1.

Introduction
1.1 Background and Justification
For millions of fans of cartoon character Mina, it may be a common knowledge that how the
young village girl, along with her brother Raju and the pet Mithu, saves her village from
different problems. It was partially created in Bangladesh. Isnt it shocking? Yes, but not only
this cartoon series of Mina, Ben10 and Juniper Lees eye blooming flashy web contents was
developed by our homegrown (Bangladesh Economic News, 2009). Now a days the Global
Animation Industry worth over $222 billion and we are competing against several giant markets
(Reuters, 2014). The Animation council of Philippine estimates that worldwide this industry
grows 20%-30% annually and $50-$70 billion according to Indias national association of
software and service company (Thomas & Rayadurgam, 2005). And according to PwCs global
entertainment spending on media and entertainment rise from $1.4 trillion in 2010 to $1.9 trillion
in 2015 and growth rate of 5.7% compounding annually. This fragmented animation industry
have 7500 companies worldwide and turnover of more than $1 million annually for several
companies.
1.2 Literature Review
Animation is different from other type of TV contents, not just in its craft but also in its creation
(Kenny & Broughton, 2011). It is another newer & attractive graphic device (Tversky et al.,
2002). Many developed countries in the world have successfully build a strong animation
entertainment market and contributed in economic growth, country like Bangladesh can work as
a Hub of International quality animation product due to cheap labor cost (Shamsuddin et
al,.2013).With a robust economy of 5.7% Real GDP & 7.97% inflation Bangladesh has a steadily
growing market of 300 thousand employee and 120 million taka Industry and its expected to
reach $300 million in the next 5 years. A very interesting fact is that, about 90% of all American
TV animation is produced in Asia (Tschang & Goldstein, 2004). The rapid advancement of
technology has made computer animation available to the mass people and make it a fastest
growing industry (Michelsen, 2009). Its for all now whether its adult, teenage or kids. China
and India are trying to grab this opportunity and take control over a larger proportion of market
share. Bangladesh also has a prominent market share in this industry and can have a bigger
market because of international standard animation product within lower wage (Thomas &
Rayadurgam, 2005).
1.3 Hypothesis
According to the Literature Review it can be said that Bangladesh has bright prospect in
Animation industry.
1.4 Objectives
To identify the Prospects of Animation Industries in Bangladesh by analyzing Variables and to
find out, indeed whether it is a Prospect or not.
1

Materials & Methods

2.1 Site description

The research survey was conducted in Rampura, Dhanmondi, Banani, Where companies like
Sketch studio Ltd, and Cartoon Bangladesh, NEXTEX Multimedia & Animation studio and
students of AIUB, UIU and EWU were observed. Total 15 observations were collected.
2.2 Research Design
With consideration research problem, ethics, budget and time, data was collected by survey.
2.3 Data Collection Method
Data collection procedure was personal interview with the Respondents of Animation
Companies, Students of several Universities.
2.4 Statistical Treatment Applied
Microsoft office application has been used to present and interpret the collected data and the
results of the study are showed in charts, graphs, percentage with explanations.
2.5 Scope of the Research
This study can open new possibilities of doing study on different problems that we found during
this research.

There are a plenty of scope to do research on why Animation industry shows huge
difference between Local animation and Global animation Industry though they almost
have the same expertise.
How animation industry take part in Building a strong Economy.

2.6 Limitation of the Research

There were some constraints while doing the research like time and resource. That made it
difficult to look for every details of the study. Some of the limitations are:

The survey had a time frame in which the report had to be submitted. That is why survey
and data collection period was narrow. We had to select data and other materials in a
hurry.
As the budget was limited it was hard to travel longer distances. So accuracy of the data
might fluctuate.

Some respondents were not willing to give the exact information due to his or her
personal thoughts.

