Busines

s Plan
of APE
OPTICA
L
Product base business and which is Optical products
like Eyeglasses, Sunglasses, Prescription sunglasses,
and Contact lenses. This is the 3years Business Plan
for the organization.

M.
Shaharyar
Saeed (CEO)

MOHAMMAD ALI JINNAH

UNIVERSITY KARACHI, PAKISTAN
M. Shaharyar Saeed
Dated; April 23rd , 2012
Entrepreneurship
Section B

Business Plan
Ms.Afsheen
Danish

Table Of Content:
Executive Summary..............................................................................................5

The Company...........................................................................6

Introduction.....................................................................................................................6
Name and Location.........................................................................................................6
Name and Addresses of Principal..................................................................................6
Nature of Business...........................................................................................................6
Statement of Financial needed.......................................................................................6
Statement of Confidentiality of report..........................................................................7

Mission Statement....................................................................................... 7
Vision Statement.......................................................................................... 7

Industry Analysis.....................................................................8

Industry Product................................................................................................................. 8
Industry Activities...............................................................................................................8
Forecast and the Trend of Industry...................................................................................9
Products............................................................................................................................... 9
Market Size Statistics........................................................................................................11
Market Forecast................................................................................................................ 12
Competitors Names...........................................................................................................13

Marketing Plan......................................................................14

Market Analysis Summary.........................................................................................14

Target Market..............................................................................................................15
Availability................................................................................................................... 15
Customer Connection..................................................................................................15
Customer Characteristics........................................................................................... 15
SWOT Analysis............................................................................................................16
Marketing Expense/Budget........................................................................................17

Financial Plan........................................................................18

Investment and Financial........................................................................................... 18

Monthly Expense Table...............................................................................................19
Projected Income Statement 1st year........................................................................ 20
Projected Income Statement 2nd year.......................................................................21
Projected Income Statement 3rd year....................................................................... 22
Projected Balance Sheet 1st year............................................................................... 23
Projected Balance Sheet 2nd year..............................................................................24
Projected Balance Sheet 3rd year.............................................................................. 25
Cash Flow Statement...................................................................................................26

Source of Funds........................................................................................................... 28
Conclusion....................................................................................................................28

Executive Summary

The Title of the Business is APE Optical which is the abbreviation of All
Partners Enterprise. Because this Business is the collaboration of University
students and the idea behind this business is made by their all 5 partners, that
is why we made its name APE.
The introduction of this Organization is that, this is the Product base business
and which is Optical products like Eyeglasses, Sunglasses, Prescription
sunglasses, and Contact lenses. This is the 3years Business Plan for the
organization which can be vary in the future according to the situation in any
department.
Source of funds invested directly by the partners with a total investment of
1.2million estimated.
The area which we have considered is the NIPA Chowrangi, Gulshan-e-Iqbal
Town, Karachi, Pakistan.
The optical shop services to students as the main target products in mainly
low-grade glasses, including frames, glasses, a variety of frame glasses,
contact lenses and care solutions concurrently, tablets, invisible mirror boxes.
The Target Market is the in between the ages of 10years to 45years working
is Truly based on the Customization that what customer needs from us to buy.

The Company
Introduction:
The introduction of this Organization is that, this is the Product base business and
which is Optical products like Eyeglasses, Sunglasses, Prescription sunglasses,
and Contact lenses. This is the 3years Business Plan for the organization which
can be vary in the future according to the situation in any department.

Name and Location:

The Name of the business is APE Optical. The area which we have considered is
the NIPA Chowrangi, Gulshan-e-Iqbal Town, Karachi, Pakistan.

Names and Addresses of Principals:

M. Shaharyar Saeed

D1-8/1, Malir Extension Township Karachi,Pakistan.

NajamSaleem

601/15 F.B Area, Dastagir Society Karachi, Pakistan.

Manoj Kumar

23-Pak, DHA Phase IV, Karachi, Pakistan.

Awais Zaheer

Block 52P, P.E.C.H.S, Karachi, Pakistan.

Osama Mehmood

A-670, F.B Area Karachi, Pakistan.

Nature of the Business:

Our business is both product and the Service base business. In which we deals
directly with the customer on shop and also with the online store through web site.

Statement of Financial Needed:

By the help of all partners APE Optical starts with Rs. 1.2million and the APE
Optical established with help of 5 Partners and all are active partners. Each partner
contribute Rs. 0.24million.

Statement of Confidentiality of Report:

The information which is used in this report that it is solely for internal use, for
evaluation and planning purposes only, and this information shall not be disclosed,
duplicated, used in whole or in part, for any other reason whatsoever.

Mission Statement
To create value & make difference

Vision Statement
To create uniqueness in our product & become the
leader the market

Industry Analysis
7

What is the Eye Glasses & Contact Lens Stores Industry?

