Unit 30: Advertising Production

Research Log
Date

Source of information

Descriptio
n of
informatio
n gathered

13/05/
15

http://www.bbc.co.uk/news/uk-23913818

52 people in
England and
Wales died
after taking
legal highs
up from 28
the previous
year.

14/05/
15

https://www.youtube.com/watch?
v=qlRklm_TZqY

14/05/
15

http://www.nhs.uk/news/2014/07july/pages/t
ests-can-predict-teens-most-likely-to-bingedrink.aspx

A BBC
documentar
y on binge
drinking in
the UK. 78%
of 18-34
year olds
engage in
pre-drinking
before even
going on a
night out.
NHS website
are
explaining
tests that
they are
doing in
order to
predict what
teenagers
are most
likely to
binge drink.
The test was
70%

Why is
the
informati
on
useful?
This puts
across
how
hazardous
legal
highs can
be and
can put of
people
who
thought it
was
harmless
due to it
being
legal.
It
highlights
the issue
of how
much
people,
especially
students
drink
without
even
realising.
This can
be helpful
research
in
stopping
binge
drinking
before it
even
begins.

Unit 30: Advertising Production

19/05/
15

http://www.mirror.co.uk/news/uknews/binge-drinking-british-girls-second2866305

19/05/
15

http://www.telegraph.co.uk/news/health/new
s/11514761/Binge-drinking-teenagersdamaging-brain-development.html

accurate.
They
conclude
that
vulnerability
to binge
drinking can
be
accurately
predicted by
a test
looking at
teenagers
life
experience,
personality
traits and
brain
structure
and
function.
UK is equal
sixth in the
world for
drunk
teenage
boys. Just
under four
in 10 15year-olds
said they
had been
drunk at
least twice.
A daily
telegraph
article about
experiments
being done
on lab rats
to find out
the effects
of alcohol.
Studies
show that
adolescent
rats that
were
induced
regularly
with alcohol

It tells
how much
of a
problem
Britain has
with
teenage
drinking
when
compared
to other
countries.
It is useful
evidence
to warn
teenagers
of binge
drinking
as the
effect it
could
have on
their later
lives could
prove to
be
destructiv
e.

Unit 30: Advertising Production

19/05/
15

http://www.telegraph.co.uk/news/health/new
s/10825449/Britains-binge-drinking-levelsare-among-the-highest-in-the-world.html

19/05/

http://www.familylives.org.uk/advice/teenag

would
prevent the
brain from
developing
properly and
cause a
gene
change. For
humans this
means that
teenagers
who drink
regularly are
more prone
to suffer
from anxiety
in later life.
A telegraph
article that
highlights
Britain as
the country
with one of
the highest
alcohol
intakes
according to
the World
Health
Organisation
s. The
average
percentage
of binge
drinking
worldwide is
16% while
Britain is
almost
double that.
The study
said that in
2012 3
million
people died
as a result
of alcohol
rand from
violence to
cancer.
A website

Teenagers
across
Britain
may be
cautious
when
reading
this
especially
after
seeing
how high
the death
toll was.

This will

Unit 30: Advertising Production

15

ers/drugs-alcohol/underage-drinking/

20/05/
15

http://www.independent.co.uk/news/science/
the-bingedrinking-gene-scientists-identifykey-risk-factor-in-alcohol-abuse8376319.html

made to
help parents
know the
full extent of
what could
happen due
to their teen
son or
daughter
drinking.
The
research
says that it
is better if
parents
discuss the
issues of
alcohol with
their
children
around the
age of 1113.
The
independent
covered an
article on
how the
genetic
make up of
people
determines
whether
they binge
drink or not.
An
important
quote from
the article
follows:
People
seek out
situations
which fulfil
their sense
of reward
and make
them happy,
so if your
brain is
wired to find

help
parents
educate
their
children
about the
risks of
drinking
before
they start
which
means
that the
problem
can be
taken care
of before
it even
begins.

This can
help
identify
which
people are
more
likely to
succumb
to binge
drinking.

Unit 30: Advertising Production

20/05/
15

http://www.nih.gov/news/health/apr2015/nia
aa-02.htm

20/05/
15

http://www.cdc.gov/alcohol/factsheets/underage-drinking.htm

alcohol
rewarding,
you will
seek it out.
People who
start
drinking
before the
age of 15
are four
times more
likely to
meet the
criteria for
alcohol
dependence
at some
point in
their lives,
and young
people
consume
more than
90 percent
of their
alcohol by
binge
drinking.
Alcohol is
the most
commonly
used and
abused drug
among
youth in the
United
States, more
than
tobacco and
illicit drugs,
and is
responsible
for more
than 4,300
annual
deaths
among
underage
youth.

This sends
out a
bigger
warning to
people in
order to
be on the
lookout for
underage
drinking
as people
will be
aware of
the
problems
it can
cause in
the future.

This
makes
people
aware of
how
harmful
alcohol is.
People
may not
have
thought it
was too
bad
considerin
g the fact
that
alcohol is
legal.