Professional Documents
Culture Documents
R&D
Data Analysis
Product Research:
Product Design:
Product Development:
Data Collection:
Reporting of Findings:
Idea generation
Screening process
Business development
Development of prototype
Product development
Market testing
Commercialisation or launch
Idea Generation:
Screening:
The idea is to drop other ideas and pursue the most attractive ideas.
Companies use criteria which includes items such as cost, the type of
product, the need to be satisfied etc.
Business Development:
This is the projection of revenue profits and expenses for the new idea.
The idea with more revenue and profits is the attractive one.
Development of Prototype:
Product Development:
Market Testing:
Companies may choose a small market where they can sell their
product to test the customers response.
Commercialisation/Launch:
When to launch?
Where to launch?
How to launch?
For who to launch?
Marketing Research
Research
Product
Employ agents.
In house training for data analysis and processing.
General collective activities (sharing of advertising as a group).
Cost of research.
Materials and labour.
Time.
The respondents.
Stage of the product in the life cycle.
FINANCIAL
2. Balance Sheet:
Is a statement of affairs, it shows the position of a company at a
certain period of time.
It is represented by an accounting equation which is Capital = Assets
Liabilities.
Sales
Returns inwards
Turnover
Purchases
Carriage inwards
Cost of sales
Gross profit
Less expenses
Rent
Electricity
Wages
Depreciation
Bad debts
Total expenses
Net profit
X
X
BALANCE SHEET AS AT 31 DECMBER 2008
COST
Fixed Assets
Machinery
Buildings, Motor Vehicles
X
X
X
X
X
X
Current Assets
Cash at hand or cash at bank
Debtors
Prepayments
Less Current Liabilitires
Creditors, Bank overdraft,
accruals
Long Term Liabilities
Loan, working capital
Capital and
Net profit less
Drawings
DEPN
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
NBV
X
X
X
X
X
X
X
X
X
X
Assets:
Liabilities:
Capital:
It is the value of the original investment plus any long term loans
taken out, plus any retained profits reinvested in the organisation over
time.
Retained profit is the amount of profit reinvested back in business.
Gross Profit:
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
Total payments
Closing balance
X
X
X
X
for the
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
Top management prepare the master budget and divide into equal
proportions depending with the number of departments and
communicate down to functional managers.
Disadvantage Advantage
Functional managers will restrict their activities within the stipulated
budget eg Minister of Finance
2. Bottom Up Approach
Functional managers prepare their own departmental budgets and
submit to top management for approval.
Top management will then prepare the master budget using
departmental budgets.
Advantages of Budgeting
It offers guide and direction eg on utilisation of resource allocation
resources functional auditing (eg marketing audit).
It allows business to be more efficient.
It acts as a controlling tool.
The business will be aware of how much to raise between operations
eg decision making (when seeking loans).
Disadvantages of Budgeting
Time consuming.
Restricts operations eg if top management under budgets.
Needs someone who is skilled in terms of budgeting.
Relies with past info and is not 100% reliable.
Difficult to prepare in unstable external environments eg inflation.
Financial Accounting
Management Accounting
Ratio Analysis
The ratio assesses the relationship between the value of those assets
which are liquid in the sense that they will be turned into cash within
the next financial year and the value of the debts which will fall due
within the same time period.
Eg if the answer is less than 1 the company is said to be illiquid.
This means the company needs to raise extra funds from sources
other than the liquidation of their current asset. If the answer is 1 or
more than the company is said to be liquid.
Acid Test Ratio = Current Assets - Stock
Current Liabilities
Stock Turnover = Cost of Goods Sold
Average Stock
Average Stock = Opening Stock + Closing Stock
2
Returned Profit
Internal
Sales of Assets
Reductions in Work Capital
External
Disadvantages
1. Most of them accumulate interest eg bank loans.
2. Require more accounting work eg calculating balances per each and
every period.
3. Effective management because of over borrowing or in terms of
leasing.
C.E.O
Finance Manager
Budgeting Manager
Auditing Manager Accounting Manager
Investment Manager
Clerks
PRODUCTION
The idea is to screen and drop poor ideas and pursue the good ones.
The company will use the criteria in screening eg benefits, cost etc.
They are two areas likely to occur that is dropping a good idea or
pursue a poor idea.
This is the actual production of the actual product, it can be done after
the company is satisfied with the prototype.
The company tries to sell the product in a selected market place, they
use strategies such as test price, limited distribution in order to see
and try who effective they can sell the product.
Stage 7 Commercialisation/Launch:
In this the introduction of the product into the market, the company
will decide or answer the following question before they launch eg
when, where, how and who to launch the product.