THE UNIVERSITY OF DANANG- UNIVERSITY OF ECONOMICS

CENTER FOR INTERNATIONAL EDUCATION

Qualification

Unit Code / Unit number and title

Pearson BTEC Level 5 HND Diploma in

Business (Management)

Unit 19 Marketing Planning

Student name / BTEC Registration Number

Assessor name

Mr. Frederick Alcatara Ignacio

Date issued

Hand in deadline

January 16, 2015

Assignment title

Submitted on

May 22, 2015

Centre for International Education Marketing Audit

Student to indicate clearly on the Evidence (Page no) their answers against the following assessment
criteria that can be found.

Learning
Outcome

LO1

LO2

LO3

Learning
outcome

Compile
marketing
audits

Develop plans
for their areas
of
responsibility
and implement
operational
plans

Formulate a
marketing plan
for a product
or service

MP A1 Jan 2015

Assessment
Criteria

In this assessment you will

have the opportunity to
present evidence that
shows you are able to:

Task
no.

1.1

Appraise the processes and

technique used for auditing the
marketing environment

1.2

Apply organisational and

environmental auditing techniques
in a given situation.

2.1

Identify the main Barriers to the

marketing planning

2.2

Suggest how organisations may

overcome barriers to marketing
planning

3.1

Explain the need to be innovative

in the market of services

3.2

Identify and assess techniques for

developing products.

3.3

Make recommendations for

pricing, distributing and
communicating a product or
service

3.4

Specify measures to monitor and

review marketing performance

Evidence
(Page no)

THE UNIVERSITY OF DANANG- UNIVERSITY OF ECONOMICS

CENTER FOR INTERNATIONAL EDUCATION

L04

Examine
ethical issues
in marketing

3.5

Present a marketing plan for a

product or service

4.1

Investigate two different

organisations responses to ethics
in marketing

4.2

Identify ethical issues in

marketing

4.3

Describe the implications of ethical

issues on the marketing mix for an
organisation

Student declaration
I certify that the work submitted for this assignment is my own. I have clearly referenced
any sources used in the work. I understand that false declaration is a form of malpractice.

Student signature:

MP A1 Jan 2015

Date:

THE UNIVERSITY OF DANANG- UNIVERSITY OF ECONOMICS

CENTER FOR INTERNATIONAL EDUCATION
In addition to the above PASS criteria, this assignment gives you the
opportunity to submit evidence in order to achieve the following MERIT and
DISTINCTION grades
Grade Descriptor

Indicative
characteristic/s

Contextualisation

M1 Identify and
apply strategies to
find appropriate
solutions

An effective approach to
study and research has been
applied.

To achieve M1, relevant theories and

techniques have been applied with
evidence for the environment audits and
marketing planning and also ethical
issues in marketing of Center for
International Education Programs

M2 Select / design
and apply
appropriate
methods /
techniques

Relevant theories and

techniques have been
applied.

To achieve M2, a range of methods and

techniques have been have been
identified for marketing audit, barrier and
sound solutions to overcome such
barriers

M3 Present and
communicate
appropriate
findings

A range of methods of
presentation have been used
and technical language has
been accurately used.

To achieve M3, An appropriate structure

and approach has been used to write a
professional report and a range of
methods of presentation like charts,
diagrams, graphs are used. The report
should contain logical and coherent
arguments have been presented to
prepare a comparison on the strongest
competitor and Center for International
Education in response to ethics in
marketing.

D1 Use critical
reflection to
evaluate own work
and justify valid
conclusions

Conclusions have been

arrived at through synthesis
of ideas and have been
justified.

To achieve D1, creation has been used to

generate and justify valid comments on
marketing
auditing
and
overcome
barriers to marketing planning and also
developed measures to monitor and
review marketing performance.

D2 Take
responsibility for
managing and
organising activities

Activities have been

managed.

To achieve D2, Ability to identify and

show the importance of interdependency
that has been recognised through the
used the marketing mixed the external
environment and the stakeholders. The
report should show the clear needs,
reliance and long term relationship that
extend the ethical issues in business
relationship.

