20150601

ARO / MMX
3 ARO / MMX

IX Survey
17

2015 06 01

I
X

ARO / MMX

2015 06 01

comScore201541/4

2015 06 01

A
R
O

comScore2015
4330.6

300-350

comScore
/

2015 06 01

(000)

(000)
25,000

3,900

23,277
21,082

3,499

3,600

20,000

3,547

3,414
3,292

3,300
3,251

3,239

3,000

3,306
3,144

15,000

2,700

5,000

2,400

18,946

18,522

80
60
40

A
R
O

()

120

188

200
104

99
87

18,518
14,933

()

100

19,332

20,904

10,000

2,992

100

20,472

180
160

87
93

92
81
72

140

162
163

155

154

149
147

144

120
100

115

80
60

20

40

20

comScore MMXARO 2015

4

/Mobile01Yahoo!msnPChomeTechbang T
Mobile0165.5
Yahoo! msnYahoo!

(000)

(%)

()

Mobile01 Automobile

Mobile01

655

4.9

19.8

33

6.1

3.3

Yahoo Taiwan Autos

Yahoo!

569

4.2

70.2

41

7.8

9.0

MSN Autos - Taiwan

msn

122

0.9

12.0

14

7.8

1.6

Pchome Car

PChome Online

111

0.8

6.7

5.7

1.2

TECHBANG AutoZone

AutoZone

38

0.3

2.4

1.4

1.6

2015 06 01

comScore MMXARO 2015

4

A
R
O

msn
()

PChome
Onlinemsn
Yahoo!
45-54
Mobile01AutoZone
35-44

146

151

145

133
111
88

100
64

50

50

A
R
O

44

0
Mobile01

Yahoo!
All Males

msn

PChome Online

AutoZone

All Females

231

186

200

170

129

128

186
147

139
115

100

Composition
Index UV

100

0
Mobile01
6-14

2015 06 01

Yahoo!
15-24

25-34

35-44

msn
45-54

PChome Online

AutoZone

55+

comScore MMXARO 2015

4

(000)

1,200

9
8

1,000

800

6
5

600

400

Yahoo!

msn

A
R
O

3
2

200

()

120

80
70

100

60
80

50

60

40
30

40

20
20

10

Microsoft201410comScore Dictionary
MMX201410
2015 06 01

Mobile01
PChome Online

Yahoo!
AutoZone

msn

comScore MMXARO 2015

4

8891SUMHOT
8891

(000)

(%)

()

349

2.6

25.3

95

3.7

6.8

78

0.6

3.0

1.7

1.8

26

0.2

4.6

1.5

3.0

app

8891.COM.TW

8891

SUM.COM.TW

SUM

HOTCAR.COM.TW

HOT

2015 06 01

A
R
O

comScore MMXARO 2015

4



148

143

137

100

8891 0
8891HOT35-44
SUM
45-54

200

60

47

8891

SUM

All Males

53

A
R
O

HOT

All Females

208
169

159

184

145
115

100

Composition
Index UV

100

0
8891
6-14

2015 06 01

SUM
15-24

25-34

35-44

45-54

HOT

55+

comScore MMXARO 2015

4

(000)
400

4.5

350

300

3.5
3

250

2.5

200

1.5

100

50

0.5

()
45
40
35
30
25
20
15
10
5
0

A
R
O

150

8891

SUMHOT

120
100
80
60
40
20
0

8891

2015 06 01

SUM

HOT

comScore MMXARO 2015

4

U-CAR
U-CAR Go

(000)

(%)

()

