A

RESEARCH PROJECT REPORT

ON
A COMPARATIVE STUDY OF CONSUMER
BEHAVIOR TOWARDS BAJAJ MOTORBIKES
AND HERO MOTOCORPIN MEERUT CITY

TO BE SUBMITTED TO UTTAR PRADESH TECHNICAL,

UNIVERSITY, LUCKNOW. IN THE PARTIAL
FULFILLMENT OF THE REQUIREMENT FOR THE
DEGREE
OF

MASTER OF BUSINESS ADMINISTRATION

Batch 2013-15
Submitted To :

Submitted By :

Mr. ANAND MISHRA

H.O.D, of Management

VIKRANT TOMAR
M.B.A. (IV Sem)
Roll No. - 1337070056

Project Guide

Mr. Anand Mishra

SHANTI INSTITUTE OF
TECHNOLOGY MEERUT
1

STUDENT DECLARATION
I undersign VIKRANT TOMAR student of MBA here by declared that the
research report entitled A COMPARATIVE STUDY OF CONSUMER
BEHAVIOR TOWARDS BAJAJ MOTORBIKES AND HERO MOTOCORPIN
MEERUT CITY is completed and submitted under the guidance of Mr. Anand
Mishra, H.O.D., of Management, SIT, Meerut my original work. The imperial
finding in this report is based on the data collected by me. I have not submitted
this project report to UPTU, Lucknow or any other University for the purpose
of compliance of any requirement of any examination or degree.

VIKRANT TOMAR
M.B.A. (IV Sem)
Roll No. - 1337070056

PREFACE
Practical and Theory are the two aspects of Management education. The
practical training in the domain of management courses has received vital
importance. It exposes to the potential manager towards the actual work
situation and gives a student rich insight into what practically is going on
inside the industries, infect it is the implementation of theory into
practices which is the life force of management.
Two months practical training is an obligatory requirement for the M.B.A.
It was of great advantage to receive practical training in BAJAJ AUTO
LIMITED. at Meerut (U.P.). The management of the company offered an
excellent learning situation.
There have been considerable changes in the technology, operation and
structure of the industry due to globalization, mergers, environmental
issues and available fiber sources, and new challenges being posed by the
changing customer satisfaction levels and multiple market requirements
are forcing industry to adapt to new solutions.
I was assigned special Project: A COMPARATIVE STUDY OF CONSUMER BEHAVIOR TOWARDS BAJAJ
MOTORBIKES AND HERO MOTOCORPIN MEERUT CITY

ACKNOWLEDGEMENT

The research on A COMPARATIVE STUDY OF CONSUMER

BEHAVIOR TOWARDS BAJAJ MOTORBIKES AND HERO
MOTOCORPIN MEERUT CITY has been given to me as part of the
curriculum in Bachelor Degree in Business Administration.
I have tried my best to present this information as clearly as
possible using basic terms that I hope will be comprehended by the widest
spectrum of researchers, analysts and students for further studies.
I have completed this study under the able guidance and supervision
of Mr. Anand Mishra, H.O.D., of Management, SIT, Meerut I will be
failed in my duty if I do not acknowledge the esteemed scholarly
guidance, assistance and knowledge. I have received from them towards
fruitful and timely completion of this work.
Mere acknowledgement may not redeem the debt I owe to my parents for
their direct/indirect support during the entire course of this project.
I also thankful to my friend who helped me a lot in the completion
of this project.

INDEX

Sr No.

Particulars

Page no

1.

OBJECTIVES

2.

COMPANY PROFILE OF BAJAJ

3.

COMPANY PROFILE OF HERO HONDA

61

4.

RESEARCH METHODOLOGY

73

5.

LIMITATION OF RESEARCH STUDY

75

6.

DATA ANALYSIS AND INTERPRETATION

76

7.

CONCLUSION

87

8.

RECOMMENDATION

88

9.

BIBLIOGRAPHY

89

10.

ANNEXURE

90

OBJECTIVES OF THE STUDY

1. To know the market share of Bajaj & Hero Honda.

2. To know the perception of customers regarding bikes.

3. To determine the customers satisfaction regarding bikes.

4. To determine the factors influencing the choice of customers regarding

bikes.

EXECUTIVE SUMMARY
Doing this project was a great experience. The Bajaj in India has set up an
independent organizations which is H.C.C & B.C.C. with a capital of 350
U.S. $ each by virtue of sellout decision of the passed .
Present Auto Mobile boon in India was attributed to the legacy of Bajaj
which was there in India. In todays market the Bajaj hold a 62% market
share that appears to bear concentrated rush to beg a big share in the Auto
Mobile market.
Being a capital & biggest business center of India I choose the Lucknow
to conduct my study and to get lot of exposure & various opportunities to
meet different kind of customers. This project has been under taken to
study the availability of complete range of Auto Mobile products to retail
outlets.
To conduct the detail study of my project, I worked for a distributor in
Lucknow. During the training period I covered the whole market of
Lucknow Area and gathered the information from retail outlets regarding
the availability of whole range of Bajaj. After getting the information, I
list out those retail outlets and getting the response regarding the various
promotional schemes of Bajaj and other.

BAJAJ AUTO LIMITED

Bajaj Auto limited is one of the largest two wheeler manufacturing
company in India apart from producing two wheelers they also
manufacture three wheelers. The company had started way back in 1945.
Initial it used to import the two wheelers from outside, but from 1959 it
started manufacturing of two wheelers in the country. By the year 1970 the
years have come to represent the aspirations of modern India. Bajaj Auto
also has a technical tie up with Kawasaki heavy industries of Japan to
produce the latest motorcycles in India which are of world class quality
The Bajaj Kawasaki eliminator has emerged straight out of the drawing
board of Kawasaki heavy industries. The core brand values of Bajaj Auto
limited

includes

Learning,

Innovation,

Perfection,

Speed

and

Transparency. Bajaj Auto has three manufacturing units in the country at

Akurdi, Waluj and Chakan in Maharashtra, western India, which produced
2,314,787 vehicles in 2005-06. The sales are backed by a network of after
sales service and maintenance work shops all over the country.
Bajaj Auto has products which cater to every segment of the Indian two
wheeler market Bajaj CT 100 Dlx offers a great value for money at the
entry level. Similarly Bajaj Discover 125 offers the consumer a great
performance without making a big hole in the pocket.

PROFILE
Founder

Jamnalal Bajaj

Year of Establishment

1926

Industry

Automotive - Two & Three Wheelers

Business Group

The Bajaj Group

BSE

Code:

500490;

NSE

Code:

Listings & its codes

BAJAJAUTO
Presence

Distribution network covers 50 countries.

Dominant presence in Sri Lanka, Bangladesh,
Columbia, Guatemala, Peru, Egypt, Iran and
Indonesia.

Joint Venture
Registered
Office

Kawasaki Heavy Industries of Japan

&

Head Akurdi
Pune - 411035
India
Tel.: +(91)-(20)-27472851
Fax: +(91)-(20)-27473398

Works

Akurdi, Pune 411035

Bajaj Nagar, Waluj Aurangabad 431136

Chakan Industrial Area, Chakan, Pune

411501

E-mail

rahulbajaj@bajajauto.co.in

Website

www.bajajauto.com

KEY PERSONS:

Board of Directors
Rahul Bajaj
Madhur Bajaj
Rajiv Bajaj
Sanjiv Bajaj
D.S. Mehta
Kantikumar R. Podar
Shekhar Bajaj
D.J. Balaji Rao
J.N. Godrej
S.H. Khan
Mrs. Suman Kirloskar
Naresh Chandra
Nanoo Pamnani
Manish Kejriwal
P Murari
Niraj Bajaj

Chairman
Vice Chairman & Whole-Time Director
Managing Director
Executive Director
Whole-Time Director
Director
Director
Director
Director
Director
Director
Director
Director
Director
Director
Director

Committees of the Board

Audit Committee
S.H. Khan
Chairman
D.J. Balaji Rao
J.N. Godrej
Naresh Chandra
Nanoo Pamnani

10

Shareholders & Investors Grievance committee

D.J. Balaji Rao
Chairman
J.N. Godrej
Naresh Chandra
S. H. Khan

Remuneration committee
D.J. Balaji Rao
Chairman
S.H. Khan
Naresh Chandra
Registered under the Indian Companies Act, VII of 1913
REGISTERED OFFICE
Akurdi, Pune 411 035
WORKS
Akurdi, Pune 411 035
Bajaj Nagar, Waluj Aurangabad 431 136
Chakan Industrial Area, Chakan, Pune 411 501

Bajaj Auto Ltd.

Bajaj Auto Limited

Type
Public
Founded
1945
Headquarters
Pune, India
Key people
Rahul Bajaj (Chairman)

11

Rs.

