Professional Documents
Culture Documents
Organization Study
At
By
BIPROJIT DEY
REG No: 13SKCMA161
EMPOWERING MINDS
AIMS
(ACHARYA INSTITUTE OF MANAGEMENT AND SCIENCES)
Peenya, Bangalore
2013 - 2015
DECLARATION
I, BIPROJIT DEY, hereby declare that this Organisation Study Report titled A
This report has not been submitted earlier for the award of any other degree / diploma by
Bangalore University or any other University.
Place :
Date
Bangalore
BIPROJIT DEY
CERTIFICATE
Certified that this organization Study Report titled A STUDY ON THE
FINANCIAL PERFORMANCE OF BIG BAZAAR based on an original study
conducted by BIPROJIT DEY of IIIrd Semester MBA under the guidance of Prof.
VENKATRAMAN SUBRAMANIAN Professor MBA department.
This report is based on the original study undergone and has not formed the basis for the
award of any other degree/diploma by Bangalore University or any other University.
Place: Bangalore
Place: Bangalore
Date:
Date:
Acknowledgement
An undertaking of work life - this is never an outcome of a single person; rather it bears the
imprints of a number of people who directly or indirectly helped me in completing the
present study. I would be failing in my duties if I don't say a word of thanks to all those who
made my training period educative and pleasurable one. I am thankful to Big Bazaar,
Malleshwaram for giving me an opportunity to do the internship in the company.
First of all, I am extremely grateful to Mr. Tarun Saha (Store Karta) for his guidance,
encouragement and tutelage during the course of the internship despite his extremely busy
schedule. My very special thanks to him for giving me the opportunity to do this project and
for his support throughout as a mentor.
I must also thank my faculty guide Prof. Venkatraman Subramanian (Faculty, Acharya
Institute of Management & Sciences) for his continuous support, mellow criticism and able
directional guidance during the project.
I would also like to thank all the respondents for giving their precious time and relevant
information and experience, I required, without which the Project would have been
incomplete.
Finally I would like to thank all lecturers, friends and my family for their kind support and to
all who have directly or indirectly helped me in preparing this project report. And at last I am
thankful to all divine light and my parents, who kept my motivation and zest for knowledge
always high through the tides of time.
Biprojit Dey
Date:
CHAPTER
CONTENTS
Page No.
1.1 Introduction
21
33
34
Organization Structure
36
Functional Departments
39
40
40
3.3 Administration
41
3.4 Logistics
42
43
43
CHATPER 4
45
CHAPTER 5
SWOT Analysis
48
CHAPTER 6
51
CHAPTER 7
57
CHAPTER 8
70
CHAPTER 9
74
CHAPTER 1
CHAPTER 2
CHAPTER 3
Contents :
LIST OF FIGURES/CHARTS
SERIAL NO.
Fig. 1
Fig. 2
Fig. 3
Fig. 4
Fig. 5
Fig. 6
Fig. 7
Organization Structure
i ) Zonal
ii) Big Bazaar
Fig. 8
Fig. 9
Fig. 10
Fig. 11
Fig. 12
Fig.13
Fig.14
Fig.15
Fig. 16
Functional Departments
Administrative Department
Core Values
Quality Policy
SWOT Analysis
McKinsay Elements
McKinsay 7s Model
Organization Structure
Current Ratio, Liquid Ratio, Gross Profit Ratio, Net profit Ratio,
Proprietors Fund, Earnings Per Share, Stock Velocity Ratio,
Inventory Turnover Ratio, Interest Coverage Ratio, Degree of
Operating Leverage, Fixed Asset
LIST OF TABLES
SERIAL NO.
Tab. 1
Tab. 2
Tab. 3
TABLE NAME
Future Group In Brief
Founder Board
Company Profile of Big Bazaar
Chapter 1
1.1 INTRODUCTION
Future Group understands the soul of Indian consumers. As one of Indias retail pioneers with
multiple retail formats, Future Group connects a diverse and passionate community of Indian
buyers, sellers and businesses. The collective impact on business is staggering. Around 300
million customers walk into the stores each year and choose products and services supplied
by Future Group's 30,000 small, medium and large entrepreneurs and manufacturers from
across India. And this number is set to grow.
Future Group employs 30,000 people directly from every section of our society. They source
their supplies from enterprises across the country, creating fresh employment, impacting
livelihoods, empowering local communities and fostering mutual growth.
Future Group believe in the Indian dream and have aligned our business practices to their
larger objective of being a premier catalyst in Indias consumption-led growth story. Working
towards this end, Future Group are ushering positive socio-economic changes in communities
to help the Indian dream fly high and the Sone Ki Chidiya soar once again. This approach
remains embedded in Future Group's ethos even as they rapidly expand their footprints
deeper into India.
Future Group makes every effort to delight its customers, tailoring store
formats to changing Indian lifestyles and adapting products and services to their
desires. Future Group operate some of Indias most popular retail formats. Across
value and lifestyle segments, Future Group's multi-format retail strategy caters to the
complete consumption needs of a wide cross-section of Indian consumers.
As modern retail drives fresh demand and consumption in new categories,
Future Group's strategy is based on a deep understanding of Indian consumers, the
products they want, and making these products available in every city, in every store
format.
LIFESTYLE
Style for Every Occasion
DIGITAL
Connecting the Youth of India
VALUE
HOME
Future Group offers innovative offerings at affordable prices tailored to the needs of every
Indian household.
Pioneers in the Indias retail space, Future Group's formats are household names in
more than 93 cities and 60 rural locations across the country
Future Group's stores cover around 17 million square feet of retail space and attract
around 300 million customers each year
Pantaloon Retail (India) Limited focuses on the lifestyle retail segment led by the
Pantaloons and Central formats
Future Value Retail focuses on the value retail segment through the Big Bazaar, Food
Bazaar and KBs Fair price formats.
BRANDS KNOWLEDGE
SERVICES
RETAIL
SHOPPING MALLS
E-TAILING
LEISURE
&
ENTERTAINMENT
CAPITAL
FUTURE GROUP
CONSUMER FINANCE
LEARNING
&
DEVELOPMENT
MEDIA
INSURANCE
VENTURES
LOGISTICS
Type
Private
Industry
Retail
Founder(s)
Employees
35,000
Divisions
Websites
www.futuregroup.in
www.futurebazaar.com
Kishore Biyani
Group CEO, Future Group
Rakesh Biyani
Sunil Biyani
Director, Future Group
FUTURE
GROUP
3 B MODEL
MANAGEMENT
VALUES/FUTU
RE GROUP
GENE
LEARNING
METHOLOGY
STANDARD
OPERATING
PROCESS
(SOP)
BELIEFVISHWAS
BELIEF
OUR
BELIEF
BEHAVIO
BEHAVIO
RR VYAVHAR
OUR
BEHAVI
OR
BUSINES
BUSINESVYAPAR
SS
OUR
CULTUR
E
1.1.2 VISION
Future Group shall deliver everything, everywhere & every time for every customer in
the most profitable manner
1.1.3 MISSION
We share the vision & believe that our customers & stakeholders shall be served
only by creating & executing the future scenarios in the consumption space
leading to economic development.
