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pdf 1 2015/5/4 2:17

CM

MY

CY

CMY

The Struggle for

the Soul of
Ben & Jerrys

Ben&Jerry's.indd 1

Brad Edmondson

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Ben&Jerry's.indd 3

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009

011

017

1978
021

1978 Ben Cohen Jerry Greenfield

VermontBurlington
Jeff Furman
22 3 2 6
Unilever

1981
033

1981

1988
053

1988 1990

three-part mission

Ben&Jerry's.indd 5

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1990
070

1990 1992

1993
087

1993 10
6
1994

1994
111

1994 1996

1997
129

1997 1

1990
139

1990

Ben&Jerry's.indd 6

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151

1990

2000
169

2000

191

2000

2008
215

2008

2010
239

2010

Ben&Jerry's.indd 7

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259

40

269

Ben&Jerry's.indd 8

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Annie Leonard

www.storyofstuff.org

the Soul of Ben &

Jerrys

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Cherry Garcia
2013 6

10

Ben&Jerry's.indd 10

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Ben&Jerry's.indd 11

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1998 Jeff Furman

Ithaca Skate Park

Dostoevsky
Underground

Alter Kocker

15

social mission
12

Ben&Jerry's.indd 12

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linked prosperity

40

30

www.bradedmondson.com

13

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Liz Lemon Frozen Yogurt

Chuck Lacy
Liz BankowskiHoward Fuguet
Lisa Wernhoff Michael Graning
Debra HeintzRob MichalakJostein
Solheim

Jon
CrispinFinger Lakes Land Trust
Nancy Wells
Henry TepperFred Connor
14

Ben&Jerry's.indd 14

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Stephanie Sechler

Tania Werbizky
Jack
GreerDavidSharon Schuman
James McConkeyJohn MarchamS.K. List
Cheryl RussellRobert Wilson

2013 7

15

Ben&Jerry's.indd 15

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Andrea Asch

1992

From Russia with Buzz

Liz Bankowski

1990 -1999
1991-2001
1994

Cherry Garcia

Bruce Bowman

1985 -2000

Jane Bowman

2005

Vanilla Heath Bar Crunch

Merritt Chandler

1978 -1996

Peace Pops

Ben Cohen

1997 -2000
1977 -1998
1998 -2000

Cherry Garcia

Yves Couette

2001 -2004

Daryn Dodson

2012 -

Phish Food

Tom DUrso

1994 -2000

Pistachio Pistachio

Jon Entine

Pierre Ferrari

1997
2007 2010

Cherry Garcia

Walt Freese

2001 -2004
2005 -2010
2005 -2010

17

Ben&Jerry's.indd 17

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Howard Howie
Fuguet

Jeff Furman

1984 -2000 2009-2011

1982 2010

Coffee Coffee Buzz Buzz

Buzz

1985

Cherry Garcia Frozen

Yogurt

Richard Goldstein

2000

Mint Chocolate Cookie

Jerry Greenfield

1990 -2000
1990 -1998
1998 -2000
1985

Coconut Almond Fudge

Chip

Sean Greenwood

1988 -2003
2005

Debra Heintz

1994

Wavy Gravy

Jennifer
Henderson

1996
2000 -2007

New York Super Fudge

Chunk

Robert Holland

1995-1996

Sweet Potato Pie

Helen Jones

1995 -2009

2010

Phish Food

Charles M.
Chuck Lacy

1988 -1994

1990 -1995

Coffee Heath Bar Crunch

Cherry Garcia

18

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Fred Chico Lager

1981 -1990

1981 -1997
2008 -2012

Heath Bar Crunch

John Le Boutillier

2012

Rob Michalak

1989 -1998
2006

Vanilla Caramel Fudge

Fred Miller

1992 -2000

New York Super Fudge

Chunk

Anuradha Mittal

2007

Americone Dream

Terry Mollner

2000

Chocolate Fudge Brownie

Henry Morgan

1987 -2000

Perry Odak

1997 -2000

Carol ONeill

1985

New York Super Fudge

Chunk

Paul Polman

2009

Fran Rathke

1990 2000

Chocolate Fudge Brownie

19

Ben&Jerry's.indd 19

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Ronald Soiefer

2012 2000 2012 Soiefers Sweet Soiree

12

Jostein Solheim

2010

Chunky Monkey

Dave Stever

1987

Chocolate Chip Cookie

Dough

Naomi Tannen

1985 -1994

Liz Lemon Frozen Yogurt

Kees van der Graaf

2009

2009

Chocolate Chip Cookie

Dough

Eric Walsh

2008

Americone Dream

Lisa Wernhoff

1986

Chocolate Cointreau
Orange Fudge

Judy Wicks

Coconut Almond Fudge

Chip

20

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Ben&Jerry's.indd 21

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Jennifer Henderson 1988

100
T

2000

22

Ben&Jerry's.indd 22

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18
1 6 7 5

1984 2000

living wage

1978 5 5

23

Ben&Jerry's.indd 23

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1979 5
Free Cone Day

4,100 950
100

24

Ben&Jerry's.indd 24

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25

Ben&Jerry's.indd 25

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Ben & Jerry

1977

1982 10
2010
2014

T
30
1965 1969
1970

Highland Community
26

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Paradox 25
Naomi
Tannen

20

Jerry Greenfield
1960

Calvin Trillin
60

80
1982
50

1990 2000
27

Ben&Jerry's.indd 27

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10

Merchants Bank

PartnerShop

1999

28

Ben&Jerry's.indd 28

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800

1999

1977
lead with
progressive values

29

Ben&Jerry's.indd 29

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2010 7
Detroit
US Social
Forum
Detroit
66

500

Seneca Falls
6,700

Womens Rights National Historical Park

1848
200
Declaration of Sentiments
30

Ben&Jerry's.indd 30

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72
Charlotte Woodward 18
19 90
1848

Molly Ivins

1910
Dr. Martin Luther King 1968

31

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32

Ben&Jerry's.indd 32

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Ice Cream Social: The Struggle for the Soul of Ben & Jerry's
by Brad Edmondson

Copyright 2014 Brad Edmondson

Ice Cream Social

Copyright licensed by Berrett-Koehler Publishers

The Struggle for the Soul of Ben & Jerrys

through Andrew Nurnberg Associates International Limited

Complex Chinese Translation copyright 2015
by Briefing Press, a Division of AND Publishing Ltd.
All rights reserved.

in-Action! HC0043

Brad Edmondson

Briefing Press

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