1,01,063

billion

(2006)

or

Revenue
US$1.87 billion
Rs. 17,016 billion
???
www.bajajauto.com

Net income
Employees
Website

Bajaj Auto is a major Indian automobile manufacturer. It is India's largest

and the world's 4th largest two- and three-wheeler maker. It is based in
Pune, Maharashtra, with plants in Waluj near Aurangabad, Akurdi and
Chakan, near Pune. Bajaj Auto makes motorscooters, motorcycles and the
auto rickshaw.
Contents

1 Company's history
o

1.1 Timeline of new releases

2 Scooters

3 Motorcycles

4 Upcoming Models

5 New Image

6 Forbes Global 2000 Ranking - 2005

7 External links

8 References

Company's history
Bajaj Auto came into existence on November 29, 1945 as M/s Bachraj
Trading Corporation Private Limited. It started off by selling imported
two- and three-wheelers in India. In 1959, it obtained license from the

12

Government of India to manufacture two- and three-wheelers and it went

public in 1960. In 1970, it rolled out its 100,000th vehicle. In 1977, it
managed to produce and sell 100,000 vehicles in a single financial year. In
1985, it started producing at Waluj in Aurangabad. In 1986, it managed to
produce and sell 500,000 vehicles in a single financial year. In 1995, it
rolled out its ten millionth vehicle and produced and sold 1 million
vehicles in a year.

13

Timeline of new releases

1971 - three-wheeler goods carrier

1972 - Bajaj Chetak

1976 - Bajaj Super

1977 - Rear engine Autorickshaw

1981 - Bajaj M-50

1986 - Bajaj M-80, Kawasaki Bajaj KB100

1990 - Bajaj Sunny

1994 - Bajaj Classic

1995 - Bajaj Super Excel

1997 - Kawasaki Bajaj Boxer, Rear Engine Diesel Autorickshaw

1998 - Kawasaki Bajaj Caliber, Legend(India's first four-stroke

scooter)

2000 - Bajaj Saffire

2001 - Eliminator, Pulsar

2003 - Caliber115, Bajaj Wind 125, Bajaj Pulsar

2004 - Bajaj CT 100, New Bajaj Chetak 4-stroke with Wonder

Gear, Bajaj Discover DTS-i

2005 - Bajaj Wave, Bajaj Avenger, Bajaj Discover

2006 - Bajaj Platina

2007 - Bajaj Pulsar-200

14

Some of the models that Bajaj makes (or has made) are:
Scooters
o

Bajaj Sunny

Bajaj Chetak

Bajaj Cub

Bajaj Super

Bajaj Wave

Bajaj Legend

Motorcycles
o

Kawasaki Eliminator

Bajaj Pulsar

Bajaj Kawasaki Wind 125

Bajaj Boxer

Bajaj CT 100

Bajaj Platina

Bajaj Caliber

Bajaj Discover

Bajaj Avenger

15

Upcoming Models

Bajaj Pulsar 220 DTS-Fi

Bajaj Krystal

Bajaj Blade

Bajaj Sonic

New Image
The company, over the last decade has successfully changed its image
from a scooter manufacturer to a two wheeler manufacturer, product range
ranging from Scooterettes to Scooters to Motorcycle. Its real growth in
numbers has come in the last 4 years after successful introduction of a few
models in the motorcycle segment.
The company is headed by Rahul Bajaj who is worth more than US$1.5
billion.

16

MANAGEMENT PROFILE
Rahul Bajaj
Madhur Bajaj
Rajiv Bajaj
Sanjiv Bajaj
Abraham Joseph
Pradeep Shrivastava
S Sridhar
R C Maheshwari
C P Tripathi
N H Hingorani
Kevin P D'sa
V S Raghavan
S Ravikumar
K Srinivas
Ranjit Gupta
J. Sridhar

Chairman
Vice Chairman
Managing Director
Executive Director
Vice President (Research & Development)
President (Engineering)
CEO (2WH)
CEO (Commercial Vehicles)
Vice President (Corporate)
Vice President (Commercial)
Vice President (Finance)
Vice President (Corporate Finance)
Vice President (Business Development)
Vice President (Human Resources)
Vice President (Insurance)
Company Secretary

Rahul Bajaj
Chairman
Rahul Bajaj is an Honours Graduate in Economics and Law and a
Business Graduate from the Harvard Business School. He was
appointed Chief Executive Officer of Bajaj Auto in 1968 and

17

took over later as Head of the Bajaj Group of companies.

Madhur Bajaj
Vice Chairman
After graduating in Commerce, Mr Bajaj did his BBA from
Lausanne, Switzerland. Joined as DGM in March 1983, took over
as General Manager - Aurangabad Division in June 1986, as its
Chief Executive in October 1988, became President of Bajaj Auto
in September 1994, Executive Director in May 2000 and is Vice
Chairman since July 2001.
Rajiv Bajaj
Managing Director
Rajiv Bajaj, who took charge as Managing Director on 1st April
2005, is a Mechanical Engineer from Pune University. He later
did his Masters in Manufacturing Systems Engineering from the
University of Warwick. He Joined as Officer on Special Duty in
1990, took over as General Manager (Products) in February 1993,
Vice President (Products) in June 1995, President in May 2000,
President & Whole Time Director in March 2002 and as Joint
Managing Director in March 2003.

Sanjiv Bajaj
Executive Director

18

Mr. Sanjiv Bajaj, who took charge as the Executive Director in

April 2004, is a Mechanical Engineer from Pune University. He
obtained a Masters Degree in Manufacturing Systems from the
University of Warwick and an BBA degree from Harvard
Business School.
Mr. Sanjiv Bajaj joined as an Officer on Special Duty in 1994,
took over as the General Manager (CF) in 1997 and Vice
President (Finance) in April 2001.
Abraham Joseph
Vice President (Research & Development)
Mr. Joseph started his tenure in Bajaj in July 1989 as a Graduate
Trainee Engineer, took over as General Manager (R&D) in April
2005 and is currently the Vice President (R&D) since April
2007 . He is a Mechanical Engineer from the National Institute of
Technology, Bhopal.
Pradeep Shrivastava
President (Engineering)
Mr.Pradeep Shrivastava joined Bajaj in April 1986. He took over
as Vice President (Engineering) in April 2005 and is currently the
President (Engineering) since July 2007. After receiving a degree
in Mechanical Engineering from IIT - Delhi, Mr. Shrivastava
obtained a graduate diploma in Production and Finance from IIM
Bangalore in 1986.

19

S Sridhar
CEO (2 Wh)
Mr. Sridhar joined Bajaj in March 2001 as GM (Sales) for two
wheelers, took over as Vice President (Marketing & Sales 2W)
in April 2005 and is currently the CEO (2WH) since July 2007.
He holds an Engineering Graduate degree in Agriculture.
R C Maheshwari
CEO (Commercial Vehicles)
Mr. Maheshwari joined Bajaj in July 2007 as CEO (CV). He is a
gold medallist Mechanical engineer from BITS, Pilani.
C P Tripathi
Vice President (Corporate)
Mr. C.P. Tripathi started in Bajaj in January 1996 as the Vice
President (Waluj Plant ), took over as Vice President (Operations)
in April 2001 and is Vice President (Corporate) since July 2007.
A Science Graduate from Agra University, Mr. Tripathi also holds
a degree in Mechanical Engineering from the Indian Institute of
Technology, Kharagpur.

N H Hingorani
Vice President (Commercial)
Mr. N.H. Hingorani joined Bajaj in 1997 as the General Manager
(Materials), took over as the Vice President (Purchase) in 1998
and is Vice President (Commercial) since February 2006. Mr.
20

Hingorani holds a degree in Mechanical Engineering from the

Malaviya Regional Engineering College, Jaipur.
Kevin P D'Sa
Vice President (Finance)
Mr. Kevin Dsa began his career with Bajaj in September 1978
and is presently the Vice President (Finance). After acquiring a
Bachelors degree in Commerce, he completed his CA in 1978
and ICWA in 1981.
V Sankara Raghavan
Vice President (Corporate Finance)
Mr.Raghavan joined Bajaj in March 1984 and is currently the
Vice President (Corporate Finance). A Science graduate, Mr.
Raghavan completed his CA in 1976.
S Ravikumar
Vice President (Business Development)
Mr. Ravikumar joined Bajaj in June 1984 as an Accounts Officer
and is now the Vice President (Business Development). He is an
active member of the Institute of Chartered Accountants of India.

K Srinivas
Vice President (Human Resources)
Mr. Srinivas joined Bajaj in January 2000 as the DGM (HRD)
and is now the Vice President (HR). He holds a Bachelors Degree
in Electrical Engineering from VJTI, MuBBAi.
21

Ranjit Gupta
Vice President (Insurance)
Mr. Ranjit Gupta started in Bajaj as the General Manager (Coordination) in 1988, and moved on to become the Vice President
(Materials ) in 1995, then Vice President (HRD) in 2000 and is
now Vice President (Insurance).
Mr. Gupta did his Masters Degree in Mechanical & Electrical
Engineering from the Indian Railway Institute of Mechanical &
Electrical Engineers. He was honored with a fellowship from the
Institute of Electrical Engineering (London) and was also
inducted as a member of the Institute of Mechanical Engineers
(London).

J. Sridhar
Company Secretary
Mr. J Sridhar is the Company Secretary since July 2001. A
graduate in Commerce and Law, Mr. Sridhar also did his FCA,
FCS and MMS. Prior to joining Bajaj, he was the Controller of
Finance and Company Secretary, Maharashtra Scooters Ltd., a
Bajaj Auto joint venture.

