Professional Documents
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SHEA
Office: 973-520-8881
Cell: 847-530-8325
nancyjshea@gmail.com
www.linkedin.com/in/nancyjshea
Diverse industry experience: Fortune 100 Food and Beverages, Housewares, Office Equipment,
Personal Care (skin, hair, home and oral care), Pharmaceuticals, Oil & Gas, Construction and
Coatings.
Turn around P&L management cost reductions and profit improvements resulting in reversing
double digit declines to single digit growth in less than one year.
Creates cutting-edge global innovation pipelines leverages market trends and transformational
technologies resulting in doubling the size of new product portfolio.
Global Strategic planning across CPG and B2B industrial markets with focus on identifying core
business growth and implementation plans.
Led the integration of ISP/Aqualon marketing and new product sales teams, built a high performing multicultural strategic marketing team, aligned and managed the new product sales launch teams, and
developed regional capability to lead marketing and innovation programs.
Improved New Product Revenues to $680 Million (25% of total ASI revenues vs. 18% in 2010); was
responsible for achieving the annual New Product Revenues and co-managing the sell-in process for
ASI. In addition, aligned innovation portfolios to optimize project mix and financial returns; enhanced
global innovation talent across sales and marketing; led monthly new product sales reviews with senior
management; and spearheaded adoption of portfolio management tools resulting in increased innovation
investment.
Spearheaded development of 6 global strategic plans and delivered clarity on key growth priorities, the
challenges to achieve 3-year divisional business plan, and investments required for BD and innovation.
Managed agency alliances, including advertising, digital, PR and social media programs.
Social Cause marketing communication partnerships with key multi-national customers.
Selected to lead the Asia Growth Strategy and co-led a senior management Asia Summit in 2013.
Improved focus on Asia growth plans to achieve 50%+ revenues vs. 2013 plans. Created Asia targeted
Innovation portfolio and achieved alignment with global business growth goals.
Creatively expanded marketing tools to include CPG-type research such as online brand equity, new
product concept testing, and digital marketing. Launched Idea Connection to improve early innovation
collaboration across ASI and capture customer growth needs.
Led global market trend studies across the Personal Care and Coatings businesses. Identified new
global market needs and disruptors to the core businesses. Aligned a cross-functional team to develop
new solutions. Presented market trends and implications to Ashland Board of Directors and senior
executives.
Created and was senior sponsor for 3 Breakthrough Innovation platforms, valued at over $300 Million:
Energy Storage, Medical Technology and Agriculture all new industries for Ashland. Required
designing front-end of innovation process for breakthrough innovation.
Initiated
Identified the opportunity to leverage 2 technology platforms across the ASI portfolio; developed the
business strategy and the $150M+ pipeline of new ideas for each platform.
Initiated and led global innovation efforts that identified new technologies for document destruction.
Conducted a market research study that defined the value proposition for document creation,
storage and destruction resulting in new markets and new product/service benefits for Fellowes to
explore and offer.
Identified 3 new Office Products and 2 Records Management new product platforms. Developed a
portfolio of 6 products ($100M+ revenues) and potential acquisition/JV opportunities.
Improved total portfolio retail sales >9% over past four quarters vs. historical decline of 13%.
Grew WKI brand market share and turned around business performance in 5 of 7 categories.
Drove significant increase in new product ideas launched; tripled revenues from new products from
$11 million in 03 to $32 million in 04, and readied $50 million for 05 launch.
Revitalized the brand positioning with compelling new benefits for emerging households and
expanded brand segmentation strategies for Corelle, Corningware and Pyrex brands.
Improved total Kraft Foods Innovation performance, resulting in $760 million in new products in
2001 (up +15% vs. 2000) and $1 billion in 2002.
Established teams responsible for and led a cross-divisional New Business Development
Leadership team of New Product Directors and executives from five KFNA divisions and Europe.
Identified 3 new business development platforms: Snacks, Wellness and Organic. Recommended
the acquisition of Nabisco and completed the upfront situation assessment and integration of
Nabisco and KF new product portfolio.
Created a $500 million new product pipeline: $200 million revenues in Snacks and $300 million
revenues in Health and Wellness.
1994 1999
Reported to the division President. Identified strategic growth vision and annual development plan for $1 billion
Beverage Division. Trademarks include Kool-Aid, Crystal Light, Country Time and Capri Sun. Led a staff of 9
marketing professionals and 22-person cross-functional team. Expanded duties included dessert brands Jell-O,
HandiSnacks, and Breyers Yogurt in 1997.
Launched well over $450 million in new products and delivered over $96 million in profits by
contemporizing the powdered soft drink brands and revitalizing the snack brands.
Received the Chairmans Award for Superior Achievement, Kraft Foods top award.
Successfully created and launched in 5 markets a new brand and beverage, Health Quenchers.
EDUCATION
MBA Marketing Carlson School of Management, University of Minnesota
BS Nutrition and Food Science Iowa State University
Guest Speaker at Innovation Conferences and Graduate Schools for New Product Development.
Actively involved in Neighborhood House (Morristown, NJ) as homework tutor and developer of the new Health
and Wellness Program slated to begin in June 2015.