Professional Documents
Culture Documents
Of
BBA
Submitted To
Submitted by:
AVANISH
SRIVASTAVA
BBA 4th Sem
Roll no. 35819
BONAFIDE CERTIFICATE
SRIVASTAVA ROLL NO. 35819 who carried out the project work under my
supervision.
Signature
PREFACE
TABLE OF CONTENTS
TOPIC
Executive Summary
Chapter-1
Introduction
Indian Electronic Industry
Welcome to Electronics
Indian Electronics
Special Focus on television Industry
LCD Television
Basic Types of Television
Special Focus on Samsung Television
Literature Review
Research Methodology
Research Objective
Research Design
Sample Unit
Data Collection
Research Instruments
Chapter-2
Chapter-3
Chapter-4
Chapter-5
3
Conclusion
Chapter-6
Limitation of Research
Bibliography
Annexure
EXECUTIVE SUMMARY
The at-home pop corn maker that adds to he joys of the home theater system you
own? These may be advanced gadgets, but what about a day without basic electricity? Seems
depressing doesnt it.
A part from the innumerable gizmos and gadgets being invented and produced each year, there
is constant advancement in another prime area of electronics- information technology. This
encompasses the entire field pertaining to communication systems the includes the computer
systems satellites cell phones etc.
Electronics is seeing such advancement that scientists in the recent past are working
towards bringing to the fore the functioning of artificial intelligence. Which they claim would
reduce mans load by almost half. Wow seems totally amazing!
Well on the brighter side life may become fast paced and simple, as everything would
happen with the press of a few buttons once the wired connections have been made: but then
there is the flip side- becoming a slave of the automated life.
This basically implies that in case of an electronics breakdown, the first thing that a person
does is press the panic button and then feel totally immobile and paralyzed until things are
necessary to balance life- manual and electronics.
To study the consumer buying behavior in relation to television I prepare a
Questionnaire and collect the primary data and after analysis of primary data.
Consumer buying behavior of television industry and also to study the Industry Structure and
Dynamics. Advertising plays an important role in creating brand awareness, brand recall and
brand recognition which are important role in creating brand awareness brand recall and brand
recognition which are important in helping a customer make purchase decision of that brand.
Brand should adopt itself to the local culture.
WELCOME TO ELECTRONICS
By connecting science and technology from across the company. DuPont has become a leading
supplier of electronic and advanced display materials. DuPont offers a broad semiconductor
fabrication and packaging. DuPont also provides a wide range of products targeted to the fast
growing display industry, enabling the manufacture of advanced OLED, LCD, PDP displays
and more.
The output of the electronic hardware industry in India is worth $11.6 Bn at present. The
breakup of production in various segments the industry is as shown below:
India is also anexporter of a vast range of electronics components and products for the
following segments
sDisplay technologies
Entertainment electronics
Passive components
Electromechanical components
Telecom equipment
Semiconductor designing
2001
2002
2003
2004
2005
2006
12,300
4,480
3,520
13,580
5,400
4,180
14,850
5,980
6,600
16,500
8,300
8,680
17,500
8,600
10,500
19,500
10,100
12,500
Broadcast Eqpt.
5. Strategic Electronics
6. Components
4,450
1,750
5,650
32,150
4,800
2,330
6,510
36,800
5,150
2,670
7,450
42,700
4,770
2,850
8,700
49,800
6,300
3,070
8,530
54,500
9,200
4,500
8,600
64,400
34,000
10,600
76,750
44,000
12,000
92,800
55,000
15,500
113,200
75,000
20,500
145,300
97,000
27,000
178,500
1,35,000
34,000
233,400
1. Consumer Electronics
2. Industrial Electronics
3. Computers
4.
Communication
&
ABOUT ELCINA
ELCINA was established in 1967 when Indias Electronics industry was still in its infancy.
Since then ELCINA has been well known as an interactive forum for electronics and it
manufacturer. A part from the basic objective of promoting hardware manufacturing through
active representation and advice to the government. ELCINA has been networking with
9
national and international technical institutions and business promotion bodies to further the
interest of its members today in an increasingly liberalized environment, there is greater focus
on professional and value-added services rendered by the Association to the Electronics and IT
Community.
As Indias oldest and largest electronics association, ELCINA has always remained committed
to the promotion of electronics manufacturing culture in the country, focusing on componentsthe building blocks of electronics industry. ELCINA now renamed as ELCINA Electronics
Industries Association of India. Has widened its horizons and broadened its activities to the
include the development of entire Electronics and IT hardware, including components &
assemblies, consumer electronics, telecom IT industrial / professional, defense/ strategic
electronics and other emerging areas like medical and automobile electronics embedded
systems and hardware design.