22

23

24

25

26

BOARD OF DIRECTORS

Rahul Bajaj
Madhur Bajaj
Rajiv Bajaj
Sanjiv Bajaj
D.S. Mehta
Kantikumar R. Podar
Shekhar Bajaj
D.J. Balaji Rao
J.N. Godrej
S.H. Khan
Mrs. Suman Kirloskar
Naresh Chandra
Nanoo Pamnani
Manish Kejriwal
P Murari
Niraj Bajaj

Chairman
Vice Chairman & Whole-Time Director
Managing Director
Executive Director
Whole-Time Director
Director
Director
Director
Director
Director
Director
Director
Director
Director
Director
Director

Committees of the Board

Audit Committee
S.H. Khan
Chairman
D.J. Balaji Rao
J.N. Godrej
Naresh Chandra
Nanoo Pamnani

27

Shareholders & Investors Grievance committee

D.J. Balaji Rao
Chairman
J.N. Godrej
Naresh Chandra
S. H. Khan
Remuneration committee
D.J. Balaji Rao
Chairman
S.H. Khan
Naresh Chandra

28

MILESTONES
2007
April
Bajaj Auto Commissions New Plant at Panthnagar, Uttarakhand
200
February
cc Pulsar DTS-i launched
January
Bajaj Kristal DTS-i launched
2006
April
Bajaj Platina launched
2005
December Bajaj Discover launched
June
Bajaj Avenger DTS-i launched
February
Bajaj Wave DTS-i launched
2004
October
Bajaj Discover DTS-I launched
August
New Bajaj Chetak 4 stroke with Wonder Gear launched
May
Bajaj CT100 Launched
January
Bajaj unveils new brand identity, dons new symbol, logo and brandline
2003
October
Pulsar DTS-I is launched.
October
107,115 Motorcycles sold in a month.
July
Bajaj Wind 125,The World Bike, is launched in India.
Bajaj Auto launched its Caliber115 "Hoodibabaa!" in the executive motorcycle
February
segment.
2001
November Bajaj Auto launches its latest offering in the premium bike segment Pulsar.
January
The Eliminator is launched.
2000
The Bajaj Saffire is introduced.
1999
Caliber motorcycle notches up 100,000 sales in record time of 12 months.
Production commences at Chakan plant.
1998
June 7th
Kawasaki Bajaj Caliber rolls out of Waluj.
July 25th
Legend, Indias first four-stroke scooter rolls out of Akurdi.
October
Spirit launched.
1997
The Kawasaki Bajaj Boxer and the RE diesel Autorickshaw are introduced.
1995
November Bajaj Auto is 50.

29

29
Agreements signed with Kubota of Japan for the development of diesel engines
for three-wheelers and with Tokyo R&D for ungeared Scooter and moped
development.
The Bajaj Super Excel is introduced while Bajaj celebrates its ten millionth
vehicle.
One million vehicles were produced and sold in this financial year.
1994
The Bajaj Classic is introduced.
1991
The Kawasaki Bajaj 4S Champion is introduced.
1990
The Bajaj Sunny is introduced.
1986
The Bajaj M-80 and the Kawasaki Bajaj KB100 motorcycles are introduced.
500,000 vehicles produced and sold in a single financial year.
1985
November 5

The Waluj plant inaugurated by the erstwhile President of India, Shri Giani Zail
Singh.
Production commences at Waluj, Aurangabad in a record time of 16 months.

1984
January 19 Foundation stone laid for the new Plant at Waluj, Aurangabad.
1981
The Bajaj M-50 is introduced.
1977
The Rear Engine Autorickshaw is introduced.
Bajaj Auto achieves production and sales of 100,000 vehicles in a single
financial year.
1976
The Bajaj Super is introduced.
1975
BAL & Maharashtra Scooters Ltd. joint venture.
1972
The Bajaj Chetak is introduced.
1971
The three-wheeler goods carrier is introduced.
1970
Bajaj Auto rolls out its 100,000th vehicle.
1960

30

Bajaj Auto becomes a public limited company. Bhoomi Poojan of Akurdi Plant.
1959
Bajaj Auto obtains licence from the Government of India to manufacture twoand three-wheelers.
1948
Sales in India commence by importing two- and three-wheelers.
1945
November

Bajaj Auto comes into existence as M/s Bachraj Trading Corporation Private

29

Limited.

GROUP COMPANIES
Bajaj Auto is the flagship of the Bajaj group of companies. The group
comprises
of
27
companies
and
was
founded
in the year 1926. The companies in the group are:
Bajaj Auto Ltd.

Mukand International Ltd.

Mukand Ltd.

Mukand Engineers Ltd.

Bajaj Electricals Ltd.

Mukand Global Finance Ltd.

Bajaj Hindustan Ltd.

Bachhraj Factories Pvt. Ltd.

Maharashtra Scooters Ltd.

Bajaj Consumer Care Ltd.

Bajaj Auto Finance Ltd.

Bajaj Auto Holdings Ltd.

Hercules Hoists Ltd.

Jamnalal Sons Pvt. Ltd.

Bajaj Sevashram Pvt Ltd.

Bachhraj & Company Pvt. Ltd.

Hind Lamps Ltd.

Jeevan Ltd.

Bajaj Ventures Ltd.

The Hindustan Housing Co Ltd.

Bajaj International Pvt Ltd.

Baroda Industries Pvt Ltd.

Hind Musafir Agency Pvt Ltd.

Stainless India Ltd.

Bajaj Allianz General Insurance

Company Ltd.

BoBBAy Forgings Ltd.

Bajaj Allianz Life Insurance Company

Ltd.

31

HR
RECRUITMENT POLICY
Bajaj Auto is an equal opportunity employer. Selection is based strictly on
individual merit.
A large number of our recruits are fresh engineers and BBAs. Natural
attrition is usually taken care of by promotions and horizontal movements
within the organisation to provide career opportunities for our employees.
Occasionally, specific skill-sets may warrant lateral recruitment.
Entry level Recruitment
Engineers: We recruit Engineering Graduates from reputed institutes from
all over India. Bajaj Auto enjoys an excellent reputation with all National
Institutes of Technology (NITs) and is among the preferred employers for
on-campus recruitment. The selection process comprises a written test in
technical, analytical and logical reasoning, group discussion and personal
interview.
Management Graduates: We recruit management graduates from reputed
management institutes all over India. The selection procedure comprises a
written test in analytical and logical reasoning, group discussion and
personal interview.
All entry-level selections are made through on-campus recruitment only.
After recruitment, new entrants undergo a thorough induction-training
programme before their placement in the company. Departments are
allocated on the basis of the individual recruits aptitude and our
requirements. Usually, after completing two years of service they are
provided opportunities for job-rotation.

32

Work Culture
Our work culture supports and enhances our brand. The Bajaj brand
signifies excitement. Bajaj strives to inspire confidence through
excitement engineering. The culture is built on core values of learning,
innovation, perfection, speed and transparency. Facilitative leadership
style helps in developing leaders at all levels and establishes
accountability.
Our Brand Values
We live our brand by its values of Innovation, Perfection, and Speed.
Bajaj will be distinctly ahead through excitement engineering.
Innovation is how we create the future.
It is a value that provokes us to reach beyond the obvious in pursuit of that
which exceeds the ordinary.
Perfection is how we set new standards.
It is a value that exhibits our determination to excel by endeavouring to
establish new benchmarks all the time. Speed is how we convey clear
conviction. It is a value that keeps us sharply responsive, mirroring our
commitment towards our goals and processes.
Competency Building
Bajaj Auto has a very flat organisation structure with three management
levels. Each level represents a specific role and hence needs relevant
competencies. Competency building at Bajaj Auto is a combination of
development for current and future roles.
We cater to these needs by using interventions like development centres,
need-based training and job-rotation plans. We use different methods of
imparting training like lectures, group-discussions, role-plays, seminars,
outbound training, assignments and on-the-job tasks.
Compensation Philosophy

33

We strive to be amongst the top quartile in our compensation structure.

Competence and performance are the key drivers of our compensation
policy. A significant part of the compensation is in the form of variable
pay linked to the individuals and the organisations performance.

34

AWARDS
Product Award

Year

By

Bajaj Pulsar DTS-Fi - Bike of the Year

2007

CNBC-TV18 Autocar

2007

Auto Awards
NDTV Profit Bike

2005
2005

India
Autocar Professional
Bike India & NDTV

Bajaj CT 100 - Motorcycle Total Customer

2005

India
TNS Automotive

Satisfaction Study 2005

Bajaj Discover DTS-i - Bike of the Year 2005

2005

OVERDRIVE Awards

2005

2005
OVERDRIVE Awards

2004

2005
ICICI Bank

Bajaj Platina 100cc Bike of the Year

Mr. Rajiv Bajaj - Man of the year 2005
Mr. Rajiv Bajaj - Automotive Man of the year 2005

Bajaj Discover DTS-i - Indigenous Design of the

Year 2005
BAJAJ AUTO - Bike Maker of the Year 2004

OVERDRIVE Awards
DTS-i Technology Auto Tech of the Year 2004

2004

2004
ICICI Bank
OVERDRIVE Awards

Bajaj Pulsar DTS-i Bike of the Year 2004

2004

2004
ICICI Bank
OVERDRIVE Awards

Wind 125 Two Wheeler of the Year 2004

Wind 125 Bike of the Year 2004

2004

2004
CNBC AUTOCAR

2004

Awards 2004
Business Standard

Bajaj Pulsar 180 DTS-i BBC World Wheels Viewers 2003

Motoring
BBC World Wheels

Choice Two Wheeler of Year 2003

Bajaj Pulsar 180 DTS-i BBC World Wheels Award

Award 2003
BBC World Wheels

2003

for Best Two Wheeler between Rs 55,000 to Rs

70,000
Bajaj Pulsar 150 DTS-i BBC World Wheels Award
for Best Two Wheeler between Rs 45,000 to Rs

