CIW (Certified Internet Webmaster) is a purchased curriculum and adheres to a specified

instructional course outline provided by CIW; however, this template is being made available for
your personal classroom notes/use.
21st Century Instructional Guide for Career Technical Education
CIW Internet Business Foundations Part II
Business and Marketing Cluster
Certified Internet Webmaster (CIW) Concentration
Title:
Standard Number:
BE.S.CIWF2.1
Essential
Questions:
Objectives:
BE.O.CIWF2.1.1
BE.O.CIWF2.1.2
BE.O.CIWF2.1.3
BE.O.CIWF2.1.4
BE.O.CIWF2.1.5
Standard Number:
BE.S.CIWF2.2
Essential
Questions:
Objectives:

CIW Internet Business Foundations Part II (WVEIS 1799)

Database Concepts
Students will recognize essential database concepts.
Students will
Learning Plan & Notes to Instructor:
distinguish between relational and nonrelational databases.
define common relational database concepts,
including: table, row, record, column, field,
data value, join.
identify relationships between tables,
including: one-to-one, one-to-many, many-tomany.
explain the purpose of SQL in querying
databases.
identify common database vendors.
Mark up Languages and Web Pages
Students will demonstrate knowledge required to create a Web page.
Students will

Learning Plan & Notes to Instructor:

1

BE.O.CIWF2.2.2
BE.O.CIWF2.2.3
BE.O.CIWF2.2.4
BE.O.CIWF2.2.5
BE.O.CIWF2.2.6
BE.O.CIWF2.2.7
Standard Number:
BE.S.CIWF2.3
Essential
Questions:
Objectives:
BE.O.CIWF2.3.1
BE.O.CIWF2.3.2

BE.O.CIWF2.3.3
BE.O.CIWF2.3.4
BE.O.CIWF2.3.5

relate the history of markup languages to

current techniques and technologies,
including: Standard Generalized Markup
Language (SGML), previous versions of
Hypertext Markup Language (HTML).
identify the format and various versions of
HTML, including: HTML 4.01, Extensible
HTML (XHTML).
use HTML tags to format paragraphs and text.
create HTML hyperlinks for text, images, local
files and remote sites (internal and external
links).
design and format HTML tables to present
information in an organized way.
define the Document Object Model (DOM)
and its relationship to Dynamic HTML
(DHTML).
add comments to HTML code and document
page/site creation.
Images and graphical formatting HTML files
Students will add images and graphical formatting to HTML files.
Students will
incorporate graphical images into HTML
pages.
identify the uses and benefits of various
graphic file formats, including: GIF, GIF89a,
JPEG, PNG. Distinguish among other
formats, including: TIFF, BMP.
add lines, colors and tiled background images
to HTML pages.
create and link client-side image maps.
perform advanced image formatting
techniques.

Learning Plan & Notes to Instructor:

BE.O.CIWF2.3.6
Standard Number:
BE.S.CIWF2.4
Essential
Questions:
Objectives:
BE.O.CIWF2.4.1
BE.O.CIWF2.4.2
BE.O.CIWF2.4.3

insert horizontal rules into Web pages.

Design and color principles for web pages
Students will identify and use design and color principles for Web pages.
Students will
define the Web-safe color palette.
identify ways that color affects the principles
of line, value, shape and form in Web pages.
identify and demonstrate the impact of color
combinations to various audiences and
cultures.

Learning Plan & Notes to Instructor:

BE.O.CIWF2.4.4

evaluate Web page design and layout.

Standard Number:
BE.S.CIWF.5
Essential
Questions:
Objectives:
BE.O.CIWF.5.1
BE.O.CIWF.5.2

HTML Forms that accept user input

Students will create a basic HTML form that accepts user input.

