Professional Documents
Culture Documents
“To bring anything into your life, imagine that it’s already there.” – Richard
Bach.
Imagination is the process of harnessing and utilizing the creative power of the
mind. Imagination resides in the boundless realm of the mind where you can
travel anywhere at the speed of thought. When you soar with the wondrous
creative powers of your imagination, you possess a first-
first-class ticket to the life
of your dreams. Imagination has been the tool of all the great innovation of
the world.
This imagination, powered with innovation can help us invent newer avenues
in the future path as we traverse as young professionals.
Our journey begins with the inspirational inputs from our mentors, our
learned faculty members. Without their guidance and support, our initiatives
would never have reached the acumen of success. Expression of thought finds
a new facade in our sections of photography, sketches and poetry. And in case
you want to catch up with the latest trivia connected to our department, our
Campus Byte section is a must for you!
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We would like to thank everyone who has contributed to this magazine and
we sincerely hope to receive more contributions for our future editions.
Hope you enjoy reading the very first edition of E-mag!ne and the ones that
follow.
Warm Regards
BIKRAM SARKAR
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INDIAN INSTITUTE OF SOCIAL WELFARE AND
BUSINESS MANAGEMENT (IISWBM), the first B- B-
School in India was inaugurated on April 25, 1953
by Late Dr. B.C Roy,
Roy the then Chief Minister of
West Bengal. The institutions foundation stone
was laid down by the first Prime Minister of India
Late Pandit Jawahar Lal Nehru.
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From the Director’s Desk 6
Brand “YOU” 12
Strategic HRM 16
मन के सपने 20
Picture This
Campus Byte 23
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Professor P.K.Misra,
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Pharmaceuticals This will mean that the students
have to be observed and trained in
Automobiles
campus. The management courses
Manufacturing industry other than will have to be residential to enable
automobiles the faculty to observe and develop
students as professionals. In order
Construction – infrastructure to cater to the special needs of each
Oil and Natural
Natural Gas sector, the students may have to
choose the area of specialization
Textile from the day they join the training
Agriculture products etc in a management institute.
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education already exist. Many of conferencing and virtual classrooms
them have specialized resources in in the required areas may have to be
some areas. These institutes have introduced.
already perfected distance
The e magazine, which is being
education. Their help in selected
launched, should be able to meet
areas ‘on line’ will be needed more
some of these emerging needs in
and more. The systems like
management education. I see a
education through video
bright future for this magazine. I
congratulate the students for taking
this initiative. I wish them success in
their endeavour.
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PRITHA BASU, MHRM 2008-
2008-2010
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tax regime and also floated real estate
ventures like Maytas, which was again heavily
rewarded with land and lucrative contracts by recognizes the failure of different government
the Andhra Pradesh Government. So beyond mechanisms such as auditors, regulators and
any sort of reasonable doubt it can be stated banks. But at the same time to address the
that Satyam has made maximum utilization interests of more than 50000 employees of
of its corporate image and status to maximize Satyam and save the global reputation of
profits. And during this entire time whilst “Brand India”, the government has to ensure
Satyam was busy making unfair profits it did that the enterprise continues to function
every possible thing to evade its social viably so that the jobs and salaries stay
responsibilities. But sadly the government protected.
cannot escape its social responsibilities or in
The Satyam incidence is not a stray incidence
such cases we can say it has to bear the losses
at all, majority of the companies indulge in
created by the private sector.
such practices to a variable extent. A private
sector company adhering to unethical
standards and drawing off public money to
serve personal ends of its promoters and CEO
does not deserve any pity or leniency. And
the bail-out of Satyam would only fuel the
issue of privatization of profit and
socialization of losses. But let’s face it
‘maximizing profits in minimum time’ is the
name of the game in the era of capitalism and
LPG. So without moving away from today’s
paradigm of liberalized markets “liberalization
with regulation” is the need of the hour.
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SRIMOYEE RAY, MHRM 2008-
2008-2010
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talented, confident, successful
External brand
competitor lurking inside. Starbucks
sells coffee, but what each Starbucks The external brand is how one
cafe represents is a warm, projects oneself to the world. There
comfortable gathering place. The is an element of choice here. One
marketing theory is that by can decide what to say or write in
associating these abstract, highly order to convey a certain image.
compelling qualities that consumers
desire with specific products, those One’s projected image will influence
consumers are more likely to what others think of him and how
purchase those products, and to they might choose to interact with
derive pleasure, and thus value, him. One may stumble upon this
from those products, far beyond image accidentally,
their utilitarian benefits. or one can deliberately target a
specific type of image.
Personal Branding
“When Tom Peters first wrote I think the best external image to
about Brand You, it was cool. Now project is the one you believe best
death
it's life or death.” reflects who you really are. Being
oneself simply means being honest.
Personal Branding is the art of
attracting and keeping more clients Paying attention to one’s external
by actively shaping public image needn’t become an ego trip.
perception.. Really it’s just the opposite.
Becoming aware of how others see
one helps one identify blind spots
within oneself. Then one can work
on those blind spots to help one
become more internally congruent.
Internal brand
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I believe there are three areas you what one stands for, one’s brand
need to focus on when assembling message will become clear. It will
your "BrandYou" strategy be clear to others
precisely because it is clear to
(1) Develop your brand. (2)
him. A clear message is a
Package your brand. (3)
message people can trust.
Communicate your brand
Personal brands do evolve
overtime somewhat, but they
(1)D
(1)Developing your brand remain essentially consistent at
During the development of the core.
