PETER B.

BLUNNIE

(M) 914.441.9316 (E) pblunnie@optonline.net

(P) Linkedin.com/in/peterblunnie

Highly accomplished executive with strong business acumen and record of success leading organizations to top financial
performance through strategic planning and development of efficient policies, procedures, and systems. Innovative leader
with proven ability to direct operations, global financial initiatives, accounting, and internal controls design. Combine skill
for building rapport at all levels with M.B.A. in Finance. Areas of strength and expertise include the following:
Accounting Operations Management
Policy, Procedure & Controls Development
Strategic Financial Planning & Analysis
SaaS KPI's (CAC, LTV, Churn Rate)
Process improvement and modeling
Leadership & Team Building

Private Equity Capitalization

Acquisition & Integration Management
Performance Management
Talent recruitment and retention
Systems Development
Resource Allocation

Contract Negotiation
Asset Management
GAAP/IFRS Compliance
Business Planning
Budgeting & Profit Growth
Forecasting

PROFESSIONAL EXPERIENCE
PARADYSZ / PM DIGITAL New York, NY January 2014 Present

Market leader in targeting, acquiring, cultivating and optimizing customers for its consumer and business to
consumer clients
Consultant Interim VP/Controller
Engaged to support the year-end closing process in preparation of the 2013 Year-end audit, during which, identified a
material risk to the 2013 and prior period audited financial statements. Continued to assist in the development of
policies, procedures and controls within the Finance and Accounting Dept. in support of the development and
implementation of a month-end close process and other policies, and processes that align with and support the
organization's financial goals and overall strategy.

VELOCITY TECHNOLOGY SOLUTIONS, INC. New York, NY November 2010 June 2013

Market leader in managed hosting solutions for ERP software and related applications
VP, Finance

Established and communicated a clear direction for the Accounting / Finance functions in alignment with the
organizations strategic objectives. Oversaw all the aspects of financial operations, reporting to the CFO. Maximized
the efficiency of operations having sourced and implemented a new financial system - NetSuite. Developed executive
dashboards and enhanced the financial system to advance reporting timeliness and accuracy. Managed the creation
of monthly, quarterly and annual operating plans, budgets, cash flow, CapEx planning and reporting analyses.
Coordinated all phases of the companys external financial, tax and regulatory audits. Implemented appropriate
internal accounting and reporting controls ensuring accuracy of data. Monitored and managed all treasury functions,
including cash flow management and liquidity ratios.

Managed the implementation and integration of NetSuite resulting in a more efficient and timely month-end /
quarter-end closing process, including consolidation and foreign exchange processes.
Integration of acquisitions on to the financial system.
Designed and implemented budget and forecasting guidelines to ensure accuracy and timeliness of financial
data and subsequent reporting.
Partner with Senior Management in the development of financial and operating strategies in alignment with
the companys financial and strategic objectives.
Supervised a team of nine within United States and Canada
continued

PETER B. BLUNNIE

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EXPERIAN MARKETING SERVICES GROUP New York, NY / Schaumburg, IL 2004 2010

Provider of marketing solutions to top enterprises worldwide.

VP, Finance Business Development / Rationalization (June, 2009 Feb. 2010)

Contributions included financial, analytical and strategic support to this business/product rationalization project for the
Platforms Division of EMSG.
VP, Finance and Administration - Experian Cheetahmail (March 2006 June, 2009)
Directed, built, and developed high-functioning finance and accounting organization, establishing and improving
business processes and procedures in support of strategic direction. Oversaw all aspects of financial operations
including development of regional and global financial performance goals, product analysis / reporting and financial
analysis. Led teams in creation of performance improvement initiatives, new analytical methods and short- and longterm financial budgets and forecasts. Partnered with executive management team to form and execute tactical
business plan.

Served as Finance Lead for successful acquisitions of Harvest Solutions in U.S., Emailing Solutions in France,
and Hitwise in Australia resulting in expansion of company offerings and global footprint.
Designed and implemented a global structure for reporting which consolidated monthly, quarterly, and annual
financial results, providing senior management with product line insight to make informed business decisions
based on regional and overall performance.
Architected acquisition and build-out of 35K square foot space in CA and 60K+ square foot facility in NY within
time and budget parameters, allowing for continued headcount growth to service expanding client base.

Director, Finance and Administration Experian Cheetahmail (2004 2006)

Management of all finance and accounting for U.S. business unit upon acquisition by Experian Marketing Services.
Reported to Business Unit President and EMS Group SVP of Finance. Administered accounting policies, procedures,
and internal controls for billing, accounts payable and receivable, and General Ledger. Directed all monthly, quarterly,
and year-end closings and financial statement preparation including P&L, balance sheet analysis, and cash flow.

Acted as Financial Lead during acquisition by Experian and integration / migration from in-house accounting
system to Oracle systems including oversight of accounting, expense and ad hoc reporting, and procurement.
Propelled implementation of annual budget / mid-year forecast and strategic planning process.

CHEETAHMAIL, INC. New York, NY Jan. 2001 Feb. 2004 (acquired by Experian)

The leading SaaS email marketing service provider for top enterprises worldwide.
Controller (2001 2004)

Supervised all aspects of Accounting / Finance departments for US company and wholly-owned UK subsidiary including
internal controls, policies, and procedures. Managed all closings and financial statements. Contracted and interfaced
with outside auditors and vendors and selected employee benefits and corporate insurance. Led 8 Accounting and
Administrative staff, reported to CEO and COO, and collaborated with HR Director to develop new company policies
and procedures.

Instituted in-house accounting system to increase efficiency for start-up company.

Spearheaded implementation of company 401(k) Plan, resulting in new benefit offerings and retention
incentive for existing staff.
Implemented and managed internal controls and company-wide accounting and expense reporting procedures
including use of purchase orders and asset management systems.
Championed semi-annual budget system and introduction of management reporting including Client
Profitability and Account Management Efficiency.

PETER B. BLUNNIE

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SNICKELWAYS INTERACTIVE New York, NY 1999 2001

Provider of innovative e-commerce solutions.
Assistant Controller
Reported directly to CFO and directed staff of up to 4 employees responsible for accounts payable, accounts
receivable, billing, and payroll. Controlled monthly, quarterly, and year-end closings and preparation of financial
statements including P&L statements, balance sheet analysis, and cash flow statements.

Implemented and administered companys 401(k) Plan to improve benefits and employee incentives.
Created company-wide accounting and expense reporting procedures in accordance with GAAP.
Executed purchase order and asset management systems, establishing governance and spending controls.
Played integral role in set up and implementation of Great Plains accounting software to meet needs of
growing organization.

EDUCATION
ST. THOMAS AQUINAS COLLEGE Sparkill, NY
M.B.A., Finance
MARYMOUNT COLLEGE / FORDHAM UNIVERSITY Tarrytown, NY
B.S., Finance / Accounting