D3 Demonstrate
convergent / lateral
/ creative thinking

Demonstrate convergent,
lateral and creative thinking

To achieve D3, there are ideas

generation and decisions taken in
product/service development. There is
also receptiveness to the new ideas have
been demonstrated.

MP A1 Jan 2015

THE UNIVERSITY OF DANANG- UNIVERSITY OF ECONOMICS

CENTER FOR INTERNATIONAL EDUCATION
Assignment Brief
Qualification

Pearson BTEC Level 5 HND Diploma in Business (Management)

Unit number and title

Unit 19: Marketing Principles

Assessor name

Mr. Frederick Alcantara Ignacio

Date issued

January 16, 2015

Hand in deadline

May 22, 2015

Assignment title
Scenario
You are a member of the market analysis reporting to the Director of University of Danang,
University of Economics, Center for International Education.
In 2000s, recognizing the demand for access to advanced education and the modern world of
Vietnamese students, The University of Danang, University of Economics contacted to prestige
universities of other countries to learn their training model as well as discuss opportunities for
cooperation.
They established in 2005, with its mission to become the provider of joint training programs of
international quality, help learners to access advanced education programs in the world, equipping
students with the necessary skills to enter the business environment challenging. Center for
International Education is committed to giving students a modern learning environment, friendly
staff and foreign teachers are highly qualified and always devoted to students.
They cooperated with famous universities from United Kingdoms and United states of America

TEG (4-Level English Program)

BTEC

Keuka University (USA)

University of Sunderland (United Kingdoms)

Courses offerred:

Business Management

Accounting

Financial Management

Finance and Banking

Marketing
International Business

Details of the organization will be presented by Mr Huan, CIE Marketing Officer

MP A1 Jan 2015

THE UNIVERSITY OF DANANG- UNIVERSITY OF ECONOMICS

CENTER FOR INTERNATIONAL EDUCATION

Task 1 (LO 1: 1.1, 1.2)

Prepare a written report

Appraise the processes and techniques used by selected organisation marketing audit for
the marketing environments
Apply organisational and environment technique to assess the impact in the selected
organization Vietnam market

Task 2 (LO 2: 2.1, 2.2)

Prepare a PowerPoint Presentation

Identify the main Barriers to organisation marketing planning

Suggest how the selected organisation may overcome barriers to marketing planning

Task 3 (LO 3: 3.1, 3.2, 3.3, 3.4, 3.5)

Prepare a written report

Explain the need for the selected organization in Vietnam to be innovative in the market or
service.
Identify and assess techniques for developing products in the selected organization in
Vietnam
Make recommendation for pricing, distributing and communicating a product or service of
the selected organization in Vietnam

MP A1 Jan 2015

THE UNIVERSITY OF DANANG- UNIVERSITY OF ECONOMICS

CENTER FOR INTERNATIONAL EDUCATION

Specify measures to monitor and review marketing performance and present a marketing
plan for the organisation

Task 4 (LO 4: 4.1, 4.2, 4.3)

Prepare a video about Marketing Ethics

Investigate two different organizations response to ethics in marketing

You are also to identify ethical issues and describe the implication of these ethical issues
on the marketing mix for the selected organization in Vietnam

Note that your compilation should include a content page and a separate divider for the each
task. Your advisable word count should be about 4,000 to 5,000 words excluding appendixes
such as charts, graphs, menu, tables, etc.

You should gather, quote and acknowledge information from your sources (i.e. annual reports,
press, internet, etc.).