Award 2003
2003

BBC World Wheels

Award 2003

55,000

35

Bajaj Boxer AT KTEC BBC World Wheels Award

2003

BBC World Wheels

for Best Two Wheeler under Rs 30,000

Bajaj Pulsar - Motorcycle Total Customer

2003

Award 2003
NFO Automotive

Satisfaction Study
Bajaj Pulsar - Bike of the year

2003

ICICI Bank
OVERDRIVE Awards

Bajaj Pulsar - Most exciting bike of the year

Bajaj Eliminator - Bike of the year
Bajaj Eliminator - Most exciting bike of the year

2002
2002
2001

2003
OVERDRIVE Awards
OVERDRIVE Awards
OVERDRIVE Awards

Award

Year

By

Chakan Plant Super Platinum Award for

2006-07

Frost and Sullivan

Manufacturing Excellence
Chakan & Waluj Plants Audit Passed for TPM

2006-07

TPM

Excellence Award
Bikemaker of the Year
Bike Manufacturer of the Year 2007
All India Trophy for Highest Exporter
Focus LAC Award for Outstanding Performance

2006-07
2006-07
1998-99
1998-99

Overdrive Awards
NDTV Profit Bike India
EEPC
India Trade Promotion

1998-99
1998-99

Organisation
EEPC
India Trade Promotion

Award for Export Excellence

Export Excellence
All India Trophy for Highest Exporter
Top Exporter Shield - Western Region
Export Excellence
Regional Top Exporter - Large Scale

1997-98
1997-98
1997-98
1996-97
1996-97
1995-96

Organisation
EEPC
MCCIIA
EEPC
EEPC
MCCIA
EEPC

Manufacturer
Highest Export Performance
Outstanding Export Performance

1995-96
1995-96

EEPC
Government of India,

1995-96
1995-96
1995-96

Ministry of Commerce
MCCIA
EEPC
Government of India,

Export Excellence
Certificate of Merit

Export Excellence Award

Top Exporter Shield - Western Region
Certificate of Merit

Ministry of Commerce
36

Award for Export Excellence

Regional Top Exporter - Large Scale

1994-95
1994-95

EEPC
EEPC

Manufacturer
All India Special Shield - Consumer Durables

1994-95

EEPC

Exporter
National Export award for Outstanding

1994-95

Government of India,

Performance
Western Region Top Export Award
All India Special Shield - Consumer Durables
Regional Special Shield - Capital Goods

1994-95
1994-95
1993-94

Ministry of Commerce
EEPC
EEPC
EEPC

Category
Award for Export Excellence
Capital Goods Export
Regional Special Shield - Capital Goods

1993-94
1992-93
1990-91

EEPC
EEPC
EEPC

Category
Certificate of Export Excellence
Certificate of Export Recognition
Certificate of Export Recognition
Award for Export Excellence
Certificate of Merit

1986-87
1980-81
1979-80
1979-80
1978-79

EEPC
EEPC
EEPC
EEPC
Government of India,

1978-79
1977-78
1977-78
1976
1976
1975-76

Ministry of Commerce
EEPC
EEPC
EEPC
FICCI
FICCI
EEPC

Certificate of Export Recognition

Award for Export Excellence
Certificate of Export Recognition
Export Promotion
Golden Jubilee Export Year Award
Export Excellence

37

MISSION

The corporate mission of the company is:

To become a very significant player in two wheeler industry.

To increase the net worth of shareholders equity.

To give the transparency and fairness for the products.

GROUP COMPANIES

Bajaj Auto Ltd.

Mukand Ltd

Bajaj Auto Finance Limited

Herculas Hoists Ltd.

Bajaj Sevashram Ltd.

Hind Laps Ltd

OBJECTIVE:
The main objective of Bajaj is to help the dealer to sell additional
volume from outside the dealership. With wide range of models available in
the market, it has become difficult for the consumer to select from the
showroom, therefore salesman representatives guide him/her to choose the
best suited for their need.

VISION:
To build a quality sales force which is highly competitive and
committed to build an ever-lasting customer relationship?

38

OPERATIONS: Bajaj has started operation from July 2002.

We at Bajaj are committed to give the consumer the right product at
right price through meeting him/her directly and explaining the product
features, advantages and benefits at his place of work or home. We are
providing excellent finance schemes from our group finance companies.
We also generate interest in consumer by doing the activities like road
shows test rides loan meals. Exchange meals test the best contest etc. We
also generate interest in consumer by doing the activities like Road
Shows, Test Rides, Lone Meals, Exchange Meals, Test the best contest
etc. The Bajaj Marketing operations are carried out in 84 locations
scattered in 4 states. We have over 500 High Caliber Sales Officer who
are led by 80 supervisors who in tern are supported by 7 Regional
Managers. With over 500 members in its sales team, Bajaj Marketing and
Services Ltd. will be a force to reckon with in the Indian Automobiles
Industries.
INTRODUCTION OF BAJAJ AUTO LIMITED
The Bajaj Group came into existence during the turmoil and the heady
euphoria of India's freedom struggle. Jamnalal Bajaj, founder of the Bajaj
Group, was a confidante and disciple of Mahatma Gandhi, and was deeply
involved in the effort

for

freedom. The

integrity, dedication,

resourcefulness and determination to succeed which are characteristic of

the Company today, are often traced back to its birth during those long
days of relentless devotion to a common cause.
Kamalnayan, the eldest son of Jamnalal Bajaj, succeeded his father in
1942, at the age of twenty-seven. Putting the Nation before business, he

39

devoted himself to the latter only after India achieved independence in

1947. But when he did so, he put his heart and soul into it. Within a short
while, he not only consolidated the Group, but also diversified into various
manufacturing activities, elevating the Group to the status it enjoys till this
day.
Rahul Bajaj today heads the Group. He has been the Chief Executive
Officer of Bajaj since 1968 and is recognised as one of the most
outstanding business leaders in India. As dynamic and ambitious as his
illustrious predecessors, he has been recognised for his achievements at
various national and international forums.
Bajaj is currently India's largest two and three-wheeler manufacturer and
one of the biggest in the world. Bajaj has long left behind its annual
turnover of Rs.72 million (1968), to currently register an impressive figure
of Rs.42.16 billion (US$ 936 million).

Our Philosophy
We approach our responsibilities with ambition and resourcefulness.
We organize ourselves for a transparent and harmonious flow of work.
We respect sound theory and encourage creative experimentation.
And we make our workplace a source of pride.
We Believe In
Transparency:

a commitment that the business is managed

Fairness:

along transparent lines.

to all stakeholders in the Company, but

Disclosure:

especially to minority shareholders.

of all relevant financial and non-financial

40

 Supervision:

information in an easily understood manner.

of the Companys activities by a professionally
competent and independent board of directors.

41

INTERNATIONAL MARKETING
Based on our own brand of globalization, we have built our distribution
network over 60 countries worldwide and multiplied our exports from 1%
of total turnover in Fiscal 1989-90 to over 5% in Fiscal 1996-97
The countries where our products have a large market are USA, Argentina,
Colombia, Peru, Bangladesh, Sri Lanka, Italy, Sweden, Germany, Iran and
Egypt. Bajaj leads Colombia with 65% of the scooter market, in Uruguay
with 30% of the motorcycle market and in Bangladesh with 95% of the
three-wheeler market.
Several new models are being developed specifically for global markets
and with these we will progressively endeavour to establish our presence
in Europe too.
In countries where we perceive a good market potential, we seek a tie up
with one of the major industrial establishments, which would be in a
position to invest in the research and which would also entail
manufacturing activities apart from marketing, distribution and after sales
services through a well-established nation-wide network.
We offer a full range of services to such business partners:
Training in sales, service and spare parts management based on the
Bajaj distribution system.
Active support for setting up manufacturing facilities overseas including
transfer of technical know how.
Assistance in setting up an assembly plant for assembly of vehicles from
complete knocked down (CKD) kits.
Select machinery and equipment, training of technical personnel, all in a
phased manner as required by the regulations in the recipient country.

42

Product Profile
The much awaited 4 stroke bike to be launched by Bajaj in coloration with
Is all about pure performance as regards engine power, riding stability,
Handling easy and braking efficiency. Secondary air induction system, bi
starter valve for easy morning starting, five speed transmission system
have been introduced in all new bikes which have been come up to
introducing bikes in new segment. There have been some new
technologies introduced that shows companies product different from
others.