U-CAR.COM.TW

U-CAR

658

4.9

9.5

16

4.6

2.1

CARNEWS.COM

138

1.0

10.7

18

3.0

3.5

CARSTUFF.COM.TW

CarStuff

130

1.0

3.3

1.9

1.8

KINGAUTOS.NET

113

0.8

2.2

1.8

1.2

ISCAR.TW

iSCAR

107

0.8

2.4

1.4

1.7

7CAR.TW

7car

103

0.8

2.5

1.6

1.6

INCAR.TW

98

0.7

4.7

1.1

4.1

AUTONET.COM.TW

83

0.6

1.3

1.3

1.0

BUYCARTV.COM

Go

56

0.4

10.0

15

4.7

2.1

AUTO-ONLINE.COM.TW

AutoOnline

27

0.2

1.8

1.2

1.6

2015 06 01

comScore MMXARO 2015

4

A
R
O



174
161
157

182
165
144

100

AutoOnline
0

35-44
300
U-CAR
iSCAR
7car 200

142

52

54
10

All Males

All Females

156

38

37
19

16

174

168

190
159

204

183

170
145

145
122

107

160

163

174
160

179
122

103

100

Index UV

100

U-CAR

6-14
2015 06 01

15-24

CarStuff

25-34

35-44

A
R
O

251

120

Composition

34

29

184

176

45-54

iSCAR

7car

Go

AutoOnline

55+
comScore MMXARO 2015
4

comScore

Toyota
Nissan
MercedesBenz

Toyota
NissanBMW
Honda

Mercedes-BenzBMW

(000)

(%)

()

TOYOTA.COM.TW

154

1.1

5.0

1.4

3.6

NISSAN.COM.TW

125

0.9

5.0

1.7

2.9

MERCEDES-BENZ.COM.TW

104

0.8

4.8

1.9

2.5

MAZDA.COM.TW

88

0.7

1.3

1.3

1.0

LUXGEN-MOTOR.COM.TW

73

0.5

1.4

1.8

0.8

FORD.COM.TW

66

0.5

3.1

1.3

2.5

BMW.COM.TW

61

0.5

1.7

16

1.9

0.9

AUDI.COM.TW

58

0.4

1.2

1.3

1.0

MITSUBISHI-MOTORS.COM.TW

54

0.4

0.9

1.1

0.8

LEXUS.COM.TW

48

0.4

2.5

1.1

2.2

VOLKSWAGEN.TW

44

0.3

1.9

1.1

1.7

HONDA-TAIWAN.COM.TW

42

0.3

4.0

10

1.7

2.4

HONDA.TW

38

0.3

0.8

1.1

0.8

INFINITI.COM.TW

38

0.3

1.4

1.1

1.3

2015 06 01

comScore Segment Metrix ARO 2015

4

A
R
O

Ford

FordToyotaLuxgen
HondaNissan55

Mercedes-BenzAudi
45-54
InfinitiBMWLexus
Mazda35-44

145

141

158

149

146

151

149

134

151

141

134

151

145

133

100
56

50

62

49

46

47

36

44

55

62

63
44

51

44

All Males

All Females

226
209
200

184
150

182
165

153
142

151

123

191

181
167
128

177
152
142

116

126124

136

178

205
187
151

168

175

120

100

Composition
Index UV

100
6-14
2015 06 01

A
R
O

15-24
25-34
35-44
45-54
55+
comScore Segment Metrix ARO 2015
4


comScore 20154330.6

8891 SUM

(25%)

HOT

Mobile01

UCAR Go

Yahoo!
msnYahoo!

msn
()
PChome OnlinemsnYahoo!
45-54Mobile01
AutoZone35-44

2015 06 01

U-CAR

ToyotaNissan
Mercedes-Benz
ToyotaNissan
BMWHonda
Mercedes-BenzBMW

A
R
O

IX

2015 06 01

201552420
2,725

2015 06 01

I
X

Key Findings

(45.8%)

Toyota(81.2%)Luxgen(73.0%)
Mazda(72.2%)

(32.5%)
(22.8%)
(67.7%)

43.8%
(57.5%)
(30.7%)
90

Toyota
Ford Honda

2015 06 01

I
X

100%
81.2%

80%

73.0%
66.3%

72.2%

70.5%

68.9%

60%

I
X

40%

1-10
1- 5 ()
6-10()

20%
0%

Toyota

Luxgen

Mazda

Honda

Nissan

Base:
May 2015

Toyota (81.2%)
50Luxgen (73.0%)Mazda
(72.2%)

