makes
their first impression of you, and they will judge you
based on that. It is much easier to recover from a
mistake you make late in your presentation or a
mistake made on day two than it is in that first hour.
So Ill say it again. You need to practice three
times in real time. Thats how you know youre
prepared. Im not talking about just reading your
notes in real time. Im saying you need to actually
get up in the front of a room, position yourself in the
16
sweet spot (the front and center position in the
room), and talk to your dog for an hour.
Opening Well
When you open, you need to start with your
hook. To create the hook you want to use, you must
first determine what types of tasks your audience
members perform on a daily basis. You can then use
those tasks to tell them why its important and
helpful for them to know your content. Tell them
why its cool and why youre glad to be there.
Remember, adults learn best when they know why.
You may have heard of the classic rules of
presenting:
1. Tell them what youre going to tell them.
2. Tell them.
3. Tell them what you told them
These are what I like to call elusive obvious or
elegantly simples.
These things are elusive
because they are so obvious to us that we dont stop
to analyze them. But if you think about it, you can
use them in any presentation. Telling them what
youre going to tell them is the hook. Then, you tell
them, so you teach them for a while, and when
youre all done, you tell them what you told them.
This builds your credibility.
17
My audiences usually describe credibility as
being trustworthy and knowing what youre talking
about. But, if you want to show credibility, its not
that you know what youre talking about, its that
they THINK you do.
You can get them to think
youre an expert while youre following those classic
rules, by pointing out to your audience that they are
remembering. When you do this you can actually
tell them, Hey, youre understanding this.
Lets review for a moment. There are three
things you have to do when you display your agenda
for the first time to hook your audience. Tell them
WHAT you will present, tell them HOW you will do it,
and tell them WHY they need to know. You can do
this in a few sentences in about one minute. Do you
remember my hook? Here it is again. Im going to
tell you everything you need to know before, during,
and after a presentation to make sure the audience
walks away from the presentation saying, Wow, that
was an amazing presentation! Thank you! Thats
it. Done. You dont need some elaborate twentyminute hook. One minute is fine.
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19
3. Company terms (terms that have been
redefined by, or are only familiar to the
employees of your company)
Here is a quick credibility tip. If you have people
in the audience who know the definition of one of
your terms, you know who they are, and you know
what role they have, you can call them out. You can
say, Hey, Mrs. Jones, what is a convention? She
can say, Conventions are definitions, and she gets
a chance to shine in front of her peers.
That
situation builds credibility for her and then builds
credibility for you. When she gets to say the answer
in front of everybody, and your audience saw you
ask her to do that, they know that you know what
youre talking about. You also get a rapport boost
because you are showing you care. You wouldnt do
that for someone if you didnt want to meet his or
her needs.
20
offend with be very conservative. Its amazing
how many times I have seen someone tell a joke or
even a story during a presentation that they thought
would be just fine, but it either saddened or offended
someone in the audience.
21
22
I used to think I needed to have the best jokes
in my presentations, and be so dynamic that the
audience would be entertained.
Now I know it
doesnt matter unless my audience is feeling good. I
can simply say that if things arent going well, and
you try to incorporate humor, it is almost sure to
bomb. You need to wait for a feel good time for
humor. When is a feel good time? A feel good time
is when the audience is engaged, following along,
and understanding. In other words, things are going
well, and the audience is learning. This is when you
can hit them with a joke because its so natural for
them to laugh when theyre feeling good.
Story Telling
In addition to humor, I also highly recommend
that you tell stories. Presentations dont always
have to be funny, but you do want to make sure
your audience enjoys themselves. You can do that
by telling stories, and your stories dont even have to
relate to the content in your presentation. You can
get your audience to enjoy themselves by telling any
fascinating story.
This concept is very important for building
rapport.
Many people think building rapport is
simply about being humorous, but dont forget it is
also about showing you care, meeting the audiences
needs, and making the presentation enjoyable. For
2013 Rule The Room, All Rights Reserved
23
many presenters it can be very calming to know they
dont have to be funny to build rapport. Im one of
those people because I could never be a comedian,
but I CAN make class enjoyable.
So, what do you think you should do to make
your presentations enjoyable? My advice is to do
what you find most natural or comfortable. If you
tell stories well, do that. If you like to tell jokes, do
that. If you like to incorporate trivia, do that. Find
your style and work it to make your presentation
enjoyable.