Evidence
checklist

Summary of evidence required by student

Task 1

Prepare a report on organisation marketing audit for the marketing

environments

Task 2

Prepare from 20 to 30 presentation slides on barriers to the marketing

planning

Task 3

Prepare a marketing plan

Task 4

Prepare a video about Marketing Ethics

MP A1 Jan 2015

Evidence
presented

THE UNIVERSITY OF DANANG- UNIVERSITY OF ECONOMICS

CENTER FOR INTERNATIONAL EDUCATION
PRESENTATION
1. The assignment should have a cover page that includes the assignment
title, assignment number, course title, module title, Lecturer/tutor name
and students name. Attach all the pages of assignment brief/achievement
summary with your report and leave them blank for official use.
2. Ensure that authenticity declaration has been signed.
3. This is an individual assignment.
4. Content sheet with a list of all headings and page numbers.
5. A fully typed up professionally presented report document. Use 12 point
Arial or Times New Roman script.
6. Your assignment should be word-processed and should not exceed to
5,000 words in length.
7. Use the Harvard referencing system.
8. Exhibits/appendices are outside this limit.
9. The assignment should contain a list of any references used in the report.

NOTES TO STUDENTS FOR SUBMISSION

Check carefully the submission date and the instructions given with the
assignment. Late assignments will not be accepted.

Ensure that you give yourself enough time to complete the assignment by
the due date.

Do not leave things such as printing to the last minute excuses of this
nature will not be accepted for failure to hand-in the work on time.

You must take responsibility for managing your own time effectively.

If you are unable to hand in your assignment on time and have valid
reasons such as illness, you may apply (in writing) for an extension.

Failure to achieve a PASS grade will results in a REFERRAL grade being

given.

Take great care that if you use other peoples work or ideas in your
assignment, you properly reference them in your text and any
bibliography.

NOTE: If you are caught plagiarizing, the University policies and

procedures will apply.

MP A1 Jan 2015

THE UNIVERSITY OF DANANG- UNIVERSITY OF ECONOMICS

CENTER FOR INTERNATIONAL EDUCATION

Achievement Summary
Qualification

Pearson BTEC Level 5 HND

Diploma in Business
(Management)

Assessor name

Unit Number
and title

Unit 19 Marketing Audit

Student name

Criteria
Reference

To achieve the criteria the evidence must show that

the student is able to:

Achieved?
(tick)

LO 1
1.1

Appraise the processes and technique used for auditing the

marketing environment

1.2

Apply organisational and environmental auditing techniques in a

given situation.

LO 1
1.1

Identify the main barriers to the marketing planning

1.2

Suggest how organisations may overcome barriers to marketing

planning

LO 2
2.1

Show macro and micro environmental factors which influence

marketing decisions

2.2

Propose segmentation criteria to be used for products in different

markets

LO 3
3.1

Explain the need to be innovative in the market of services

3.2

Identify and assess techniques for developing products.

3.3

Make recommendations for pricing, distributing and communicating

a product or service

3.4

Specify measures to monitor and review marketing performance

3.5

Present a marketing plan for a product or service

LO 4
4.1

Investigate two different organisations responses to ethics in

marketing

4.2

Identify ethical issues in marketing

4.3

Describe the implications of ethical issues on the marketing mix for

an organisation

MP A1 Jan 2015

THE UNIVERSITY OF DANANG- UNIVERSITY OF ECONOMICS

CENTER FOR INTERNATIONAL EDUCATION

Higher Grade achievements (where applicable)

Grade descriptor

Achieved?
(tick)

Grade descriptor

M1: Identify and apply strategies to

find appropriate solutions

D1: Use critical reflection

to evaluate own work and
justify valid conclusions

M2: Select/design and apply

appropriate methods/techniques

D2: Take responsibility for

managing and organising
activities

M3: Present and communicate

appropriate findings

D3: Demonstrate
convergent/lateral
/creative thinking

MP A1 Jan 2015

Achieved?
(tick)

THE UNIVERSITY OF DANANG- UNIVERSITY OF ECONOMICS

CENTER FOR INTERNATIONAL EDUCATION

Assignment Feedback
Formative Feedback: Assessor to Student

Action Plan

Summative feedback

Feedback: Student to Assessor

Assessor Signature

Date

Student Signature

Date

FOR INTERNAL USE ONLY

VERIFIED

YES

NO

DATE

: ...............................................................

VERIFIED BY : ................................................................
NAME

: ................................................................

MP A1 Jan 2015

10