Cluster Analysis Project Market Research

ONEWAY VAR00037 BY VAR00036
/STATISTICS DESCRIPTIVES
/MISSING ANALYSIS.
Oneway
Notes
Output Created
11-Dec-2014 03:18:31
Comments
Input
Active Dataset
DataSet1
Filter
<none>
Weight
<none>
Split File
<none>
N of Rows in Working
Data File
Missing Value Handling
Resources
147
Definition of Missing
User-defined missing values are

treated as missing.
Cases Used
Statistics for each analysis are

based on cases with no missing
data for any variable in the analysis.
Syntax

/MISSING ANALYSIS.
Processor Time
0:00:00.016
Elapsed Time
0:00:00.017
[DataSet1]
Descriptives
VAR00037
95% Confidence Interval for
Mean
1.00
N
50
Mean
5.8600
Std. Deviation
.79991
Std. Error
.11313
Lower Bound
5.6327
Upper Bound
6.0873
2.00
45
5.1556
.93366
.13918
4.8751
5.4361
Total
95
5.5263
.93092
.09551
5.3367
5.7160
Descriptives
VAR00037
1.00
Minimum
4.33
Maximum
7.00
2.00
2.67
7.00
Total
2.67
7.00
Page 1
ANOVA
VAR00037
Sum of
Squares
11.753
Between Groups
df
1
Mean Square
11.753
.750
Within Groups
69.709
93
Total
81.462
94
F
15.680
Sig.
.000

/MISSING ANALYSIS.
Oneway
Notes
Output Created
11-Dec-2014 03:19:10
Comments
Input
Active Dataset
DataSet1
Filter
<none>
Weight
<none>
Split File
<none>
Data File
Resources
147

treated as missing.
Cases Used

Syntax

/MISSING ANALYSIS.
Processor Time
0:00:00.016
Elapsed Time
0:00:00.016
[DataSet1]
Descriptives
VAR00037
Mean
1.00
N
50
Mean
5.7000
Std. Deviation
.69742
Std. Error
.09863
Lower Bound
5.5018
Upper Bound
5.8982
2.00
45
4.7111
1.12277
.16737
4.3738
5.0484
Total
95
5.2316
1.04403
.10712
5.0189
5.4443
Page 2
Descriptives
VAR00037
1.00
Minimum
4.33
Maximum
6.67
2.00
1.67
6.67
Total
1.67
6.67
ANOVA
VAR00037
Between Groups
Within Groups
Total
Sum of
Squares
23.161
df
1
Mean Square
23.161
79.300
93
.853
102.461
94
F
27.162
Sig.
.000

/MISSING ANALYSIS.
Oneway
Notes
Output Created
11-Dec-2014 03:19:32
Comments
Input
Active Dataset
DataSet1
Filter
<none>
Weight
<none>
Split File
<none>
Data File
Resources
147

treated as missing.
Cases Used

Syntax

/MISSING ANALYSIS.
Processor Time
0:00:00.016
Elapsed Time
0:00:00.017
[DataSet1]
Page 3
Descriptives
VAR00037
Mean
1.00
N
50
Mean
5.3133
Std. Deviation
.82040
Std. Error
.11602
Lower Bound
5.0802
Upper Bound
5.5465
2.00
45
4.6963
1.01460
.15125
4.3915
5.0011
Total
95
5.0211
.96365
.09887
4.8247
5.2174
Descriptives
VAR00037
1.00
Minimum
3.00
Maximum
7.00
2.00
2.67
6.67
Total
2.67
7.00
ANOVA
VAR00037
Between Groups
Sum of
Squares
9.017
df
1
Mean Square
9.017
.842
Within Groups
78.274
93
Total
87.291
94
F
10.714
Sig.
.001

