Glen Allen, VA 23060

760.672.2186 | cell
Robparham2@gmail.com

ROBERT W. PARHAM II
OBJECTIVE

PROFILE

To obtain an outside sales position where I can fully utilize my outside sales experience, relationship
building, marketing knowledge, corporate training and sales management skills to increase profits
and bolster growth with an established company.

WORK HISTORY

Passionate and self-motivated with an entrepreneurial spirit.

Sales Acumen: Ability to sell at all levels utilizing advanced sales skills from B2B and B2C
experience, doing research on the accounts, building trust and asking for the sale.
Marketing Expertise: A solid understanding of marketing fundamentals from market
research to brand building, marketing collateral, advertising, marketing plan and execution.
Communication: Excellent interpersonal and communication skills, as a leader and in a team
player role from mentoring to motivating with positive feedback.

INDEPENDENT SALES REP, OGIO EQUIPMENT, CURE PUTTERS, BENNINGTON BELTS, VIRGINIA

Calling on business owners to show features and benefits of three the independent lines.
Grown Cure Putters line by opening up 45 new accounts in ten months.
Met or exceeded Cure Putters sales quota every month.
Expanded Ogio Equipment line from 65 to 87 account.
Opened more than 30 new accounts for Bennington Belts, new line acquired in May 2015.
Building and cultivating business relationships into sales for the separate lines.
Offering revenue generating business opportunities to corporations and business owners.
Open up new accounts at an average of 1 per week for three separate lines.
October 2014 - Present

OUTSIDE SALES REPRESENTATIVE, TAYLORMADE ADIDAS GOLF, VIRGINIA/WEST VIRGINIA

Grew sales from $1.2 million in 2009 to $3.4 million in 2014 from same territory lines.
Increased open accounts from 150 to over 200 in a tough economy.
Managed Virginia and West Virginia B2B sales territories for over 200 accounts for golf
manufacturer including sales calls, servicing accounts, demo and fitting days, MAPGA section
events and promotional opportunities.
Met monthly quarterly and yearly goals through distribution of products.
Hired, trained and supervised demo tech staff of 10 to cover 115 demo/fitting days.

August 2009 October 2014

TERRITORY SALES SUPPORT, TAYLORMADE ADIDAS GOLF, CARLSBAD, CA
Achieved distribution goals of the product line in green grass accounts.
Met annual sales objective of retaining 72 new customers with an average of $3,500/account in
six months.
Built strong relationships with 8 outside sales reps by answering calls and returning e-mails in a
timely manner and getting difficult requests accomplished.
Worked directly with 92 golf accounts to assist reps and allow them to make more calls.
September 2008 August 2009

CUSTOM FIT SPECIALIST, TAYLORMADE ADIDAS GOLF, CARLSBAD, CA

Maintained 136 select fit accounts with custom needs. Answered custom club fitting related
questions from accounts and the public.
Led the Patriot Driver sell in from the custom department with 105.

Saved company $200,000/year by implementing program tracking staff dollars on custom

iron fitting program (spiff) sales.

Achieved deliverables for Custom Department including knowledge of club fitting, maintained
select fit accounts with updated products.
July 2007 September 2008

INSIDE SALES REPRESENTATIVE, TAYLORMADE ADIDAS GOLF, CARLSBAD, CA

Leader from inside sales in outbound calls and sales from January July 2007.
Initiated average of 80 outbound calls per day with $12,000 in sales.
Hit sales quota every month and was on target to 105% to goal for 2007.
Increased sales 20% from 2006 to 2007.
February 2006 July 2007
CUSTOMER SERVICE REPRESENTATIVE, TAYLORMADE ADIDAS GOLF, CARLSBAD, CA

Follow through and call backs within 24 hours.

Educate customers on product while keeping their customer in mind.
Keeping up to speed with the competition knowing their product and programs.

July 2005 February 2006

OUTSIDE SALES REPRESENTATIVE, RAY COOK GOLF, DRIPPING SPRINGS, TX
2005
SALES MANAGER/INSIDE SALES, MAMA MELLACES GOURMET NUTS, CARLSBAD, CA
2004 - 2005
NATIONAL ACCOUNTS/MASTER BUILDER MANAGER, LA JOLLA GOLF CLUBS, CARLSBAD, CA
2001 - 2004

EDUCATION

PROFESSIONAL SELLING SKILLS, BALTIMORE, MD, 2014

Training in Need Satisfaction Selling, Connective Skills and Addressing Indifference.
SALES TRAINING, TAYLORMADE ADIDAS GOLF, CARLSBAD, CA 2005 - 2014
Extensive e-Learning courses including Communication, How to Satisfy the Customer, Sales
Organization in Leadership, Sales, Marketing, Branding and Social Media.
A.A., BUSINESS MANAGEMENT, SAN DIEGO GOLF ACADEMY, SAN DIEGO, CA, 1999
VETERAN, U.S.M.C., OPERATION DESERT STORM, 1988 - 1992

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Robert W. Parham II