STEVEN L.

MIZELLE
Pittsford, NY | H: (585) 385-1425 | C: (585) 317-3467 | smizelle52@yahoo.com | www.linkedin.com/in/smizelle
http://webprofile.info/smizelle

VP - SALES / MARKETING / BUSINESS DEVELOPMENT

Drove top-line revenue growth in consumer and retail industries. Produced strong results within both smaller organizations and
startups, as well as with Fortune 100 corporations. Led and integrated sales processes, methodologies and best practices in day-to-day
business operations, enhancing sales effectiveness and maximizing profit potential for global sales organizations.
Secured and serviced some of worlds toughest accounts, including Walmart, Walgreens, Disney, and Jewel-Osco, 7-Eleven, Meijer
and others. Attracted and maintained buying loyalty of consumers. Solidified profitable, long term relationships with business partner
companies. Built and led successful sales teams both domestically and internationally, including company sales force, distributor /
broker networks and outside commission representatives.

CORE COMPETENCIES

P&L Management / Cost Control

Financial / Accounting Management
Leadership & Consensus Building

Team Leadership & Management

Total Quality Management (TQM)
Enterprise Strategic Planning / Execution

Cross-Functional Leadership
Leading Successful Turnarounds
Driving Sales & Marketing ROI

PROFESSIONAL EXPERIENCE
KMG DIGITAL, INC.
Rochester, NY
Chief Operating Officer | Senior Vice President of International Sales & Marketing (2009 Present)
Worldwide distributor and Kodak licensee, selling branded flash drives, memory cards, CDs, DVDs, media accessories, and
supplies... Lead seven direct reports and oversee all company operations, including supply acquisition and planning, order entry,
invoicing, general ledger, A/P, A/R, monthly P&L and balance sheets, and sales to Latin America, Australia and US. Develop and
negotiate all company contracts while managing annual revenue plans, expense budgets and overall company budget.

Transitioned customer base and distributors from predecessor company by organizing and managing transfer of all accounting,
distribution, reporting structures and products.

200% increase in revenue achieved in five years by researching competitive offerings, developing new product offerings and
lines, establishing price points and product details for launch to market.

Increased number of distributors 200% and doubled sales in one year by taking over European sales region and developing master
distributor list.

60% reduction in royalty payments and $55,000 in monthly expenses saved by negotiating new license agreement with Kodak,
transitioning companys media license and increasing license length.

KMP MEDIA, LLC

Rochester, NY
President | Chief Executive Officer (2005 2009)
Led five direct reports and Company as Chief Operating Officer, and also as President/Chairman of Board. Added equity positions
and capital to company, leading Board Meetings and interfacing with shareholders and legal counsel.

Raised $3.5 million in startup capital and $1.8 million line of credit by negotiating license with Kodak and partnering with local
Angel investors, reaching profitability of $14 million in four years.

Successfully developed global network of Master International Regional Distributors managing 59 additional geographical
distributors.
Played key role in gaining access to products, prices and supply by establishing strategic sourcing partnership with India-based
MBI Corporation and China-based UME Disc.

Established market position as quality products supplier by developing and launching world-class and unique archival CDs and
DVDs.

Significantly reduced liability, insurance and distribution costs by implementing G.A.A.P. approved process that enabled
distributors to pay manufacturers Cost of Goods Sold (COGS) and pay company royalty and margin.

KMP, INC.
Rochester, NY
President | SVP of Sales (2004 2005)
Global sales and distribution company. Led four direct reports while reporting to CEO of parent company based in Toronto, Canada.
Responsible for startup operations and developing sales company to sell Kodak CDs and DVDs.

Established company from ground up by recruiting and hiring top personnel, negotiating office space and furniture leases, filing
requirement documentation for incorporation, and developing sourcing, accounting and distribution systems.

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Steven L. Mizelle

Avoided parent companys bankruptcy by securing controlling interest in subsidiary company (KMP Inc), paying off creditors
and closing business in order to gain licensing and open new (KMP Media, LLC) startup organization.

EASTMAN KODAK CO.

Rochester, NY
General Manager, Commercial Business (1999 2004)
Originated concept of selling Kodak film, batteries and accessories to other camera manufacturers (OCM) to include in their camera
outfits. Developed customer list, sold products, and oversaw all product planning, packaging and customer service, growing to $20M
division.

$20+ million sales growth achieved by developing new category of customers, marketing package product to other camera
manufactures and designing program, pricing, customer list and sales strategy.

Sr. Worldwide Marketing Manager, Amateur Film (1997 2004)

Responsible for end-to-end amateur film product portfolio, including new product roadmap, competitive tracking and analysis,
product development, packaging, worldwide promotional plans, global sales relations, product manufacturing cost control and shared
P&L responsibility with SVP of division, an officer of Kodak.

58% decrease in Cost of Goods for 35mm film achieved in eight years while increasing quality vectors of color saturation, grain
structure and sharpness.

$2 billion in bottom line margins added to company across six years by slowing industrys transition from film to digital,
maintaining Kodaks ROI from existing infrastructure and technology.

$3 million reduction in cost and 6% product market share increase achieved by organizing TQM / Lean / Six Sigma project that
developed and implemented changes to packaging and pricing.

$810 million increase in annual global revenue generated by simplifying product specifications, reducing SKUs and increasing
manufacturing efficiency by 22%.

Added $350,000 in annual margin by evaluating and recommending license opportunities for consumer division, resulting in eight
products being added to portfolio.

Achieved 11% growth in 35MM film portfolio by segmenting and adding premium line that had 20% price premium to traditional
product.

Gained 48% market share for fine grain and sharpness film by restoring previous program, and utilizing only available funds and
resources to bring product to market.

Marketing Manager, Advanced Photo System Project (1992 1997)

Developed entire industry photo system with all new film, cameras, photofinishing equipment and services with hundreds of features.
Developed all system specifications with industry competitors, providing all market launch updates and launch material to Kodak
worldwide regions.

Collaborated with key competitors and partners to develop product system specifications that were licensed to industry by
collecting Intellectual Property from across film, camera and photofinishing entities.

$4 billion in profits retained in six years by launching product that served as primary photo system in market, and held off
development of digital cameras as market competitors by estimated four years.

Named Marketer of the Year by American Marketing Association for developing and launching Advanced Photo System.

Prior: Manager of Sponsorships / District Sales Manager

Led team of 15 sales representatives and promotional specialist across four states, serving eight national retail accounts and hundreds
of regional customers. Delivered sales near or above goal. Managed sales budgets to equal or below budget. Negotiated contracts, and
managed relationships and on-site activities for Kodak corporate sponsorships, including the NFL, Major League Baseball, NASCAR,
the Olympics, NCAA Final Four Basketball, Disney, Sea World, Universal Studios, Six Flags, Rose Bowl Parade and others.

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EDUCATION & TRAINING
MBA in Executive Development, University of Rochester
BS in Marketing, Miami University, Ohio
Management Black Belt Total Quality Management (TQM)
Leadership and High Performance Teams, Center for Creative Leadership