RESIT ASSIGNMENT INSTRUCTIONS SEP14 COHORT:

Module Title:

International Market Research

Module Code:

MOD003763

Level: 7

Academic Year:

2014/15

Semester: 1

Module Leader:

Sandie Deshpa

Word Limit:

3,000 words

Written assignments must not exceed the specified maximum number of

words. All assignments which do so will be penalised. The penalty will
be the deduction of marks at the Markers judgement.

Submission Date: No later than 5pm on the 02.04.2015.

Requests for short-term extensions will only be considered in the case

of illness or other cause considered valid by the Student Adviser. These
must normally be received and agreed by a Student Adviser in writing at
least twenty four hours prior to the deadline.

Please refer to the Academic Regulations or your Student Handbook for

full details.
Further details:

This assignment must be completed individually.

This assignment must be attached to

completed University Assignment Cover Sheet

All assignments must be submitted via TURNITIN. You are

advised to keep a copy of your TURNITIN receipt.

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The Harvard Referencing system must be

used.

You have been contracted as an International Market Research Consultant by

the newly appointed CEO of New Look fashions who believes there are
considerable opportunities to market affordable fashion in China and have
been asked to prepare a Research report that addresses the following
research issues relating to the potential to introduce your New Look fashion
products in a new country, China & its major cities (where the product is
not available at present).

You are required

Develop an international marketing research plan to support the investigation

of demand for NEW LOOK fashion products in the major Chinese city that you
have selected. The research report should include a consideration and
discussion of the following relative issues:

1: Design a research brief & proposal for agreement with the CEO of
New look fashions
2: Suggest a research process approach you will apply
3: Discuss appropriate data collection & analysis methods
4: Evaluate marketing Information systems in the context of your
chosen city in China
5: Review any possible challenges in conducting the research
6. Offer conclusions & Recommendations

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ASSIGNMENT REQUIREMENTS

The assignment should be presented in a report format of 3000 words

(+/-10%)

Reference all sources of external information used in your work and

any additional information to support your answers can be discussed in
the Appendix

You can explore www. NewLook.com

The completed assignment should be uploaded on the student portal

by as well as a hard copy submitted to Assignment Officer on the 5th
floor and must include your names and ID numbers on the assignment
cover sheet.

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