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Wrangler

WRANGLERLIFE

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AboutUs
History

History

Career

189720yearoldC.C.Hudson
leavesSpringHillFarminWilliamson
County,Tennessee,seekingfortunein
theemergingtextiletownof
Greensboro,NorthCarolina.Hefinds
workinanoverallfactory,sewingon
buttonsfor25centsaday.

1904Hudsonsworkplacecloses.He
andafewothersbuyseveralofthe
sewingmachines.C.C.Hudsonand
hisbrother,Homer,formtheHudson
OverallCompany,operatingfromaloft
aboveCoeBrothersGroceryonSouth
ElmStreetinGreensboro.

1919SalesofHudsonoverallsare
booming.Thecompanymovesto
largerheadquartersandchangesits
nametoBlueBellOverallCompany.

1926BigBenManufacturingof
KentuckypurchasesBlueBellfor
$585,000.Thenameofthemerged
companiesremainsBlueBell
headquartersremaininGreensboro.

1936BlueBellintroducesSuperBig
BenOveralls,featuring100%
Sanforizedfabricthatreduces
shrinkagetolessthan1%,settinga
newstandardfortheindustry.

1943BlueBellacquiresCasey
JonesCompany,amanufacturerof
workclothing,and,withit,therightsto
CaseyJonesrarelyusedbrandname
Wrangler.

1947Wranglerauthenticwestern
jeans,designedbycelebritytailor
RodeoBen,areintroducedtothe
Americanconsumer.Professional
rodeocowboysJimShoulders,Bill
LindermanandFrecklesBrownwear
testthe13MWZandendorsethe
Wranglernamefordurability,quality
andauthenticity.

1948JimShoulders,World
ChampionCowboy,signsonasan
officialendorseeofWrangler.Hegoes
ontowinatotalof16world
championships,includingfiveAll
Around,sevenBullRidingandfour
BarebackRidingWorldTitles.

1962BlueBellopensaplantin
BelgiumandtheWranglerbrandis
successfullylaunchedinEurope.

1963Newsweekmagazinecoinsthe
word"teenager"andfeaturesa
Wranglercladgirlonthecover.

1974TheProRodeoCowboys
Associationofficiallyendorses
Wranglerjeans.

1982Wranglerbrandbecomesthe
primarysponsorofprofessionaldriver
DaleEarnhardtandthelegendary
blueandyellow"WranglerJean
Machine."Wranglerbecomesthefirst
apparelcompanytohavesignificant
involvementinNASCARasDalewins
thefirstthreeofhissevenNASCAR
championshipsthisyear.

http://www.wrangler.com/store/WRG_STORE_US/en_US/content/about_us/history.html

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Wrangler

1986BlueBellmergerswithVF
CorporationofPennsylvania,making
VFoneofthetwolargestjeansmakers
intheworld,with25%ofthe$6billion
market.

1992Wranglersuppliesclothingfor
thecastof"PureCountry"starring
GeorgeStraitinWranglerjeansas
DustyChandler,asuperstarinthe
countrymusicworld.

1994Wranglermovesintoitsnew
worldheadquartersonNorthElm
StreetindowntownGreensboro.

1996Oneoutofeveryfivepairsof
jeanssoldinAmericafeaturesa
Wranglerlabel.

1997The13MWZ,theofficialjeanof
theProRodeoCowboysAssociation,
celebratesits50thbirthday.The
Wranglerspiritcelebratesits100th
yearinbusiness.

2003VFJeanswearaddstwonew
brandstotheWranglerfamily:RIGGS
WORKWEARbyWrangler,alineof
premiumworkclothes,andWrangler
ProGearTM,huntingapparelforthe
serioussportsman.

2004WranglerJeansCompany
becomestheofficialjeanofDale
Earnhardt,Jr.andtheNo.8raceteam.
ItsanewgenerationofWrangler.

2005AurafromtheWomenat
Wranglerdebuts,offering120+fits
andrevolutionizingthewaywomen
shopforjeans.Consumersarealso
treatedtoanewpremiumbrandwith
thelaunchofGenuineWrangler.

2007WranglerendorseeJamesA.
"Jim"Shoulders,knownastheBabe
RuthofRodeo,passesaway.His
passingendsa58yearpartnership
withthebrand,thelongestsports
licensingendorsementinthehistoryof
professionalsports.

2008WranglerpartnerswithAQHA
(AmericanQuarterHorseAssociation)
todevelopTheUltimateRiding
Jean.

http://www.wrangler.com/store/WRG_STORE_US/en_US/content/about_us/history.html

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