ELCINA continues to work towards correlating the common interest of electronic hardware
manufacturers with that of manufacturers of electronic materials machinery and service
providers, for acceleration growth.
ELCINA has taken the initiative to create awareness on issues impacting hardware
manufacturing such as policy and environmental developments, drawing up a well- defined
agenda for both- the Government as well as the industry. ELCINA believes that the
government and the industry need to work together to stimulate manufacturing and catalyze an
IT/ electronics boom that is sustainable. In sync with this philosophy, ELCINA is persistently
working for changes that would strength Indias electronics and IT manufacturing base and
make it a leader on the world electronics map.
Overview
The electronic industry in India took off around 1965 with an orientation towards space and
defense technologies. This was rigidly controlled and initiated by the government. This was
followed by developments in consumer electronics mainly with transistor radio, Black & White
TV, Calculators and other audio products color television soon followed. In 1982- a significant
10
year in the history of television in India- The government allowed thousands of color TV sets to
be imported into the country to coincide with the broadcast of Asian Games in New Delhi.
1985 saw the advent of computers and telephone exchanges, which were succeeded by digital
exchanges in 1988. The period between 1984 to 1990 was the golden period for electronics
during which the industry witnessed continuous and rapid growth.
From 1991 onwards, there was first an economic crises triggered by the Gulf War which was
followed by political and economic uncertainties within the country. Pressure on the electronic
industry remained though growth and developments have convergence of technologies.
After the software boom in mid 1990s Indias focus shifted to software. While the hardware
sector was treated with indifference by successive governments. Moreover the steep fall in
custom tariffs made the hardware sector suddenly vulnerable to international competition. In
1997 the ITA agreement was signed at the WTO where India committed itself to total
elimination of all customs duties on it hardware by 2005. In the subsequent years a number of
companies turned sick and had to be closed down.
CURRENT SCENARIO
IN recent years the electronics industry was growing at a brisk pace. It is currently worth $ 10
Billion but according to estimates has the potential to reach $ 40 Billion by 2010. The largest
segment is the consumer electronics segment. While it largest export segment is of components.
11
SAMUELS GROUPS
The Samuel group is the largest Indian integrated manufacturer of a wide range of display
devices kike color and B$W TV picture tubes, tubes for avionics, medical and industrial
applications, CRT glass electron guns, heaters and cathodes deflection yokes and engineering
services Samuel has registered many patents for developments in video display technology. It is
an ISO9000, UL and ISO 14000 certified company. Samuel has acquired a facility in Germany
to manufacture high tech, high resolution CRTs for demanding applications such as aircraft
avionics, medical monitors and a variety of industrial applications through a continuous focus
on R & D.
Another major player and exporter in this segment is Hotline Group which manufactures B/W
and color picture tubes.
HEAL MAGNETIC
India has several world class companies manufacturing electromechanical and wound
components. These includes Macs as well as Indian companies such as Heal Magnetic, a
QS9000 company which designs and manufacturing professional grade transformers. Heal also
offers world class design services for the state of the art power converters and qualification
services for both power converters and magnetic. Heal has also established a subsidiary in USA
with focus on giving design Engineering and Sales support to their North American customers,
TYCO ELECTRONICS
Tyco electronics an MNC with a modern facility in Bangalore specializes in high grade
connectors such as fiber optic interconnection systems and smart card connectors.
MIDAS COMMUNICATION
Another example is the development of new technology Indias very own wireless local loop
technology jointly developed by Midas communication technologies. Tenet group, IIT Madras
and US based Analog devices inc. Based on the Digital Enhanced cordless
telecommunication standard specified by the European telecommunications Standards
institute (ETSI) correct provides cost effective simultaneous high-quality voices and data
connectivity in both urban and rural areas.
13
A major player and pioneer in the entertainment electronics segment is ELIN Electronics lbd,
manufacturing tape Deck and CD Mechanisms. The company also manufactures AC & DC
Micro Motors for OEMs and provides contract.
CADENCE DESIGN
Electronic chip design is another growth area for the electronics industry, which can provides
support for growth of manufacturing as well as greater value addition. World leaders such as
cadence have set up shop in India and more and more companies are relocating design centers
due to technical skills available here.
Among ELCINA members there are over 160 ISO 9001 and over 50UL certified companies
manufacturing components with a strong focus on TQM.