BE.O.CIWF.5.3
Standard Number:
BE.S.CIWF.6
Essential
Questions:
Objectives:
BE.O.CIWF.6.1
BE.O.CIWF.6.2
BE.O.CIWF.6.3
BE.O.CIWF.6.4

Students will
Construct and test HTML forms.
Identify ways that CGI scripts can parse and
transmit information from a form using CGI,
including: using e-mail, FTP, HTTP, HTTPS.
Diagram a fundamental CGI session.
HTML Frames
Students will create HTML frames.

Learning Plan & Notes to Instructor:

Students will
Identify the purpose of and use the <frame>
and <frameset> tags.
Identify the purpose of and use the
<noframes> tag.
Target HTML frames.
Create borderless HTML frames.

Learning Plan & Notes to Instructor:

BE.O.CIWF.6.5
Standard Number:
BE.S.CIWF.7
Essential
Questions:
Objectives:
BE.O.CIWF.7.1
BE.O.CIWF.7.2
Standard Number:
BE.S.CIWF.8
Essential
Questions:
Objectives:
BE.O.CIWF.8.1
BE.O.CIWF.8.2
BE.O.CIWF.8.3

BE.O.CIWF.8.4
BE.O.CIWF.8.5
BE.O.CIWF.8.6
Standard Number:

Identify the purpose of the <iframe> tag.

Extensible Markup Language(XML)
Students will define Extensible Markup Language (XML), and identify its features and appropriate
use.
Students will
Learning Plan & Notes to Instructor:
Describe the functionality of XML.
Define and compare popular client-side and
server-side programming languages.
Navigation issues, page site accessibility
Students will identify essential Web site navigation issues, and ensure page/site accessibility.
Students will
Obtain input from stakeholders about
acceptable technologies and color
combinations.
Create an initial Web site diagram (i.e., a
story board or prototype), and translate it into
a site map.
Verify compliance with government and
industry accessibility standards, including:
W3C Web Accessibility Initiative (WAI), U.S.
Government Section 508, Americans with
Disabilities Act (ADA).
Validate Web page design according to
technical and audience standards adopted by
employers.
Verify Web site usability, viewability and
browser compatibility.
Evaluate the benefits of using frames in a
site, and determine appropriate use.

Learning Plan & Notes to Instructor:

Cascading Style sheets (CSS)

4

BE.S.CIWF.9
Essential
Questions:
Objectives:
BE.O.CIWF.9.1
BE.O.CIWF.9.2
Standard Number:
BE.S.CIWF.10
Essential
Questions:
Objectives:
BE.O.CIWF.10.1
BE.O.CIWF.10.2
Standard Number:
BE.S.CIWF.11
Essential
Questions:
Objectives:
BE.O.CIWF.11.1

BE.O.CIWF.11.2

BE.O.CIWF.11.3

Students will define and apply essential aspects of the Cascading Style Sheets (CSS)
standard.
Students will
Learning Plan & Notes to Instructor:
Explain how to structure Web documents with
CSS.
Identify ways to apply styles with CSS.
Extensible Hypertext Markup Language (XHTML)
Students will use Extensible Hypertext Markup Language (XHTML) to create Web pages.
Students will
Learning Plan & Notes to Instructor:
Define the three flavors of the XHTML
standard (Strict, Transitional, Frameset).
Create a Web page using the XHTML 1.0
standards.
Programming languages, multimedia technologies for the web
Students will identify technologies for enhancing the user's Web experience, including: programming
languages, multimedia technologies.
Students will
Identify the uses and benefits of various
document and multimedia file formats,
including: PDF, RTF, PostScript, EPS, MOV,
MPEG, streaming media, non-streaming
media.
Define the following Web-related mechanisms
for audience development (i.e., attracting and
retaining an audience): push technology, pull
technology, visitor tracking.
Identify common proprietary Web site and
page enhancement elements, including:
Macromedia Flash and Shockwave.

