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www.glo-bus.com
Outline
MCLA / U Albany
Overview of a Simulation
NLRs Research Flight Simulator
This not only allows you to test your ideas about how to run a
company but the live case nature of a simulation also provides
prompt feedback on the outcomes of your decisions
These are evaluated against decisions made by competitors
comprised of other class members
MCLA / U Albany
Learning Objectives
NLRs Research Flight Simulator
MCLA / U Albany
MCLA / U Albany
MCLA / U Albany
Notable Quotable
MCLA / U Albany
MCLA / U Albany
You can either gather around the same PC for all GLOBUS sessions or you can use different PCs
GLO-BUS automatically transfers the needed software
from the GLO-BUS server to the PC you are working
on very quickly (within a couple of minutes even on a
slow connection); when you exit a session, your work
is saved and transferred back to the server
MCLA / U Albany
MCLA / U Albany
Worldwide marketplace:
Entry-level (price) +
multi-featured (quality)
8 potential market
segments:
2 product categories x 4
geographic areas
MCLA / U Albany
MCLA / U Albany
Strategic Options
low-cost/low-price
top-of-the-line camera quality and performance
more value for the money (good products at low prices)
MCLA / U Albany
MCLA / U Albany
MCLA / U Albany
MCLA / U Albany
Getting Started
MCLA / U Albany
MCLA / U Albany
can be up to 20 characters
To name the company, click on the link at the top of
the Corporate Lobby and enter your companys full
name in the space provided
MCLA / U Albany
Notable Quotable
mage is everything!
Andre
MCLA / U Albany
MCLA / U Albany
Decisions, Decisions
Total
Items Entries
10
20
15
+7
4
4
7
60
+7
16
16
13
10
44/51 135/142
MCLA / U Albany
MCLA / U Albany
MCLA / U Albany
Product Design
Note!
Component costs
decrease 5%/year
Determine
productivity
Dashboard:
Same for all screens
Re-calculated instantaneously
See What-if changes
5-10% as long as gauge rival efforts
MCLA / U Albany
MCLA / U Albany
MCLA / U Albany
MCLA / U Albany
Markups = 50-100%
Decision to carry = Prior-year shares + P/Q ratings +
Cumulative ad spending + Prior-year promotions
MCLA / U Albany
Note!
MCLA / U Albany
MCLA / U Albany
PAT Decisions
Assembly:
Labor Utilization:
Additional Costs:
MCLA / U Albany
Financing
Note!
MCLA / U Albany
Financing (Contd.)
10 mill. shares outstanding; can issue 5 mill. share max per year; can
repurchase 50% per year but cannot drop below 7.5 mill.
Total equity cannot drop below $50 mill.
Stock repurchase if price $10
MCLA / U Albany
Decisions Printout
Compare
to results
MCLA / U Albany
When the special order bid option is activated, a screen for entering
bids will appear on the decision menu
Bids are taken in each of the four geographic regions and there are
two winning bids in each region (both for 100,000 entry-level
cameras)
The winning bids are based solely on low price (with brand image
and P/Q rating as tie-breakers)
Normally, winning bidders outsource the assembly of the cameras
needed to fill these special orders
MCLA / U Albany
Note!
MCLA / U Albany
A Battle of Strategies
MCLA / U Albany
MCLA / U Albany
Benchmarking Data
Note!
MCLA / U Albany
Financials
Note!
MCLA / U Albany
Financials (Contd.)
MCLA / U Albany
Quarterly Snapshot
Note!
Compare competitive
efforts for any rival
MCLA / U Albany
Strategic Groups
Key rivals
Niche players
Obtain for any rival
MCLA / U Albany
Company Analysis
Note!
Counter potential
moves of key rivals
MCLA / U Albany
Note!
MCLA / U Albany
Production Costs
Note!
Totals and
per/camera
Monitor
costs
MCLA / U Albany
Regional Operations
Note!
MCLA / U Albany
Financials
Note!
MCLA / U Albany
Financials (Contd.)
MCLA / U Albany
Virtuous/Vicious Cycle
Marketing
Mix
Image
P/Q
Volume
Retailers
R&D
Components
Share
Price
Productive
Equity
+ Debt
Revenues
Profits
Costs
PATs
MCLA / U Albany
Course Grade
MCLA / U Albany
Average Score = 84
The three sample questions for each quiz give you an idea of
what to expect
MCLA / U Albany
Yr 5
Yr 11
Yr 14
}
}
$30 $45.85$51.57
B+
B+
B+
Image=
70
70
70
MCLA / U Albany
Grow
Maintain
Notable Quotable
MCLA / U Albany
Performance (contd.):
MCLA / U Albany
= 20%
= 20%
= 20%
= 20%
= 20%
Best-In
Industry
(5 pts.)
High Score (average overall score of all first place teams at simulation end)=102
Average Score (average overall score of all teams at simulation end)=78
Low Score (average overall score of all last place teams at simulation end)=51
Ben A. Kahn / Paul Miesing GLO-BUS BADM 510-70 Strategic Management
MCLA / U Albany
Performance Scoreboard
Expectations:
100 = excellent
90-99 = very good
80-89 = good
70-79 = fair
<70 = sub-par
Best-in-industry:
Scaled on 100
MCLA / U Albany
Scoreboard (Contd.)
MCLA / U Albany
Scoreboard (Contd.)
MCLA / U Albany
Notable Quotable
MCLA / U Albany
MCLA / U Albany
Peer Evaluations:
MCLA / U Albany
Some Procedures
MCLA / U Albany
Schedule
Decision
30-Jan-08
7:00 pm
6-Feb-08
7:00 pm
Quiz 1
6-Feb-08
9:00 pm
7-Feb-08
11:59 pm
Decision 1 - Year 6
13-Feb-08
7:00 pm
Decision 2 - Year 7
20-Feb-08
7:00 pm
Decision 3 - Year 8
27-Feb-08
7:00 pm
Quiz 2
27-Feb-08
9:00 pm
5-Mar-08
7:00 pm
Decision 4 - Year 9
5-Mar-08
7:00 pm
Decision 5 - Year 10
12-Mar-08
7:00 pm
Decision 6 - Year 11
19-Mar-08
7:00 pm
2-Apr-08
7:00 pm
Decision 7 - Year 12
2-Apr-08
7:00 pm
Decision 8 - Year 13
9-Apr-08
7:00 pm
Decision 9 - Year 14
16-Apr-08
7:00 pm
23-Apr-08
6:00 pm
Decision 10 - Year 15
23-Apr-08
7:00 pm
Company Presentations
30-Apr-08
6:00 pm
MCLA / U Albany
MCLA / U Albany
promises
Do agree on a long-term
MCLA / U Albany
Notable Quotable
MCLA / U Albany
Questions?
Please
Use
MCLA / U Albany
Good Luck!!!
MCLA / U Albany