KATHERINE D.

BORS
katherinebors@hotmail.com
15433 E. Powers Drive, Centennial, Colorado 80015
303-400-6264

SALES BACKGROUND

More than 15 years of combined experience in Channel Sales and Customer Relations, with progressive
responsibility for a leading global manufacturer. Proven track record of meeting and exceeding corporate
sales goals, growing existing customer base, and gaining new key accounts. Excelled in promoting and
selling professional and consumer floor care products for BonaKemi USA, Inc. (Bona), the leading global
manufacturer in the floor finishing and floor care industry based in Sweden.

PROFESSIONAL EXPERIENCE

Key Account Sales Manager - July 2004 - May 2009

Highly organized and driven sales professional offering consistent profit record while working in the
company’s fastest growing channel - hardware retail. Instrumental in growing the Hardware Division from $2M
to $8M in revenue over the course of 5 years.

• Managed 50+ national vendor accounts via phone and site visits through implementation of
seasonal promotions, sales and advertising incentives, inventory management, coop advertising,
merchandising and sales growth strategies
• Traveled approximately 50% of the time on national account and distributor calls
• Co-Managed 15+ trade shows a year [Ace, True Value, Do It Best, Orgill, Lancaster PACOA, Emery
Waterhouse, Five Star, Handy Hardware, Wallace] demonstrating products and taking orders for
consumer floor care and floor finishing products
• Developed pricing strategies and implemented sales forecasting, successfully achieving targeted sales
goals
• Provided technical expertise to customers with regard to all aspects of hardwood floor finishing and
maintenance
• Received exclusive additional sales and technical training in Sweden and Switzerland at the
manufacturing facility for Bona’s Swedish parent corporation and at the abrasive and machine
manufacturing facilities for Bona’s Swiss business associates

Area Sales Manager, Franchise Division - 2002 - 2003

As the key driver for Bona’s hardwood flooring franchise operation in the Chicago area, was responsible for the
following:

• Conducted professional sales calls at residential and commercial jobsites to provide estimates for pad and
recoat or sand and finish work. This entailed technical knowledge of all Bona products, as regards dry
times, cure times, stains, sealers, finishes, application techniques and the sanding process
• Managed and supervised three full-time employees and one part-time employee through schedule
coordination and inspections for quality control
• Assured that proper inventory levels were maintained at all times for all warehoused products

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Territory Manager, Charlotte Division - 2000 - 2002

• Managed and developed 50+ major wood flooring distributors, both via phone and in person.
• Drove sales for one of my customers from $26.5K to $850K in a period of 3.5 years, for which the
customer earned Bona’s Distributor of the Year award
• Invited by Bona customers to attend open houses and demo days to assist in showcasing Bona products

Inside Specialist, Training and Technical Department - 1997-1999

• Managed and developed wood flooring distributors, both via phone and at annual trade shows
• Consistently reached or exceeded inside sales goals leading to promotion to Territory Manager,
Charlotte Division
• Answered technical calls regarding all aspects of sanding, staining, sealing, finishing, and
maintaining hardwood floors
• Actively assisted and coordinated Bona’s sand and finish schools

Account Services Representative -1994-1996

Received orders from customers over the phone, processed orders into computer; ran daily sales reports, handled
freight claims, posted in-bound account receivables checks, coordinated shipping orders with warehouse

EDUCATION

Metropolitan State College of Denver

Denver, Colorado
Bachelor of Arts in Organizational Communications - 1993

University of Colorado
Boulder, Colorado
Studies towards a degree in Organizational Communications – 1988 – 1990

REFERENCES

Available upon request