3.0 Results & Discussion

3.1 Perception of the respondents on Animation Industry Prospect
According to the Sample respondents their age range was from 12 to Above 36. The respondents
were graded into three categories. It was evident that 6.67% respondents were young, 33.3%
were middle age and 13.3% were old & the mean of the respondents ages was 2.54 0.88.
Coefficient of variance was 34.55%
(Figure 3.1: Perception of the respondents on Animation Industry Prospect).
Data show that most of the respondents were aged between 19 and 25 (33.3%). So it can be said
that middle aged people were more interested in Animation.
24.45

25.00

20.00

15.00
9.67

10.00

5.00

4.73
3.27

5
3

0.460.80

0.00
MEAN

SD

MODE

MEDIAN

MIN

MAX

CV%

Figure 3.1: Perception of the respondents on Animation Industry Prospect

In terms of the question of prospect, Male 73.3% and 26.7% female respondents with their mean
of 4.730.46 answered that Bangladesh has prospect in animation industry and It is clearly
indicates that the average response from the samples were May have
(Figure 3.1: Perception of the respondents on Animation Industry Prospect).
Among the respondents 46.7% were students, 40% were doing Job & 13.3% were other like
Business. Mean was 3.330.72.
3

Respondents were categorized into three segments and it was helpful to find out what types of
people were interested more in Animation and evidently students are more fascinated on
animation.

3.2 Supporting Factors of Animation industry Prospect

Likeness of Animation, Quality of our industry work & Capability of our Homegrown
Likeness of animation was ranged from 4 to 2 explicitly yes, is ok and no. Mean likeness from
the respondents was 3.270.80. 47.6% respondents said they like it, 33.3% answered it is ok for
them and 20% answered they dont like it.
It is noticeably stated that in Bangladesh Animation is very much popular and acceptable and the
data analyze is also very positive to that.

2.29

1
4

0.91
39.98
4

3.87

3
4

0.35

9.10

3.27

MEAN

0.80

SD

MODE

MEDIAN

MIN

MAX

24.45

CV%

Figure 3.2: Supporting factors of Animation industry prospect

Local animation work quality was a decisive factor and a foremost determinant to identify the
industry prospect. Quality of the work of our animation industry is divided into four categories 4
to 1 specifically Very good, good, average and bad. Mean was 2.290.91. In terms of quality
13.3% answered Very good, 13.3% answered good, 53.3% replied average and 13.3% answered
bad. Coefficient of variance is 39.38%.

Capability of our homegrown is another crucial factor for the local animation industry 4 and 3
for namely they have and they havent for. & 3.870.35 respectively. Range was 4 to 1 for all of
them separately. 86.7% respondents replied that our homegrown have capability and 13.3% said
they havent (Figure 3.2: Supporting factors of Animation industry prospect).
By analyzed the data it is evidently stated that quality of our local animation and capability of
our homegrown is average to high singly.

3.3 Young generations interest on Technology

On the question of young generations interest, responses classified into four categories namely
strongly agree, moderately agree, Least agree and not agree. Ranged from 4 to 1. 60%
respondents replied on strongly agree, 33.3% answered moderately agree, 6.7% answered Not
agree. Mean was 3.530.64 and from the result revealed most of the respondents answered
moderately agree. It also supports to the mean and standard deviation (Figure 3.3: Young
generations interest on Technology).

Mean, 3.53

SD, 0.64

Mode, 4

CV%, 18.11
Median, 4

MIN, 2
MAX, 4

Figure 3.3: Young generations interest on Technology

3.4 knowledge on Local Animation

An industries existence and prosperity depends on how people think about the industry and how
much knowledge they have on that. This was classified into two categories specifically named I
5

have seen or I havent. Range was 5 to 4. Mean was 4.530.52. 53.3% respondents answered that
they have seen and 46.7% answered they havent (Figure 3.4: Knowledge on local Animation).
So after analyze the result it was evidently stated that average respondents have watched
Bangladeshi animation. Mean and Standard deviation also supports that.