14
15
iSuppli Corp. predicts the Indian audio/video consumer electronics industry will grow to $
6.59 billion by 2011, rising at a compound annual growth rate (CGAR) of 10.0 percent from $
4.5 billiion in 2007.
The growth will be aided by a multitude of factor, including: growing consumer confidence
due to rising disposable incomes; easy financing schemes that are making purchase possible;
increased local manufacturing; expanding distribution networks; sporting events, such as
Cricket World Cup.
Television continues to be the mainstay of the consumer electronics industry in India with the
transition slowly occurring to newer technologies such as liquid crystal display (LCD) and
plasma display panel (PDP).
Most players in the consumer electronics industry have introduced products in the flat panel
display (FDP) segment, and for new companies- especially the Korean chaebols- FDP remains
a focus area.
But the Indian market continues to exhibit contradictions that may be unique to this market.
On the one hand, campaign promises have prompted the free distribution of 7.5 million 14-inch
CRT television sets worth USD$75 each to families below the poverty line in one electoral state
over the period of three years.
On the other hand, FDP sets are available for USD$3,000 in India. Although, black and white
television are obsolete elsewhere in the world, they still sell in large numbers in India.
Companies are focusing on customizing products to suit Indian tastes, thereby creating a niche
for themselves.
16
Several companies are conducting market research in order to understand the psyche of an
Indian consumer. The inputs from this research are determining product attributes and pricing
and accordingly are achieving better acceptance among consumers.
By conducting consumer research, companies are trying to identify customer requirements,
thereby incorporating specific design elements in their products.
For example, LG in 2006 launched a range of television from 21 to 29 inches in sizes that
were designed based on the companys research on consumer preferences for television sets.
In order tap semi-urban and rural demand, companies are expanding their distribution networks
in these areas. The move has positively impacted sales for companies opting for rural
expansion.
However, rural consumers have not been as brand-conscious as their urban counterparts. Due to
the lower prices of unbranded products, rural consumers have been inclined to buy these
products, although they often have poor quality.
As the awareness among rural consumers rises, they are expected to show a preference for
branded products. This is reflected by the established players are reporting higher sales of
products in rural areas.
iSuppli expects domestic manufacturing to be a key characteristics of this growth in the years
to come.
Although electronics production has remained a miniscule portion of overall Indian
manufacturing for a long time, the trend is gradually changing.
The government has been focusing increasingly on developing the manufacturing sector by
developing infrastructure, rationalizing duties and creating export promotion zones. This is in
17
alignment with India figuring into the plans of several companies that want to cater to the
domestic and export markets.
Domestic consumption is reaching significant size to trigger manufacturing in the electronics
sector.
India also is assuming a significant place in the global plans of several major electronics
manufacturers, thereby positioning it also as an expert base.
Furthermore, fables companies are suitable cater to such development because they can assist
in moving the industry up the value chain by creating design service opportunities for the
Indian market.
EMS and ODM companies in India have been associated with several design companies,
although such relationships represent an extension of their global relationships. However, some
local partnerships also are appearing, such Flextronics deal with in silica for the development
of System-on-Chip (SoP) devices.
Currently, such instances are few and far between. As the local market gains size, these
associations will become more common.
iSuppli believes that there are still challenges facing the Indian consumer electronics industry
as the sector tries to realize its full potential. These include: declining margins for many
players; inverted duty structure; expansion of distribution reach; Infrastructural bottlenecks
(roads, power, etc.) have hindered the reach of the distribution network in India; creating
awareness about new technologies and products; low affordability level of consumer products
among the rural masses.
However, these challenges are gradually being addressed. And looked ahead, iSuppli believes
that India will continue to grow as an important market for the global consumer electronics
industry. The future of Indian market is indeed bright.
18
Rebellos recently-released report, Consumer Electronics Industry in India, from iSupplis India
practice, provides a comprehensive analysis of the consumer electronics industry in India.
19
HISTORY OF TELEVISION
Television was not invented by a single inventor, instead many people working together and
alone, contributed to the evolution of TV.
1831: Joseph Henrys and Michael Faradays work with electromagnetism makes possible the
era of electronic communication of TV.
1862: Abbe Giovanna Caselli invests his pantelegraph and becomes the first person to
transmit a 5th image over wires.
1873: Scientists May and Smith experiment with selenium and light, this opens the door for
investors to transform images into electronics signals.
1876: Boston ci9vil servant George Carey was thinking about complete television systems and
in 1877 he put forward drawings for what he called a selenium camera that would allow
people to see by electricity. Eugen Goldstein coins the term
cathode rays to describe the light emitted when an electric current was forced through a
vacuum tube.
