20150515

2015 05 15

20154171920
2,565comScore MMX
comScore Segment Metrix

2015 05 15

Key Findings

(55.5%)

(58.4%)
(//)
22.7%
18.9%

2015 05 15

(72.4%)/
(47.9%)/(37.7%)

20153
893.4
195
97.8
175
11.7

Key Findings

4.05

659

//

Top5/(U)Yahoo

525-34

24
25-4445

(U)Yahoo

Top5(u)

(U)

Top5CMoney

StockQ

2015 05 15

Key Findings

Top5/

Top5
18-44

Top5

Segment Metrix

Mazda Motor Taiwan21

2015 05 15

[] []
9.1%
20.7%

55.5%

14.8%

18.9%

22.7%

58.4%

Base: N=2558
Apr 2015

(55.5%)
20.7%

14.8%

2015 05 15

Base: N=2033
Apr 2015

(58.4%)
(//
)22.7%
20-29
(18.9%)
/

20.8%
14.9%

13.7%
11.4%

7.2%

2.1%
0%

52.4%

33.2%

9.9%

39.5%
33.7%

13.5%

56.5%

10.9%

29.9%

25.3%
21.0%
15.2%

12.0%
4.3%

10% 20% 30% 40% 50% 60%

Base: N=2033
Apr 2015

/
(56.5%10.9%)(52.4%39.5%)
(33.7%13.5%)
(33.2%9.9%)(29.9%
20.8%)

2015 05 15

72.4%
47.9%
37.7%
35.5%
28.9%
25.1%
19.4%
12.7%
12.5%
6.6%
0.1%
9.9%
0%

20%
40%
60%
80%
Base: N=2033
Apr 2015

(72.4%)
/(47.9%)

/(37.7%)

comScore MMX20153893.4
2/3(66.5%)1951.5
17511.7
*

()

()

13,437

100.0%

8,087

2,962

1,884.9

62.0

8,934

66.5%

1,950

175

97.8

11.7

6,590

49.0%

1,295

115

80.3

10.2

4,459

33.2%

625

114

46.0

6.5

1,049

7.8%

67

22

8.2

2.4

799

5.9%

77

63

35.3

4.4

656

4.9%

136

145

99.1

9.6

()
()
()

*KGI

2015 05 15

comScore MMXARO 2015

3

24
25-4445

%
100%

52.3

51.8

52.4

50.1

51.4

52.1

57.9

50%

47.7

48.2

47.6

49.9

48.6

47.9

42.1

39.8

44.7

0%

%
100%

23.3
80%
60%
40%
20%

22.3
24.1
15.4
14.8

0%

25.9

26.0

26.1

27.3

26.7

24.8

14.1

14.2

8.0

2015 05 15

29.3

18.6

45

31.1
29.3

28.0

22.8
30.7
24.6

35-44
26.3

25-34
18-24

20.9

7.0

8.5
4.9

13.4
6.2

9.3
3.5

5.0
3.0

18

comScore MMXARO 2015

3

54.4%

47.5%

36.6%

31.7%

31.5%
17.0%
9.0%

9.3%

7.3%
29.0%

4-6
1-3

27.5%
26.9%

(54.4%)

//(47.5%)
50

36.6%
2015 05 15

1-3
1-3

0.1%

0% 10% 20% 30% 40% 50% 60%

Base: N=1473
Apr 2015

Base: N=1473
Mar 2015

4.05
(29.0%)1-3
(27.5%)

2015 05 15

()

()

(U) Yahoo

2,666

19.8

430

67.0

95

8.2

(U) Yahoo

2,207

16.4

428

98.2

161

10.3

(U) ETtoday

406

3.0

19

2.7

1.5

NOWnews

244

1.8

12

0.3

1.6

(U) MSN

187

1.4

22

9.5

3.9

()

()

(u)

1,601

11.9

96

13.4

12

2.0

(U)

1,238

9.2

84

0.8

2.3

(u)

426

3.2

20

2.8

1.6

(U)

403

3.0

22

2.4

1.8

350

2.6

18

3.4

1.7

()

()

CMoney

1,602

11.9

106

5.8

2.4

(u) cnYES

1,319

9.8

162

22.2

33

5.7

MoneyDJ

794

5.9

65

5.6

13

3.1

Goodinfo!

133

1.0

11

27.2

48

3.2

StockQ

127

0.9

28

154.1

70

10.3

Top5 /

20153
Top5
/
(U)Yahoo
(U)Yahoo
(u)
(U)

CMoney

(u)cnYES

stockQ

2015 05 15

Top5

Top5

() ()

() ()

() ()

comScore MMXARO 2015

3

Top5

*(Composition Index
UV)
/(U)Ettoday

25-34
35-44
(U)Ettoday
35-44NOWnews
45
(U)Yahoo

106
113

120
134

17-

18-24

(U) Yahoo

119

101

(U) Yahoo
(U) ETtoday

25-34

155

106
125

137
140
127

35-44

200
176

200

128

148
161

45+

166
204
300

NOWnews
(U) MSN

180

123

180
207

2015 05 15

103

101
100

100

200

300

comScore MMXARO 2015

3

Top5

Top5

18-2445
(u)25-44

18-34
35-44
45(U)
(U)

118
103

17-

168

105

105
107

187

(U)
(u)
(U)

139

120
112
103
132

200

(u)

131
130
130

25-34

118
123
119

35-44

100

197

116

45+

105

300

151
124
113
128
182

18-24

104
110

2015 05 15

110
107

111
0

100

200

300

comScore MMXARO 2015

3

Top5

Top5

18-24
25-34
StockQ35
Goodinfo!35-44
45
MoneyDJStockQ

102
111
110
133

17116

101

18-24

MoneyDJ

107

251
300

168
157

Goodinfo!

25-34

105
104
133

35-44

106
120
138
128

103

128
116
117

45+

169
200

StockQ

102

132
166
167
204
105

2015 05 15

(u) cnYES

177
100

100

200

300

comScore MMXARO 2015

3

Segment Metrix20153//
25.3
Mazda Motor Taiwan94.4/
2126.6

()

253

178

Mazda Motor Taiwan

31

Honda

()

()

944

196

266

158

320

/
21

33

328

30

383

19

241

112

243

Japan Airlines

25

313

BMW

16

216

31

238

47

307

27

215

20

232

32

290

17

197

(u)

72

225

14

289

Lexus Taiwan

17

192

78

206

ANA ()

20

265

Toyota

43

178

161

200

39

246

11

177

70

183

11

237

Audi Taiwan

140

68

156

112

229

Mercedes-Benz Taiwan

137

23

152

74

2015 05 15

comScore Segment MetrixARO 2015

3

//

comScore
/

Top5
Top5

2015 05 15

Segment Metrix

2015 05 15

1282

50.1%

1276

49.9%

20-29

600

23.5%

30-39

726

28.4%

40-49

594

23.2%

50

637

24.9%

1244

48.6%

623

24.4%

691

27.0%

(IX Survey)

CyberPanel
20

2015/04/172015/04/19
N=2,558
95%,1.94%
201503

2015 05 15

Methodology
comScoreUnified Digital MeasurementTM(UDM)
6IAB
International Spiders and Bots List

MMX
/

* Composition Index UV
100
100

Global
PERSON Measurement

Panel

Global
MACHINE Measurement

Census

Unified Digital MeasurementTM (UDM)

* comScore(UDM)
unified(U)(u)

2015 05 15

marcom@insightxplorer.com