43

MARKET COMPOSITION
PRODUCT

MAR-DEC (2003)

Scooter gears
Scooters-geared
Step-thrus
Motor-cycles
Three-wheelers

3,27658
62957
97499
314641
123302

MAR (2003)-DEC
(2004)
533887
52796
124821
166530
127511

GROWTH
38.6
19.2
21.9
88.9
3.3

Source: Survey of Indian industries 2004

44

TWO WHEELER STATISTICS

The automobile industry in general and two wheeler industry in particular
has shown a tremendous growth over the recent years. According to the
Society of Indian automobile Manufactures (SIAM) the industry has
grown by 16% in the year 2003/2004.Two Wheeler segment as a whole
during the year 2004/05 grew by over 15%.This growth has been due to
the Government's initiative on rural roads and better connectivity with
major towns and cities, improved agricultural performance, upward trend
of purchasing power in the hands of rural people.The two wheeler industry
was able to achieve the record performance of crossing 6 million two
wheelers with exact sales standing at 6,208,860 during the year 2004-05.
The northward trend of growth among the two-wheelers is set to continue
in the years ahead.A brief input about the growth of various segment of
two-wheelers with the statistics from their leading manufactures are as
follows:
SCOOTERS
2002-03

2003-04

2004-05

2005-06

2007-08

937506

848434

935279

987498

1020013

Though the metal bodied geared scooters have fallen out of favour of the
Indian two-wheeler user their upward trend in growth has been due to rise
in the sales of scooterettes and Motor scooters. Bajaj Auto has been able
to sell 152,936 units in the year 2004/2005 of two wheelers which don't
include motorcycles. They have shown a negative trend in the two
wheeler segment other than the motorcycles. This goes on to show that
Bajaj Auto has lost its supremacy in the scooter and moped segment as
they have shifted focus to motorcycles.
45

MOTORCYCLES
2003-04

2005-06

2006-07

2007-08

2008-09

2906323

3876175

4355168

5193894

6201214

Motorcycles as has been mentioned through out this website have become
the most preferred choice among all two-wheeler users. They account for
nearly 80% of the total two wheeler sales in the country. This trend is set
to continue as more and more models of this hot set of two wheelers enter
the market. Bajaj Auto one of the largest manufactures of two wheelers in
the country has managed to sell about 1,449,710 units of motorcycle in the
year 2004/2005. hero honda which claims to be the largest manufacturer
of two-wheeler in the world was able to sell 2.62 million motorcycles
during the year 2005/2005. The company also accounts for half the market
in the motorcycle segment.
MOPEDS
2002-03

2003-04

2004-05

2006-07

2007-08

427498

351612

332294

348437

379574

Mopeds which were once the entry level options in the two-wheeler, have
been replaced by entry level or price category bikes which provide all the
comfort and advantages of a motorcycle but at an affordable price. Thus it
has not come as a surprise that mopeds have shown a negative growth
over the recent years. TVS Company one of the pioneers of mopeds
manufactures of India was able to sell about 2.90 lakh of mopeds during
2005/2006. This trend is supposed to continue in the days to come, as the

46

motorcycles race ahead other two-wheelers will find it difficult keep up

with the pace of their growth.

47

MOTORCYCLES
Motorcycles have come a long way since they were first introduced in the
country way back in the 1950s. The Indian government had got the first
set of these mean machines from the Royal Enfield Company of UK for
its' Army and Police to patrol the border highways on the rough and tough
terrain of the West. Today these sets of two wheelers not only cater to the
men in uniform, but also common people who have different needs and
expectations from their motorcycles. Today motorcycle companies are
taking special care to make their products more user friendly comfortable,
safe, and ergonomic without compromising on the fun and thrills of riding.
Some bikes like the hero honda Karizma can touch speeds up to
125kmph thus truly satisfying the riders need for speed. motorcycles have
also invaded the Hindi film industry where Bollywood heart throbs like
John Abraham, Hrithik Roshan , Uday Chopra and Fardeen Khan are seen
setting the roads on fire with their set of two wheels.
Thus the trend of motorcycles have caught up with the average Indian
and there a bike to suit everyone's needs and usage. Premium Segment
bikes like the hero honda Karizma and Bajaj Pulsar provides the
Generation Y a chance to emulate their idols on screen. These
motorcycles come with 5 speed gear box and disc brakes to provide one
the extra throttle with the adequate safety measure. Kinetic Acquila the
premium segment bike from Kinetic has headlamp that turns head with
the bike thus making riding easier in the darkness of the night. These
motorcycles also come with factory fitted allow wheels to provide the
extra strength and stability.
The Enfield Bullet enjoys a loyal following among its users; people who
ride these heavy machines once always vouch for their sturdiness and
stability. Bullet clubs have cropped up in various cities of the country like

48

Bangalore, where motorcycle users who are in love with their machines
frequent the road less traveled
India has a burgeoning middle class, which means that value for money
bikes like the hero honda splendor, Bajaj Discover and TVS Victor have
retained their importance with every passing day. These bikes are a hit
among the office goers and small time business men who demand
maximum output from their two wheelers. motorcycles like the hero
honda splendor come in a wide range of colors and give an average
mileage of 70 km per liter.

The entry level segment of motorcycles also has a cut throat competition
with the two wheeler manufacturers trying to outdo each other by
providing that extra edge in economy biking. Some of the bikes which are
available at the entry level include the hero honda CD Dawn, Yamaha
Crux, TVS Star and Bajaj CT 100. The TVS motor company has posted
strong growth due to the growing popularity of TV Star across all markets.
TV Star has an engine displacement of 99.7 cc and claims to give an
average

of

over

100

kmpl.

Thus the Indian motorcycle users have a lot of option across all levels to
kick start his riding.

49

GROWTH OF TWO WHEELER INDUSTRY

The scooter market slowly losing its hold it is considered a family vehicle
but perhaps there is a competition from the second hand car market where
prices have fallen rapidly. A Maruti 8000 model Is now available for just
Rs. 50,000. The scooters manufacturers have to watch this phenomenon
and bring out many new product variants in the right price slots to sustain
their share in the market. The market share of major players in 2005-06 as
follows:

MANUFACTURER

SCOOTERS %

Bajaj Auto
Hero Honda
Honda Activa
Kinetic
TVS Suzuki
LML
Market Size

32
45
26
10
21
26.3

MOTOR
CYCLES %
62
81
35
45
57
67.6

MOPEDS %
6
2
7
9
6.1

Source : Survey of Indian Industries 2006.

50

Bajaj Byk

Specifications
Engine
Type

4 stroke

Cooling Type

Air Cooled

Displacement

92 cc

Max Power

6.5 bhp (4.4 kW) @ 7000 rpm

Transmission Type

4-speed gear box

Electrical System
System

12V, AC+DC

Head Light

35/35W

Horn

12 V DC

Chassis
Chassis Type

Monocoque

Suspension
Front Suspension

Telescopic

Rear Suspension

Hydraulic double acting

Tyres
Front Tyre Size

2.50 x 17, 4PR

Rear Tyre Size

2.75 x 17, 6PR

Brakes
Front Brakes

110mm Drum

Rear Brakes

110mm Drum

51

Fuel Tank
Fuel Tank Capacity

10 litres

Reserve Capacity

3.8 litres

Dimensions
Overall length

1900 mm

Overall width

785 mm

Overall height

1010 mm

Wheel Base

1210 mm

Saddle Height

775 mm

Kerb Weight

98 kg

52

Bajaj Wind 125

Specifications
Engine
Type

Single cylinder, 4Stroke , natural air cooled, Gasoline engine

Displacement

124.6cc

Bore x Stroke

54x54.4 (mm)

Max Power

10.8 Ps (7.92Kw) at 8500 rpm

Max Torque

9.8 Nm at 7000 rpm

Ignition

Digital Ignition

Transmission

5 Speed, constant mesh type

Ignition System
Ignitor

Digital Ignition with Variable Ignition Timing Characteristic

(DC-CDI) With Engine Over-speed limiter

Electrical System
Head Light

Multi-focal Reflector type with Halogen Lamp (35/35W)& Pilot

Lamp

Tail Light

Multi-focal Reflector type with 5/10 W Lamp

Side Indicator

Multi-focal Reflector type with 10 W Lamp

Reflex Reflector

Rear Reflex Reflector

Horn

12V DC

Battery

12V , 2.5 Ah

Instruments & Control

Instruments Cluster

3 Pod Instruments Cluster with

Speedometer, Odometer & Trip Meter

53

Control Switches

Tachometer

Fuel guage

Handle bar mounted switches with Functions

Lights ON-OFF
Horn
Dipper
Push Cancel Side Indicator

Pass

Ignition switch

Combined Steering & Ignition Lock

Stop switches

Front and Rear Brake switches

Dimensions
Wheelbase, mm

1260

Overall length, mm

2025

Overall width, mm

740

Overall height, mm

1115

Saddle Height, mm

800

Ground clearance, mm

155

Kerb weight (kg)

121

Fuel Tank
Full Tank Capacity

12

Reserve Capacity

Bajaj Discover

54

Engine / Transmission
Type

4-Stroke, DTS-I, Natural Air Cooled

Displacement

124.52 cc

Max Net Power

8.47 kW(11.51 Ps)@8000 rpm

Max Net Torque

10.8 Nm @ 6500 rpm

Clutch

Wet, Multidisc Type

Ignition system

Microprocessor controlled Digital CDI

Starting system

Kick Start / Self Start

Frame

Double cradle tubular type

Suspension
Font suspension
Rear suspension

Telescopic
Trailing arm with coaxial hydraulic shock absorbers &
coil springs

Brakes
Front Brake
Rear Brake

Mechanical expanding shoe & drum type 130 mm

diameter
Mechanical expanding shoe & drum type 130 mm
diameter

Electricals
System voltage

12V (AC + DC)

