TABLE OF CONTENTS

S.No. Contents

Page No.

Chapter 1

INTRODUCTION TO THE INDUSTRY

1.1 Overview of Automobile Industry

1.2 Top Ten Players in Indian Automobile Sector

Chapter 2

INTRODUCTION TO THE ORGANIZATION

2.1 The History Of Toyota - At A Glance

2.2 Toyota Global Vision

2.3 Toyota Legacy

2.4 Toyota Car Model

11

2.5 Overview

15

2.6 Guiding Principles

16

2.7 Percepts

16

2.8 Growth

16

2.9 Market Share Of Toyota

18

2.10 Products (Global):

18

2.11 Price

19

2.12 Future Plans

19

2.13 Generic Strategies

20

Chapter 3

23

INTRODUCTION OF TOPIC

23

3.1 Marketing

23

3.2 Marketing Concept and Orientation

24

3.3 Marketing Mix

27

3.4 Criticisms

28

3.5 Market Research

28

3.5.1 Market information

28

3.5.2 Market segmentation

29

3.5.3 Market trends

29

Chapter 4

30

RESEARCH METHODOLOGY

30

4.1 Title of the Study

30

4.2 Objectives of Study

30

4.3 Type of Research Used

30

4.4 Method of Data Collection

31

4.5 Sample Size and Presentation Tools

32

4.6 Limitations of the Study

32

4.7 Scope of the Study

32

Chapter 5

35

DATA ANALYSIS AND INTERPRETATIONS

35

Chapter 6

43

FACTS & FINDINGS & CONCLUSION

43

6.1 Facts & Findings

43

6.2 Conclusion

43

6.3 Recommendations and Suggestions

44

BIBLIOGRAPHY

46

LIST OF CHARTS
Chart Name

Page No.

Chart 1.1 Chart showing The market shares of the segments of the automobile industry

Chart 2.1 Chart showing Toyota Legency

Chart 5.1 Table showing percentage of Toyota owners

35

Chart 5.2 Chart showing Customer Satisfaction Rating

36

Chart 5.3 Chart showing Preference for buying a new car

36

Chart 5.4 Chart showing Manage to find information about Toyota

37

Chart 5.5 Chart showing Toyota cars has the most fuel efficiency

38

Chart 5.6 Chart showing Features of Toyots as compared to other cars

38

Chart 5.7 Chart showing Qualities that best describes Toyota

39

Chart 5.8 Chart showing opinions about Interiors of Toyota

40

Chart 5.9 Chart showing what should be done to improve Toyota

40

Chart 5.10 Chart showing what Make Toyota the best Car

41

Chart 5.11 Chart showing Sales Service Provided By Toyota

42

LIST OF TABLES
S.No. Contents

Page No.

Table 5.1 Table showing percentage of Toyota owners

35

Table 5.2 Table showing Customer Satisfaction Rating

35

Table 5.3 Table showing Preference for buying a new car

36

Table 5.4 Table showing Manage to find information about Toyota

37

Table 5.5 Table showing Toyota cars has the most fuel efficiency

37

Table 5.6 Table showing Features of Toyots as compared to other cars

38

Table 5.7 Table showing Qualities that best describes Toyota

39

Table 5.8 Table showing opinions about Interiors of Toyota

39

Table 5.9 Table showing what should be done to improve Toyota

40

Table 5.10 Table showing what Make Toyota the best Car

41

Table 5.11 Table showing Sales Service Provided By Toyota

42

PREFACE
The automotive industry in India is one of the larger markets in the world. It had previously been one of the
fastest growing globally, but is currently experiencing flat or negative growth rates. India's passenger car and
commercial vehicle manufacturing industry is the sixth largest in the world, with an annual production of
more than 3.9 million units in 2011.
According to recent reports, India overtook Brazil and became the sixth largest passenger vehicle producer in
the world (beating such old and new auto makers as Belgium, United Kingdom, Italy, Canada, Mexico,
Russia, Spain, France, Brazil), grew 16 to 18 percent to sell around three million units in the course of 2011
and 2012. In 2009, India emerged as Asia's fourth largest exporter of passenger cars, behind Japan, South
Korea, and Thailand. In 2010, India beat Thailand to become Asia's third largest exporter of passenger cars.
Indian market before independence was seen as a market for imported vehicles while assembling of cars
manufactured by General Motors and other brands was the order of the day. Indian automobile industry
mainly focused on servicing, dealership, financing and maintenance of vehicles. Later only after a decade
from independence manufacturing started. India's Transportation requirements were met by Indian Railways
playing an important role till the 1950's. Since independence the Indian automobile industry faced several
challenges and road blocks like manufacturing capability was restricted by the rule of license and could not
be increased but still it lead to growth and success it has achieved today.

EXECUTIVE SUMMERY
The story of Toyota Motor Corporation began in September 1933 when Toyota Automatic Loom created a
new division devoted to the production of automobiles under the direction of the founder's son, Kiichiro
Toyota. Soon thereafter, the division produced its first Type A Engine in 1934, which was used in the first
Model A1 passenger car in May 1935 and the G1 truck in August 1935. Production of the Model AA
passenger car started in 1936.
Although the Toyota Group is most well known today for its cars, it is still in the textile business and still
makes automatic looms (fully computerized, of course), and electric sewing machines which are available
worldwide.
Toyota has factories all over the world, manufacturing or assembling vehicles for local markets, including its
most popular model, the Corolla. Toyota has manufacturing or assembly plants in the United States,
Australia, Canada, Indonesia, Poland, South Africa, Turkey, the United Kingdom, France, Brazil, and more
recently India, Argentina and Czech Republic. Toyota also builds and sells cars in China in a joint venture
with Tianjin Xiali.
Toyota New Zealand assembled vehicles until 1998, when it switched to importing cars from Japan and
Australia. Cars from these plants are often exported to other countries.
Rising from the ashes of industrial upheaval in post-war Japan, Toyota has become the largest vehicle
manufacturer in Japan with over 40% market share. Toyota began to make inroads into foreign markets
in the late 1950s. The first Crown models arrived in the USA in 1957, and by 1965, with models such as
the Corolla, Toyota began to build its reputation and sales to rival those of domestic producers. The first
Toyota imported into Europe was via Denmark in 1963. Toyota has con-tinued to grow in Europe's
sophisticated and complex market, and in 2000 the company delivered its ten millionth car to a customer
in Germany.