Answering Questions
Its time to talk about effectively answering
questions. You can only do this when your audience
asks you a question to begin with. So, one thing I
am notorious for when I present and teach is asking
the audience What questions do you have?
Alternatively, I could ask, Do you have any
questions? But, what is the assumption if I do this?
It assumes that no is a possibility. Lets say I am
presenting to a group of physicians and I ask, Do
you have any questions? When one of them raises
their hand they are basically admitting to the entire
room that they dont understand.
A group of
professionals (particularly physicians) will almost
never want to admit they dont understand
something, especially in front of their peers.
24
However if I ask, What questions do you have? the
assumption is that there will be questions.
Whenever you do this, you will need to wait for
responses before moving on. How long should you
wait? I have found that seven seconds is the best
rule of thumb, and I can tell you right now you will
need to practice this.
Its going to feel
uncomfortable for you to pause for that long, but
dont
worry.
Your
audience
wont
feel
uncomfortable. Why? Their minds are busy thinking
about what they want to ask, and they need that
time to process and form their questions.
Additionally, waiting too long for a question can
appear uncomfortable, so use seven seconds as your
guideline.
Heres another trick. Its a credibility trick that
makes you look like you always have the answers.
You can actually steer your audience to ask
questions about topics you are ready to talk about.
As you know, I always suggest that you say, What
questions do you have? But it is even better to add
a task to your question. Instead you could ask,
What questions do you have about being careful
with language? When you do this you will avoid
being asked questions that dont pertain to your
subject matter. Its difficult to answer questions
about things you havent researched, and its a
waste of their time for the audience to listen to
answers to off topic questions. You can also re-word
these types of questions to mix it up once in a while.
2013 Rule The Room, All Rights Reserved
25
Examples are:
What things did I not clearly
explain? and What things did you not follow along
with? etc.
I used to tell people that you ask your audience
questions to keep them active and engaged. Thats
true, but questions can really accomplish three
things for you.
1. Engage the audience
2. Get the audience to follow along
3. Get people to understand
Here are some examples:
If I want to get you to follow along with
something I have written on the board, I might ask,
Hey, what do you notice about the top left corner of
that board over there?
If I want to make sure that you understand and
are following along I could ask, What are some
ways we can ask questions during a presentation?
Make sure you have a good reason whenever
you ask a question. Asking questions is an effective
tool that can accomplish a number of important
things, but asking too often or making them too easy
can be patronizing.
26
Visual Aids
Lets talk about using visual aid media for
presentation. When you are giving a presentation,
you will nearly always use PowerPoint slides. When I
do this as a live presentation, I use an example
where I read every bullet on a particular PowerPoint
slide aloud to my audience. It is always the first
(and only) time that I read a slide aloud. Its a
2013 Rule The Room, All Rights Reserved
27
chance for me to set a bad example for the
audience. Why is it bad? Its bad because what is
written on the slides is for the audience, not for me.
They are all adults. They can read. When you are
presenting, whats coming out of your mouth should
be what you want to talk about, not what is written
on your slides.
Always remember that the presentation is for
them, not for you. What goes on that PowerPoint is
for them, not for you. Your stuff is whats written on
your notecards and whats on the notes about the
slides. The purpose of the slide is just to help you
keep track.
Here are some guidelines to follow for PowerPoint
slides:
1. The background should be sparse. (If the
background of your slide has a picture of a
tropical beach your audience wont want to
listen to you, they will want to go there.)
2. Only use slides that pertain to your topic
3. Use a big font that everyone will be able to
read
4. Dont read the slide aloud.
5. Dont pack too much on to the slide. The slide
should have brief notes to remind you what
you want to say
28
Demos
When it comes to demos it is important to
distinguish between doing a demo and training. A
demo can give someone the big picture of a product,
but training is getting that person to actually be able
to do something. That is called a learning objective,
and only training has learning objectives. I call
demos the wow objective or the cool objective.
Demos usually get people to say, wow thats cool.
but they havent necessarily learned it yet. This has
implications for your presentation. Its fine if youre
going to do a demo in your presentation, in fact I
highly recommend it, but know what it is. Its not
learning, and its ok that its not learning. It has its
place.
Context is the key when doing a demo. Context
isnt just why youre doing something. Its giving
your audience a scenario. Remember, in order not
to offend or sadden you will need to pick a scenario
thats appropriate.
