A Human Development

Transmedia Project

I am a video maker and producer.

And now I am a teacher...
Audiovisual and new media education to 12 adolescents
LOCATIONS / SCENARIUM
Environmental Education NGO
Location: any big city of a development
country Universal Theme
Ex. Rio de Janeiro (Favela, Beach, Funk
Parties, Poor Communities, School,
The NGO)
The crew of Photosynthesis
a young production cia.

In the day by day they face a lot

of conflicts, very usual for the
youth: they are concerned about
their professional future, feel
insecure, have doubts about
drugs, sexuality, becoming an
adult.

A Universal theme of difficulties

of growing up and survive in a
new era, global, contemporary
and technological and in the same
time live in permanent contact
with poverty, pollution, diseases.

Social
Media
Real
World
Media
TV Drama

The day by day of a young production company.

The crew. Their conflicts, doubts, family, teachers,
their loves, dreams and accomplishments.
8 Young Students. A Teacher.
One dream: a short-script shot and aired worldwide.

Drama, Doc-Reality.
Human Development and
Health Educational content .
A TV Show about a TV Show production.

An Exciting Drama Series about a group of

young people living in Rio de Janeiro.
Trying to do something they care about
(TV Show Squeezing The Brain).
While negotiating themselves, their
relationships , their family and the
Outside Pressures on their Lives.

Angela , 18 years old

Cinema Studies University
Leader female character
Her father is alcoholic

Tata, 16 years old

Beautiful, Smart and articulated
Wants to be an actress

Jeff , 16 years old

Have a very low self-estime
Bullying Victim

Julia, 17 years old

Fernanda, 17 years old
Got pregnant at 16. Kept the baby.
Wants to be a journalist.

Lives at Favela
Wants to be a scriptwriter
Works as volunteer center
to adults education

Patrick, 18 years old

See himself as an artist

Tendency to take drugs
Potential to be an amazing film maker

Guilherme, 17 years old

Jr., 17 years old

Hip Hop dancer
At risk of getting involved
in gangs

Soccer Player, tall

Work with recicling collect to
help the family
Cameraman

Facebook , Twitter, Blogs

feeds gets you
to a drama which
is presented as a handheld
behind the scenes
documentary of life
In the fictional team.

The fictional crew produce Real Media:

A weekly 4 TV series focused on
sustainable practicals .
TV show Squeezing The
Brain is recorded and edited
by the students that will
be the Behind The Scenes
Content for the Webseries
and TV Drama .
The day by day of the
characters will feed the
Social Media.

Stage of Project:
Squeezing the Brain is in an early stage
of development .

3D

Key People: interest expressed from

Universities (Interactive TV - PUC),
OPAS (Health Panamerican Organization),
FIOCRUZ Public Health issues
We are looking for partnerships, coproducers, enthusiasts, sponsors,
who will provide a unique experience in
UTTP Unified Transmedia Technology
Platform to deliver the community
management, integrated social media
marketing, an online marketplace and
event management.

United Nations declared in August 2010 to August 2011

as the International Youth Year.
The August 12 was declared International Youth Day,
during which activities on the subject worldwide.
According to the United Nations it's important to invest in
young people and join with them so that they can address problems
in a sustainable way.
According to the United Nations, 18% of the population is young people
between 15 and 24 years.
9 out of 10 live in developing countries.

non-government funds ex. COGECO and

Program Development Funds
cable companies (partners/co-production)
TV and Telecom companies (partners/coproduction)
Government Ministry of Health, FIOCRUZ,
OPAS
Private Funds as Bell New Media Fund
Donations from users
Publicity / Merchandising (products related to
the themes: condoms, books, music, clothes)

Contact
Project Title:

Life Goes On (O Bonde no Para)

Production Company: Contrafluxo Digital

Portfolio http://www.vimeo.com/contrafluxo
Transmedia Producer: Ida Rozenfeld
Nationality:

Brazil

Contact Details:

+55 21 9192- 8721

skype: ieda_rozenfeld
Email : ieda@contrafluxo.com.br
msn: iedarozenfeld@hotmail.com
Portfolio http://www.vimeo.com/iedarozenfeld