/MISSING ANALYSIS.
Oneway
Notes
Output Created
11-Dec-2014 03:19:57
Comments
Input
Active Dataset
DataSet1
Filter
<none>
Weight
<none>
Split File
<none>
Data File
147

treated as missing.
Cases Used

Page 4
Notes
Resources
Syntax

/MISSING ANALYSIS.
Processor Time
0:00:00.016
Elapsed Time
0:00:00.015
[DataSet1]
Descriptives
VAR00037
Mean
1.00
N
50
Mean
5.5800
Std. Deviation
.74630
Std. Error
.10554
Lower Bound
5.3679
Upper Bound
5.7921
2.00
45
4.4519
.97482
.14532
4.1590
4.7447
Total
95
5.0456
1.02753
.10542
4.8363
5.2549
Descriptives
VAR00037
1.00
Minimum
4.00
Maximum
7.00
2.00
1.67
5.67
Total
1.67
7.00
ANOVA
VAR00037
Between Groups
Sum of
Squares
30.143
df
1
Mean Square
30.143
.743
Within Groups
69.103
93
Total
99.247
94
F
40.567
Sig.
.000

/MISSING ANALYSIS.
Oneway
Notes
Output Created
11-Dec-2014 03:21:28
Comments
Page 5
Notes
Input
Active Dataset
DataSet1
Filter
<none>
Weight
<none>
Split File
<none>
Data File
Resources
147

treated as missing.
Cases Used

Syntax

/MISSING ANALYSIS.
Processor Time
0:00:00.000
Elapsed Time
0:00:00.009
[DataSet1]
Descriptives
VAR00037
Mean
2.00
N
45
Mean
5.1556
Std. Deviation
.93366
Std. Error
.13918
Lower Bound
4.8751
Upper Bound
5.4361
3.00
52
6.0897
.62663
.08690
5.9153
6.2642
Total
97
5.6564
.90964
.09236
5.4730
5.8397
Descriptives
VAR00037
2.00
Minimum
2.67
Maximum
7.00
3.00
4.67
7.00
Total
2.67
7.00
ANOVA
VAR00037
Between Groups
Sum of
Squares
21.053
df
1
Mean Square
21.053
.615
Within Groups
58.381
95
Total
79.434
96
F
34.258
Sig.
.000
CLUSTER
VAR00038 VAR00039 VAR00040 VAR00041 VAR00042
/METHOD WARD
Page 6
/MEASURE=SEUCLID
/PRINT SCHEDULE
/PLOT VICICLE.
Cluster
Notes
Output Created
11-Dec-2014 03:29:15
Comments
Input
Active Dataset
DataSet1
Filter
<none>
Weight
<none>
Split File
<none>
Data File
Resources
147

treated as missing.
Cases Used
Statistics are based on cases with

no missing values for any variable
used.
Syntax
CLUSTER VAR00038 VAR00039

VAR00040 VAR00041 VAR00042
/METHOD WARD
/MEASURE=SEUCLID
/PRINT SCHEDULE
/PLOT VICICLE.
Processor Time
0:00:00.312
Elapsed Time
0:00:00.340
[DataSet1]
Case Processing Summary
a,b
Cases
Valid
N
147
Missing
Percent
100.0
N
0
Total
Percent
.0
N
147
Percent
100.0
a. Squared Euclidean Distance used