Learning Plan & Notes to Instructor:

BE.O.CIWF.11.4
Standard Number:
BE.S.CIWF.12
Objectives:
BE.O.CIWF.12.1
BE.O.CIWF.12.2
BE.O.CIWF.12.3
BE.O.CIWF.12.4
BE.O.CIWF.12.5
BE.O.CIWF.12.6
Standard Number:
BE.S.CIWF.13
Essential
Questions:
Objectives:
BE.O.CIWF.13.1
BE.O.CIWF.13.2
BE.O.CIWF.13.3
BE.O.CIWF.13.4
Standard Number:
BE.S.CIWF.14
Essential
Questions:
Objectives:
BE.O.CIWF.14.1
BE.O.CIWF.14.2

Evaluate the benefits and drawbacks of

proprietary technologies such as Flash,
Shockwave, movie formats.
GUI - based HTML editing software
Students will use GUI-based HTML editing software to create Web pages.
Students will
Learning Plan & Notes to Instructor:
Evaluate a GUI HTML editor according to the
W3C Authoring Tool Accessibility Guidelines.
Validate HTML code.
Use font and page appearance options in a
GUI HTML editor.
View source code and preview Web pages in
a browser.
Create HTML tables using a GUI HTML editor.
Publish (i.e., upload) Web pages and sites to
a Web server.
Test and Analyze Web Site Performance
Students will test and analyze Web site performance issues.
Students will
Learning Plan & Notes to Instructor:
Test and validate Web documents.
Estimate download time for Web pages.
Test Web pages in multiple Web browsers.
Document results of Web site functionality
testing.
Standard 2.13. Web site planning and development process
Students will identify steps in the Web site planning and development process.
Students will
Work as a team member to develop pages
and sites.
Collaborate with technical (e.g., IT) and nontechnical (e.g., marketing) members of the

Learning Plan & Notes to Instructor:

BE.O.CIWF.14.3

BE.O.CIWF.14.4
BE.O.CIWF.14.5
BE.O.CIWF.14.6
Standard Number:
BE.S.CIWF.15
Essential
Questions:
Objectives:
BE.O.CIWF.15.1

BE.O.CIWF.15.2
BE.O.CIWF.15.3

BE.O.CIWF.15.4

organization to ensure sites meet

requirements.
Determine information and audience
requirements for a site, including:
stakeholders such as customers, employees,
shareholders, suppliers.
Document a Web site plan.
Communicate the Web site plan effectively,
both orally and in writing.
Obtain and document feedback, then improve
the site, including: working closely with sales
and marketing to evaluate site effectiveness.
Developing and maintaining web sites
Students will identify essential issues in developing and maintaining a Web site, including: project
management, testing, legal issues. In addition, students will plan and deliver oral presentations of a
web site during and after site development.
Students will
Define legal issues related to a Web site,
including: trademarking, licensing,
copyrighting, licensing copyrighted materials,
scope of copyright, reach of copyright,
copyrighting process, copyright infringement
and consequences.
Identify fundamentals of project management,
including: major stages of a Web
design/development project cycle.
Identify processes of pre-launch
site/application functionality testing, including:
checking hot links, testing with various
browsers, testing against corruption of your ecommerce site, load testing, access to the
site, testing with various speed connections.
Manage existing sites (e.g., remove dead
links and/or upgrade connectivity when

Learning Plan & Notes to Instructor:

