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  • Vocería en Comunicación de Crisis

    Uploaded by

    Ana Evangelina Aguilar
    28 views21 pages
    The document is a 21-page presentation created with Haiku Deck about public speaking techniques. It provides tips for public speakers including keeping messages clear and concise without jargon, focusing on 3 key messages, knowing your audience and media outlets, being honest with data and statistics, prioritizing addressing those affected by issues, and responding to questions while controlling the discussion and avoiding traps. The presentation also stresses the importance of a clear objective and conclusion.

    Original Description:

    Elementos que se deben de tomar en cuenta a la hora de hacer vocería ante la prensa y los distintos medios de comunicación en un momento de crisis

    Original Title

    Vocería en comunicación de crisis

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    The document is a 21-page presentation created with Haiku Deck about public speaking techniques. It provides tips for public speakers including keeping messages clear and concise without jargon, focusing on 3 key messages, knowing your audience and media outlets, being honest with data and statistics, prioritizing addressing those affected by issues, and responding to questions while controlling the discussion and avoiding traps. The presentation also stresses the importance of a clear objective and conclusion.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    28 views21 pages

    Vocería en Comunicación de Crisis

    Uploaded by

    Ana Evangelina Aguilar
    The document is a 21-page presentation created with Haiku Deck about public speaking techniques. It provides tips for public speakers including keeping messages clear and concise without jargon, focusing on 3 key messages, knowing your audience and media outlets, being honest with data and statistics, prioritizing addressing those affected by issues, and responding to questions while controlling the discussion and avoiding traps. The presentation also stresses the importance of a clear objective and conclusion.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 21

    Vocera

    Created with Haiku Deck, presentation software that's simple, beautiful and fun.
    By Ana Aguilar
    Photo by MaloMalverde

    page 1 of 21

    Vocera

    Created with Haiku Deck, presentation software that's simple, beautiful and fun.
    By Ana Aguilar
    Photo by solo3puntos

    page 2 of 21

    Vocera

    Created with Haiku Deck, presentation software that's simple, beautiful and fun.
    By Ana Aguilar
    Photo by psoe extremadura

    page 3 of 21

    Vocera

    Created with Haiku Deck, presentation software that's simple, beautiful and fun.
    By Ana Aguilar
    Photo by Corporacin Ruta N

    page 4 of 21

    Vocera

    Created with Haiku Deck, presentation software that's simple, beautiful and fun.
    By Ana Aguilar
    Photo by Aurora Daz_2005

    page 5 of 21

    Vocera

    Created with Haiku Deck, presentation software that's simple, beautiful and fun.
    By Ana Aguilar
    Photo by Snow Doll

    page 6 of 21

    Vocera

    Claridad
    No tecnicismos
    No conteste lo que no entiende

    Created with Haiku Deck, presentation software that's simple, beautiful and fun.
    By Ana Aguilar
    Photo by CACPHOTOS

    page 7 of 21

    Vocera

    hable poco
    use titulares
    comience con la conclusin de lo que dir
    enfocarse en tres mensajes clave

    Created with Haiku Deck, presentation software that's simple, beautiful and fun.
    By Ana Aguilar
    Photo by marsmet525

    page 8 of 21

    Vocera

    Conozca los medios de comunicacin a los que hablar


    Conozca el target de cada medio
    Qu saben ellos?

    Created with Haiku Deck, presentation software that's simple, beautiful and fun.
    By Ana Aguilar
    page 9 of 21

    Vocera

    NO mienta/ No especule
    Datos y estadsticas ayudan
    Coherencia: Comunicacin verbal y no verbal

    Created with Haiku Deck, presentation software that's simple, beautiful and fun.
    By Ana Aguilar
    Photo by fusky

    page 10 of 21

    Vocera

    Responder o hacer como que responde


    Los afectados o victimas son lo ms importante y las acciones para restablecer el orden

    Created with Haiku Deck, presentation software that's simple, beautiful and fun.
    By Ana Aguilar
    Photo by neregauzak

    page 11 of 21

    Vocera

    No responda comentarios de terceros


    Controle las preguntas
    No a las trampas

    Created with Haiku Deck, presentation software that's simple, beautiful and fun.
    By Ana Aguilar
    Photo by Soiden

    page 12 of 21

    Vocera

    Created with Haiku Deck, presentation software that's simple, beautiful and fun.
    By Ana Aguilar
    page 13 of 21

    Vocera

    3 4 ideas que sustentan el objetivo.


    Enncialas como frases simples y claras.
    Impulsan a la accin planteada en el objetivo.
    Lo que deben recordar despus de la presentacin.

    Created with Haiku Deck, presentation software that's simple, beautiful and fun.
    By Ana Aguilar
    Photo by Lucy Nieto

    page 14 of 21

    Vocera

    No puede dejar lugar a interpretaciones o a segundas lecturas, ni tiene que ser tan resumido que no explique nada, ni tan
    extenso que pueda confundir al pblico.

    Created with Haiku Deck, presentation software that's simple, beautiful and fun.
    By Ana Aguilar
    Photo by Daquella manera

    page 15 of 21

    Vocera

    Created with Haiku Deck, presentation software that's simple, beautiful and fun.
    By Ana Aguilar
    Photo by Dasic Fernandez

    page 16 of 21

    Vocera

    Created with Haiku Deck, presentation software that's simple, beautiful and fun.
    By Ana Aguilar
    Photo by Eneas

    page 17 of 21

    Vocera

    Created with Haiku Deck, presentation software that's simple, beautiful and fun.
    By Ana Aguilar
    Photo by gorriti

    page 18 of 21

    Vocera

    Created with Haiku Deck, presentation software that's simple, beautiful and fun.
    By Ana Aguilar
    Photo by godzillante|photochopper

    page 19 of 21

    Vocera

    Created with Haiku Deck, presentation software that's simple, beautiful and fun.
    By Ana Aguilar
    Photo by Crystl

    page 20 of 21

    Vocera

    Una respuesta eficaz desde el punto de vista de la comunicacin es aquella que responde a la pregunta e incluye un mensaje
    clave. A esta tcnica se le llama Respuesta + 1

    Created with Haiku Deck, presentation software that's simple, beautiful and fun.
    By Ana Aguilar
    Photo by Rantes)

    page 21 of 21

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