We will be the trendsetters in evolving:
delivery formats
Creating retail reality.
Making consumption affordable for all customer segments for classes &
for masses.
6 | Acharya Institute of Management & Sciences
shopping centres, and sprawling complexes which offer food, shopping, and entertainment all
under the same roof.
India retail industry is expanding itself most aggressively; as a result a great demand for real
estate is being created. Indian retailers preferred means of expansion is to expand to other
regions and to increase the number of their outlets in a city. It is expected that by 2015, India
may have 600 new shopping centres.
In the Indian retailing industry, food is the most dominating sector and is growing at a rate of
9% annually. The branded food industry is trying to enter the India retail industry and convert
Indian consumers to branded food. Since at present 60% of the Indian grocery basket consists
of non- branded items.
India retail industry is progressing well and for this to continue retailers as well as the Indian
government will have to make a combined effort.
to face competition. The retailing sector in India has undergone significant transformation in
the past 10 years. Traditionally, Indian retail sector has been characterized by the presence of
a large number of small-unorganized retailers. However, in the past decade there has been
development of organized retailing, which has encouraged large private sector player to
invest in this sector. Many foreign players have also entered India through different routes
such as test marketing, franchising, and wholesale cash-and-carry operation. With high GDP
growth, increased consumerism and liberalization of the manufacturing sector, India is being
portrayed as an attractive destination for foreign direct investment (FDI) in retailing. At
present this is one of the few sectors, which has 51% FDI in multi-brand retail sector & 100%
FDI in single brand. On one hand farmers will benefit from it but on the other hand small
traders feel they will not be able to withstand the competition. In India, the retail sector is the
nd
2 largest employers after agriculture. In fact due to wide network of retailing in India it is
known as nation of shopkeepers. There are about 12 millions retail outlet spread across India
and the country has the highest density of shops in the world i.e. one shop for every 20 to 25
families or 11 retail shop for every 1000 persons. While, it is only four shops per 1000 in
USA. Retailing in India provides employment to about 7% of total work force in the country
and contributes about 14% to GDP of India. However the retailing sector in India is highly
fragmented and consists predominantly of small, independent and owner managed shop.
The Global Retail Development Index developed by A.T Kearney has ranked India first
among the top 30 emerging markets in the world. A look at the landscape of most of the cities
in India shows the rapid phase of change. This changes in reflection of the changes in the
Indian consumers his lifestyle and his habits. Goldman Sachs has estimated that the Indian
economic growth could actually exceed that of China by year 2015. It is believed that the
country has the potential to deliver the fast growth over the next 50 years. It took 10 years for
the first 2500 organized retail stores to emerge in India; the next 2500 could easily get added
in the next 5 years. Formats new to the India market place have emerged rapidly over the past
ten years. There is little doubt that retail in India is revelling up for an exciting phase ahead.
time, the peddler travelled long distances to bring products to locations, which were in short
supply. They could be termed as early entrepreneurs who saw the opportunity in serving the
needs of the consumers at a profit. Later retailers opened small shops, stocking them with
such produce. As towns and cities grew, these retail stores began stocking a mix of
convenience merchandise, enabling the formation of high-street bazaars that become the hub
retail activity in every city.
of Goods.
A retail researcher by name Christine Furedy in 70s has observed in her article in the capital
th
on 24 Dec. 1979 tracing the emergence of the New Market, thus The most complex retail
business of late nineteenth century Kolkata, establishment which were to dominate the
modern retail sector, were the departmental stores. Although everyone has closed its doors,
many Calcuttians still remember the name or recognize their converted, subdivided building:
Francis, Harrison and Hathaway; Hall and Anderson; the Army and Navy stores; white a way;
laid low and Co. In their scope and outreach these shops rivalled those to be found in cities of
the same size in Britain, Europe or the United States.
The second phase of development of organized retailing can be traced back to the year 1931
when Bata shoe Co. took lead in opening its chain stores at various cities & towns. DCM and
Raymonds followed it extensively.
The earliest seed of the so-called specialty malls can be traced to shopkeepers who stocked
goods of the same product category in a particular locality. If one were to go back to the early
80s, it can be said that organized retail, to a great extent was visible in the functioning of
stores such as Akbar Ally in Mumbai and Nilgiris and Spencers in Chennai. These stores
later evolved into multi-chain outlet and were the first to bring on the onset of organized
retail in India.
The evolution of PDS (Public Distribution System) of Grains in India having its origin in the
rationing system introduced by the British during World War II was example of single largest
retail chain in the country the canteen stores Department and the Post Offices in India are also
among the largest network of outlets in the country, reaching populations across state
boundaries. The Khadi and Village Industries (KVIC) was set during post Independence and
today it has more than 7000 stores across the country.
While Independence retail stores like Akbar Ally's, Viveks and Nallis have existed in India
for a long time, Reliance, Garden Silk Mills, Madhura Garments, Arvind Mills etc. have set
up show rooms for retail sale of their branded products.
At present India is rapidly evolving in to an existing and Competitive market place with
potential target consumers in both the rich and middle class segments. Manufacturer owned
and retail chain stores are springing up in urban area to market consumer goods in a style
similar to that of mall in more affluent countries. Even though big retail chains like
Crossroad, Saga and Shoppers stop are concentrating on the upper segment and selling
products at higher prices, some like A.V Birla Retails More, RPGs Spencers, Food World
11 | A c h a r y a I n s t i t u t e o f M a n a g e m e n t & S c i e n c e s
and Big Bazaars are tapping the huge middle class population. During the past two years,
there has been tremendous amount of Interest in the Indian retail trade from global majors as
well as over the years, International brands like McDonalds, Swarovski, Lacoste, Dominos,
Pepsi, Benetton among a host of others have come in and thrived in India.
EMERGING
ESTABLISHED
TRADITIONAL
ITENEREANT
SALESMAN
HATS
KIOSK
KIRANA
SHOPS
INDEPENDENT
STORES
COOPERATIVE
MORDERN
KIOSKS
CONVINIENCE
STORES
DEPARTMENTA
L STORES
CHAIN
STORES
FRANCHISE
SPECIALITY
STORES
SHOPPING
MALL/PLAZA
A) TRADITIONAL FORMATS :
1. ITINERANT SALESMAN : It is a type of direct selling, which stated centuries
ago. It is an example of door-to-door office-to-office delivery or marketing. Morning milk
man and sabji wala are the most famous examples of this category. This type of format
has been very popular throughout India in coping with daily needs. In rural areas this
sales man use cycles, for carrying their stock for display of Goods.