BE.O.CIWF.15.5
BE.O.CIWF.15.6
BE.O.CIWF.15.7
BE.O.CIWF.15.8
BE.O.CIWF.15.9
BE.O.CIWF.15.10
BE.O.CIWF.15.11

BE.O.CIWF.15.12

Standard Number:
BE.S.CIWF.16
Essential
Questions:
Objectives:
BE.O.CIWF.16.1

necessary).
Remove old sites and pages.
Identify ways to elicit useful feedback from
management and clients.
Use presentation aids and support material,
including: charts, tables, figures, written
content, overhead projection.
Use presentation software (e.g., slide-based
software).
Clarify technical concepts for a non-technical
audience, and use strategies to retain listener
interest.
Interpret verbal, non-verbal and written
feedback.
Address diversity and
corporate/organizational culture when
communicating your message by customizing
meeting and message delivery, and listening
for responses.
Identify ways to lead meetings (e.g., make
introductions, invite questions, set time
frames, set action times, monitor time, ensure
proper discussion focus, publish minutes).
Electronic commerce
Students will define electronic commerce (e-commerce) and related technologies and concepts
necessary to develop a secure, useful interface (i.e., storefront).
Students will
Define e-commerce terms and concepts,
including: EDI, business-to-business (B2B),
business-to-consumer (B2C), Electronic
Funds Transfer, Electronic Data Interchange
(EDI), Open Trading Protocol (OTP),
merchant systems, relationship management,
customer self-service, Internet marketing,

Learning Plan & Notes to Instructor:

BE.O.CIWF.16.2
BE.O.CIWF.16.3
BE.O.CIWF.16.4

BE.O.CIWF.16.5
BE.O.CIWF.16.6
Standard Number:
BE.S.CIWF.17
Essential
Questions:
Objectives:
BE.O.CIWF.17.1

BE.O.CIWF.17.2

BE.O.CIWF.17.3
BE.O.CIWF.17.4

SET (Secure Electronic Transactions).

Compare e-commerce to traditional
commerce.
Identify payment models used in ecommerce, including: payment gateways.
Identify issues related to working in a global
environment, including: different currencies,
multi-lingual issues, international shipping,
supply chain, legal and regulatory issues.
Identify the importance of SSL/TLS to a
transaction that contains sensitive
information.
Identify the importance of online indexing and
cataloging.
Students will demonstrate knowledge of languages commonly used to provide database connectivity
to Web sites
Students will
Compare popular client-side and server-side
programming languages, including:
JavaScript (including VBScript and JScript),
Java, .Net, C, C++, Visual Basic, C#.
Define Common Gateway Interface (CGI)
methods, including: .Net, JavaServer Pages
(JSP), Server-Side JavaScript (SSJS), Active
Server Pages (ASP), PHP Hypertext
Preprocessor (PHP).
Identify the relationship of SQL to Internetenabled databases, and conduct simple
database queries.
Define database connectivity technologies,
including: Open Database Connectivity
(ODBC), Java Database Connectivity (JDBC).
Demonstrate the ability to connect databases
with Web sites and other Internet-based

Learning Plan & Notes to Instructor:

BE.O.CIWF.17.5
BE.O.CIWF.17.6
Standard Number:
BE.S.CIWF.18
Essential
Questions:
Objectives:
BE.O.CIWF.18.1
BE.O.CIWF.18.2
BE.O.CIWF.18.3
BE.O.CIWF.18.4
BE.O.CIWF.18.5
Standard Number:
BE.S.CIWF.19
Essential
Questions:
Objectives:
BE.O.CIWF.19.1

BE.O.CIWF.19.2

services.
Identify basic SQL commands for querying
remote databases.
Identify the value of n-tier applications and
associated techniques in processing online
transactions.
Web Server vs service provider
Students will identify the benefits and drawbacks of running your own Web server versus using a
service provider.
Students will
Learning Plan & Notes to Instructor:
Investigate costs associated with placing and
developing your own server.
Identify costs associated with using an
Application Service Provider (ASP).
Distinguish among dedicated hosting, colocation and virtual servers.
Activate features provided by managed
services (e.g., CGI, forms).
Manage information relevant to a site (e.g.,
account information, passwords, IP
addresses).
Improving site creativity
Students will identify common strategies for managing an end user's experience and improving site
creativity.
Students will
Identify ways to use additional technologies to
provide custom features to an end user (e.g.,
using JavaScript to detect Web browser type,
using cookies).
Manage branding issues when developing a
site (e.g., logo placement and sizing).

