TITLE OF THE PROJECT

BANKING OPERATIONS & SALE

IN
HDFC STANDARD BANK LTD.
BRANCH SHIMLA.

INTRODUCTION
Banking in India originated in the first decade of 18 thcentury. The first banks
were The General Bank of India, which started in 1786, and Bank of
Hindustan, both of which are now defunct. The oldest bank in existence in
India is the State Bank of India, which originated in the "The Bank of
Bengal" in Calcutta in June 1806. This was one of the three presidency
banks, the other two being the Bank of Bombay and the Bank of Madras.
The presidency banks were established under charters from the British East
India Company. They merged in 1925 to form the Imperial Bank of India,
which, upon India's independence, became the State Bank of India. For
many years the Presidency banks acted as quasi-central banks, as did their
successors. The Reserve Bank of India formally took on the responsibility of
regulating the Indian banking sector from 1935. After India's independence
in 1947, the Reserve Bank was nationalized and given broader powers.

REVIEW OF LITERATURE AND

PROBLEM STATEMENT
Housing Development Finance Corporation Limited, more
opularly known as HDFC Bank Ltd, was established in the year
1994,

as a part of the liberalization of the Indian Banking

Industry by Reserve Bank of India (RBI). It was one of the first

banks to receive an 'in principle' approval from RBI, for setting
up a bank in the private sector. The bank was incorporated with
the name 'HDFC Bank Limited', with its registered office in
Mumbai. The following year, it started its operations as a
Scheduled Commercial Bank.

HDFC Bank Limited. The Group's principal activities are to

provide banking and other financial BANK. The Group operates
through four segments: Treasury, Retail Banking, Wholesale
Banking and Other Banking Business. The Treasury BANK
segment consists of net interest earnings on investments
portfolio of the bank and gains or losses on investment
operations. The Retail Banking segment serves retail customers
through a branch network and other delivery channels.

OBJECTIVES OF THE PROPSED STUDY

To find out the customer preferences while opening

Savings A/c.

To study brand image of the bank.

To increase the business of the bank.

To know about product & services offered at HDFC

Bank.

To financial sector is one off the booming &

increasing sector in India.

RESEARCH METHODOLOGY
Data Sources:
There are two types of data were taken in to
consideration i.e. primary data and secondary data. The
secondary data has been used to make the analysis because
We have no much sufficient time and resources to collect the
primary data.

Primary Data:
All the people from different profession were personally
visited and Interviewed. They were the main source of Primary
data. The method of collection of primary data was direct
personal interview through a structured questionnaire.

Secondary Data:
It was collected from internal sources. The secondary data
was collected on the basis of organizational file, official records,
news papers, magazines, management books, preserved
information in the companys database and website of the
company.
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QUESTIONNAIRE
Name of Respondent

Monthly Transaction?
1.

Do you have saving Account?

2.

(a) Yes

3.

3. If Yes Which banks-

(b)

No

o ICICI
o HDFC
o Kotak Mahindra Bank
o Nationalized
o Other Banks _________________
o Co-Operative Banks___________________
4. Which Factors do you consider for opening a saving Account
o Accessibility
o Minimum Balance
o DD/ Pay Order
o Free Cheque
o Debit Card
o Cash Deposit
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5.

Which mode of transaction do you avail frequently?

(a) Cheque

6.

(c) Pay Order

Which type of transaction do you made

(a) Inter city

7.

(b) DD

(b) Intra city

(c) Both

Does your bank assist you in case of any problem?

(a) Yes

(b) No

SCOPE OF PROPOSED STUDY

1. The time bound period is the major limitation in research
projects.
2. Due to the financial and time constraints a cluster analysis of
the population so as to get better results was not feasible.
3. The research conduct in Bangalore city only.
4. It was difficult to break the ice with the common people
initially. It was a daunting task to convince them to fill in the
personal details of the questionnaire where they have to
mention the monthly income, occupation etc.
5. To convince the people for a proper interviewing process is

also difficult.

REFERENCES
8

1. BOOKS & AUTHORS :

Marketing Management

2. NEWS PAPERS :

Times of India,
Financial Express

3. WEBSITES

www.hdfcbank.com
www.google.com

A SYNOPSIS
9

ON
BANKING OPERATION & SALES IN
HDFC STANDARD BANK LTD.
SHIMLA
SUPERVISOR

SUBMITTED BY

NAME:-Rakesh Kumar
DESIGNATION:-

Sarita Devi
Enrollment No.
08061801012
Specialization:
Finance

Inspector Coop. Societies

Remarks of Evaluator
Approved/Disapproved
(I Evaluation)

Approved/Disapproved
(II Evaluation)

Session:- 2008-2010
10

Directorate of Distance Education

GJU S & T, Hisar.

DIRECTORATE OF DISTANCE EDUCATIONGURU

JAMBHESHWAR UNIVERSITY OF SC. & TCH. HISAR
1.

Name

: Rakesh Kumar

2.

Designation

: Inspector Coop, Societies.

3.

Qualification

: M. Com.

4.

Area of specialization

: Marketing

5.

Experience

: Ten Years

6.

Official address

: O/O Resistrar Coop.

Societies, Kasumpti,
Shimla 9

7.

Telephone No.

: 0177-2620937

8.

Mobile

: 9418232150

I am willing to Supervise Miss Sarita Devi

Enrollment No.

08061801012

On the Topic:Banking Operation & Sales in HDFC Standard

Bank Ltd. Branch Shimla.

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Signature with Seal

Countersigned by the employer with seal
Countersigned by Director of Study Centre with SEAL.

CONTENTS
i.

Title of the Project

ii.

Review of Literature and problem statement

iii.

Objectives of the proposed study

iv.

Research methodology

v.

Questionnaire

vi.

Scope/ relevance of proposed study

vii.

References

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