Battery type

12V, 2.5 Ah(KS)/12 V, 9 Ah (ES)

Headlamp

Electric start 35/ 35W Optoprism- Halogen lamp,

Kick start 60/55 W Round Headlamp

Tail lamp

5/21 W

Brake lamp

10 W

Turn signal lamp

10 W

Horn

12 V, Dc

Tyre
Front tyre size

2.75 x 17, 4PR

Rear tyre size

3.00 x 17, 6PR

Fuel Tank capacity

10 Litres (2.3 litres for reserve)

Dimensions
Length

2030 mm

55

Width

760 mm

Height

1065 mm

Wheel base

1305 mm

Turning circle dia

2100 mm

Ground clearance

179 mm

Kerb Weight

125 kg Kick start / 129 kg Electric start

Other Features
Ride Control Switch

Yes

Ignition cum St.lock

Yes

Headlamp Shape

Round / Fairing

Console

Angular Twin Pod

Lockable Seat

Yes

Dipper

Yes

Turn Indicator

Push Cancel

Choke

Yes

Day Flasher

Yes

56

57

Bajaj Pulsar 150

Engine

4 Stroke, Single Cylinder, Air Cooled

Cubic Capacity

143.9cc

Max. Power

12 BHP @ 8500rpm

Gear Box

5 Speed

Ignition

CDI

Front Brakes

240mm Disc

Rear Brakes

130mm Drum

Front Tyre

2.75 X 18

Rear Tyre

100/90 X 18

Wheelbase

1265mm

Ground Clearance

155mm

Dry Weight

132 Kg

Tank Capacity

18 Liters

Colors

Black, Silver, Blue & Red

Available in following option

a) Kick Start
b) Electric Start

58

Bajaj Pulsar 180 Electric Start

Engine

4 Stroke, Single Cylinder, Air Cooled

Cubic Capacity

178.61cc

Max. Power

15 BHP @ 8000rpm

Gear Box

5 Speed

Ignition

CDI

Front Brakes

240mm Disc

Rear Brakes

130mm Drum

Front Tyre

2.75 X 18

Rear Tyre

100/90 X 18

Wheelbase

1292mm

Ground Clearance

155mm

Dry Weight

137 Kg

Tank Capacity

18 Litres

Colours

Black, Silver, Blue & Red

59

Bajaj CT 100 DLX

Specifications
Engine
Type

4 stroke, Single Cylinder

Cooling Type

Air Cooled

Displacement

99.27 cc

Max Power

8.2 bhp (6.03 kW) @ 7500 rpm

Max Torque

8.05 Nm @ 5500 rpm

Ignition Type

C.D.I

Carburetor

Keihin-Fie

Transmission Type

4 speed gear box

Electrical System
System

12 V, AC+DC

Head Light

35/35 W

Horn

12 V, DC

Chassis
Chassis Type

Tubular construction

Maximum Payload

239 kg

Suspension
Front Suspension

Telescopic

Rear Suspension

Hydraulic, Double acting, Swing arm type

Tyres
Front Tyre Size

2.75 - 18, 4/6 PR

Rear Tyre Size

2.75-18, 6 PR

Brakes

60

Front Brakes

Mechanical expanding shoe, Friction type

Rear Brakes

Mechanical expanding shoe, Friction type

Fuel Tank
Fuel Tank Capacity

9.3 litres

Reserve Capacity

2.2 litres

Dimensions
Overall length

1950 mm

Overall width

770 mm

Overall height

1065 mm

Wheel Base

1225 mm

Kerb Weight

109 kg

Colours Available

Black, Wine Red, Purple

61

Bajaj Avenger

Specifications
Engine
Type

4-Stroke, DTS-I

Displacement

180 cc

Peak Power

16.5 bhp/12.15 Kw @8000 rpm

Max Torque

15.22 Nm

Suspension
Front Suspension
Rear suspension

Telescopic longest stroke, 140 mm

Triple rate Spring, 5- way adjustable, Hydraulic
Shock Absorbers, Vertical travel 90mm

Brakes
Front Brake

Hydraulic operated Disc Brakes 260 mm

Rear Brake

130 mm Drum

Tyres
Front tyre size

17 x 90/90

Rear tyre size

15 x 130/ 90

Fuel Tank
Main /Reserve

14 L. / 3.4 L

Electricals
System Voltage

12 V AC

Head Lamp

60/ 55 W (Halogen)

Horn

12 V Ac

Dimensions
Wheel base, mm

1475

62

Kerb Weight kg

154

Colours Available

Black, Red, Purple

63

Launches the exciting new 200 cc Pulsar DTS-i

New Delhi, February 13 2007: Bajaj Auto, the pioneer in performance

biking has further extended the portfolio with the launch of the new 200 cc
Pulsar DTS-i in New Delhi today. The latest offering has set new
benchmarks in technology, performance, and styling to address the needs of
a growing segment of pro-bikers.
The new Pulsar has many firsts to its credit. It comes equipped with an Oil
cooler, which helps control engine oil temperatures at sustained high speeds
and rpms, thus ensuring more stable engine oil viscosity. The 200cc DTS-i
engine generates 18 Ps of raw pulsating power to provide riding excitement
to performance hungry bikers. This makes the Pulsar 200 the most sporty
and stylish powerhouse on two wheels to pace the Indian roads.
Its also the first bike in India to feature both front and rear tubeless tyres,
which besides offering superior stability are safer than conventional tube
types and in sync with the offerings abroad for similar applications. The
rear tyre is the broadest in its category to ensure better road grip and
stability.
The new digital console is an advanced version of the latest Pulsar family.
Apart from the Digital Odometer, Digital Speedo Meter, Digital Fuel Gauge
and two Digital Trip Meters, the console on the 200 cc Pulsar DTS-i has
indicators for Air filter condition, Engine temperature, Battery voltage and
Oil level, all of which contribute to enhancing rider info for trouble-free
64

riding. Another first is the use of split seats for styling and comfort. The
split grab rail perfectly compliments the new rear chiseled looks. It is also
the first Indian bike to have electric start as the sole means of engine
cranking, dispensing with the kick lever.
Speaking on the launch Mr. S.Sridhar, VP (Sales & Marketing-2 wh), Bajaj
Auto Ltd said, This launch is in line with our strategy of enhancing our
product portfolio to offer
riding excitement to pro-bikers. Our entire focus and effort is to deliver
outstanding technology and performance. The new Pulsar has now raised
the bar in the motorcycle industry with superior technology and features
such as the engine oil cooler, digital console etc.
He added, We are already market leaders by far in the performance
segment and launch of Pulsar 200 DTS-i would further reinforce our
position in this important segment. The bike joins the immensely popular
150 cc and the 180cc Pulsar DTS-i to extend the Pulsar DTS-i range across
a range of price and performance points.
The bike would be available at exclusive Probiking showrooms at select
locations across the country. Performance biking now also comes at an
attractive price of Rs.65,497 ex showroom, New Delhi.
More about Pulsar 200 DTS-i
The Bajaj Pulsar 200 DTS-is higher sportier stance with greater chassis
rear inclination is supported with some of these technologically advanced
features.
A lowered Headlamp/Fairing assembly alongwith a high tail-end,
giving it an aggressive, ready to pounce stance.
An all Stainless Steel silencer with a Aluminium muffler can for
genuine sporty looks and long life.
Large 33 mm Front forks for muscular looks and to take care of the
extra suspension and braking loads.
Large 260 mm front disc for strong and predictable stopping
power.
A unique Auto Switchover feature comes into play incase one of the
two Headlamp filaments stops functioning.
A unique Battery Energy Conserving feature ensures a fixed delay
after 3 continuous cranks.
All new Blue tinged bulbs for the main headlamp and parking
lamps. These emit strong White light for a distinctive look.
Sleek, Twin row, Light-Emitting Diodes (LEDs) for the tail and brake

65

lamp ensures Zero Maintenance. and a long battery life.

Backlit, Non-Contact type, Soft-touch Handlebar Switches.
Self-canceling Indicators that switch off when the turn has been
completed and the handlebar comes to a straight ahead position
with a pre-set automatic switch off function, even if the turn has not
been undertaken.
Smooth, positive, virtually friction-free gearshift feel with new
shifter assembly, an integrated over-shift preventor, and shift forks
with rollers mated to a change drum.
A Low Maintenance Battery with a unique venting valve, drastically
reducing electrolyte loss and therefore reducing frequency of routine
maintenance.
Black paint theme carried over to the front fork legs, the rear shock
absorbers, and the swing arm, in addition to the engine, for deadly
looks.
High performance exposed O ring Drive chain for running in dusty
conditions, providing for clean uncluttered looks and commensurate
with the bikes image.