Here is a four-step method for doing demos:
1. Give a quick run through up front
2. Show how easy it is to do the quick run through
3. Show the power of the product by diving into
the details
4. Summarize the demo (tell them what you told
them)
29
30
the most calm, comfortable, and confident stance
you can have. Presenting in that stance can be very
difficult to get used to. But, even though it may not
be comfortable for you, it IS comfortable for your
audience. Overuse of your hands will prevent your
audience from noticing them when you really want
them to.
The same can be said for tone. If you talk at
the same volume much of the time, your audience
will really take notice when you talk a little more
softly from time to time.
In fact, when you
substantially reduce your voice volume your
audience will find it more important. It comes across
as though youre telling a secret.
Body Language
Here are my key recommendations for body
language:
1. Keep your feet still and pointed out towards
the whole audience.
(Do this even when
answering a question for an individual. If you
turn your feet towards the person asking the
question it implies that the answer is only for
them)
2. Keep your hands at your sides
3. When you smile, always do it sincerely to
project enthusiasm
4. Make eye contact.
2013 Rule The Room, All Rights Reserved
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a. 70% of the time is optimal with an
individual
b. In a room of 5 to 30 people, have your eyes
(not your feet) roam around the room.
Look at everyone about every 5 to 10
minutes
c. If you are presenting to large group of
hundreds or thousands of people, just move
from section to section
Tone
To achieve credibility, here is what I recommend
for tone:
Men should talk in a deep and resonating tone.
Your tone should come from the diaphragm. This
will project confidence, knowledge, and credibility.
(James Earl Jones has figured this out.)
Women have two choices. You can use a thick
even
tone
with
good
articulation
and
straightforward delivery.
This is what is
recommended in the sales industry, and it can be
very useful when dealing with a crowd of
executives. Alternatively, you can use the upbeat,
happy, and figuratively hear a smile approach.
If you are upbeat, happy, and you can figuratively
hear that smile, it conveys energy, excitement,
and affability. As a woman, you know which one
of these approaches is more natural for you. I
2013 Rule The Room, All Rights Reserved
32
recommend that you work on the other one,
because when you are presenting at three oclock
in the afternoon, and people are naturally ready to
fall asleep, it will be difficult to keep your
audiences attention if you use the straightforward
delivery.
33
34
thereof. In other words, ten minutes for a
two-hour presentation, fifteen minutes for
three hours, etc.
2. If you get a question that makes you wonder
whether you will be able get done, you need
to punt it. How do you punt it? Tell them
when and where you will answer the question,
and use a sincere tone to let them know that
you care about that question. For example,
lets say you get a question about body
language. You could say: Thanks for that
question.
Go ahead and write down that
question about body language. I will answer it
at four oclock, and Ill talk about that for
anyone else that wants to discuss it too.
Remember that its ok to punt questions.
When someone asks you a question during
your closing, it doesnt matter whether it is
relevant or not because its not as important
as what you wanted to cover. You determined
what was important enough to cover, so make
sure you accomplish that.
3. Tell the audience the cutoff time, but offer to
stay to answer questions afterwards for those
who wish to stay longer.
Finally, dont forget the last classic rule for
closing. Tell them what you told them.
2013 Rule The Room, All Rights Reserved
35
36
How to organize and prepare for your
presentation in less time
Fool-proof
methods
to
avoid
feeling
intimidated by powerful people
How to identify and harness YOUR unique
strengths, and the pitfalls of trying to be like
someone else
Effective strategies to overcome your fear of
public speaking
The secret to creating an amazing experience
for your audience no matter how boring your
topic may be
How to take advantage of working the sweet
spot the place in the room that makes you
look confident and engaging every time
An easy system for practicing and improving
your presentation that DOESNT require an
audience
Exactly what to do with your hands during
your presentation, and why its so important
to get it right
The 4 learning styles of adults and how you
can use them to connect with every member
of your audience
The truth about what makes people laugh and
how you can use that to your advantage
Techniques for building a relationship with
your audience and why its so critical to do it
How to finish your presentation right on time
EVERY time and close so your audience feels
like you're the best theyve ever seen
37
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and you can get it by clicking the link below.
You'll learn dozens of techniques youve never seen
before to get more customers, get more promotions,
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