"BrandYou" one needs to ask
oneself some basic (2) Packaging your brand
questions. For example: What
Companies spend tons of
are my values? What do i love?
money on the packaging of their
What do i hate?
goods and services. Why? After
What am I insanely great at
all, it is the actual product or
doing? What am I most proud
service that is important; the
of?
packaging is superfluous, right?
What do I want to be? What is
Wrong. Like it or not, superficial
important and valuable to me?
or not, people judge products
What do i want to be known
(and people too) based in part
for? Basic, fundamental
on appearances. First
questions, yes. And yet,
impressions, as we have all been
sometimes these are the most
told, are huge. Packaging for a
difficult to answer. But they
new shampoo or an iPod Mini
must be answered and must be
certainly makes sense. We can
true.
understand that. A package for a
physical product has to attract,
The three pillars of a good brand
inform, and persuade the
are authenticity, consistency,
customer to buy. But the
and clarity. This holds true for
packages of a brand — even a
ones personal brand as well. One
physical product — is much
uses these three pillars as one’s
more than the wrapper
guide when evaluating one’s
brand. By delving deep into
oneself during this process and
working hard to define who one
is and
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(3) Communicating your brand
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KIRTI AGARWAL,
AGARWAL, MHRM 2008-
2008- 2010
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Cash flow per employee =>(Cash
flow / number of employees) /
(total investment / number of
employees) = (Cash flow /
capital invested)
To resolve such problems and CFPE shows the average
answer the above questions several contribution an employee has to
organizations have adopted various make in relation invested by the
measures such as:- shareholders.
1. Deloitte developed the 2. HR scorecard : HR audit in
Human Capital Management conducted, it assess HR
Value man (HCMVM
HCMVM)
HCMVM to competencies, culture,
demonstrate the contribution business linkage and assigns a
of HR initiatives towards score to each of these.
shareholders value and helps 3. Benchmarking:
Benchmarking In this
management prioritize and method comparison is made
align their HR investments on basis of selected HR
with company’s overall performances indicators of
strategic objective. organizations in the same
Some firms use Cash Flow per industry so that the firm
Employee (CFPE
CFPE),
CFPE instead of knows how well its HR
profits as a measure practices compare with the
of firm’s success because it “best” practices in other
directs the attention of the successful organizations.
management to HR of the firm
and its strategic role. 4.Business
4.Business Excellence Model
(BEM):
(BEM) In this method all the
areas for business success are
covered which serves as a blue
print for total organization’s
performance. It is adopted by the
Tatas and is named as Tata
Business Excellence Model
(TBEM).
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practices of another firm but it
cannot imitate an employee’s
Thus we can say that HR acts as a
sense of belongingness and
strategic partner of a firm in
his/her commitment and loyalty
attaining competitive advantage
towards an organization.
because a firm can adopt a new
technology available in the
market, can imitate the work-life
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You win some you lose some.......
Vital so much that you dare not ignore, BIKRAM SARKAR, MHRM 2008 2010
In dealing with it, you win some and you lose some, every time....
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मन के सपने
आज मन म सजे ह कछ
ु सपने I
जो ह अब हमारे अपने II
यह सपने ह सब ने मल के दे खे I
कभी सरज
ू क तपती धप
ु , तो कभी 'हमालय क ठं डी छाओं I
कछ
ु होसल, के साथ आगे जाना ह II
य,क खदा
ु भी अब अपना द-वाना ह II Ks..
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THE NEW AGE MBA
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YESTERDAY..ONCE MORE..
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The MHRM department campus is a mix of technology & harmonious
academic environment at its best. Class rooms equipped with A/V facilities,
WI-FI all round, cooperative and highly qualified faculty members, well
stocked library and all other facilities needed for a proper academic
environment. The campus is always abuzz with life, academic and co-curricular
activities that take place regularly under supervision of the distinguished
faculty members.
This year has been a memorable one in terms of the events that have taken
place. July was marked off by a splendid welcome to the 2008-10 batch of
MHRM department where the new entrants introduced themselves to their
seniors and the faculty members and got acquainted with them. This was
followed by a fresher’s party for the 2008-10 batch in August, where different
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games and events were designed to break the ice between the seniors and the
juniors followed by a gala lunch for the entire MHRM department. September
marked onset of placement trips to the different zones – north, south, east &
west, to leverage the placement of the students of the MHRM department.
November bought the first industrial visit for the 2008-10 batch. The
destination was Ishapore Rifle factory located at North 24 Parganas (under
Barrackpore Subdivision) within the state West Bengal. The visit enabled the
students to get up close with the workings of a real factory and understand its
underpinnings and working mechanism. Also beneficial was the seminar
conducted on the venue to familiarize the students with the functioning of
the labour unions at the factory. Various issues related to labour laws;
industrial disputes and trade unionism were discussed therein.
December was a landmark in the event book. The annual HR summit held by
the MHRM department GENESIS 2008 took place in this month. The topic
was “Organizational Flexibility: A Competitive Advantage”. The panel
discussion was followed by management games in which business schools from
all over India like the IIM C, IIM L,MDI, XIMB, XIME, Nirma, Welingkar,
NMIMS had participated with equal zest and enthusiasm. The whole
experience gave the students of the department a chance to interact with the
students of the other B-schools and exercise their management acumen.
GENESIS was followed by CONFAB the alumni meet, where alumni were
given a scope to share their experiences with the current batches.
emagine.mhrm@gmail.com
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