UNIVEERSITY OF CALOOCAN CITY

INTRODUCTION
The feasibility study is an evaluation and analysis of the potential of a
proposed project which is based on extensive investigation and research to
support the process of decision making. This is a kind of studies wherein aim
to objectively and rationally uncover the strengths and weaknesses of an
existing business or proposed venture, opportunities and threats present in
the environment, the resources required to carry through, and ultimately the
prospects for success.

In its simplest terms, the two criteria to judge

feasibility are cost required and value to be attained.

This feasibility study contains historical background of the business or
project, a description of the product or service, accounting statements, details
of the operations and management, marketing research and policies, financial
data, legal requirements and tax obligations. Generally, it precede technical
development and project implementation.
A feasibility study evaluates the project's potential for success;
therefore, perceived objectivity is an important factor in the credibility of the
study for potential investors and lending institutions. It must therefore be
conducted with an objective, unbiased approach to provide information upon
which decisions can be based.

UNIVERSITY OF CALOOCAN CITY

EXECUTIVE SUMMARY
Nature of Business
The nature of our business is service. We are offering quality coffee
products, pastries and high quality service.

Name of Business
Caf means a restaurant, often with an enclosed or outdoor section
extending onto the sidewalk and Moto is a tagalog word means giving an
ownership.

Caf moto is a coffee shop which provides quality products

using Philippine native coffee and place wherein everyones feel at home.

Business Location
Our Business was located at JV Cristal Bldg., G/F, Along Quirino
Highway, and Quezon City. We chose this location because it fits/suit to the
nearby establishments such as Call Center Company, School and Banks
which needs for supply their cravings. Coffee helps them to be awake, and
productive in their work or studies.

UNIVEERSITY OF CALOOCAN CITY

SWOT Analysis
STRENGTH

Highly trained employees

Quality products / affordable
Good customer location
Gives weekly surprises that boost them to curiosity to go back again

WEAKNESS

Beginners in the industry

Unexpected increase in demand
Low interest rate

OPPORTUNITIES

Growing scale of customers

To reach full potential

THREATS

Competitors / Competitive rivalry

Inflation

UNIVEERSITY OF CALOOCAN CITY

Vision

1. To recognized our product and exceptional service to customer

2. To recognized our new variety coffee product
3. To recognized our new variety of coffee product through our best
service
4. To position ourselves as a premier coffee shop chain, the place where
everyone can meet and build relationships.
Mission
To provide a lower price that customer could attain without sacrificing
the quality of the product.
Organizational Policy
For Employee
1.
2.
3.
4.
5.
6.

Wear the appropriate uniform according to the schedule

Always wear ID
Dont leave your work place unattended
Acknowledge the customer appropriately
Be courteously and respectful
Valued customer for their
inputs

UNIVEERSITY OF CALOOCAN CITY

7. Give same high standard of service regardless of age, religion,

gender, physical limitation, or any other criteria
8. Give prompt and timely service
9. Give knowledgeable service and professionalism
10. Give customer privacy and confidentiality respect and
11. Give responsive, community-oriented service
For Customers

1. No smoking
2. Pets not allowed inside
3. Dont live your things unattended
Organizational Chart

UNIVEERSITY OF CALOOCAN CITY

MANAGEMENT ASPECT
Form of Business
Caf moto is a service form of business. We decided to contribute
equally for the fund capital.
Personnel Plan
Job Qualification
CASHIER

Male/female 22-28 yrs. Old

Candidate must possess at least 2 years college graduate

Must be at least 52 of height

College level
Good in communication skills
With pleasing personality
With experience

UNIVEERSITY OF CALOOCAN CITY

WAITER

22-28 yrs. Old

Candidate must possess at least 2 years college graduate

Must be at least 56 of height

good in communication skills
With pleasing personality
With or without experience

WAITRESS

22-28 yrs. Old

Candidate must possess at least 2 years college graduate

Must be at least 52 of height

good in communication skills
with pleasing personality
with or without experience

UNIVEERSITY OF CALOOCAN CITY

SECURITY GUARD

Male/female 21-45 years old

Minimum height:
Male: 54
Female: 52
Minimum 2 years Police, Military or security experience
Attested high school
Previous DPS/PSBD training an advantage

BARISTA

Male or Female

22 yrs. Old and above

Must have an experience in using a semi-automatic coffee machine

Must have an experience in creating latte art and making cold/hot

espresso based drinks

Candidate must possess at least a Bachelor's/College Degree, of

HRM/ Culinary graduate or equivalent.

at least 12 months experience in related job

UNIVEERSITY OF CALOOCAN CITY

Pastry Chef

Male/Female, 22-30 yrs old.

Candidate must possess at least a Bachelor's/College Degree, of

HRM/ Culinary graduate or equivalent.

Preferably with previous experience working in kitchen.

Knowledgeable in making cakes, dessert, breads,etc.

Fast worker.

Good communication skills and willing to work long hours.