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HUDAK
224-531-7275
monica.i.hudak@gmail.com
www.linkedin.com/in/monicaihudak
&
PROFESSIONAL EXPERIENCE
KIMBERLY-CLARK CORP. Neenah- Wisconsin
2012-2015
A $19.72b global consumer packaged Goods Company with over 43,000 employees operating in Asia, Latin
America, Eastern Europe, Middle East and Africa
Brand Manager Shopper Marketing (2012 - 2015)
Supervised nationwide Shopper Marketing programming for $500m Depend Brand from inception to
execution. Influenced and cultivated relationships with cross functional teams (Field, Sales Strategy, Brand, and
Integrated Marketing Team). Developed and executed multiple Shopper executions grounded in rich insights
across FDMV and e-commerce plans in both US and Canadian markets.
Commercialized a highly sensitive category of incontinence products in-store via creating in-store strategies
focused on destigmatizing the category and normalizing usage. Programs resulted in brand growth 2x faster
than that of category.
Ideated, tested and executed multi-brand display solutions for Mass, Drug and Grocery retailers in a category
difficult to promote, resulting in record high market share and sales.
Planned and executed defense plan program against Procter-Gamble, KCs largest competitor, as they entered
the category. Recommended and allocated budget by customer and worked closely with trade and national
promotions to develop integrated defense plan. As a result Depend maintained share post launch and
continued to lead category growth in spite of competitive pressures.
Led vision-work for Adult Care Growth Drivers in order to influence retailers to simplify and destigmatize
the Baby Boomer shopping experience. Worked with cross-functional teams and vendors in order to develop
selling materials. Adult Care Growth Drivers work resulted in various in-store tests at high profile retailers
and changes in assortment, planogram and signage in various retail stores.
EDUCATION
MBA THE MCCOY COLLEGE OF BUSINESS ADMINISTRATION TEXAS STATE
UNIVERSITY (2005)
BA- INTERNATIONAL BUSINESS, ITESM GUADALAJARA (2000)
PROFESSIONAL AFFILIATIONS
NSHMBA National Association of Hispanic MBAs
Beta Gamma Sigma (Highest recognition in Business Schools Accredited by AACSB)
SIFE Students in Free Enterprise