b. Ward Linkage
Ward Linkage
Agglomeration Schedule
Cluster Combined
Stage
1
2
Stage Cluster First Appears
Cluster 1
8
Cluster 2
122
Coefficients
.000
112
.000
Cluster 1
0
Cluster 2
0
Next Stage
60
32
Page 7
Cluster Combined
Cluster 1
88
Cluster 2
89
Coefficients
.000
84
88
84
85
50
7
8
Stage
3
Cluster 1
Cluster 2
Next Stage
4
.000
.000
76
53
.000
89
20
21
.000
21
69
107
.056
13
76
106
.111
73
10
42
79
.167
25
11
57
66
.222
37
12
49
52
.278
103
13
51
69
.370
57
14
113
140
.481
91
15
97
98
.593
39
16
30
74
.704
38
17
14
108
.815
30
18
19
103
.926
70
19
1.037
48
20
38
137
1.148
61
21
20
105
1.296
31
22
111
142
1.463
63
23
73
124
1.630
53
24
121
1.796
49
25
42
68
1.963
10
61
26
93
114
2.130
59
27
109
133
2.296
101
28
44
45
2.463
72
29
33
34
2.630
54
30
14
99
2.815
17
75
31
18
20
3.000
21
65
32
78
3.222
56
33
46
3.444
64
34
126
145
3.667
55
35
15
65
3.889
111
36
36
48
4.111
80
37
57
60
4.352
11
74
38
30
82
4.611
16
97
39
97
134
4.870
15
63
40
16
35
5.148
104
41
139
143
5.426
70
42
123
147
5.704
86
Page 8
Cluster Combined
Cluster 1
5
Cluster 2
144
Coefficients
5.981
Next Stage
87
44
58
131
45
102
136
6.259
66
6.593
69
46
77
95
6.926
72
47
48
64
75
7.259
82
117
7.593
19
86
49
120
7.944
24
102
50
27
40
8.333
103
51
31
130
8.722
98
52
118
9.111
91
53
11
73
9.537
23
84
54
28
33
9.963
29
85
55
25
126
10.407
34
116
56
127
10.852
32
102
57
22
51
11.343
13
88
58
71
72
11.843
104
59
70
93
12.343
26
80
60
90
12.861
78
61
38
42
13.417
20
25
87
62
10
115
13.972
115
63
97
111
14.546
39
22
77
64
39
15.139
33
89
65
18
15.739
31
106
66
58
116
16.350
44
97
67
43
104
16.961
118
68
41
87
17.572
96
69
62
102
18.202
45
122
70
19
139
18.841
18
41
84
71
23
26
19.507
108
72
44
77
20.202
28
46
94
73
76
135
20.961
101
74
57
101
21.720
37
82
75
14
91
22.480
30
118
76
84
96
23.280
133
77
97
119
24.131
63
114
78
61
25.002
60
99
79
32
55
25.891
111
80
36
70
26.780
36
59
113
81
59
63
27.724
110
82
57
64
28.669
74
47
121
Stage
43
Cluster 1
Cluster 2
Page 9
Cluster Combined
Cluster 1
100
Cluster 2
110
Coefficients
29.669
84
11
19
85
28
86
86
Stage
83
Cluster 1
0
Cluster 2
0
Next Stage
108
30.683
53
70
117
31.702
54
113
123
32.757
48
42
124
87
38
33.844
43
61
107
88
22
141
34.939
57
99
89
50
36.035
64
109
90
13
128
37.146
98
91
113
38.285
52
14
132
92
24
94
39.452
120
93
80
125
40.674
127
94
44
67
41.924
72
107
95
37
129
43.202
112
96
12
41
44.591
68
116
97
30
58
46.072
38
66
106
98
13
31
47.600
90
51
119
99
22
49.169
78
88
114
100
17
81
50.780
134
101
76
109
52.465
73
27
121
102
54.201
56
49
117
103
27
49
55.979
50
12
120
104
16
71
57.979
40
58
105
105
16
92
60.090
104
130
106
30
62.315
65
97
136
107
44
64.635
87
94
131
108
23
100
66.968
71
83
130
109
146
69.335
89
126
110
56
59
71.946
81
125
111
15
32
74.668
35
79
137
112
37
47
77.464
95
126
113
28
36
80.273
85
80
139
114
97
83.145
99
77
124
115
10
132
86.071
62
129
116
12
25
88.997
96
55
119
117
11
92.346
102
84
127
118
14
43
95.698
75
67
128
119
12
13
99.355
116
98
132
120
24
27
103.022
92
103
134
121
57
76
106.810
82
101
133
122
62
138
110.652
69
128
Page 10
Cluster Combined
Stage
123
Cluster 1
29
Cluster 2
54
Coefficients
114.541
Cluster 1
0
Cluster 2
0
Next Stage
141
124
118.482
86
114
138
125
56
83
122.426
110
135
126
37
126.939
109
112
139
127
80
132.450
117
93
129
128
14
62
138.604
118
122
142
129
10
145.554
127
115
131
130
16
23
153.282
105
108
135
131
161.713
107
129
136
132
12
170.447
91
119
138
133
57
84
179.304
121
76
137
134
17
24
188.471
100
120
140
135
16
56
197.994
130
125
140
136
208.817
131
106
142
137
15
57
220.561
111
133
143
138
232.457
124
132
144
139
28
244.870
126
113
141
140
16
17
260.348
135
134
145
141
29
280.790
139
123
143
142
14
307.496
136
128
144
143
15
348.371
141
137
145
144
393.840
138
142
146
145
16
458.819
143
140
146
146
699.161
144
145
Case
52 49 40 27 94 24 81 17 83 63 59 56 110 100 26 23 92 72 71 35 16 96 85 89 88 84 133 109 135 106 76 75 64 101 60 66 57 55 32 65 15 54 29 114 93 70 48 36 86 34 33 28 47 129 37 146 53 50 39 46 4 138 136 102 62 104 43 91 99 108 14 116 131 58 82 74 30 105 21 20 18 7 132 115 10 125 80 143 139 103 19 124 73 11 120 121 9 127 78 112 6 67 95 77 45 44 68 79 42 137 38 144 5 130 31 128 13 145 126 25 87 41 12 140 113 118 2 119 142 111 134 98 97 141 107 69 51 22 61 90 122 8 147 123 117 3
25
Number of clusters
50
75
100
125
150
QUICK CLUSTER VAR00038 VAR00039 VAR00040 VAR00041 VAR00042