2. HAATS : Haats are the unique examples of traditional malls in India. Just like Malls,
different sellers sells different types of items along with the sale of vegetables, fruits,
sweets, chart etc. Some entertainment arrangements are also made in available in these
haats. There was tendency in rural as well as semi-urban area in India for visiting these
12 | A c h a r y a I n s t i t u t e o f M a n a g e m e n t & S c i e n c e s
haats with family members as a part of picnic cum purchasing programs. In fact Haats are
periodic markets (generally organized once in week or fortnight at a particular place &
time) that form a major part of the rural market system in India. In other words the term
Haats refers to locations, which witness a public gathering of buyers and sellers at fixed
time, and fixed locations. On account of organization of these haats these are called with
the name of a particular day also such as Mangal Bazaar, Budh Bazaar etc. According to
one estimate about 42,000 haats are organized in our country.
3. MELAS : Melas are fairs & they can range from commodities fairs to religious fairs.
Virtually every state in India has meals for which it is known. It is estimated that more
than 2500 melas are held annually in the country. It is also estimated that the average
outlets in every Mela would be more than 800 & the average sale per mela would be Rs.
143 lakhs. Nauchandi is an example of important annual mela in Meerut, at many places
such as Gwalior, Aligarh, Bulendshahr annual exhibitions are organized. At government
level, a number of fairs such as book fair, trade fair and specific commodity fair are
organized by Trade Fair Authority of India.
4. MANDIS : Mandis are markets set up & regulated by state government for the sale
of agricultural produce directly from farmers. At present the number of such markets
stand at 7521. These mandis are playing significant role in providing better prices to
farmers.
B) ESTABLISHED FORMATS :
1. KIOSKS : A kiosk is a small freestanding pavilion or stall often open on one or more
sides and used for information sales and promotion. Generally a kiosks is placed in a
shopping centre, a bus stand or near by the prospective customers.
2. KIRANA SHOP & INDEPENDENT STORES : This is one of the important &
popular established formats of retailing in India. These shops are usually shops with a very
small area, stocking a limited range of products, varying from region to region according to
the need of the clientele or the whims of the owners.
These are low cost structures mostly owner operated, have reliable real estate & labours cost.
Consumer familiarity that runs from generation to generation is one big advantage enjoyed by
such Kirana Shops.
It is worth mentioning that India retail sector has traditionally been structured around 3 small
retail entities the grocer, the general store and the chemist. The grocer stocks non-packaged,
unbranded/Generic commodities such as rice, floor, pulses, spices, salt etc. for sale. The
Grocery Stores or Kirana shops located in neighbour-hood centres also sale branded &
packaged fast moving consumer goods.
The General store stocks only branded & packaged FMCGs. These are generally located
13 | A c h a r y a I n s t i t u t e o f M a n a g e m e n t & S c i e n c e s
prominently in the neighbourhood centre & residential areas. Chemists are a part of
dispensing pharmaceutical. Products, sales branded FMCGs such as personal Carrier
Products & health food. Alongside the three retail outfit, exist a large segment of smaller,
unorganized players - paan, beedi stores which stock products in sachets, batteries,
confectionary & soaps, bakery & confectioners, fruit juice/tea salts, ice-cream parlour,
electrical, furniture & hardware stores.
Kirana shops & independent small stores provide a wide variety of facilities to their
customers, such as telephone order credit facilities, home delivery, customization on account
of offerings & packaging & specific products produced on order in case of stock out. More
importantly theyre available next door to offer personalized service. In this way their able to
develop a strong relationship with their customer, who over a period of time, become
extremely loyal.
7. WHOLESALE CASH AND CARRY : The wholesale cash and carry operation is
defined as any trading outlets where goods are sold at the wholesale rate for retailers and
business to buy. The transactions are only for the business purpose and not for personal
consumption. Metro, cash and carry, Gmbh of Germany entered the India in this format.
8. CONVENIENCE STORE : It is a retail business of less than 5,000 square feet with
primary emphasis on providing the public a convenient location to quickly purchase an
14 | A c h a r y a I n s t i t u t e o f M a n a g e m e n t & S c i e n c e s
assortment of food, gasoline and other consumable products. They are usually open seven
days a week for extended hours
cooperative societies are operating about 37,226 retail outlets to meet the requirement of the
consumers.
Established formats of retailing in India also include certain retail organizations initiated &
promoted by Govt. They include Canteen stores, department, CCIE, KVIC and various
cottage & Handicraft Emporium. The canteen store department has opened Canteen for Army
persons & Govt. employees providing consumer goods at constitutional prices. It has about
3400 outlets throughout the country.
F) CONVENIENCE SHOPS :
These shops are relatively small shops that are located near residential areas, are open for
long house & 7 days a week and offer a limited line of convenience products like beverages,
ready to eat snack (Pastry, Sandwiches) bread, eggs, milk, confectionary etc. These shops
have been quite common throughout the country.
G) SPECIALTY SHOPS :
A Specialty shop is a retail shop displaying merchandise, which has narrow product line,
specializing in a particular type of merchandise & offering, specialized service to customers.
Generally these shops concentrate on a specific item such as Appeal, Jewellery, Fabric,
Sporting Goods, and Furniture etc. Specialty shop can be sub classified by the degree of
16 | A c h a r y a I n s t i t u t e o f M a n a g e m e n t & S c i e n c e s
narrowness in their product line. E.g. a clothing stock would be a single line shop, a mens
clothing shop would be limited time shop & a mens shirt store would be a super specialty
shop. Such shop have always played significant role in relating of consumer durables
throughout the country but particularly in urban & sub-urban areas.
1.2.8 HYPERMARKETS:
In commerce, a hypermarket is a superstore combining a supermarket and a department store.
The result is an expansive retail facility carrying a wide range of products under one roof,
including full groceries lines and general merchandise. In theory, hypermarkets allow
customers to satisfy all their routine shopping needs in one trip.
It is often a very large establishment; hypermarkets offer a large variety of products such as
appliances, clothing and groceries.
The hypermarket appeared first in France at the beginning of the sixties as a synthesis of the
main features of modern retailing. But in France, the decline of this retail format seems to
have begun and Spain could follow quickly. In the same time, the German hard-discounters
continue their invasion. According to the retail life cycle theory, this paper displays curves to
demonstrate the evolution of this retail concept in France, Spain and Italy and tries to evoke
some managerial and strategic issues. The retail wheel seems to go on turning!