Learning Plan & Notes to Instructor:

10

BE.O.CIWF.19.3
BE.O.CIWF.19.4
Standard Number:
BE.S.CIWF.20
Essential
Questions:
Objectives:
BE.O.CIWF.20.1
BE.O.CIWF.20.2
BE.O.CIWF.20.3
BE.O.CIWF.20.4
Standard Number:
BE.S.CIWF.21
Essential
Questions:
Objectives:
BE.O.CIWF.21.1

Consider corporate/organizational culture

when designing page layout.
Demonstrate sensitivity to ethnic and cultural
issues in page layout and design.
Copyright and ethical issues
Students will consider copyright and ethical issues when creating Web pages.
Students will
Learning Plan & Notes to Instructor:
Obtain proper permissions from developers
when repurposing content (e.g., other
developers' code, images, concepts).
Create and sign a Non-Disclosure Agreement
(NDA) when necessary.
Identify situations in which it is necessary to
consult with a legal team.
Identify ethical concerns when developing a
Web site.
Participating in the Student Organization
Students will participate in a local student organization.
What are the benefits of a career and technical student organization?
Students will
assess the purposes and goals of the local
student organization.

BE.O.CIWF.21.2

discover the benefits and responsibilities of

participation in student organization as an
adult.

BE.O.CIWF.21.3

demonstrate leadership skills through

Learning Plan & Notes to Instructor:

Invite students to participate in a chapter event.
Invite State Officers to present at a chapter meeting
or to a class on the activities, purpose and benefits
of membership. Show the promotional video
located. Have students to locate and discuss their
organizations goals, mission statement, and pledge.
Invite an alumni members to be guest speakers in
the classroom and during chapter events.
Coordinate a chapter event with another service
organization in the community (such as Lions Club,
Womens Club, Jaycees, Rotary, etc.).
Have the local officer team to develop a program of
11

participation in student organization activities

such as meetings, programs, and projects.

21st Century Skills

Learning Skills & Technology Tools

work for the school year and form various

committees to complete the task using chapter
members. Encourage students to actively participate
in State, regional, and national conferences and vie
for leadership positions.
Teaching Strategies
Evidence of Success
Culminating Activity

Information and
Communication
Skills:
Thinking and
Reasoning Skills:
Personal and
Workplace Skills:

Learning Skills & Technology Tools

Teaching Strategies
Culminating Activity

Evidence of Success

Entrepreneurial
Skills:
Culminating Assessment
Culminating
Assessment:
CIW Certification Exam
Links and Other Resources
Links and Other
Resources:

Related Websites:
America's Career InfoNet
www.acinet.org
12

America's Job Bank

www.ajb.org
CareerOneStop
www.careeronestop.org
Career Voyages
www.careervoyages.gov/index.cfm

Employment & Training Administration

www.doleta.gov

The Job Accommodation Network (JAN)

www.jan.wvu.edu
Monthly Labor Review Online: Labor Force Archives
www.bls.gov/opub/mlr/indexL.htm#Laborforce
National FBLA-PBL
www.fbla-pbl.org
Occupational Information Network
www.doleta.gov/programs/onet
Office of Disability Employment Policy

13

www.dol.gov/odep
Pathways to Success
www.careertech.k12.wv.us/pathwaystosuccess

U.S. Department of Labor in the 21st Century

www.dol.gov
West Virginia Career and Technical Education
www.careertech.k12.wv.us
West Virginia Earn A Degree Graduate Early (EDGE)
www.wvtechprep.wvnet.edu/edge.htm
Workforce West Virginia
www.workforcewv.org
List any magazines or additional resources
Contacts:

Contacts
Business Teachers: Utilize K12 Business Marketing Listserv at K12-BUSMKT@listserv.wvnet.edu
Business Coordinator: Abby Reynolds, areynold@access.k12.wv.us
OCTI Assistant Executive Director: Donna Burge-Tetrick
OCTI Executive Director: Gene Coulson

14