Eyewear retailers sell eyeglasses, contact lenses, sunglasses, safety eyewear and optical
accessories. These stores may also provide fitting and lens processing services. The industry
excludes the manufacture of lenses, online and mail-order retail of optical goods and sales at
optometrist doctors offices.

Industry Products
Frames
Eye examinations
Prescription lenses and lens treatments
Contact lenses Sunglasses

Industry Activities
Prescription eyeglass retailing
Contact lens retailing
Sunglass retailing
Optical accessories retailing
In-house lens processing

Forecast and the Trend of the Industry:

8

The forecast of the industry is that, There are lot of scope in this side of the
business because after the deep research we come to know that in this industry or
business we can find lots of potential or normal customers from the market. There
are lot of Schools, colleges and the Universities in the market that can be the most
preferable in this time, because most of the students are willing to pay for the new
designs and the new fashion of Eyeglasses, Sunglasses, Prescription sunglasses,
and Contact lenses in the market according to the season and the trend.
If we talk about the future market of the business is that this business will run time
to time because according to market survey in Karachi we got more than 100,0000
potential customers.

Products:
These are the products of the New era which have found according to the future predictions.
And this is not enough the research is being done for our potential customers.
The following modern eyeglass lenses are lighter, thinner, and more scratch-resistant than glass
lenses or the older, common plastic lenses.

Polycarbonate lenses. These eyeglass lenses are impact-resistant and are a good choice for
people who regularly participate in sporting activities, work in a job environment in which their
eyeglasses may be easily scratched or broken, and for children who may easily drop and scratch
their eyeglasses. Polycarbonate lenses also provide ultraviolet protection.

Trivex lenses. Made from a newer plastic with similar characteristics of polycarbonate lenses.
It is lightweight, thin, and impact-resistant and may result in better vision correction than the
polycarbonate lenses in some people.

High index plastic lenses. Designed for people who require strong prescriptions, these
eyeglass lenses are lighter and thinner than the standard, thick "coke bottle" lenses that may
otherwise be needed.

Aspheric lenses. These eyeglass lenses are unlike typical lenses, which are spherical in shape.
Aspheric lenses are made up of differing degrees of curvature over its surface, which allows the
lens to be thinner and flatter than other lenses. This also creates an eyeglass lens with a much
larger usable portion than the standard lens.

Photochromic lenses. Made from either glass or plastic, these eyeglasses change from clear to
tinted when exposed to sunlight. This eliminates the need for prescription sunglasses. These
eyeglass lenses may not darken in a car because the windshield could block the ultraviolet rays
from the sun.

Polarized sunglasses. Light reflected from water or a flat surface can cause unwanted glare.
Polarized lenses reduce glare and are useful for sports and driving. These lenses may cause the
liquid crystal displays on the dashboard of cars to appear invisible.
The type of vision problem that you have determines the shape of the eyeglass lens. For
example, a lens that is concave, or curves inward, is used to correct nearsightedness, while a
lens that is convex, or curves outward, is used to correct farsightedness. To correct astigmatism,
which is caused by distortions in the shape of the cornea, a cylinder shaped lens is frequently
used. Simply put, the eyeglass lens is a tool you use to focus light appropriately onto your
retina.

10

MARKET SIZE STATISTICS:

Eye Glasses and Contact Lens Stores
The total market size for the Eye Glasses and Contact Lens Stores industry includes
statistics on all companies, both public and private. In addition to total revenue, the
table contains details on employees, companies, and average firm size. Use this market
information to research and analyze growth rates and the Eye Glasses and Contact Lens
Stores industry outlook based on quantitative research and hard data.

11

MARKET FORECAST:
Eye Glasses and Contact Lens Stores
Market forecasts show the long term outlook & trends for Eye Glasses and Contact
Lens Stores. The following five-year forecast utilizes advanced econometric techniques
that take into account both short-term and long-term growth trends.

12

EYE GLASSES AND LENS COMPETITOTRS NAME

ADDIDAS
GUCCI
PRADA
DIESEL
MODO
NIKE
VERSACE
POLO
BOSS
WARLUX
ITALIAN DESIGN
3TRENDY OPTICAL

These are all the competitors of our product. It includes local and foreign market
competitors.

13

Marketing Plan
Market Analysis Summary:
The optical shop services to students as the main target products in mainly lowgrade glasses, including frames, glasses, a variety of frame glasses, contact lenses
and care solutions concurrently, tablets, invisible mirror boxes. The Target Market
is the in between the ages of 10years to 45years working is Truly based on the
Customization that what customer needs from us to buy.