Southern Paris in 1963 under the name Carrefour. Its size was exactly 2,500 m 2. This first
hypermarket was immediately a big success.
Ten years after, there were more than 250 hypermarkets in France. Today, there are more than
1,300 hypermarkets in this country. And the group Carrefour, composed of several chains, is
now the second world largest retailer after Wal-Mart. This public company has more than
10,000 stores in the world today located in more than 30 countries. Carrefour began its
internationalization process very early in the 1970's. The group is present of course in Europe
but also in South and Central America, and in North Africa. In Asia, Carrefour is very
successful in China and Thailand but not in Japan where they located only four hypermarkets
at this time.
BIG BAZAAR
Type
Public
Industry
Retailing
Founded
2001
Headquarters
Products
Hypermarket
Revenue
11500 crores (US$1.8 billion) crores (in 2014) (Big Bazaar and
Food Bazaar combined)
Employees
36000 people
Parent
Future Group
Divisions
214
18 | A c h a r y a I n s t i t u t e o f M a n a g e m e n t & S c i e n c e s
Website
http://www.pantaloonretail.in/businesses/big-bazaar.html
Big Bazaar stores are aimed at providing a local marketplace feel to the shoppers. They offer
a wide variety of household items including retail apparels, food products, general
merchandise, furniture, electronics, books, fast food, etc. Several stores also have leisure and
entertainment sections. The hypermarket chain crossed the 100 store mark in 2008.
Future Bazaar is an online business venture of Future Group, which sells an assortment of
products such as fashion, which includes merchandise for men and women, mobile
accessories, mobile handsets and electronics like home theatres, video cameras, digital
camera, LCD TVs, kitchen appliances and many more.
Discounts: Hafte ka sabse sasta din was introduced by the Big Bazaar, wherein extra
and special discounts were offered on Wednesday every week, to attract the potential
buyers into their store.
Security check: At each exit of Big Bazaar, they use alarm systems or Electronic
Article Surveillance system, which detects the products that has attached tags or not.
19 | A c h a r y a I n s t i t u t e o f M a n a g e m e n t & S c i e n c e s
Central Hypermarket
Brand Factory
Pantaloons
e - ZONE
Hometown
futurebazaar.com
20 | A c h a r y a I n s t i t u t e o f M a n a g e m e n t & S c i e n c e s
1.3.1 HISTORY
2001 to 2010
Big Bazaar was introduced by the Future Group in September 2001 with the opening of its
first four stores in Kolkata, Indore, Bangalore and Hyderabad within a period of 22 days.
Started by Kishore Biyani, Big Bazaar was launched mainly as a fashion format selling
apparel, cosmetics, accessories and general merchandise. Over the years, the retail chain has
included in its portfolio a wide range of products and services, ranging from grocery to
electronics.
The current retail formats of the Future Group include Big Bazaar, Food Bazaar, Electronic
Bazaar and Furniture Bazaar. According to Kishore Biyani, the inspiration behind this
entire retail format was from Saravana Stores, a local store in T. Nagar, Chennai. Big Bazaar
is popularly known as the Indian Wal-Mart today.
In the second year of operations, Big Bazaar tied up with Indian banking giant ICICI Bank
and launched the Big Bazaar ICICI Bank Card. In the same year, the first Food Bazaar store
was also launched at High Street Phoenix mall in Mumbai, marking the retailers entry into
dedicated food retail.
In 2003, Big Bazaar made its foray into small towns and cities. The first store in this category
was launched that year in Nagpur. The franchise also welcomed its 10 millionth customer at
its new store in Gurgaon in the same year.
Over the next two years, Big Bazaar consolidated its position in the Indian retail landscape.
This phase of growth included the setting up of the Mumbai store in Lower Parel, which
registered a record Rs 10 million turnover in a single day on Diwali-eve in 2004. In 2005, the
first Big Bazaar Exchange Offer was launched, which has quickly gained popularity among
customers.
In 2006, further changes in loyalty marketing took place with the launch of the housewifecentric credit card, Shakti. Jewellery store Navaras was also launched that year within Big
Bazaar stores which became the first store-in-store concept to be launched by the brand.
Another dedicated retail format launched in 2006 is Furniture Bazaar.
21 | A c h a r y a I n s t i t u t e o f M a n a g e m e n t & S c i e n c e s
In 2007, Big Bazaar partnered with a shopping portal Futurebazaar.com and expanded its
retail footprint to 50 stores.
The following year, 2008, witnessed by far the fastest growth in terms of retail expansion for
Big Bazaar, with the launch of the 101st store. Joining the league of Indias Super brands and
voted among the top ten service brands in the country by the Pitch-IMRB international
survey, Big Bazaar became much more than a household name.
The year also saw the launch of the Monthly Bachat Bazaar (Monthly Budget Market)
campaign, which provided significantly low prices and gave discounts on bulk purchases in
the first week of the month.
Over the next two years, Big Bazaar carved its own niche in modern retail and became the
largest brand in the hypermarket format. Capturing one-third of the food and grocery market
in modern retail, celebrity endorsements and tie-ups with other brands allowed it to enhance
its retail footprint. In 2009, Big Bazaar won the CNBC Awaaz Consumer Awards for the third
consecutive year. It was adjudged the Most Preferred Multi Brand Food & Beverage Chain,
Most Preferred Multi Brand Retail Outlet and Most Preferred Multi Brand One Stop Shop.
2010 to present
On successful completion of 10 years in the Indian retail industry, in 2011, Big Bazaar came
up a new logo with a new tag line: "Naye India Ka Bazaar.
In 2012, Big Bazaar signed a multi-million dollar deal with Cognizant Technology Solutions
for the development of an IT infrastructure, encompassing Future Groups entire network of
stores, warehousing and data centers.
Recently, Big Bazaar announced its plans to add more retail services to its portfolio such as
grinding, de-seeding and cutting of fruits and vegetables.
1.3.2 OPERATIONS
22 | A c h a r y a I n s t i t u t e o f M a n a g e m e n t & S c i e n c e s
Taking cue from this highly successful concept, another initiative was introduced, named the
Purana do aur naya lo (give old and get new) scheme. In this scheme, consumers were
asked to bring and sell old clothes, utensils and other household items in exchange of
discount coupons.
The concept proved to be a success yet again as people from across the country responded
spontaneously, in spite of the different preconditions associated with it.
The franchise further inaugurated the concept of Hafte ka sabse sasta din (Cheapest Day
of the Week), wherein Wednesday was designated to be the day when special discounts were
offered to consumers during a week.
Wednesday Bazaar
The concept of Wednesday Bazaar was promoted as Hafte Ka Sabse Sasta Din (Cheapest
Day of the Week). Initiated in January 2007, the idea behind this scheme was to draw
customers to stores on Wednesdays, the day when consumer presence is usually less.