CV%

11.39

MAX

MIN

MEDIAN

MODE

5
0.52

SD

4.53

MEAN
0.00

2.00

4.00

6.00

8.00

10.00

12.00

Figure 3.4: Knowledge on local Animation

3.5 Problems of Animation Industry in Bangladesh

Government subsidy was the major problem to grow animation industry in Bangladesh.
Respondents were graded into three categories: Give, No idea, dont give. Score was assigned in
4 to 2. Ranged from 4 to 2 and mean was 2.870.64 (Table 1: Major obstacles of animation
industry prospect in Bangladesh).
So it is evident from the result that 60% people responded that they have no idea on government
subsidy which is also supported by the mean.

Parameters

Respondents
No.
%

Range
Max

Mean SD
Min

Government subsidy
Give
No Idea
Dont give

4
3
2

13.3
60
26.7

2.870.64

Training Institute
Yes
No idea
No

4
5
6

26.7
33.3
40

2.870.83

Obstacles
Investment
Resources
Workforce

4
8
3

26.7
53.3
20

3.070.70

Table 1: Major obstacles of animation industry prospect in Bangladesh

Training institute for learning animation in Bangladesh was also classified into three categories
namely Yes, No idea and No which was ranged from 4 to 2. 26.7% respondents answered yes
33.3% answered No idea and 40% answered No. Mean was 2.870.83. Coefficient of variance
was 29.09% (Table 1: Major obstacles of animation industry prospect in Bangladesh).
From the result it is clearly evident that average people answered No idea about animation
learning institute in Bangladesh.
Focal Obstacles that blocked the prosperity of animation industry in Bangladesh was categorized
into three divisions explicitly Investment, Resources and workforce. Range was 4 to 2.
Respondents answered 26.7% to investment, 53.3% to resources and 20% to work force. Mean
was 3.070.70. So it was evidently stated that 53.3% respondents answered resources was the
prioritized obstacles. Mean and standard deviation also supports that.

4. Conclusion
4.1 Findings
It is evident from the data that most of the respondents were male who are interested about
animation industry and it is also clearly visible that most of them were young adult. It is apparent
that most of the respondents have knowledge on Animation, they have curiosity on this trend.
There are number of causes came out on animation industry prospect in Bangladesh. Likeness of
animation and prospect of this industry is logical. These two have the same percentage among
7

the respondents. Another reason is capability of the homegrown and most of the people said that
they can compete with the global market. Most of the respondents were not so friendly on the
local made animation products but those who were they think it was good. From the data found
some barriers to prospect came out. Most of the respondents did not have knowledge about
training institutes. Most importantly it is clear from the data that there is lack of resources and
Government subsidy in this animation sector. Animation industry has growing prospect in
Bangladesh among young generation provided if it could manage the obstacles.
4.2 Action Plan
This type of research should be done in near future with maximum number of samples possible
and with a wide geographical area covered.

References:
Bangladesh Economic News, 2009.Boom in graphic and animation Industry. Positive news about
the Bangladeshi economy.
Reuters, 2014.Research and markets: Global animation industry report 2014: Strategies, trends &
opportunities for the US$222 Billion industry.
Kenny, R & Broughton, T. 2011. Securing the future of UK animation. Animation UK.
Tversky,B., Morisson,J.B., Betrancourt,M.2002.Animation: Can it facilitate?. Int.J.HumanComputer studies 57:247-262.
Islam, Md. B., Shamsuddin, A.K., Choudhury, M. R. 2013. Prospects and challenges of
Animation Industry in Bangladesh. International Journal of Computer Graphics and Animation
(IJCGA) 3:3.
Tschang, T., Goldstein, A.2004. Production and political Economy in the Animation Industry:
Why Insourcing and Outsourcing occur. Industrial Dynamics, Innovation and Development.
Michelsen, E.R. 2009. Animated cartoons, from old to the new: evolution for the past 100 years.
Reykjavic University, Iceland.
Thomas, J.J., Rayadurgam, I.2005.Indias Next Economic Wave: Animation and Interactive
Media Industry ISAS Insights 9.