Beatriz Ramrez Vzquez

Expert in Communications and Public Relations with 13 years

experience. Team-player with strong planning and project
management skills. A thorough communicator with good interpersonal
skills and creative ability. Self-motivated and results-orientated

Privada 2 de abril 50 510

Fracc. Rinconada de
Atizapn. Estado de Mxico
Ph: (55) 5824000
Celular: (55) 10818042
beacomunica@gmail.com
EDUCATION
B.A. International Relations
Universidad de las Amricas
Puebla ( 1996 / 2001 )
Graduated With High
Honors: Magna Cum Laude
Master Degree Public Image
Colegio de Consultores en
Imagen Pblica (20052007)

STUDIES ABBORD
United Nations Intership
Program: Diploma of Private
International Law. The
Hague Academy of
International Law. The
International Court of Justice.
The Hague, The Netherlands.
(1999)
Crisis Handling Universitt
Tubingen in Germany 2000

LANGUAGES
English TOEFL score 627
Spanish Native Language

Public Relations and Communications Sr. Manager. Alsea

(april 2012 march 2014)
o Lead public relations strategy for strengthening the corporate reputation of
the Company and brands such as: Starbucks, P.F. Changs, Chillis,
California Pizza Kitchen, Pei Wei, Italiannis.
o Responsible for external relations strategy to influence the main stakeholder.
Demonstrated track record working with government, academia, key opinion
leaders and community groups, hmong others.
o Designed and handled the public relations activities. Developed of media
relations programs, which include: serving as media contact, pitching stories,
wrote and distribute communications materials. Organized events, press
tours, and coordinated press conference. Reaching an annual average of
1,000 notes published in mass media, advertising savings for MX$20 million
pesos and a 2-digit ROI.
o Organized complex events for up to 3000 attendants. Handled all aspects of
logistics: site selection, equipment and labor vendor coordination.
o Created and execute internal communications plan and executive messages
to field personnel for more than 5,000 employees. Responsibilities included
general corporate communications management: produced videos,
presentations, newsletters and employee events. The end result was the
strengthening the sense of ownership and the increasing co-worker
satisfaction, productivity and retention.
Public Affairs Regional Manager Telefnica Mxico (January 2011
to march 2012)
o Responsible for public affairs strategy to influence the main stakeholders:
government, academia, community, chambers, key opinion leaders and
non profit sectors. During the first year, I increased by 200% the relational
contacts in the region, and managed to have representation before 8
enterprise chambers.
o Developed the Regional plan of external communication. Responsible of
all media and outreach activities: organized events, wrote press releases,
pitch stories, developed media materials, and acted as a corporate
spokesperson, thus getting a 130% increase in positive mentions in the
specialized and business media.
o Defined the internal communication strategy for 3,000 collaborators,
thereby being able to align the objectives to the business strategy.
Developed internal campaigns to engage employee including
internal branding. Built a culture of employment brand
ambassadors.
o Responsible of leading Social Responsability Programs. Lead the
corporate volunteer activities and for implementing social responsibility
actions, Telefonica was awarded by the National Confederation of
Enterprise Chambers during the tenure of Felipe Calderon, former
President of Mexico.

Public Relations Director. Hill & Knowlton (july 2008july 2010)

o Provided strategic counseling and managed public relations programs for
clients such as: Nestle, Procter and Gamble, Pfizer, Boehringer Ingelheim,
Jhonson & Jhonson, GSK, CANILEC, AMECAFE, among others.
o Designed and executed the public relations strategies targeted to influence
the main stakeholders in order to strengthen the Companies and Brands
corporate reputation.
o Responsible for all media and outreach activities. Wrote, produced and
directed the distribution of all press materials including press releases,
editorials, op-eds, backgrounders and briefing materials. Provided media
training and direction. Wrote collateral materials including newsletters,
website content and managed distribution of media placement. Developed
special events and trade show activities for B2B and B2C
o Developed CSR programs that includes corporate image positioning, and
community outreach activities.
Communication and Public Affairs Director. Federacin
Mexicana de Otorrinolaringologa y Ciruga de Cabeza y Cuello. (june
2005 june 2008)
o Responsible for developing and executing public relations plans reaching an
annual average of 600 notes published in mass media and advertising
savings for MX$12 million pesos.
o Managed communications strategy targeted to 6,000 specialized physicists
across Mexico. Responsible for communicating organizational news to the
employees and association members. Designed and handled the first
magazine specialized in otorhinolaryngology nationwide under an autofinanceable business scheme with a monthly publication and 30,000 printed
copies.
o Organized National Annual Congress: executed complex logistics for up to
2000 travelers, including hotel bookings, room block coordination, spouse
activities and itineraries.
o Headed the negotiation with the Federal Government for the modification of
Article 5 of the Federal Health Act in order to ensure the rehabilitation of
total deafness in infants through the cochlear implant. In 2007, I managed
along with the Ministry of Health the creation of the first National Program
of Hearing Disorders.
Communications Manager. Tequilera Cielito Lindo.
(January
2003 may 2005)
o Defined strategy of internal and external communication plans. Functioned
as point person in external partner negotiation, International customer and
commercial chambers. Planned and coordinated public relations media
campaign activities. Wrote and designed press releases, resulting in stories in
local and international newspapers. Planned and managed all aspects of
events.
Public Relations Consultant. Grupo Infosol, (February 2001
December 2002)
o Account management: Cisco Systems, Computer Associates Micromuse and
Documentum EMC. Handled all facets of public relations operations.
Coordinated press conferences and national press tours. Monitored and
analyzed media coverage and other relevant communications vehicles for
client and event planning.