According to the chain, the aim of the concept was to give homemakers the power to save
the most.
Sabse Sasta Din
24 | A c h a r y a I n s t i t u t e o f M a n a g e m e n t & S c i e n c e s
Big Bazaar introduced Sabse Sasta Din (Cheapest Day) with the intention of attaining a
sales figure of Rs 26 crores in a single day. The concept became such a hit that the time
period for the offer had to be increased from one day to three days in 2009 (January 24 to 26)
and to five days in 2011 (January 22 to 26).
Maha Bachat
The concept of Maha Bachat (Mega Saving) was introduced in the year 2006 as a single
day campaign with attractive promotional offers across the company outlets. Over the years,
the concept has grown to become a six-day biannual campaign. During this campaign,
attractive offers are given in all the value formats including Big Bazaar, Food Bazaar,
Electronic Bazaar and Furniture Bazaar.
25 | A c h a r y a I n s t i t u t e o f M a n a g e m e n t & S c i e n c e s
Introduced on February 12, 2009, The Great Exchange Offer allows customers to exchange
their old goods for Big Bazaar coupons. The coupons can be redeemed later for buying brand
new goods from Big Bazaar outlets across the nation.
1.3.5 ADVERTISING CAMPAIGNS & MARKETING INITIATIVES
In view of the increasing competition in the retail market, Big Bazaar has introduced certain
steps to keep itself updated and continue promoting the band.
Advertising initiatives
Big Bazaar has recently launched a 360-degree promotion drive covering the three prime
media, television, print and social media, to mark the launch of the new logo. The entire
media campaign was developed by Mudra Communications as Big Bazaar celebrating April
Utsav on 2013. They Offering Rs. 50 off on Rs. 500 or Rs. 100 off on Rs. 500 or Rs. 200 off
on Rs. 500 coupon through missed call.
1. India one: Consuming class which includes upper middle and lower middle class
(14% of India's population).
2. India two: Serving class which includes people like drivers, household helps, office
peons, liftmen, washer men, etc. (55% of India's population) and
3. India three: Struggling class (remaining 31% of India's population).
INDIA
INDIAONE
TWO(14%)
(55%)
INDIA
THREE (31%)
27 | A c h a r y a I n s t i t u t e o f M a n a g e m e n t & S c i e n c e s
Fig
APPARELS
Denims
& Shirts
Fabrics
Formal
Wear
Casual
Wear
HOME
CARE
CHILL
STATION
FARM
PRODUCE
Shampoo
s
Detergen
ts
Soaps
Liquid
Wash
Soft
Drink
Packaged
Juices
Milk
Items
Frozen
Foods
Fruits
Imported
Fruits
Vegetabl
es
Dairy
Products
. 6 : Product Mix
PRICE MIX
Bundling
PLACE MIX
28 | A c h a r y a I n s t i t u t e o f M a n a g e m e n t & S c i e n c e s
PROMOTION MIX
FOOD BAZAAR
HOME CARE PRODUCTS
HEAD TO TOE
FIT & HEALTHY
BOOKS & STATIONARIES
29 | A c h a r y a I n s t i t u t e o f M a n a g e m e n t & S c i e n c e s
Big Bazaar faces competition from other retailers of similar products & services. These
include stand alone stores in the organised & unauthorised sector, as well as other chain of
stores including Department stores.
It is because of this and the service and ambience that Big Bazaar believes have been able to
create a differentiation in the mind of the customer vis-a-vis our competitors where similar
products and Brands are available.
More
Easy Day
Lifestyle International
Reliance Trend
30 | A c h a r y a I n s t i t u t e o f M a n a g e m e n t & S c i e n c e s
Wal-Mart
Reliance
Shoppers stop
Vishal Mega Mart
Local retailers
Spencer's
Reliance Fresh
CHAPTER 2
31 | A c h a r y a I n s t i t u t e o f M a n a g e m e n t & S c i e n c e s
VICE PRECIDENT
MARKETING
MANAGER
HR
CATEGORIY
MANAGER
MANAGER
FINANCE
MANADER
32 | A c h a r y a I n s t i t u t e o f M a n a g e m e n t & S c i e n c e s
OPERATION
HEAD
MAEKETING
HR
CATEGORI
FINANCE
STORE
HEAD
HEAD
HEAD
HEAD
MANAGE
R
STORE
MANAGER
ADMINISTRATIO
CSD
DEPT
MANAGER
LOGISTIC
S
SALES
HR
MANAGER
MANAG
TEAM
MARKETING
MEMBERS
MAINTANCE
Security
33 | A c h a r y a I n s t i t u t e o f M a n a g e m e n t & S c i e n c e s
ASST DM
CASHIERS
HOUSR
KEEPING
TEAM
LEADER
Chapter 3
34 | A c h a r y a I n s t i t u t e o f M a n a g e m e n t & S c i e n c e s
Functional Departments
ADMINISTRATI
ON
DEPARTMENT
SUPPORT
SYSTEM
DEPARTMENT
FINANCE
DEPARTMENT
FUNCTIONAL
DEPARTMENTS
CUSTOMER
SERVICE DESK
MAINTENANCE
DEPARTMENT
HUMAN
RESOURCE
DEPARTMENT
LOGISTICS
DEPARTMENT
MARKETING
DEPARTMENT
SALES
DEPARTMENT
35 | A c h a r y a I n s t i t u t e o f M a n a g e m e n t & S c i e n c e s
36 | A c h a r y a I n s t i t u t e o f M a n a g e m e n t & S c i e n c e s
3.3 Administration
Safety is always a concern for any business specially safety of the customers and staff. Also,
it is very essential that a store is well maintained, clean and tidy. The administration
department is in charge of the security, housekeeping, packers and loaders. They handle the
police interaction whenever required.
Admin Head
Admin
Assistant
(2 people)
Houskeeping
Security
Maintance
37 | A c h a r y a I n s t i t u t e o f M a n a g e m e n t & S c i e n c e s
Every product has a security tag that will prevent the customers from smuggling the product
out of the stores without paying for it. There are 3 kinds of tags: hard tag, soft tag and string
tag. These tags help to keep a track of the product and prevent theft.
3.4 Logistics
Ensuring all the requirements of the customers are met on time in an efficient and safe
manner.
To coordinate with third party logistics (3PLs).
To ensure that there is a safe and timely dispatch of goods.
To draft plans, policies and procedures for successful implementation of logistics
system.
To ensure that the business goals of the organization are in synchronization with
logistics system.
To create and maintain customer support.
To maintain coordination with vendors, service providers and transport carriers.
To ensure that no fraud is committed.
To ensure timely supply and reduce inventories.
