5/10/2015

Top10TakeawaysfromSAPPHIRENOW2015|SCN

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SAPPHIRENOW

Top10TakeawaysfromSAPPHIRENOW2015
PostedbyMuthuRanganathaninSAPPHIRENOWonMay7,20156:37:33PM
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Inspiredbyresponsefromearliertwoyears( 2014& 2013),thoughtofdoingthetop10forthisyearfrom

SAPPHIRENOW,firsttimeasSAPMentor,thoughstilldoingthisremotelyfromBangalore.

1.NewSaaSSimpleasaserviceRunSimplecontinuesasSAPsmantra

LetsstartwithmainthemeofwhatourCEObreathesinternallyandexternally,itsaboutmakingtheworldrunsimple,
andintothisyearthismantracontinuestobethefocus.

ourstoriestellusmorethanourresumeReallylikedhisexampleontheconnectiontothecustomerscatwhile
sellingphotocopiersatxerox,explaininghowempathywithcustomersrulesthanmorethananythingelse.Billis
certainlyagreatstoryteller.Itwasreallyacatstory!
Thevisionofhelpingimprovepeoplelife.byofferingSimpleasaservice,thenewSaaSmodel.

2.ConsumerstoBusinessMarketfacebook&googlepartnerships

WenomoreareinBusinesstoBusinesstoConsumermarketorBusinesstoBusinessmarket,butweliveinaworldof
consumertobusinessmarket,whereconsumeristhekingandcentertothetransformationtorundatadrivenand
seamlessbusiness.

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Togetthere,SAPannouncedcoupleofsignificantpartnershipwithfacebookandgoogleenablegettingfacebookto
partnerintheirpursuitconnectingconsumerswithbusinessandconnectinggoogledocswithSAP.

3.RunDataDrivenBusinessHANA/HANACloudPlatform

WhenaskedtomanyCEOs,theoneansweryougetisDosophisticatedthingseasy.Thesophisticationpartisthe
datapartinthebackend.
Whatistheriskofdoingthings?Betterquestiontoaskiswhatstheriskofnotdoingthingsleadingyoutobeanalso
rancompany.DelayorGo.choosethepathyouwouldliketotaketogodatadriven.
BothUnderArmour&EnelGroupweregreatexamplesofhowdatadrivesbusinessforward.

HANAiscenterofachievingthisdatadrivenbusinesstransformationtoanswerthefollowingquestions:

andhereisasimpleglimpseofwhatthisHANAplatformcovers

&morespecificontheHANAcloudplatform,beingthePaaSofchoiceforthisdatadrivenbusinesses

TheinterestingpartthatwassharedwastheHANAroadmapwhichislikelytonowworkwithHadoop&
Spark...certainlytakingthemomentumfurtherasoneoftherealbigdataplatform.

ProfHassoPlattnersharedthatnomoreweneedapplicationsforthejustthepast,butthesystemforforecast.Thisis
thetrendhesawwithinmemorydatabase.
Hementionedthathedidntwanttobeatrustedadvisorforbusinessesbutatrustedinnovatorforbusinesses,
anditsthroughfoundationofHANA

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4.RunSeamlessBusinessCustomerEngagement&Commerce|EngagedEmployees

Thesecondpartofthedosophisticatedthingseasyisthingseasypart,whichiswherebusinesseshavetofocuson
runningitseamless

Billsharedhowtodaysbusinessarenomoretalkingabouttheircustomerschannelsinasiloedapproachbutfocus
onseamlessinteractionacrossmultiplechannels,andprovideseamlessexperiencetocustomers.Knowingmore
aboutthecustomersispartofthisandSAPsnextgenerationCustomerEngagement&Commercehelpsthere
extensively.

Billsharedanotherstoryofhownotdoinganythingisexhaustingandhowimportantitistohaveanengaged
employee.ThisiskeypartoftheSAPsSuccessfactorsandHCMsolutions,thathelpsrunseamless.

Ifyouhavethetime,watchthereplayofthekeynotehere

5.GoDigitalSAPDigital

WhileSAPlikestopreach,itwouldliketopracticethattoo.Clearexampleiswhenitannouncedcreatingofnew
businesscalledSAPDigitalledbyitsformerCMOJonathanBecher,whereSAPwantedtoservehiscustomers,
partnersandecosystemthroughdigitalchannels.AndatSAPPHIRENOW,therewasmuchprogressshownwith
SAPStore.com.SAPDigitalopensnewdoorsforconsumingSAPproductsandservices,includingeducationand
content

6.Bread&ButterS4HANABoardRoomsofthefuture

SAPisintoits4thgenerationofBusinessApplicationsystemsthebread&butterforbusinessesthatrun
SAP.WithHANACloudPlatform,thepossibilitiesarenewmovingawayfrombeingasystemofrecordto
systemofsimulations,movingtotheboardrooms.