66

Engine

Suspension

Technical Specifications
Type
4-stroke, DTS-i, Oil cooled
Displacement
198.8 cc
Max Power
18 Ps / 13.25 Kw
Max Torque
1.75 kgm / 17.17 Nm
Front
Rear

Brakes

Front
Rear

Tyres

Front
Rear

Telescopic forks 135 mm stroke

Triple rate spring, 5 way adjustable, gas
charged NitroX shock absorbers
260 mm hydraulically operated disc brake
Mechanically expanding 130 mm drum type
90/90 x 17 Tubeless tyre, shod on aluminium
alloy wheels
120/80 x 17 Tubeless tyre, shod on
aluminium alloy wheels

Fuel Tank

Full

15 Lts ( 2 liters of usable reserve)

Electricals

System
Headlamp

12V AC + DC
35/35W clear lens type with 2 pilot lamps

Dimensions

Wheelbase
Weight

1345 mm
145 Kg

67

India has the largest number of two wheelers in the world with
41.6 million vehicles. India has a mix of 30 percent automobiles and 70
percent two wheelers in the country. India was the second largest two
wheeler manufacturer in the world starting in the 1950s with the birth of
Automobile Products of India (API) that manufactured scooters. API
manufactured the Lambrettas but, another company, Bajaj Auto Ltd.
surpassed API and remained through the turn of the century from its
association with Piaggio of Italy (manufacturer of Vespa).
The license raj that existed between the1940s to1980s in India, did not
allow foreign companies to enter the market and imports were tightly
controlled. This regulatory maze, before the economic liberalization, made
business easier for local players to have a sellers market. Customers in
India were forced to wait 12 years to buy a scooter from Bajaj. The CEO
of Bajaj commented that he did not need a marketing department, only a
dispatch department. By the year 1990, Bajaj had a waiting list that was
twenty-six times its annual output for scooters.

68

The motorcycle segment had the same long wait times with three
manufacturers; Royal Enfield, Ideal Jawa, and Escorts. Royal Enfield
made a 350cc Bullet with the only four-stroke engine at that time and took
the higher end of the market but, there was little competition for their
customers. Ideal Jawa and Escorts took the middle and lower end of the
market respectively.
In the mid-1980s, the Indian government regulations changed and
permitted foreign companies to enter the Indian market through minority
joint ventures. The two-wheeler market changed with four Indo-Japanese
joint ventures: Hero Honda, TVS Suzuki, Bajaj Kawasaki and Kinetic
Honda. The entry of these foreign companies changed the Indian market
dynamics from the supply side to the demand side. With a larger selection
of two-wheelers on the Indian market, consumers started to gain influence
over the products they bought and raised higher customer expectations.
The industry produced more models, styling options, prices, and different
fuel efficiencies. The foreign companies new technologies helped make
the products more reliable and with better quality. Indian companies had
to change to keep up with their global counterparts.

69

BOARD OF DIRECTORS

No.
1
2
3
4
5
6
7
8
9

Name of the Directors

Mr. Brijmohan Lall Munjal
Mr. Pawan Munjal
Mr. Toshiaki Nakagawa
Mr. Takao Eguchi
Mr. Satyanand Munjal
Mr. Om PrGaurav Munjal
Mr. Tatsuhiro Oyama
Mr. Masahiro Takedagawa
Mr. Narinder Nath Vohra

Designation
Chairman & Whole-time Director
Managing Director
Jt. Managing Director
Whole-time Director
Non-executive Director
Non-executive Director
Non-executive Director
Non-executive Director
Non-executive
&
Independent
Director
Non-executive

&

Independent

Director
PrGaurav Non-executive

&

Independent

Malik
12 Mr. Analjit Singh

Director
Non-executive

&

Independent

13 Dr. Pritam Singh

Director
Non-executive

&

Independent

14 Ms. Shobhana Bhartia

Director
Non-executive

&

Independent

15 Dr. Vijay Laxman Kelkar

Director
Non-executive

&

Independent

10 Mr. Pradeep Dinodia

11 Gen.(Retd.)

Ved

Director

70

Hero Honda Motorcycle Ltd.

Type
Public company BSE:HEROHONDA M
Founded
January 19, 1984 in Gurgaon, Haryana, India
Headquarters
Haryana, India
Om PrGaurav Munjal, Founder
Key people

Industry
Products
Revenue
Website

Mr. Brijmohan Lall Munjal, Chairman

Mr. Toshiaki Nakagawa, Joint Managing
Director
Mr. Pawan Munjal, Managing Director
Automotive
Motorcycles, Scooters
U$ 2.8 billion
http://www.herohonda.com/site/home/home.asp

HERO HONDA HEADQUARTERS

71

Hero Honda Motorcycles Limited is an Indian manufacturer of

motorcycles and scooters. Hero Honda is a joint venture that began in
1984 between the Hero group of India and Honda from Japan. It has been
the world's biggest manufacturer of 2-wheeled motorized vehicles since
2001, when it produced 1.3 million motorbikes in a single year. Hero
Honda's Splendor is the world's largest selling motorcycle. Its 2 plants are
in Dharuhera and Gurgaon, both in Haryana, India. It specializes in dual
use motorcycles that are low powered but very fuel efficient.
Contents

1 Models
o

1.1 Bikes

2 Company Profile
o

2.1 Just-in-Time

2.2 Ancillarisation

2.3 Dealer Network

2.4 Financial Planning

2.5 Quality

2.6 Diversification

3 External links

Models ]
72

Bikes

Hero Honda Splendor Plus

Hero Honda Passion Plus

Hero Honda Karizma

Hero Honda CBZ

Hero Honda Super Splendor

Hero Honda CD Dawn

Hero Honda CD Deluxe

Hero Honda Achiever

Hero Honda Glamour

Hero Honda Ambition

Hero Honda "Splendor" Model

[ Company Profile ]

73

Hero, is the brand name used by the Munjal brothers in the year 1956
with the flagship company Hero Cycles. The two-wheeler manufacturing
business of bicycle components had originally started in the 1940s and
turned into the worlds largest bicycle manufacturer today. Hero, is a name
synonymous with two-wheelers in India today. The Munjals roll their own
steel, make free wheel bicycle critical components and have diversified
into different ventures like product design. The Hero Group philosophy is:
To provide excellent transportation to the common man at easily
affordable prices and to provide total satisfaction in all its spheres of
activity. The Hero group vision is to build long lasting relationships with
everyone (customers, workers, dealers and vendors). The Hero Group has
a passion for setting higher standards and Engineering Satisfaction is the
prime motivation, way of life and work culture of the Group.
In the year 1984, Mr. Brijmohan Lal Munjal, the Chairman and Managing
Director of Hero Honda Motors (HHM), headed an alliance between the
Munjal family and Honda Motor Company Ltd. (HMC). HHM Mission
Statement is: We, at Hero Honda, are continuously striving for synergy
between technology, systems, and human resources to provide products
and services that meet the quality, performance, and price aspirations of
our customers. While doing so, we maintain the highest standards of ethics
and societal responsibilities, constantly innovate products and processes,
and develop teams that keep the momentum going to take the company to
74

excellence in the new millennium. This alliance became one of the most
successful joint ventures in India, until the year 1999 when HMC had
announced a 100% subsidiary, Honda Motorcycle & Scooter India
(HMSI). This announcement caused the HHM stock price to decrease by
30 percent that same day. Munjal had to come up with some new strategic
decisions as, HMSI and other foreign new entry companies were causing
increased intensity of rivalry for HHM.
== Growth == The business growth of Hero Honda has been phenomenal
throughout its early days. The Munjal family started a modest business of
bicycle components. Hero Group expanded so big that by 2002 they had
sold 86 million bicycles producing 16000 bicycles a day. Today Hero
Honda has an assembly line of 9 different models of motorcycles
available. It holds the record for most popular bike in the world by sales
for Its Splendor model. Hero Honda Motors Limited was established in
joint venture with Honda Motors of Japan in 1984, to manufacture
motorcycles. It is currently the largest producer of Two Wheelers in the
world. It sold 3 million bikes in the year 2005-2006. Recently it has also
entered in scooter manufacturing, with its model PLEASURE mainly
aimed at girls. The Hero Group has done business differently right from
the start and that is what has helped them to achieve break-through in the
competitive two-wheeler market. The Group's low key, but focused, style

75

of management has earned the company plaudits amidst investors,

employees, vendors and dealers, as also worldwide recognition.
The growth of the Group through the years has been influenced by a
number of factors:

76

[ Just-in-Time ]
The Hero Group through the Hero Cycles Division was the first to
introduce the concept of just-in-time inventory. The Group boasts of
superb operational efficiencies. Every assembly line worker operates two
machines simultaneously to save time and improve productivity. The fact
that most of the machines are either developed or fabricated in-house, has
resulted in low inventory levels. In Hero Cycles Limited, the just-in-time
inventory principle has been working since the beginning of production in
the unit and is functional even till date.. This is the Japanese style of
production and in India; Hero is probably the only company to have
mastered the art of the just-in-time inventory principle.
[ Ancillarisation ]
An integral part of the Group strategy of doing business differently was
providing support to ancillary units. There are over 300 ancillary units
today, whose production is dedicated to Hero's requirements and also a
large number of other vendors, which include some of the better known
companies in the automotive segment. Employee Policy:
Another Striking feature within the Hero Group is the commitment and
dedication of its workers. There is no organized labor union and family
members of employees find ready employment within Hero. The
77

philosophy with regard to labor management is "Hero is growing, grow

with Hero." When it comes to workers' benefits, the Hero Group is known
for providing facilities, further ahead of the industry norms. Long before
other companies did so, Hero was giving its employees a uniform
allowance, as well as House Rent Allowance (HRA) and Leave Travel
Allowance (LTA). Extra benefits took the form of medical check-ups, not
just for workers, but also for the immediate family members.
[ Dealer Network ]
The relationship of Hero Group with their dealers is unique in its
closeness. The dealers are considered a part of the Hero family. A nationwide dealer network comprising of over 5,000 outlets, and have a
formidable distribution system in place. Sales agents from Hero travels to
all the corners of the country, visiting dealers and send back daily
postcards with information on the stock position that day, turnover, fresh
purchases, anticipated demand and also competitor action in the region.
The manufacturing units have a separate department to handle dealer
complaints and problems and the first response is always given in 24
hours.
[ Financial Planning ]