38 | A c h a r y a I n s t i t u t e o f M a n a g e m e n t & S c i e n c e s
This department is responsible for the collection of sales amount i.e., cash sales. There are
in all 25 cash counters in the Store. There is a Head Cashier to whom all the cahiers report
and submit the total sales amount collected throughout the by the cashiers. In addition to
cash all leading credit and debit cards are accepted at no extra charge. Also Big Bazaar
vouchers and Sodexho coupons are also accepted.
39 | A c h a r y a I n s t i t u t e o f M a n a g e m e n t & S c i e n c e s
Chapter 4
40 | A c h a r y a I n s t i t u t e o f M a n a g e m e n t & S c i e n c e s
INDIANNES
S
LEADERSHI
P
RESPECT &
HUMILITY
INTROSPEC
TIVE
OPENNESS
VALUING &
NATURING
RELATIONS
HIP
SIMPLICITY
&
POSITIVITY
ADAPTABILI
TY
FLOW
41 | A c h a r y a I n s t i t u t e o f M a n a g e m e n t & S c i e n c e s
QUALITY
GUARAN
TEE
EXCHAN
GE
GUARAN
TEE
PRICE
GUARANT
EE
42 | A c h a r y a I n s t i t u t e o f M a n a g e m e n t & S c i e n c e s
Chapter 4
SWOT ANALYSIS
43 | A c h a r y a I n s t i t u t e o f M a n a g e m e n t & S c i e n c e s
STRENGTHS
WEAKNESSES
OPPORTUNITIES
OPPORTUNITIES
THREATS
of business.
Professional management.
Good employee & employer relationship.
Strong cultural ethics & values are followed.
Provides loans for purchase of furniture & electronic products.
Provides home delivery facilities to customers
WEAKNESSES:
44 | A c h a r y a I n s t i t u t e o f M a n a g e m e n t & S c i e n c e s
OPPORTUNITIES:
Population of the country is growing where the scope of the market is kept on
THREATS:
45 | A c h a r y a I n s t i t u t e o f M a n a g e m e n t & S c i e n c e s
CHAPTER 6
McKinsay Seven Model Discussion
6.1 The Seven Elements
The McKinsey 7S model involves seven interdependent factors which are categorized as
either "hard" or "soft" elements:
Hard
Soft
Elements
Elements
Strategy
Structure
Systems
Shared
Values
Skills
Style
Staff
"Hard" elements are easier to define or identify and management can directly influence them:
These are strategy statements; organization charts and reporting lines; and formal processes
and IT systems.
"Soft" elements, on the other hand, can be more difficult to describe, and are less tangible and
more influenced by culture. However, these soft elements are as important as the hard
elements if the organization is going to be successful.
46 | A c h a r y a I n s t i t u t e o f M a n a g e m e n t & S c i e n c e s
The way the model is presented in Figure 6.2.6 below depicts the interdependency of the
elements and indicates how a change in one affects all the others.
47 | A c h a r y a I n s t i t u t e o f M a n a g e m e n t & S c i e n c e s
The company has adopted a strategy of catalyzing consumption and not just capturing it. The
company follows a strategy of discovering new customers, new markets, new geographies
and new business possibilities.
STRUCTURE
Structure is the organizational structure or the hierarchy of the organization that comprises
of the authority, responsibility and relationships in the firm. This function of framework is
concerned with direction of the delegation of authority, organizational structure whether flat
or tall and the degree of centralization or decentralization.
UNIT HEAD
(STORE KARTA)
ASSISTANT
STORE KARTA
SUPPORT
STAFF
FACILITIES
ADMINI
STRATI
ON
MAINTENANCE
CUSTOMER
CUSTOMER
SEVICE
SEVICE
DESK
DESK
HEAD
HEAD
CASHIER
CASHIER
HUMAN
HUMAN
RESOURCE
RESOURCE
LOGISTICS
LOGISTICS
48 | A c h a r y a I n s t i t u t e o f M a n a g e m e n t & S c i e n c e s
nearly 250 vendors through better vendor management in terms of potential to expand, and
for inclusion and up gradation to the online B2B platform.
STAFF
Big Bazaar has been successful in keeping its workforce of 25000 highly satisfied and
motivated. The company has an attrition rate of 8.12%, much below industry levels.
Big Bazaar would not have been able to expand and have the same level of success without
hiring and taking care of quality employees. Some of Pantaloon human resource activities
include employee advancement, employee recruitment on college universities, and employee
training and development. Additionally, while most firms in retail facing talent crunch. Big
Bazaar has tied up with various college and institutes to ensure it has fresh supply of talent at
its disposal. Close to 46% of the employees in the organization are women and the average
age within the organization is 27 years.
The company has a adopted a policy of collaborating on joint degree programs with 15
management schools, design institutes and institutes of higher learning in areas like food
business, supply chain management, design experience management etc. This Seekho
programme for the external and internal candidates ensures a steady stream of mid-level, well
trained retail professionals every year. The companys Gurukool programme provides the
front-end employees an opportunity to imbibe the companys values and a sense of ownership
to the company.
SKILLS
Pantaloon by tying with various management institutes in India has ensured that it has
sufficient inflow of managerial skill required. In addition to that the human resource
department undertakes various training and development programs to ensure that the
employees have the necessary skills to discharge their responsibilities.
Also another area where Pantaloon scores over its competitors is its bargaining skills. It has
been able to ensure higher margins for itself from the suppliers. Also the supply chain skills
of the company are among the best in the Indian retail sector. The company carefully
rationalizes its vendors. For instance, Pantaloon buys its dry staples directly from millers for
its Food Bazaars; it is now experimenting with contract farming, too, to lower its cost
structure.
49 | A c h a r y a I n s t i t u t e o f M a n a g e m e n t & S c i e n c e s
STYLE
At Pantaloon, empowerment and freedom of work is clearly apparent. This can be seen with
various category managers at each store level being empowered with taking all decisions with
respect to their departments from deciding inventory levels to placing replenishment orders.
Out of the Box thinking has become a way of life at Pantaloon and living with the change, a
habit. Such a culture in necessary to go in line with the organizational strategy of exploiting
changing consumer aspirations. In the quest of creating an Indian model of retailing,
Pantaloon has taken initiatives to launch many retail formats that have come to serve as a
benchmark in the industry. The management is very dynamic and does not focus or focus of
predicting future but rather believes in creating the future.
SHARED VALUES
The Future group as the name suggests believes in exploring areas yet unexplored. Writing
rules yet unwritten as well as creating new opportunities have been the building blocks of its
success. The group does not believe in waiting for the future to unfold itself rather it believes
in creating future scenarios. The group does not just spots trend but also creates them.