2015 06 01

(Ford
NissanSuzukiToyota)
(MitsubishiHyundai
HondaMazdaLuxgen)

I
X

Ford

NissanSuzuki
Mitsubishi
Hyundai
Mazda
Luxgen
Honda

Toyota
2015 06 01

Base: N=2725
May 2015

3.4%
8.6%
56.2%

43.8%

30.7%

57.5%

I
X

Base: N=2725
May 2015

43.8%
45-49
515

2015 06 01

Base: N=1192
May 2015

(57.5%)
(30.7%)

21.9%

16.2%
24.7%

37.1%

90

5070

135

70100

76

100

57

27

50

Base: N=1192
May 2015

70
100(37.1%)45-49
5070
(24.7%)20-24

2015 06 01

Base: N=1192
May 2015

90
135
76

I
X

Toyota

Toyota
(44.4%23.4%)
Ford (14.7%
14.5%)Mazda (7.3%7.0%)
Honda
(9.5%10.7%)BMW(2.7%
6%)
Nissan
(15.5%5.9%)

23.4%
14.7%
9.5% 14.5%
10.7%
7.3%

Ford
Honda
Mazda

7.0%
2.7%
6.0%

BMW
Nissan
Audi
Luxgen
Lexus
Mitsubishi
Hyundai
Volkswagen
Volvo
M-Benz
Suzuki

44.4%

5.9%
2.5%
5.7%
1.2%
5.5%
2.9%
4.4%
11.8%
3.9%

I
X
15.5%

1.9%
1.9%
1.3%2.0%
1.1% 1.5%
3.6%
0.8%
3.3%
0.1%
0%

10%

20%

30%

40%

50%

Base: N=1192
May 2015
2015 06 01

59.8%

32.8%

49.1%

5.4% 1.9%

40.8%

2.6%

7.1%

48.5%

39.7%

24.5%

3.2%

30.7%
26.8%

8.4%

46.9%
50.9%
49.3%

15.5%
17.3%
19.4%

5.8%
4.7%
6.5%

Base: N=1192
May 2015

2015 06 01

I
X

45.8%

Sedan
RV

32.5%

Coupes

6.9%

Wagons

6.2%
5.1%

Hatchback

26.3%

13.3%

SUV

31.1%

22.8%

67.7%

18.1%

17.3%

17.0%

I
X

3.9%

Van
Sports Car
0%

10%

10.3%

1.1%
20%

30%

40%

50%

Base: N=1192
May 2015

(45.8%)29
50
(32.5%)40-44
(22.8%)35-39

2015 06 01

0%

20%

40%

60%

80%

Base: N=1192
May 2015

(67.7%)
(31.1%)
45-49(26.3%
)35-39

56.2%

50.4%
44.0%

37.9%

DM

47.2%

46.8%

26.0%

Facebook

24.5%

BBSPTT

20%

40%

60%

Base: N=1192
May 2015

(56.2%)(50.4%)
50
(44.0%)
25-2935-39

2015 06 01

I
X

17.6%
16.4%
13.3%
10.7%

4.9%
0%

32.2%

Email

14.2%

49.2%

33.4%

52.3%

0%

20%

40%

60%

Base: N=670
May 2015

(52.3%)
(49.2%)
(47.2%)(46.8%)

Toyota

Ford

MazdaLuxgen

43.8%

90

2015 06 01

Toyota

Luxgen

Mazda

Toyota

Nissan

Ford

Toyota

Ford

Honda
I
X

Toyota

Nissan

Ford

Mitsubishi

Suzuki
Hyundai

Honda

Mazda

Luxgen

Luxgen

Suzuki

Mitsubishi

Hyundai

Mitsubishi

Mazda

1335

49.0%

1390

51.0%

20-29

418

15.3%

30-39

622

22.8%

(IX Survey)

CyberPanel
20

2015/05/022015/05/04
N=2,725
95%,1.88%
201504

2015 06 01

40-49

638

23.4%

50

1047

38.4%

1227

45.0%

702

25.8%

795

29.2%

I
X

marcom@insightxplorer.com