KENNETH R.

ALFRED

165 Orange Tree Drive, Orange, Oh 44022 • (216)360-0607 Office • (216) 798-4449 Cell
ken_alfred@yahoo.com • www.linkedin.com/in/kenalfred

Growth and sustainability strategies • Energy industry thought leader/advocate for

advanced and clean technologies • Senior marketing practitioner • Policy and
Advocacy experience • Fortune 50 background with internal start-up roles.

Entrepreneurial experience - Led non-profit association creation, membership development

and management. Launched test market and investment in $40 MM retail network program.
Pre-commercial market development and web site optimization for internet venture.

Proven record in multiple functions - executive experience in both staff and operational
roles. Proven results in marketing, regulatory affairs and advocacy, corporate development
& M&A, business unit & corporate strategy development and program implementation

Energy industry expertise - Crude oil & petroleum products and advanced energy. Provided
strategic guidance and support to major international energy firm across multiple business
divisions and industries. Earned troubleshooter reputation and assignments in high visibility
M&A, Planning, product implementation challenges and industry advocacy needs. Extended
same skills to non-profit leadership in advanced energy technology industry.

MBA - Finance and Bus Economics/Public Policy, U of Michigan BA - Economics, UCLA

Selected Achievements and Skills

Put Ohio fuel cell industry on the map as founding Executive Director of Ohio Fuel Cell
Coalition (2003-08) through aggressive and creative marketing, membership development
and service, legislative and regulatory advocacy to support growth, strategic matchmaking.

Led BP clean fuels programs 1993-99) to low cost, economic compliance strategy and
multidisciplinary program implementation; provided industry leadership to produce better
emission regulations that saved millions in investment.

Career Overview: Fortune 50 and non-profit sector experience

Ohio Fuel Cell Coalition - executive director 2003-08

• Created largest state-focused organization in the industry. Grew annual industry
conference attendance by 45%, doubled event income, and tripled exhibitor participation.
Revolutionary marketing techniques at national conferences raised awareness.
Interim management/consulting - 1999-2003.
• Delivered online retail gasoline pricing and marketing firm to pre-launch stage through
marketing, operational, and web site development. Revised business model of startup
online educational seminar venture to better reflect market opportunities.
British Petroleum 1979-99
- Excelled at increasingly responsible positions in operations support, marketing, strategic
planning at senior corporate level, business unit planning and development, clean fuels
program management and implementation, regulatory representative and advocate.

Non-work highlights - served on academic advisory councils, corporate boards, economic

development task forces.
9-09