While doing all these, the following core values are shared and transpires among everyone in
the organization
50 | A c h a r y a I n s t i t u t e o f M a n a g e m e n t & S c i e n c e s
CHAPTER 7
51 | A c h a r y a I n s t i t u t e o f M a n a g e m e n t & S c i e n c e s
1)
YEAR
Current
Ratio
2009-10
2.16
2010-11
2.10
2011-12
3.62
2012-13
3.60
2013-14
3.02
MEAN ( )
Std.
Deviation
2.9
1.05
Current Ratio:
Current Ratio
4
3.5
3
2.5
CR
2
1.5
1
0.5
0
2009-10
2010-11
2011-12
2012-13
2013-14
52 | A c h a r y a I n s t i t u t e o f M a n a g e m e n t & S c i e n c e s
Fig.
YEAR
MEAN ( )
Std.
16 (a)
Deviation
2009-10
0.94556
2010-11
0.3154
2011-12
0.975
2012-13
2013-14
0.9699
0.2685
0.69
0.5209
Current Ratio
Inference : From the above table it is inferred that the Current ratio status records the
maximum for the financial year 2011-12 and it records the least for the financial year
2010-2011.
The current ratio status revolves around the computed mean value (2.9) for the
financial years 2009-10 and 2010-11.
2) Liquid Ratio
53 | A c h a r y a I n s t i t u t e o f M a n a g e m e n t & S c i e n c e s
Liquid Ratio
1.2
1
0.8
Liquid Ratio
0.6
0.4
0.2
0
2009-10 2010-11 2011-12 2012-13 2013-14
3) Gross Profit:
YEAR
2009-10
2010-11
3.49
3.71
2011-12
2.88
2012-13
2.28
2013-14
3.43
MEAN ( )
Std.
Deviation
3.158
0.8170
54 | A c h a r y a I n s t i t u t e o f M a n a g e m e n t & S c i e n c e s
Gross Profit
4
3.5
3
2.5
Gross Profit
2
1.5
1
0.5
0
2009-10 2010-11 2011-12 2012-13 2013-14
4) Net Profit:
55 | A c h a r y a I n s t i t u t e o f M a n a g e m e n t & S c i e n c e s
YEAR
MEAN ( )
Std.
Deviation
2009-10
2010-11
0.0340
0.0381
2011-12
0.0281
2012-13
2013-14
0.0043
0.0308
0.01474
0.04324
Net Profit
0.05
0.04
0.04
0.03
Net Profit
0.03
0.02
0.02
0.01
0.01
0
2009-10
2010-11
2011-12
2012-13
2013-14
5) Proprietor Fund
56 | A c h a r y a I n s t i t u t e o f M a n a g e m e n t & S c i e n c e s
YEAR
MEAN ( )
Std.
Deviation
2009-10
0.018
2010-11
2011-12
0.015
0.30
2012-13
2013-14
0.94
0.21
0.2966
0.5429
Proprietor Fund
1
0.9
0.8
0.7
0.6
0.5
0.4
0.3
0.2
0.1
0
Proprietor Fund
Inference : From the above table it is inferred that the Proprietor Fund status records
the maximum for the financial year 2012-13 and it records the least for the financial
year 2010-2011.
The Proprietor Fund status revolves around the computed mean value (0.2966) for the
financial years 2011-12 and 2013-14.
YEAR
MEAN ( )
Std.
Deviation
2009-10
2010-11
2011-12
2012-13
2013-14
0.71
0.47
0.80
0.02
0.12
0.424
0.4902
0.5
0.4
0.3
0.2
0.1
0
2009-10 2010-11 2011-12 2012-13 2013-14
YEAR
2009-10
2010-11
2011-12
2012-13
2013-14
4.56
2.27
3.26
12.47
3.73
MEAN ( )
Std.
Deviation
5.258
5.8204
8
6
4
2
0
2009-10 2010-11 2011-12 2012-13 2013-14
YEAR
MEAN ( )
Std.
Deviation
2009-10
2010-11
2011-12
2012-13
2013-14
0.2141
0.43
0.3062
0.0826
0.2689
0.1893
0.2603
Inventory Turnover
Ratio
60 | A c h a r y a I n s t i t u t e o f M a n a g e m e n t & S c i e n c e s
YEAR
MEAN ( )
Std.
Deviation
2009-10
2010-11
2011-12
2012-13
2013-14
0.74
0.61
0.62
0.18
0.01
0.4491
0.432
0.5
0.4
0.3
0.2
0.1
0
2009-10 2010-11 2011-12 2012-13 2013-14
YEAR
MEAN ( )
Std.
Deviation
61 | A c h a r y a I n s t i t u t e o f M a n a g e m e n t & S c i e n c e s
2009-10
2010-11
2011-12
2012-13
2013-14
2.32
1.60
3.27
1.54
1.12
1.1951
1.97
Degree of Operating
Leverage
1.5
1
0.5
0
YEAR
MEAN ( )
Std.
Deviation
2009-10
2010-11
2011-12
0.36
1.46
1.05
62 | A c h a r y a I n s t i t u t e o f M a n a g e m e n t & S c i e n c e s
2012-13
2013-14
0.96
0.45
0.6418
0.856
1
0.8
0.6
0.4
0.2
0
2009-10 2010-11 2011-12 2012-13 2013-14
YEAR
2009-10
2010-11
2011-12
2012-13
2013-14
4.32
2.21
3.19
1.49
2.81
MEAN ( )
Std.
Deviation
2.804
1.5049
63 | A c h a r y a I n s t i t u t e o f M a n a g e m e n t & S c i e n c e s
Fixed Assets
5
4.5
4
3.5
3
2.5
2
1.5
1
0.5
0
Fixed Assets
64 | A c h a r y a I n s t i t u t e o f M a n a g e m e n t & S c i e n c e s
CHAPTER 8
Findings
From the above table it is inferred that the Current ratio status records the maximum for the
financial year 2011-12 and it records the least for the financial year 2010-2011. From the
above table it is inferred that the Liquid Ratio status records the maximum for the financial
year 2011-12 and it records the least for the financial year 2013-14. From the above table it
is inferred that the Gross Profit status records the maximum for the financial year 10-11 and it
records the least for the financial year 2012-2013. From the above table it is inferred that the
Net Profit status records the maximum for the financial year 10-11 and it records the least for
the financial year 2012-2013. From the above table it is inferred that the Proprietor Fund
status records the maximum for the financial year 2012-13 and it records the least for the
financial year 2010-2011. From the above table it is inferred that the Earnings Per Share
status records the maximum for the financial year 2011-12 and it records the least for the
financial year 2012-2013.