78

The Hero Group benefits from the Group Chairman's financial acumen
and his grasp on technology, manufacturing and marketing. Group
Company, Hero Cycles Limited has one of the highest labor productivity
rates in the world. In Hero Honda Motors Limited, the focus is on
financial and raw material management and a low employee turnover.
[ Quality ]
Quality at Hero is attained not just by modern plants and equipment and
through latest technology, but by enforcing a strict discipline. At the
Group factories, attaining quality standards is an everyday practice - a
strictly pursued discipline. It comes from an amalgamation of the latest
technology with deep-rooted experience derived from nearly four decades
of hard labor. It is an attitude that masters the challenge of growth and
change - change in consumers' perceptions about products and new
aspirations arising from a new generation of buyers.
Constant technology up gradation ensures that the Group stays in the
global mainstream and maintains its competitive edge. With each of its
foreign collaborations, the Group goes onto strengthen its quality
measures as per the book. The Group also employs the services of
independent experts from around the world to assist in new design and
production processes.

79

[ Diversification ]
Throughout the years of enormous growth, the Group Chairman, Mr. Lall
has actively looked at diversification. A considerable level of backward
integration in its manufacturing activities has been ample in the Group's
growth and led to the establishment of the Hero Cycles Cold Rolling
Division, Munjal and Sunbeam Castings, Munjal Auto Components and
Munjal Showa Limited amongst other component-manufacturing units.
Then there were the expansion into the automotive segment with the
setting up of Majestic Auto Limited, where the first indigenously designed
moped, Hero Majestic, went into commercial production in 1978. Then

development. Further expansion is expected in the areas of

Insurance and Telecommunication.
The Hero Group's phenomenal growth is the result of constant
innovations, a close watch on costs and the dynamic leadership
of the Group Chairman, characterized by a culture of entrepreneurship,
of right attitudes and building stronger relationships with investors,
partners, vendors and dealers and customer
came Hero Motors which introduced Hero Puch, in collaboration with global
technology leader Steyr Daimler Puch of Austria. Hero Honda Motors was established
in 1984 to manufacture 100 cc motorcycles.

80

The Hero Group also took a venture into other segments like exports, financial
services, information technology, which includes customer response services and
software

81

RESEARCH METHODOLOGY

It is well known fact that the most important step in marketing

research process is to define the problem. Choose for investigation
because a problem well defined is half solved. That was the reason that at
most care was taken while defining various parameters of the problem.
After giving through brain storming session, objectives were selected and
the set on the base of these objectives. A questionnaire was designed major
emphasis of which was gathering new ideas or insight so as to determine
and bind out solution to the problems.
DATA SOURCE

Research included gathering both Primary and Secondary data.

Primary data is the first hand data, which are selected a fresh and thus
happen to be original in character. Primary Data was crucial to know
various customers and past consumer views about bikes and to calculate
the market share of this brand in regards to other brands.
Secondary data are those which has been collected by some one
else and which already have been passed through statistical process.
Secondary data has been taken from internet, newspaper, magazines and
companies web sites.

82

RESEARCH APPROACH

The research approach was used survey method which is a widely

used method for data collection and best suited for descriptive type of
research survey includes research instrument like questionnaire which can
be structured and unstructured. Target population is well identified and
various methods like personal interviews and telephone interviews are
employed.
SAMPLING UNIT
It gives the target population that will be sampled. This research
was carried in Meerut. These were 100 respondents.
DATA COMPLETION AND ANALYSIS
After the data has been collected, it was tabulated and findings of
the project were presented followed by analysis and interpretation to reach
certain conclusions.
SCOPE
My project was based on the A COMPARATIVE STUDY of
Consumer satisfaction towards BAJAJ V/S HERO MOTOCORP and
data was taken in the City Lucknow only.

83

LIMITATIONS

1. Research work was carried out in one Distt of Punjab (MUKTSAR)

only the finding may not be applicable to the other parts of the country
because of social and cultural differences.

2. The sample was collected using connivance-sampling techniques. As

such result may not give an exact representation of the population.

3. Shortage of time is also reason for incomprehensiveness.

4. The views of the people are biased therefore it doesnt reflect true
picture.

84

DATA ANALYSIS

Q1) Which bike do you

have?
Hero Honda
Bajaj
Any other

47
38
15

85

Q2) Which Model do you Have?

Hero Honda
Splender
Passion
Karizma
Any other

21
13
7
6

Bajaj
CT 100
Discover
Pulsar
Any other

7
12
11
8

86

Q3) In which family Income level do you

Fall?
100000-200000
200000-300000
300000-400000
above 400000

22
45
23
10

87

Q4) For how long do you own a bike?

0-1 year
1-2 year
2-3 year
above 3 year

34
29
26
11

88

Q5) For what purpose do you use your Motor Bike?

Office Purpose
Personal purpose
Joy Purpose
Other

Hero Honda
9
13
19
6

Bajaj
4
15
16
3

89

Q6) How do you come to know about this Motor Bike?

Newspaper

Hero Honda
4

Bajaj
2

Television

23

16

Magazine

18

19

Friends &
Relative

90

Q7) Does Advertisement Influence your

decision in choosing a Motor Bike?
Yes
No
Cant say

87%
5%
8%

91

Q8) Do you have full knowledge about Bikes before

buying?
Hero Honda

Bajaj

Yes

25

23

No

22

15

92

Q9) Which Factor below Influence your

decision?

Price
Mileage
Quality
Resale Value
Status symbol

Hero Honda

Bajaj

72%
78%
65%
40%
10%

78%
64%
48%
28%
7%

93

Q10) How would you rate the following factors of Bikes

with respect to different company?
Hero Honda

Bajaj

Mileage
Price
Pick up
Maintenance
Look & Shape

74%
68%
70%
58%
85%

72%
65%
80%
62%
80%

Brand Image

53%

55%

94

Q11) If new Bike with good features comes in, then

would you like to change your bike?

Yes
No
Cant say

Hero Honda

Bajaj

19
17
11

21
14
3

95

CONCLUSION

1.

Most of the Pulsar, CBZ & Karizma are purchased by young

generation 18 to 30 because they prefer stylish looks and rest of the
models of Hero Honda are purchased more by daily users who needs
more average of bikes than looks.

2.

Hero Honda is considered to be most fuel-efficient bike on Indian

roads.

3.

Service & Spare parts are available throughout India in local markets
also.

4.

While buying a motorcycle, economy is the main consideration in

form of maintenance cost, fuel efficiency.

5.

Majority of the respondent had bought their motorcycle more than 3

years.

96

RECOMMENDATIONS
1.

Bajaj should introduce some more models having more engine power.

2.

Hero Honda should think about fuel efficiency in case of upper

segment bikes.

3.

More service centers should be opened.

4.

Maintenance cost and the availability of the spare parts should also be
given due importance.

5.

They also introduce some good finance/discount schemes for

students.

6.

The price should be economic.

97

BIBLIOGRAPHY

Kotler, Philip and Gary Armstrong (1999),

Marketing Management (New Delhi: Prentice Hall of India)
Kothari, C. R.(1999),
Research Methodology (Delhi: Global Business Press)
Magazines:
Business World
Business Today
India Today

(15 April, 2004)

(Collector Edition Vol.1)
(16 April, 2005)

1. www.herohonda.com

2. www.google.com

3. www.bajaj.com

4. www.twowheeler.com

5. www.extrememachines.com

98

QUESTIONNAIRE

NAME: -
CONTACT NO .

AGE:-

15-20

20-25

25.30

Above 30

OCCUPATION:-

Businessman

Employee

Student

Other

Q1) Which Bike do you have?

Hero Honda

Bajaj

Any Other

Q2) Which Model do you have?

Hero Honda: -

Bajaj: -

Splendor

Passion

Karizma

Other

CT 100

Discover

Pulsar

Other

99

Q3) In which Family Income do you Fall?

100000-200000

200000-300000

300000-400000

Above 400000

Q4) For how long do you own a Bike?

0-1 year

1-2 year

2-3 year

above 3 years

Q5) For what purpose do you use your Motor Bike?

Office Purpose

Personal Purpose

Joy Purpose

Other

Q6) How do you come to know about this Motor Bike?

Newspaper

Television

Magazines

Friends/Relatives

Q7) Does Advertisement Influence your decision in choosing a Motor Bike?

Yes

No

Cant say
100

Q8) Do you have full knowledge about Bikes before buying?

Yes

No

Q9) Which factor below influence your decision?

Price

Mileage

Resale Value

Status Symbol

Quality

Q10) How would you rate the following factors of bikes with respect to different
companies?
Hero Honda

Bajaj

Mileage

Price

Pick up

Maintenance

Look/Shape
Brand Image

101

Q11) In new bike with good feature comes in, then would you like to change your
bikes?

Yes

No

Cant say

Q12) Any Suggestions for Company

Date:

(Signature)

102