"APE" optical shop with advanced equipment, optometry, optometry technology

professional, and affordable products, to provide customers with excellent service
and appointed a senior optometrist. Services include: free computer optometry,
glasses free maintenance, free cleaning glasses, eye free consultation, expert
professional optometry. Service Features: expert Zuotang optometry; advanced
computer refractor main sleep; quality services; absolute affordable glasses ; in
normal circumstances, within six months the case of any structure may be
attributable to the product itself, production and material adverse situation, we will
give you a free replacement product of equal value (normal wear and tear,
scratches or improper use unless .) technology to ensure: Dispensing luminosity
within two weeks of any discomfort, we will be free for you to re-examination, if
necessary, the main target market of students. After investigation, myopia in 80%
of the students is a great market potential of the glasses consumer market.

14

Target Market:
Our Target market is specially the students of the universities, Colleges, Centers,
Schools and the Institutes which are situated at NIPA and its surroundings.
And another thing is that we are also looking forward for all ages. Like in the age
of 5years - 70years. Men and Women both categories with all varieties.

Availability:
The availability of our products are easily available on the main outlet of the NIPA
and by Online you can buy our products easily. You can modify your products
means Customization by your choice.

Customer Connection:
Our customers connection are mainly depends on our Feedback or Our Call Centre
department. We are also having Email Department which gives the daily
promotions to our Customers and the Potential Customers and the SMS marketing
will also help us to create connections with our growing Customers.

Customer Characteristics:
Our Customer characteristics are youth people specially. The students who are
looking for the new innovative designs and by the passage of time changing the
Trends or the Fashion.

15

APE Marketing SWOT ANALYSIS

STRENGTHS

Different varieties of glasses will provide.

Nominal price charge will customer.
Customization eye glasses.
Offer discount packages.
Full finance control.
Competitive advantage.

WEAKNESSES

Not registered business.

Lack of skills.
New in market.
Lack of experiences.
Lack of finance availability.
Lack of available resources.
Uncertainty risk.

OPPORTUNITIES
Online transactions.
Youth target market.

THREATS

Imitate product.
Government duties.
Branded glasses.
Competitor.
Inflation.
16

 Economic Stability.

Marketing Expense / Budget

This marketing budget tell you about the expenses of it. These are the forms of
marketing related to our Business APE.
Now here is the Marketing Budget:

Numbe
r

Frequenc
y

Unit
Cost

Total
Cost

60

3 times in a
year

150

9000

0.25

2500

Form

Media

Pena flex

Physical
Location

Pamphlets

Physical
Location

10000

2 times in a
year

Online Marketing

Websites

At once

15000

15000

SMS Marketing

Cell Phones/
Software

Unlimited

No limit

1500

1500

Social Media on
Pages

Internet
Facebook

Unlimited

No limit

Total

28000

17

Financial Plan
Investment and Financial:
Source of funds invested directly by the partners with a total investment of 1.2million estimated.
Every partner is giving 240 hundred thousand Pakistani Rupees (PKR).
In which 200,000 is the Deposit or Advance for the Property or Shop.

Mirrors

Counters

Splits or Air Conditioner

Initial Inventories

Furniture

Decoration

Electronics Appliances

Electricity Generator

We are 5 partners in this Business and every partner have equally rights and shares in this
Business. The expected Income will be divided in between us equally.
M. Shaharyar Saeed will be working as a CEO of the organization who is arranging all the
activities of the organization and assigning the work to their partners respectively.
Najam Saleem will be working as the Finance activities of the organization.
Awais Zaheer will be working as the purchaser of the required products and fulfilling all the
requirements of the organization.
18

Manoj Kumar will be working as the salesman on the shop who deals with the customer directly
because his marketing experience is good in it.
Usama Mehmood will handle all the online selling and purchasing.

Here are some different monthly Expenses are given below;

Monthly Expenses Table

Expense

Amount Rs.

Rent Expense

25,000

Electricity Expense (Monthly)

5,000

Employees Salary (Monthly)

5,000

Other Expenses (Monthly)

5,000

Total

40,000

The Financial plan seeks to reflect the financial implications of your marketing,
people and operational plans in the form of profit-loss accounts, cash flows, and
balance sheets.
For the Financial Plan of APE Optical, made some assumption and according to
these assumptions we prepare Financial Report for the APE Optical.

19

Projected Income Statements

There are projected Income statements for the APE Optical are given below:

1st Year

APE OPTICAL
Projected Income statement
For the period ended on 31 Dec, 2012
Sales
less: Cost of goods sold
Gross profit
less: Expenses:
Salaries Expense
Rent Expense
Petty Cash Expense
Utilities Expense
Total expenses

312,000
-199680
112320
xxx
300,000
6,000
60000
366000
20

Operating Loss
Add: Other income
Consultancy Income
Designs Commission Income
Total Other Incomes
Net Loss

-253680
78,000
50000
128,000
-125,680

Now this is the 2nd year's Income Statement:

2nd Year

APE OPTICAL
Projected Income statement
For the period ended on 31 Dec, 2013
less:
less:

Add:

Sales
Cost of goods sold
Gross profit
Expenses:
Salaries Expense
Rent Expense
Petty Cash Expense
Utilities Expense
Total expenses
Operating Loss
Other income
Consultancy Income
Designs Commission Income

624,000
-399360
224640
60000
300,000
6,000
60000
430000
-205360
124,800
70000
21

Total Other Incomes

Net Loss

194,800
-10,560

Now this is the 3rd year's Income Statement:

3rd Year

APE OPTICAL
Projected Income statement
For the period ended on 31 Dec, 2014
less:
less:

Sales
Cost of goods sold
Gross profit
Expenses:
Salaries Expanse
Rent Expense
Petty Cash Expense
Utilities Expense

936,000
-599040
336960
60000
300,000
10,000
60000
22

Add:

Total expenses
Operating Loss
Other income
Consultancy Income
Designs Commission Income
Total Other Incomes
Net Profit

430000
-93040
187,200
80000
267,200
174,160

Projected Balance Sheets

These are the 3 years Projected Balance Sheets for APE Optical are given below:

1st Year

APE OPTICAL
Balance sheet
For the period ended December 31, 2012
ASSETS
Current assets
cash in hand
cash at bank
accounts receivable
Prepaid Rent
Inventory
Fixed assets
Furniture and Fixtures
Equipment

xxx

EQUITIES & LIABILITIES

Current liabilities
100,000 Accounts payable
100,000
Advertising payable
300,000
100,000
200000
89,320 Owner's equity
23

xxx
25000

Machinery

50000 Capital Shaharyar Saeed

Capital Najam Saleem
Capital Osama
Capital Manoj Kumar
Capital Awais
Less: Drawing
Add: Net Income
949320 Total Equities

Total assets

240000
240000
240000
240000
240000
-150000
-125680
949320

Now this is the Balance Sheet for 2nd year:

2nd Year

APE OPTICAL
Balance sheet 2nd Year
For the period ended December 31, 2012
ASSETS
Current assets
cash in hand
cash at bank
accounts receivable
Prepaid Rent
Inventory
Fixed assets
Furniture and Fixtures
Equipment
Machinery

xxx

EQUITIES & LIABILITIES

Current liabilities
145,000 Accounts payable
82,000
Advertising payable
300,000
80,000
55000
23,500 Owner's equity
5000 Capital Shaharyar Saeed
Capital Najam Saleem
Capital Osama
Capital Manoj Kumar
Capital Awais
24

58,060
28000

205000
50000
50000
150000
205000

Less: Drawing
Add: Net Income
635500 Total Equities

Total assets

-100000
-10560
635500

Now this is the Balance Sheet of 3rd Year:

3rd Year

APE OPTICAL
Balance sheet 3rd Year
For the period ended December 31, 2012
ASSETS
Current assets
cash in hand
cash at bank
accounts recivable
Prepaid Rent
Inventory
Fixed assets
Furniture and Fixtures
Equipment
Machinery

xxx

EQUITIES & LIABILITIES

Current liabilities
250,000 Accounts payable
150,000
Advertising payable
300,000
26,000
12000
15,000 Owner's equity
5000 Capital Shaharyar Saeed
Capital Najam Saleem
Capital Osama
Capital Manoj Kumar
Capital Awais
25

99,340
32000

180000
72500
100000
150000
50000

Total assets

Less: Drawing
Add: Net Income
758000 Total Equities

-100000
174160
758000

CASH FLOW STATEMENT

The statement of cash flows is one of the main financial statements. (The other
financial statements are the balance sheet, income statement, and statement of
stockholders' equity.)
This is the Cash Flow Statement of APE Optical of 3 years:

APE OPTICAL
CASH FLOW STATEMENT
FOR THE PERIOD ENDED DEC 31st 2014

Cash flow from operating activities

26

EBIT

(xxxx)

Adjustment of non-cash

Depreciation

(33932)

Increased in Accounts Receivable

(xxx)

Increased in Inventory

(100000)

Increased in accounts payable

(xxx)

Advertising payable

(25000)

Tax payment ( in the future)

Net cash flow from operating activities
(158932)

Cash flow from investing activities

Increased in fixed assets

(200000)

Increased in machinery

(50000)

Increased in equipment

(89320)

Net cash flow investing activities

(339320)

Calculation of purchased or sales of fixed assets

27

Fixed assets at start

339320

Less: depreciation (339320 10%)

(33932)

Total fixed assets at start

305388

Less fixed assets at end

( --- )

Purchased of fixed assets

305388

Sources of Funds:
The sources of Funds are , we all partners. We contributing our investments into
APE Optical to make it successful in present or in the Future.

Conclusion:
This is the Business Plan for the APE Optical. Hope that we will success in the
future according to our assumptions which we have mentioned in this Business
Plan. May ALLAH give us success. Ameen

Regards;
M. Shaharyar Saeed

28