65 | A c h a r y a I n s t i t u t e o f M a n a g e m e n t & S c i e n c e s
From the above table it is inferred that the Stock Velocity Ratio
status records the maximum for the financial year 2012-13 and it records the least for the
financial year 2010-2011. From the above table it is inferred that the Inventory Turnover
Ratio status records the maximum for the financial year 2010-11 and it records the least for
the financial year 2012-2013. From the above table it is inferred that the Interest Coverage
Ratio status records the maximum for the financial year 2011-12 and it records the least for
the financial year 2010-2011. From the above table it is inferred that the Degree of Operating
Leverage status records the maximum for the financial year 2011-12 and it records the least
for the financial year 2013-2014. From the above table it is inferred that the Degree of
Financial Leverage status records the maximum for the financial year 2010-11 and it records
the least for the financial year 2009-2010. From the above table it is inferred that the Fixed
Assets status records the maximum for the financial year 2009-10 and it records the least for
the financial year 2012-2013.
Apart from the financial findings Big Bazaar is undoubtedly number one retailer in India. It
has build very emotional & cordial relationship with its customers. They are also intending to
build long term relationship with all its stakeholders which is very essential for successful
business venture. In order to attract customer they should provide good parking facility
Cleanliness and hygienic environment is also the major concern for big bazaar. Management
needs to be focus on it. Store layout should also be developed in an efficient manner so that
customer can get things easily. According to research I found that most of the people were
affected & attracted with offers and schemes. So, Big Bazaar should employ those people
who are well trained to provide information to customer regarding new things to enhance its
customer services. Consumer choose malls to shop because they all want variety and brands.
According to customers it is economical as compared to other places. We can also say that
location, variety conveniences and economical products are not the only thing which attract
the customer but good customer service is one of the crucial factor that attract customers.
Suggestions
Advertising is the basic and most prominent tool to increase the awareness of product.
So, Big Bazaar should use this tool to increase their share in the market.
66 | A c h a r y a I n s t i t u t e o f M a n a g e m e n t & S c i e n c e s
Retail business is successful only when they have a good customer services. Customer
loyalty can only be gain by providing good or satisfied services to the customers.
Most respondents take on the spot decision of buying different products because of
the various attractive products displays. So pretty combination with good services
should be done to retain customers.
Quality play a major role because most respondent said that they want a quality
product and thats also the one of the reason for most of the respondents sticking to
particular brand.
Should follow more of high low pricing rather than everyday low pricing .
There should be a proper assortment of various product categories.
Proper training should be provided to the customer so that they can deal with
customer efficiently.
Quality in product should be reach up to mark.
Conclusion
Big bazaar is a major shopping complex for todays customers. It is a place where customers find
variety of products at a reasonable price. Big bazaar has a good reputation of itself in the market. It
has positioned itself in the market as a discounted store. It holds a huge customer base. The majority
of customers belong to middle class family. The youth generation also likes shopping and moving
around big bazaar. Volume sales always take place in big bazaar. Impulse buying behaviour of
customers comes in to play most of the times in big bazaar.
Big bazaar is a hypermarket store where varieties of products are being sold on different product
category. It has emerged as a hub of shopping specially for middle class people. Different types of
products starting from a baby food to pizzas all are available under one roof. In Delhi it is the middle
class people who mostly do marketing from big bazaar. Even most of the people do their monthly
shopping from big bazaar. People not only visit big bazaar to do shopping but also visit for outing
purpose as it provides a very nice ambience to its customers.
As people go to malls they just tend to move around big bazaar whether it is for shopping purpose or
for outing purpose. Grocery, apparels and food items are the products which are demanded most by
the customers of Northern part of India in big bazaar. The major drawback of big bazaar is that it
lacks in providing enough parking space for its customers. This may discourage the customers to
come to big bazaar and shop as they face difficulty in parking their vehicles. Even though some
67 | A c h a r y a I n s t i t u t e o f M a n a g e m e n t & S c i e n c e s
customers say that they dont feel problem in parking their vehicle, it is because of the parking space
available to them by the mall.
CHAPTER 9
68 | A c h a r y a I n s t i t u t e o f M a n a g e m e n t & S c i e n c e s
BIBLIOGRAPHY
References:
1. The Nielsen Company, Global Online Survey Q3, 2010, Global Private Label Report: The
Rise
of
the
Value-Conscious
http://blog.nielsen.com/nielsenwire/
Shopper,
nielsenwire,
March
consumer/global-private-label-report-the-
4,
2011,
rise-of-the-
value-conscious-shopper/
2. Recession, Recovery and Store Brands: What Consumers are Saying Now, PLMA
Consumer Research Report, Private Label Manufacturers Association, 2010
3. Scott-Thomas, Caroline, Private label market set to double, says Rabobank, March 28,
2011 http://www.foodnavigator- usa.com/Financial-Industry/Private-label- market-set-todouble-says-Rabobank
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marketingmagazine.co.uk,
September
29
2009,http://www.brandrepublic.com/
news/941645/Experts-weigh-marketing- benefits-Waitrose-Boot-tie-up
69 | A c h a r y a I n s t i t u t e o f M a n a g e m e n t & S c i e n c e s
5. Store brands vs. name brands, Consumer Reports magazine: October 2010, http://
www.consumerreports.org/cro/magazine- archive/2010/October/shopping/store- brands-vs.name-brands/overview/index.htm
6. Private label gets a quality reputation, causing consumers to change their buying habits,
Mintel International Press Release, January 2011, http://www.mintel.com/ press-centre/pressreleases/653/private-
label-gets-a-quality-reputation-causing-
consumers-to-change-their-
buying-habits
7. Wal-mart Shifts Private LabelStrategy, Store Brands Decisions, September 21, 2010,
http://www.
storebrandsdecisions.com/news/2010/09/21/
Wal-Mart-shifts-private-label-
Is
Good,
September
6,
2007,
http://www.sustainableisgood.com/
blog/2007/09/concentrated-la.html
10. Kraft to Boost Spending on Core Brands, New Products, E.J. Schultz, Advertising Age,
February 22, 2011
Books :
1. Kishore Biyani (2007), It Happened In India (1" Edition), Rupa Publications.
2. Stephen Covey (1994), the Seven Habits of Highly Effective People (6' Edition), Simon &
Schuster UK Ltd.
3. Anthony Robbins (1992), Awaken the Giant within You (1 " Edition), Simon & Schuster
UK Ltd.
4. Robbins, Stephen P. (2004), Organizational Behaviour (10th Edition),
Web Sites :
www.pantaloonretail.com
70 | A c h a r y a I n s t i t u t e o f M a n a g e m e n t & S c i e n c e s
www.futuregroup.in
www.futurebazaar.com
www.futurebrand.co.in
www.fch.in
www.futuregenerali.in
www.fldl.in
www.futuresupplychains.com
www.futuremedia.in
-x-
71 | A c h a r y a I n s t i t u t e o f M a n a g e m e n t & S c i e n c e s