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BerndtinhiskeynoteexplainedwhatscoveredinS4HANA,howSAPismovingfromsellingproductstosellingoutput,
andsharedstagewithCIOofAsianPaintswhoexplainedhowtheS4HANAjourneyishelpingrethinkinghowITcan
helpinbusinessmodeltransformation.Someamazingdemoexamplewereshownofhowthesimulationcanwork
withthecompletelyredesignedrolebasedfioriUxtosupportthissimplifiedbackend.Examplewashowyoucould
quicklyreviewthecustomerperformancethroughsimulationandmoveorders.

Berndtalsoacknowledgedthefactthatmostbusinessesarenotinthesamestageofthebusinesstransformationand
laidoutaniceroadmapforcustomers,forthisdatadrivenandseamlessbusinesswithS4HANA.

Step1:MovetoHANA|Step2:TransformtoS4HANA|Step3:Chooseyourdeployment

AnothergreatpiecethatwaspresentedishowHANACloudPlatformcanbeintegratedtoS4HANAandtherecanbe
appsbuiltaroundit.Therearealready1000+appsbuiltonthisplatformandSAPwillexposeAPIsfromS4HANA,the
sameAPIsthatFioriUIsconsume,forotherstoleverageastheybuildapps.Thiscanbeagreatoneforpartnersand
otherstoleverage.

BoardRoomsofthefuture

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ProfHassoPlatnershareshowtheboardroomswilllooklike,withanexampleofhowitlooksforSAP.
NomoreKPIsbutrealtimeactivetiles,drillifitsinterestingrightinthefingersofbosses,withoutrelyingonmassingIT
dependency.Andthefocusisonfuture,onsimulations,andnotonthepast.Trulyrealtimeperformancemanagement
solutions.

BestquotefromProfHasso:

weneedtomakepointswithpoweranddontneedpowerpointsinboardmeeting

7.YesthisisthePerfectTrip
NowgettingontothenewbabyatSAP.
PerfectTripistheperfectexampleforSimpleasaservice.

Keepthecomplexityinthebackendacrossthetravelnetwork,andkeepthefrontendsimple

WithConcur,therewasanamazingshowcaseofhowaperfecttripcanbeenabled,whatapainkillerfortimewe
spendfromtravelbookingacrossairlines,hotels&rentaltosubmitbacktheexperience.Ittotallyeliminatesthepain,
andthebusinesstravelerfocusonrealpurposeofhistravel.Thewalkthroughin3minuteswasamazinghowyou
couldbuyyourticketswithmobile,bookyourhotelsfromyourSPGmembershipsiteandgetyourexpensesbooked
seamlessly,aswellashavingtheitineraryautomatedwithTripIt.

8.HowweconnectToday&TomorrowBusinessNetwork

ThisoneishugeandgettingintothedisruptiveinnovationareaforSAP.BusinessNetworkisareallybig
bet.SAPhasthisgreatnetworksforprocurementofgoods&serviceswithAriba,forchannelingcontract
laborwithfieldglassandforperfecttripwithconcur.Alreadythesearebestofbreednetworksfor
addressingeachofthosespecificareas.Whileeachoneoftheseareunique,therearesomecommonareas
thatcanbeleveragedacrossthesenetworkssuchasidentityresolution,security,payments,analyticsetc.

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SteveSinghlaidoutthevisionforhowthisnetworksaregoingtogetconnected,andhowallofthiscanbe
connectedwithSAPHANACloudPlatforminthefuture.Heshowedacoolusecasethatstartedoffwith
aircraftsensoridentifiesthatasparepartneedstobereplaced,whichcantriggeraprocurement
transactioninAriba,andleadtogettingcontingentexpertsthroughfieldglassandeventuallycoveringtheir
travelrequirementsthroughconcur.Whilethiswasone,therecouldbe1000sofsuchusecasesthatcan
beaddressedacrossthenetworkofnetworks,andthiscanbeachievedinthenearfuture.Thisalso
becomesthesimpleasservicetodriveTrillion$businessinthenetworkoncloud.

