Professional Documents
Culture Documents
*Information from:
http://www.pewinternet.org/fact-sheets/social-networking-fact-sheet/
http://newsroom.fb.com/company-info/
WHY?
You can boost any status, photos and videos you post on your
Facebook page
When you boost a post, it will appear higher in News Feeds to
increase the chances of your target audience seeing the post
o If you dont boost your post, people will still see it! Boosting
posts simply increases likelihood of people seeing post
DO
Use a Call to Action
o i.e. Help Homeward Bound Pets save lives. Donate today!
Use a great hook
o Answer the question Whats in it for me? Make the post
relevant to users with a message that will encourage them to
donate
Example:
o Look at each post within the last week to see which ones have
received the most likes, comments and shares
they are notified about the event the day of to act as an additional
reminder to attend.
6. Like other organizations status updates: Flattery goes a long way
on Facebook. Liking other organizations posts will help make them
notice Homeward Bound Pets, increasing the chances of users
following Homeward Bound Pets.
Every other day take a few minutes to like 5-8 posts posted by
other organizations you follow
7. Share at least 3-4 times a week: To gain followers, Homeward
Bound Pets must be active on Instagram. If possible, feel free to post
more often!
8. Respond to comments/questions from users. Sometimes people
will post on status updates with either questions or comments about
the content youve shared. Make sure to respond in a thoughtful way to
show Homeward Bound Pets cares about its audience.
9. Get personal: show the behind-the-scenes experiences of Homeward
Bound Pets with followers. This will help your target audience feel more
connected to the organization and part of the HBP community online
and offline
10.
Follow other organizations: Follow other nonprofits, shelters,
local businesses and even personal accounts to grow your online
community.
11.
Show the impact Homeward Bound Pets has: Show through
photos and descriptive captions WHY people should care about
Homeward Bound Pets (i.e. photos of animals finding their Forever
Homes)
12.
Highlight the volunteer aspect of HBP: Volunteers play a
large role in running and maintaining Homeward Bound Pets. Post
photos of volunteers working at the shelter, during a fundraiser or
playing with animals to thank your volunteers while showing how
valued they are
13.
Have fun! Facebook is a creative social media platform with a
ton of potential for Homeward Bound Pets. If you ever feel
overwhelmed, just remember: its just a photo!