Professional Documents
Culture Documents
Green Tourism
A Road Map for
Transformation
Contact Information
Amsterdam
Amit Gautam
Senior Associate
+31-20-574-1871
amit.gautam@booz.com
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Amira El-Adawi
Principal
+971-4-390-0260
amira.eladawi@booz.com
Dsseldorf
Dr. Jrgen Ringbeck
Senior Partner
+49-211-3890-164
jurgen.ringbeck@booz.com
EXECUTIVE
SUMMARY
KEY HIGHLIGHTS
THE EMERGENCE
AND GROWTH OF
GREEN TOURISM
Exhibit 1
National Geographic Societys Best and Worst Destinations for Authenticity and Stewardship
Kootenay/Yoho National
Parks, British Columbia
Vermont, U.S.
Grand Bahama Island,
Bahamas
North Coast,
Dominican Republic
Cabo San
Lucas Region,
Mexico
Medieval Granada
and the Alhambra,
Spain
St. Maarten/
St. Martin
Worst destinations
Best destinations
Note: A total of 133 destinations were surveyed by a panel of 437 well-traveled experts in a variety of fields related to sustainable tourism. The ratings were based on six criteria:
environmental and ecological quality; social and cultural integrity; condition of historic buildings and archaeological sites; aesthetic appeal; quality of tourism management; and
outlook for the future.
Source: National Geographic Center for Sustainable Destinations
THE POWER OF A
HOLISTIC GREEN
APPROACH
Exhibit 2
Green Programs Can Realize Savings by Reducing Operating Costs
174%
200%
348%
205%
315%
Biodiversity
707%
100%
Public Funding
Note: Financial cost recovery is calculated by dividing present value (savings) by present value (capex).
Source: Booz & Company
A
(
THREE STEPS
TO CREATING
A GREEN
STRATEGY
Exhibit 3
Energy Consumption in the Sun and Beach Destination in Our Case Study Was Significantly Higher Than That in Other
Beach Destinations
Beach
Best
Destinations Practices
140
51
72
Average by
Continent
37
190
164
Middle East
225
Europe
226
237
240
244
Source: Sustainable Tourism Project Report; UN World Tourism Organization; Green Globe International; Booz & Company analysis
10
Exhibit 4
The Sun and Beach Destination in Our Case Study Had Significant Opportunity to Reduce Water Consumption
AVERAGE WATER CONSUMPTION, 2007
(IN LITERS PER GUEST NIGHT)
416
450
350
279
149
Malta
Spain
(Balearic
Islands)
Caribbean
Greece
(Aegean
Islands)
Source: Sustainable Tourism Project Report; UNWTO; Green Globe; Booz & Company analysis
11
in environmental sustainability
and reflect an aggressive, visionary
desire to compete in an arena whose
parameters are still being developed.
As with any spectrum, there are
multiple options in between these
two extremes.
A destination can create its vision by
developing a set of strategic green
policy scenarios. These scenarios
should reflect the trade-offs between
environmental benefits, the speed at
which results can be obtained, and
associated costs. The final decision
of which green vision to embrace
should draw upon the destinations
unique strengths and resources, and
be tailored to its specific needs and
challenges as identified in Step One.
Our seaside locale chose to focus
on the pragmatic, cost-controlled
middle ground, creating scenarios
that were cutting-edge in some cases
and more conservative in others, in
line with its specific needs, priorities, and resources. This realistic
approach is projected to return more
12
Exhibit 5
A Realistic Approach Offers the Best Returns for the Sun and Beach Destination in Our Case Study
OVERALL FINANCIAL COST RECOVERY OF DESTINATIONS GREEN STRATEGY
(IN US$ MILLIONS)
$10,000
+900%
$2,500
$1,000
Realistic Approach
Financial Cost
Recovery
Radical Approach
117%
16%
Exhibit 6
Green Programs Will Improve the Sustainability of the Sun and Beach Destination in Our Case Study
CARBON
EMISSIONS
BIODIVERSITY
CONSERVATION
WASTE
MANAGEMENT
WATER
SUPPLY
Conservation of Biodiversity
13
14
environmental sustainability
projects, a destination can smooth
and expedite the implementation
process. The governing body
can also be crucial in gathering
critical and concrete buy-in from
relevant stakeholders and leading
public relations, marketing, and
educational campaigns.
A collaborative approach with a
designated management team allows
a destination to take real action
that is thoughtful, comprehensive,
informed, and targetedfrom its
press releases to its greenest resort.
After evaluating the implications of
its scenarios and refining its green
vision, our seaside locale turned
towards implementation. It has
begun to create a dedicated center
for green tourism that will oversee
the challenging transformation
journey and will include active
15
A CALL FOR
TRANSFORMATION
16
Endnote
http://www.slideshare.net/zoeviney/sustainable-savings-greentourism-business-scheme.
1
17
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