Course: PPB3143 Business Policy and

Strategic Management
Welcome to the class. To get through the course, the students will be assessed
continuously throughout the semester. The following indicates the various assessment
which includes, test, examination and assignments that the students will have to do.
Course work

Percent
age

Details
Mid Term Test
Report 1 (Analyzing a
Company Annual Report)
Project 2: (Analyzing a
Selected Company business
and proposed
strategy/strategies that the
company should adapt)
Presentation

LO
1; 2; 4
1; 2; 4

%
10
20

60

1; 2; 4
20

1; 2; 3; 4
10

Final exam

40
Total

40
100%

The mid term test will be conducted in week 7 or 8. The topics

includes:
CHAPTER 1 -THE NATURE OF STRATEGIC MANAGEMENT
CHAPTER 2 - THE BUSINESS VISION AND MISSION
CHAPTER 3 - THE EXTERNAL ASSESSMENT
CHAPTER 4 - THE INTERNAL ASSESSMENT
CHAPTER 5 - STRATEGIES IN ACTION
1.)

2.) Report 1 (Analyzing a Company Annual Report

The students (in groups of 5 students) are required to come up with
a report that analyzing a company policy and business strategy. The
students are required to come up with report that is at least
contains 20 to 25 pages. The Creativity is essential in this project.
The students are encouraged to come up with a visual kind of
reports (containing graphs, charts, tables etc). The report should
have the names of the group members (who), the name of the
company, what was the project about, why was it chosen, when was
it done, where was it done and how was it done. The due date is in
week 10. The presentation will be done in week 11. (Each group

must discuss with the respective lecturer with regards to the

selection of the company)
4.) Project 2: Analyzing a Selected Company business and
proposed strategy/strategies that the company should
adapt.
The students (in groups of 5 students) are required to come up with
a report that analyzing a selected company. Analyze the current
policy and business strategy that the company adopt. Then the
students are required to proposed strategy/strategies that the
company should adapt. The students are required to come up
with report that is at least contains 15 to 20 pages. The Creativity is
essential in this project. The students are encouraged to come up
with a visual kind of reports (containing graphs, charts, tables etc).
The report should have the names of the group members (who), the
name of the company, what was the project about, why was it
chosen, when was it done, where was it done and how was it done.
the due date is in week 10. The presentation will be done in week
11. (Each group must discuss with the respective lecturer with
regards to the selection of the company)
Presentation will be done in week 11, however which project to be
presented will be decided later.
Some of the key important information that should be incorporated in
both of the assignments:
Identifies issues that the company engaged in.
What is it the company wants to be? What is their business?
Evaluation of the company Vision and Mission Statement.
Analysis of the company external environment
Porters Five-Forces Model
Sources of External Information
Industry Analysis: The External Factor Evaluation (EFE) Matrix
The Competitive Profile Matrix (CPM)
Analysis of the company internal environment
Ratios
Resource Based View
Integrating Strategy and Culture
Functions of Business
The Internal Factor Evaluation (IFE) Matrix
Long-Term Objectives
Strategies Used
Michael Porters Generic Strategies
Means for Achieving Strategies

Comprehensive Strategy-Formulation Framework

Cultural, Political and Governance Strategy Choice Issues
Policies
Resource Allocation
Matching Structure with Strategy
Production/Operations Concerns When Implementing Strategies
Human Resource Concerns When Implementing Strategies
Strategy Implementation
Marketing Issues
Finance/Accounting Issues
Research and Development (R&D) Issues
Management Information Systems (MIS) Issues
A Strategy-Evaluation Framework