Auri Footwear, Inc.

is engaged in designing and marketing of Auri-branded footwear for men and

women. Its mens line consists of both causal/sport shoes and fashion/dress shoes and a range of
sandals, while its womens line consists of an assortment of high-heel designs and flats. Its
footwear is crafted with full grain and Italian leathers and hand burnished finishes.
For more information about Auri, please visit www.aurifootwear.com
COMPETITIVE ADVANTAGES
SECTOR: Consumer Goods
INDUSTRY: Apparel Footwear

Auri, Inc.
1200 N. Coast Highway
Laguna Beach, California 92651
Tel: (949) 793-4045
www.aurifootwear.com
Company:
Ori Rosenbaum
President/CEO
ori@aurifootwear.com
Phone: (949) 793-4045

High-tech meets high-fashion shoe design targeted for Gen-X (29-41) and
Gen-Jones (42-53) consumer groups, with strong buying power desiring
both style and comfort.
Patented comfort footwear technology primed for a variety of licensing
deals.
Active discussions with select major multi-national brands on
cross-licensing opportunities.
In 2009, ranked 8th of the 20 most promising companies in America by
Forbes Magazine.
Successfully opened at over 180 of the best retailers in the country.
Management and Design team brings award winning footwear
experience with highly innovative concepts and successes.

Investor Relations:
MZ-HCI
Ted Haberfield, President
thaberfield@hcinternational.net
Phone: +1-760-755-2716
www.mz-hci.com

BUSINESS OVERVIEW
Founded in 2008, based in Laguna Beach, CA
Distributed and sold in over 180 high end retail establishments and
online shopping sites, including Nordstroms, Fred Segal, Garys, and
John Craig @ The Ritz Carlton, as well as on-line retailers
Nordstrom.com, Gilt Group, Piperlime and Amazon.

SELECT FINANCIALS

Production in China through independently-owned high quality footwear manufacturers

SKUs: Total - 100, Mens - 40, Womens - 60

OTCQB: AURI

4 patents issued, 3 patents pending

Fiscal Year End
Market Cap
(7/5/11)

2010 revenues of $0.6 million with gross margins of 22.4%.

Dec 31

Auri shoes fit in next to Hugo Boss casual wear, Prada and Cole Haan
shoes. People love them because they look good, fit well and theyre
very reasonable. The shoes have a nice styling and are one of the stores
best sellers. - Dick Braeger, Owner - Garys, Newport Beach, CA.

$53.6 M

Current Price
(7/5/11)

$0.61

3-Month Avg.
Trading Volume

30,000

MARKET OPPORTUNITY

Shares
Outstanding

87.9 M

The U.S. footwear industry generates over $50 billion in annual retail sales and
consists of about 100 manufacturers, 1,500 wholesalers, and 30,000
retail outlets.

Cash
(At 3/31/11)

$0.2 M

Americans purchased nearly 2 billion pairs of shoes in 2009

(American Apparel & Footwear Association - AAFA)

Revenues
2010

$0.6 M

Net Income (Loss)

2010

($1.0) M

Legal

Snell & Wilmer

Auditor

MaloneBailey

U.S. online sales of apparel, accessories and footwear was $27 billion
in 2009 and was predicted to grow 17% in 2010 to $31 billion in 2010.
The apparel category is expected to grow larger than all other online
retail sales over the next several years. (Forrester Research, 2010)
Gen-X (29-41) and Gen-Jones (42-53) consumer groups are the
largest buying demographic in the U.S., desiring a youthful style with
more sophistication and substance while also craving comfort and a
strong value.

Footwear Industry Revenue

2
MENS

WOMENS

HIGH FASHION MEETS HIGH TECHNOLOGY

The Auri brand and products are designed to successfully take market share from the
major comfort, fashion and luxury brands. Responding to the dearth of fashionable
footwear brands that successfully integrate performance and comfort, into
contemporary, trend-right & value-based footwear, Auri leverages advances in
materials and design protocols that allow its forward-thinking designs to be seamlessly
fused into fashionable styles and silhouettes. This presentation of functional
technology, old world craftsmanship and contemporary design, is delivered at a valuebased price point, targeting the Gen Jones and peripheral generations with mid to
upscale footwear products for both men and women.

ADVANCED TECHNOLOGY

Clarino technical
lining material
Arch Support System
Clarino Heel Counter

Outlast phase change

temperature regulating lining

Heel Cup
Encapsulated
gel systems
Active Heel
Suspension
systems

Removable
anatomical,
multi-density
foot beds

Liquicell shear
mitigation technology

GROWTH STRATEGIES
Launching a comprehensive Womens line in August, 2011, for Spring 2012 deliveries to retail & consumers.
Creation and integration of an all new, cohesive brand architecture to parallel brands unique position in consumer mindset.
Launching an outreach and marketing campaign, including an all new website, on-line store and integrated social media directives.
Expansion into more independent retailers, national chain stores and online retailers.
License technologies to established apparel and well-know high end brands - in active discussions with select major multi-national brands on
cross-licensing opportunities.

MANAGEMENT TEAM
Ori Rosenbaum, President, CEO, CFO, Secretary, and Founder - Mr. Rosenbaum has over 25 years of experience in design, development,
overseas production, packaging and marketing, and has implemented major product initiatives for Apple Computers, Toyota, Sony, Oakley,
Hewlett Packard and General Motors. He also created, developed and produced high-end marketing collateral for brands including Red Bull,
Jaguar, Porsche and The Trump Organization as well as managing special projects for Kenneth Cole, Mark Nason and Billabong.
Andrew Tastad, Vice President of Sales - Mr. Tastad brings over two decades of footwear industry sales expertise, most recently serving as
Managing Director of A.Testoni-USA, where he managed wholesale and retail businesses and grew the brands footprint into the best retailers
in the US. The prior five years was spent at Bally of Switzerland as Regional Sales Manager and Director of Duty Free for North and South
America. He started his footwear industry career at Nordstrom, where he spent twelve years holding management and buying positions,
specializing in footwear and leather goods.
CONFIDENTIAL INFORMATION. This information is published solely for informational purposes and is not to be construed as a solicitation or an offer to buy any security or related financial instrument. The summary may include
forward-looking statements with the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Exchange Act of 1934 and are intended to be covered by the safe harbor provisions for forward looking
statements. This information is supplied from sources we believe to be reliable but we cannot guarantee accuracy. This document and the information contained herein is confidential. This document has been furnished to you
solely for your information. The information contained herein may not be reproduced, disclosed or redistributed, in whole or in part, by mail, facsimile, electronic or computer transmission or by any other means to any other
person, except with prior written consent of the Company. The material has been prepared or is distributed solely for information purposes and is not a solicitation or an offer to buy any security or instrument or to participate
in any trading strategy.