/MISSING=LISTWISE
/CRITERIA=CLUSTER(3) MXITER(10) CONVERGE(0)
/METHOD=KMEANS(NOUPDATE)
/PRINT INITIAL ANOVA CLUSTER DISTAN.
Quick Cluster
Page 11
Notes
Output Created
11-Dec-2014 03:31:30
Comments
Input
Active Dataset
DataSet1
Filter
<none>
Weight
<none>
Split File
<none>
Data File
Resources
147

treated as missing.
Cases Used
Statistics are based on cases with

no missing values for any clustering
variable used.
Syntax
QUICK CLUSTER VAR00038

VAR00039 VAR00040 VAR00041
VAR00042
/MISSING=LISTWISE
/CRITERIA=CLUSTER(3) MXITER
(10) CONVERGE(0)
/METHOD=KMEANS(NOUPDATE)
/PRINT INITIAL ANOVA CLUSTER
DISTAN.
Processor Time
0:00:00.047
Elapsed Time
0:00:00.047
Workspace Required
1128 bytes
[DataSet1]
Initial Cluster Centers
Cluster
VAR00038
1
5.33
2
7.00
3
5.33
VAR00039
2.67
7.00
2.00
VAR00040
4.33
7.00
4.33
VAR00041
1.67
7.00
7.00
VAR00042
3.33
3.00
5.00
Iteration History
Change in Cluster Centers

1
2.642
2
3.281
3
3.203
.187
.074
.218
.000
.073
.143
Iteration
1
a. Convergence achieved due to no or

small change in cluster centers. The
maximum absolute coordinate change
for any center is .000. The current
iteration is 7. The minimum distance
between initial centers is 5.627.
Page 12
Iteration History
Change in Cluster Centers

Iteration
4
1
.000
2
.094
3
.159
.000
.102
.138
.000
.031
.043
.000
.000
.000
a. Convergence achieved due to no or

