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Solving Business

Problems
with Mike Figliuolo
Exercise Handout

The Problem Solving Process

tif

Iden

Guess

Analy

ze the

blem

ro

eP
in th

Best

ues

Iss
l
l
A
y

Con

cep

tua

l Th

Paths

Pitch

a Rec

omm

endat

ion

ing

ink
al Th

Critic

inki

ng

Output

Output

Output

Output

Output

Clearly defined problem


statement with success
criteria

Factors and issues


affecting answer defined
and categorized

Possible solutions scoped as


hypotheses and most likely
answers chosen for analysis

Deep analysis of
hypothesized answers.
Paths either confirmed
or eliminated with data

Synthesis of data into a clear,


structured and compelling
recommendation

Solving Business Problems with Mike Figliuolo


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Pin the Problem - Pinning Questions


What is the high level problem?
Answer focusing questions
What is the objective?
Who are the stakeholders/influencers?
How will you measure success?
What will be the specific scope?
What constraints exist?

Evaluate prior efforts


Has this problem been considered in the past? Whats different now?
Were there any challenges last time this was addressed?
What ingoing assumptions limit our thinking?
Who was involved in the problem solving?

Derive insights from new lenses


What are the perspectives of the CEO, front line staff, customers?
What is the 10,000 ft. view vs. the 50 ft. view?
Can you reimagine the problem in new ways?
What happens if you remove built-in constraints?

Understand relevant causalities


Are elements of the problem derived from other elements?
What are the root causes of this problem?
Is there actually a deeper or preceding problem?
Are there repercussions to anticipate?
Are there chronology/sequence issues relating to the problem?
Solving Business Problems with Mike Figliuolo
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The Problem Solving Process


Region 1

Product A
Sales

Product B

Sales force

Product C

Marketing

Mid-term
Long term

Current
customers

Financial
Challenges

Costs

Strategy

Region 3

Revenues
Profits

Region 2

Short term

Segments

Strategy

Prospect
customers

Sort aspects of the problem into distinct/complete categories by function or theme


Some will be related. Others will be different enough to merit a separate category
Solving Business Problems with Mike Figliuolo

Limit number of primary categories for easy map-making

Solving Business Problems with Mike Figliuolo


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As You Analyze, Pick the Best Paths in the Least Time


High Road Look from Above
Always revisit your Best Guess and the pinned problem
Estimate expected rewards before you start detailed analysis
Use 80/20 and back-of-envelope thinking
Use experts as data sources
Share good ideas
Test your thinking

Low Road Evaluate the Ground


Only run the numbers you need to run
Dont wander into the weeds for too long
Beware of polishing dirt
Focus your attention on only the best paths
Get back on the high road regularly to regain perspective and get out of the details

Trust your gut! Take risks!

Solving Business Problems with Mike Figliuolo


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Guiding Principles on Assertions


Assertions are truths stated for persuasion

Assertions are clear, explicit and direct the audience knows where you stand

The difference between a strong assertion and a weak opinion is the facts

In a conflict of assertions, the best evidence wins

Once an audience agrees with your assertions proofs, controversy disappears

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