9.NewHorizonsInternetofThings

KeyemergingbusinesstechnologytrendisInternetofThings.ForSAP,thekeyfocushereisonenablingbusinesses
thatrunSAPandbeyondtogetreadyfortheInternetofThingsera.BerndtannouncedthatIoTtobesuccessful,it
needstobeconnectedtocloud,andannouncedSAPwillhaveIoTservicesinHANACloudPlatform.
AnimportantannouncementherewasthepartnershipwithSiemenswhowillleverageSAPHANACloudPlatform,
anditwasreallygreattoseethepotentialhere.

AgreatcustomerusecasewaspresentedonhowHoustonUtilitiescompanyalreadyleveragesSAPPredictive
Maintenancesolutionstomanagemaintenancebyexception,findrootcauseanalysisaswellastakeaction.Also
enabledthroughthelatestgadgetssuchassmartwatch.

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WatchBerndt&Stevekeynoteifyouhavethetime.
Towrapitup,therewasaninterestingdiscussionbypanelonIoTwhichisworthwatchingifyouhavethetime.

10.CustomerInnovationrealcustomers,realproblems,realdata

Theproofofthepuddingiswhenyoueatitalltheabovedatadriven,seamless,simpletalkisnotvisionbuttheyare
actualexamplesthatcustomersareusingSAPHANAandbeyond.

ThemostentertainingpartofthewholethingwaswhenWalmart,yesWalmart,CIOKarenannTerrellwasonstage

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withBerndtandRobEnslindiscussinghowWalmartrunsfast,realtimestuffwithSAPHANAalongwiththeirbackoffice
leveragingSAPERP.Walmartserves5.5millionconsumerseveryday,servedby220kassociates,needstohandle
halfbilliontransactionswith5000concurrentusersinsubsecondstime.

Sheexplainedhowspeedisnomoreachoicebutamusthave,andhowtechnologycanenabledatadriven
businesses.Technologyinnovationisfine,butrealvalueisapplicationoftechnologyintobusiness.Talentthat
intersectsbetweentechnologyandbusinessarethekeyfolks.
MoststunningquotefromherwasHopeshecancompleteSAPimplementationinherlifetimebasicallycitingthe
complexityofthebusinesstheyrun,andhowtransformationissuchanenormousinitiative.
Shenicelylaidoutthethreekeyaspectsofrunningtodaysbusinessleveragingtechnology
1. Helpoptimizethecost
2. Realtime
3. Helpservecustomersbetter

AnotherinterestingcustomerthatwontheHANAinnovationawardwasConAgrathatembarkedonajourneyoftotal
marginmanagement,beingabletoanalyseandsimulatecostofgoods,givingthevisibilitytothebusinessusersto
takegreataction,andthereforeenableprofitoptimization.Youcancheckouttheinnovationinmoredetail.

ProfHassoPlattnersayswewouldhavenotcreatedsomeamazingsystemswithHANA,ifwehadnotcoinnovated
withrealcustomers,realproblems,andrealdata.

AveryamazingdemobyColgateonhowtheyarenowrunningtheirboardroomswithSAPHANA,acriticalwayto
innovateonthisnewrealtimesimulationandboardroomsystem.

Anothergreatexampleofrealtimestock,andtradepromotionswithalargefoodscompanygotshown

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ProfHassoPlattneralsosharedhowdesignthinkingishelpingsignificantly.Itstheprocessofspendinglotoftime
upfrontwithcustomers/userstounderstandwhatdotheywantandalsostimulateadiscussionthatwouldleadto
somegreatinnovations.Hepointedoutaclassicexampleofthisisiphones.Butreallythinksthatcustomerco
innovationisthebestwaytobuildsoftwareinthecurrentera.
Andsomeamazingcustomerinnovationsinthehealthcarearea,digitizedhealthdata,clinicaldata.Howthedatacan
beusedbytheentireecosystemacrossdoctors,thelifesciencecompanies,researchetc.Healthcarecancer
consortiumchoosetechnologypartnerwhocancomplementSAPHANAwastherightplatformforCancerLink.

Don'tmissthisamazingkeynotebyvisionaryProfHassoPlattnerbusinesssystemspoweredbyinmemory

Insummary,thesearekeytakeawaysintheworldofbusinesstechnologythatSAPisenablingandpresentedhereat
SAPPHIRENOWfortodayandfuture....

Shareyourcommentsabouttheevent,SAPstrategyorotherquestions/comments....

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Products:sap_hanaEvents:sapphire_nowTags:innovation,sapmentor,sapmentors

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