small change in cluster centers. The
maximum absolute coordinate change
for any center is .000. The current
iteration is 7. The minimum distance
between initial centers is 5.627.
Cluster Membership
Cluster
2
Distance
.812
2.058
1.145
.956
1.077
1.072
1.175
1.179
1.056
10
2.213
11
1.120
12
2.030
13
1.770
14
1.356
15
1.896
16
1.217
17
2.005
18
1.589
19
.594
20
1.330
21
1.330
22
1.330
23
1.080
24
1.782
25
1.911
26
1.478
27
1.059
28
1.606
29
3.636
Case Number
1
Page 13
Cluster Membership
Cluster
3
Distance
.495
31
1.284
32
1.693
33
1.555
34
1.068
35
1.664
36
1.362
37
1.682
38
1.059
39
1.195
40
1.619
41
1.829
42
.748
43
2.157
44
.567
45
.961
46
.821
47
2.505
48
1.159
49
1.678
50
1.206
51
.704
52
1.903
53
1.206
54
3.331
55
2.410
56
1.979
57
1.192
58
1.375
59
.811
60
1.562
61
1.241
62
1.497
63
1.984
64
1.279
65
1.549
66
1.459
67
1.668
68
1.104
69
.935
70
1.312
Case Number
30
Page 14
Cluster Membership
Cluster
1
Distance
1.836
72
1.549
73
.781
74
.814
75
1.215
76
1.549
77
1.172
78
1.329
79
.802
80
2.094
81
2.804
82
1.143
83
2.616
84
1.827
85
1.827
86
1.958
87
1.183
88
1.827
89
1.827
90
.988
91
1.936
92
2.128
93
1.219
94
1.602
95
1.111
96
1.345
97
.985
98
1.030
99
1.502
100
2.023
101
1.245
102
1.812
103
.406
104
1.888
105
.987
106
1.763
107
.878
108
1.516
109
.996
110
1.503
111
.742
Case Number
71
Page 15
Cluster Membership
Cluster
2
Distance
1.072
113
1.770
114
1.096
115
1.445
116
1.579
117
1.287
118
1.722
119
1.258
120
.929
121
1.309
122
1.179
123
1.243
124
.463
125
1.780
126
2.017
127
1.335
128
2.208
129
2.590
130
.679
131
1.242
132
3.139
133
1.386
134
1.312
135
1.943
136
1.987
137
1.091
138
3.276
139
1.039
140
1.760
141
1.699
142
1.089
143
1.147
144
1.481
145
1.779
146
2.103
147
.867
Case Number
112
Page 16
Final Cluster Centers

Cluster
VAR00038
1
4.68
2
6.24
3
5.49
VAR00039
3.96
6.29
5.16
VAR00040
4.29
5.62
4.77
VAR00041
3.72
5.99
5.26
VAR00042
4.06
5.60
5.12
Distances between Final Cluster Centers

1
Cluster
1
2
4.145
2.412
2
4.145
3
2.412
1.828
1.828
ANOVA
Cluster
Error
VAR00038
Mean Square
24.072
df
2
Mean Square
.445
df
144
F
54.151
Sig.
.000
VAR00039
54.065
.399
144
135.473
.000
VAR00040
20.510
.637
144
32.201
.000
VAR00041
46.754
.452
144
103.417
.000
VAR00042
21.538
.604
144
35.656
.000
The F tests should be used only for descriptive purposes because the clusters have
been chosen to maximize the differences among cases in different clusters. The
observed significance levels are not corrected for this and thus cannot be interpreted as
tests of the hypothesis that the cluster means are equal.
Number of Cases in each
Cluster
Cluster
24.000
72.000
51.000
Valid
Missing
147.000
.000
Page 17

Cluster Analysis Project Market Research

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Cluster Analysis Project Market Research

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ONEWAY VAR00037 BY VAR00036

User-defined missing values are

Statistics for each analysis are

ONEWAY VAR00037 BY VAR00036

ONEWAY VAR00037 BY VAR00036

User-defined missing values are

Statistics for each analysis are

ONEWAY VAR00037 BY VAR00036

ONEWAY VAR00037 BY VAR00036

User-defined missing values are

Statistics for each analysis are

ONEWAY VAR00037 BY VAR00036

ONEWAY VAR00037 BY VAR00036

User-defined missing values are

Statistics for each analysis are

ONEWAY VAR00037 BY VAR00036

ONEWAY VAR00037 BY VAR00036

User-defined missing values are

Statistics for each analysis are

ONEWAY VAR00037 BY VAR00036

User-defined missing values are

Statistics are based on cases with

CLUSTER VAR00038 VAR00039

a. Squared Euclidean Distance used

Stage Cluster First Appears

Stage Cluster First Appears

Stage Cluster First Appears

Stage Cluster First Appears

Stage Cluster First Appears

QUICK CLUSTER VAR00038 VAR00039 VAR00040 VAR00041 VAR00042

User-defined missing values are

Statistics are based on cases with

QUICK CLUSTER VAR00038

Change in Cluster Centers

a. Convergence achieved due to no or

Change in Cluster Centers

a. Convergence achieved due to no or

Final Cluster Centers

Distances between Final Cluster Centers

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