5/2/2014

Consumer Behavior Survey on Hair Oil

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Consumer Behavior Survey on Hair Oil

* Required
Age *
Below 18
18-22
23-27
28-32
32- 38
Above 38
Education *
below 10th standard
12th standard
Under Graduate
Post Graduate
Nil
Occupation *
Govt Employee
Self Employed
Student
Private Employee
Other:

You USUALLY buy hair care products from

Convenience Store
Cosmetic Store
Chemist
Super Market
Neighborhood Retail Store
You generally take purchase decisions with *
Parents
Wife
Relatives
Friends
Sales Person
Other:
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5/2/2014

Consumer Behavior Survey on Hair Oil

How important to you are the following factors from the Hair Oil purchase? Rate them on a
scale of 1- 5. (1=least important and 5=most important) *
1

Brand Name
Personal
Experience
Packaging
Newness of the
product
Product Texture
(Colour, smell
etc)
Previous Usage
Experience
Natural/Herbal
Claim
Price
Sales Promotion
Personal selling
Advertisement
Product
placement in the
store
Product Safety
Product
trustworthiness
Brand Loyalty
Brand
Ambassador
Quality

Modes of media you are exposed to? *

Television
Radio
Newspaper
Magazines
Movies
Other:

Do you remember the brand ambassador of the hair Oil you use *
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5/2/2014

Consumer Behavior Survey on Hair Oil

Yes
No
How much are you willing to spend for hair oil? ( 100 ml SKU) *
Less than Rs 20
Rs. 21-30
Rs. 31-40
Rs 41- 50
above 50
What kind of promotion would attract you to buy hair oil the most? *
Newspapers
Advertisements
Promoters persuasion
Leaflets & TV comments
Other:

Which Hair Oil do you use *

Are you aware of Navratna Hair Oil *

Yes
No
If yes, what do you like the most in Navratna Hair Oil ?

Are you aware of Lite Hair Oil? *

Yes
No
If yes, are you aware of Navratna Lite cool Hair Oil?
Yes
No
If No, which lite hair oil do you use?

What is the reason for using the above mentioned Lite Hair oil

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Consumer Behavior Survey on Hair Oil

If Navratna comes up with new lite cool hair oil, what are the changes you expect *
Colour of the oil
Less strong
Odour
Better packaging
Low price
Other:

Name

Gender *

Location *

Income Group
Below 2 Lakhs per Annum
Between 2 3.5 Lakhs per Annum
Between 3.5 5 Lakhs per Annum
Between 5 8 Lakhs per Annum
Above 8 Lakhs
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