Business market

All the individuals, organizations, or

government industries which buy goods
from other organization to resell or
produce for the consumer satisfaction.
Low advertising is needed for this market.
Shorter and more direct channel of
distribution exists here.
Organizational customers purchase
capital equipment, raw materials, or
semi-finished goods.
Organizational consumers are likely to
buy exact product specification.
Organizational consumers often use
multiple buying responsibilities.
This market is known as B2B marketing.
Answer to the question no 1

Consumer market
All the individuals and households who buy
or acquire goods and services for personal
consumption.
High advertising is needed for this market.
A long channel of distribution exists here.
Final consumers usually acquire the
finished product for personal, family or
household use.
Final consumers more often buy on the
basis of description, style and color.
Consumer market often uses individual
buying responsibility.
This market is known as B2C marketing.

Answer to the question no 2

Straight rebuy
It is usually handled on a routine basis by
the purchasing department.
A few number of decision participants
exist in this process
In this process buyers mainly focus on
past experience.
The buyers make the fewest decisions in
the straight rebuy.
Answer to the question no 3

New task
A company buying a product for the first
time faces a new task situation.
A large number of decision participants
exist in this process
In this process buyers mainly focus on
current promotions and description of
values
The buyers make the most decisions in
the new-task purchasing

Answer to the question no 4

Major influences on business buyers:
There are four factors which can influence on business buyers

Environmental factors
Organizational factors
Interpersonal factors
Individual factors

The elements of these factors are mentioned in the figure belowEnvironmental

Economic
development
Supply
conditions
Technological
change
Political and
regulatory
development
Competitive
developments
Culture and

Organizational

Objectives
Policies
Procedures
Organizatio
nal
structure
system

Interpersonal

Authority
Status
Empathy

persuasiven
ess

Individual

Age
Income
Educatio
n
Job
position
Personali
ty
Risk

Buyer
s

attitude

customs

These factors influence behavior. Political factor influence the economy of a country.
Economic factor controls the buying power of the business buyer. Culture and
costume also influence the buying decision of buyers. The buying process of a
business buyer varies from organization to organization on the basis of
organizational structure, objectives, and policies. There are some major individual
factors (age, income, education, position) which make different buying decision
process from man to man.

Demography of Dhaka City

Country- Bangladesh
Location-230 420 N
900 22 30E
Region- South Asian
country
Area- 360 km2
Population- 1,22,57,354
Density- 27,029 / km2
Literacy rate- 67.21%

Answer to the question no 2

First question: What do yo