Title

BUSINESS POLICY AND STRATEGY

Code
Faculty

MGT - 602
Satish Kumar

Healthcare
Management
HCM - 601
Rakesh Singh

HOSPITAL PLANNING AND

MANAGEMENT ACCOUNTING
HCM-602
Riaz Khan

HEALTH INFORMATION SYSTEM

HCM-608
Riaz Khan

Module -1
Introduction to Business policy and Strategic
Management: Historical perspective of evolution
of strategic management and business policy.
Meaning of strategy, Important task of strategy.
Strategic process. Vision & Mission, Objective
and Strategy

Module -1
Introduction to Service
Marketing, Overview of
Health Care marketing

Module: 1
Module 1
Role of Hospital in Community,
Introduction to Health Information
Different types of Health Facilities
systems, Signicance of information
and Hospitals, ; Regional Planning a systems in health care and electronic
systems approach
medical record

Module -2
Evaluation external environment: Industry and
competitive environment, porters 5 force model.
Resources, capabilities and competitiveness:
SWOT analysis, VRIO framework, Value chain
system, BCG Analysis.

Module -2
Introduction to consumer
Buying Behavior, Market
segmentation & targeting
Positioning and
differentiation of services

Module: 2
Service Planning analysis of
demographic and epidemiological
data to assess the health need of
community, analysis of available
facilities

Module 2
Functions in the hospital and role of
information systems in information
integration, management of health
information

Module: 3
Determining the size and type of
hospital, potentiality for future
development and growth.
Preparation of master plan

Module 3
Hospital Information systems: components
and architecture; Information processing
tools and knowledge management in
hospitals.

Module -3
Module -3
Five generic competitive strategies:
Pricing, Managing Demand
Competitive position-Strategic moves, timing and
and Capacity, Promotion &
scope of operations: Market position, horizontal &
Communication of
vertical integration strategies, alliances and
Services
partnerships

Module -4
Module: 4
Competing in International markets : Enter
System of Maintaining Accounting
Module 4
Contents foreign market strategies, competitiveness in
Module -4
Record in general, Procedure related
Design, Development and
international area, Strategies for local companies Managing Service Quality, to Income, Procedure related to
Implementation of information systems in
to developing countries. Diversication and the Branding
recording expenses and cost,
health care organizations and challenges.
multibusiness company: Strategy of diversied
Accounting concepts and
company, related and unrelated business
conventions.

Module -5
Corporate Governance, Business Ethics,
Corporate social responsibility, environmental
sustainability.

Module -5
Medical Conferences and
CME, Role of Public
Relation, CRM

Module -6
Strategy execution: Strategy execution process, Module -6
core competencies and competitive
Importance of PR, Disaster
capabilities,7s Framework. Corporate culture and Preparedness Plan
leadership.
Module -7
Strategic evaluation: Nature and importance of
strategic evaluation, measurement of
performance, organizational systems in
evaluation.

Module -7
Key Issues in Healthcare
Organization

Module: 5
Basic Structure of Income,
expenditure account and Balance
Sheet. Dening Cost Centers,
Interpretation of accounting data,
measurement of performance and
management reporting

Module 5
Web- enabled technologies for health care
information management, Telemedicine:
architecture, infrastructural requirements
and applications

Module: 6
Budgetory control systems, Capital
Module 6
budgeting using NPV, IRR and Pay
Security standards for hospital information
back period methods. Risk analysis in systems; Privacy and legal issues in health
capital budgeting, Responsibility
information systems.
accounting.