RABBLER

Social Polling
#DigitalDemocracy

Presentation for

Business School Marketing Internships

Contact

e: amod@getrabbler.com

m: +91 9717299488

The Problem: round-about polling

Using Retweet to gather opinions;

Live-action political poll on Facebook

Limited to only a Yes vote

6m Followers, only 876 retweets!
Not everyone wants to wear their opinions on their sleeve
Retweeting stuffs your followers feeds

Text in in your support; Seriously??

1.9 m followers fetched only 8.4k likes
Did anyone hear about this anywhere else?

More tortured polling

Classroom clickers
So 20th Century!

A liberal rags lame attempt

at shaping public opinion
by reporting a poll among
a grand total of 834
respondents
FashionPoll on desktop website;
only a teaser on social media
Not really Social at all

Enough already!!!

The Rabbler Solution

Proper Polls that can go viral within the platform and on all other social media as well

The Rabbler Solution

Fashion Rags Multiple Choice poll with pics

Professors poll for Ethics 101

Disclaimer:
All Rabbler content in this presentation that bears the profile picture of The White House, Dr Rand Paul and Stylist magazine and their respective handles exists exclusively on internal test servers and not in
the public domain. The purpose is solely to demonstrate the capabilities of the app and not to impersonate any organisation or person. Rabbler respects all trademarks and copyrights.

What is Rabbler?

+
Microblogging

+
Chatting

=
Polling

Rabbler

Rabbler marries public microblogging with private chatting and adds polling (both public and
private) to deliver democracy into the hands of every user.
All kinds of polls Multiple Choice, Ranking, Rating, Free Answers.
You can poll the entire world on any matter.
You can also choose to poll only your friends via private chat groups.

More Types of Rabbles

Rating Poll

Ranking Poll

More Types of Rabbles

Free Answer Poll

Simple Messages

Chatting

Chat blurbs

Public Poll forwarded into a group chat

Various options in a chat

Making Content go Viral

Share content from Rabbler with all other social media platforms such as Twitter, Facebook and Whatsapp
Send a public poll from your feeds to your private chat groups for a private discussion.

Sharing on other Social Media platforms

Sharing within the app

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Content Creation

Composing a message

Choosing Poll type

Choosing where to publish the poll

A2

Composing a poll

Some Actual Polls on Rabbler

Some more

Founding Team
Vivek Singh
Technology
B. Eng., N.T.U. Singapore, Singapore Airlines Scholar
Formerly, System Architect at Yatra.com. Responsible for creating and managing their
entire technology platform from day 1 until October 2014
Amod Agarwala
Operations, Marketing
B. Eng., N.T.U. Singapore, Singapore Airlines Scholar
MBA, IIM Calcutta
Formerly, Trader with Merrill Lynch & BTG Pactual in Tokyo, London, New York, Hong Kong
Divya Agarwala
Director
B. Tech., IIT Roorkee
MBA, IIM Calcutta
Formerly consultant with IBM, Hong Kong and banker with ANZ, Singapore

Rabbler is an offering of Charles and Minx Pvt. Ltd., Singapore

Registered Address: 41, Lorong N, Telok Kurau, Singapore 425166
Development centre
#1104, Tower 1, 3C Lotus Boulevard, Sector 100, Noida, India - 201305
Registered India Office
Ssqueal Technology India Pvt. Ltd. (OPC)
#04073, ATS Greens Paradiso, Plot GH-03, Sector Chi-4, Greater Noida, India - 201310

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Contacts
e: amod@getrabbler.com
m: +91 9717299488

Internship Brief
Purpose: To exercise the students skill in digital marketing to deliver meaningful new user acquisitions and engagement in the
biggest new business activity of this decade.
Process:
Interested students will use the Rabbler app and make a 10 interesting polls and messages each to demonstrate their capability.
After 3 days, we will review all content and select 10 students to submit a 1-page marketing plan.
Out of the 10, we will select 3 students to run their proposed campaigns for 1 month.
During the month, all other interested students are encouraged to stay engaged with the Rabbler app. After 1 month, we will
again invite fresh marketing proposals for the 2nd month. The new proposals will be expected to build upon the achievements
of the 1st months activity that we shall publish. 1st month interns will also be considered for continuing into the 2nd month. The
best 3 proposals shall be selected for the 2nd month.
Interns will be expected to leverage the virality tools of the app and other social media and show exponentiality in their new
user acquisition graph
Similar iteration will be run for the 3rd month.
Each intern will earn a stipend of Rs 10,000 per month of internship. Each intern will also receive a certificate acknowledging
their work and achievements.
Deliverables per Intern:
Minimum of 5 polls plus 5 messages per day.
500 new installs per month

Key Requirement: an excellent internet/broadband connection on your smartphone.

Normally a college/hostel wifi will be required unless you have a very good personal 3G data
plan and strong 3G signals.
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Some pointers for Marketing

User Acquisition: by targeting natural voter groups

Colleges/Universities (classroom polling, festival contests etc)

Political parties and action groups
Conferences
Condominium managements
Television game shows, Sporting events

User Retention: using curated content

make and attract exciting content for as many interests as possible

engage your followers with carefully thought out rerabbling and commenting

Bring celebrities and opinion makers to the platform

Bring news outlets and all kinds of digital/print publications to the platform
Organise Rabbler campaigns on hot-button issues of the day

These are only a few pointers. Use all your creativity and
learning to come up with more and better ideas!
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