Late 1870s: Scientists and engineers like Paiva, Figuier, and Senlecq were suggesting
alternative designs for telescopes.
1880: Investors like Bell and Edison theorize about telephone devices that transmit image as
well as sound. Bells photo phone used light to transmit sound and he wanted to advance his
device for image sending. George Carey builds a rudimentary system with light sensitive cells.
1881: Sheldon Bidwell experiments with telephotography, another photophone.
20
1884: Paul Nipkow sends images over wires using a rotating metal disk technology calling it
the electronic telescope with 18 lines of resolution.
1900: At the Worlds fair in Paris, the 1 st international congress of electricity was held, where
Russian, Constantin Perskyi made the first known use of the word television
Soon after the momentum shifted from ideas and discussions to physical developments if TV
systems. Two paths are followed:
television and to introduce RCAs new line of television receivers some of which had to
be coupled with a radio if you wanted to hear sound. The Dumont company starts making
TV sets.
1940: Peter Goldmark invents a 343 lines of resolution color television.
1941: The FCC releases the NTSC standard for black and white TV.
1943: Vladimir Zworykin developed a better camera tube the Orthicon. The Orthicon
(Photo left) had enough light sensitivity to record outdoor events at night.
1946: Peter Goldmark, working for CBS, demonstrated his color television system to the
FCC. His system produced color pictures by having a red-blue-green wheel spin in front of
a cathode ray tube. This mechanical means of producing a color picture was used in 1949 to
broadcast medical procedures from Pennsylvania and Atlantic city hospitals. In Atlantic
City, viewers could come to the convention centre to see broadcasts of operations. Reports
from the time noted that the realism of seeing surgery in color caused more than a few
viewers to faint. Although Goldmarks mechanical system was eventually replaced by an
electronic system he is recognized as the first to introduce a broadcasting color television
system.
1948: Cable television is introduced in Pennsylvania as a means of bringing television to a
rural areas. A patent was granted to Louis W. Parker for a low-cost television rreciever. One
million homes in the united states have television sets.
1950: The FCC approves the first color television standard which is replaced by a second
in 1953. Vladimir Zworykin developed a better camera tube the vidicon
1956: Ampex introduces the first practical videotape system of broadcast quality.
1956: Robert Adler invents the first practical remote control called the Zenith Space
Commander, produced by wired remotes and units thar failed in sunlight.
1960: The first split screen broadcast occurs on the Kennedy-Nixon debates.
1962: The All Channel Receiver Act require that UHF tuners (channels 14 to 83) be
included in all the sets.
1962: AT&T launches Telstar, the first satellite to carry TV broadcasts, broadcasts
1967: Most TV broadcasters are in color.
1969: July 20, first TV transmission from the moon and 600 million people watch.
1972: Half the TVs in homes are color sets.
23
24
LCD TELEVISIONS
Olevia L T32HV 32 Widescreen Flat-Panel LCD TVs
By Syntax
Syntaxs high-quality, high value Olevia L T32HV 32-inch LCD TVs use advanced SuperIPS display technology and innovative display panels from LG Philips LCD, one of the
worlds foremost manufacturers of thin-film liquid crystal displays ( TFT LCDs.) These
LCD TVs also deliver exceptionally wide viewing angles, a high 1,200: 1 contrast ratio,
exemplary 800 cd/m2 brightness for easy viewing in bright rooms, HD ready 1,366 x 768
(WXGA) native pixel resolution, and a 16:9 cinema style wide screen aspect ratio.
Flat Screen TV (By Band)
Phillips
Toshiba
Audio Vox
View Sonic
RCA
Other Brands
Plasma
LCD
25
Olevia LT27HV 27 LCD TVs have 3:2 pull down cinema video processing. These LCD
TVs provide a smooth theatre like experience, and their 10-bit 3D comb filter enhances
color purity. Olevia L T27HV
LCD TVs have a brightness rating of 500 cd/m2 (candela per square meter ) and a 16
millisecond (ms) response time. Its compatible with 480p, 1080i,and 720p HDTV signals
and has a built-in 181 channel tuner, you wiil need an optional HDTV tuner to receive high
definition broadcasts.
$500-$1000
$1000-$2000
$2000-$3000
$3000-$4000
$4000-$5000
$5000-$6000
$6000-above
By go video
Turn any room in your home into an entertainment haven with the 20 inch Go video T A2050
LCD TV which feature a thin profile and a removable stand with a small footprint. Its also
easily wall mountable with optional wall mounting hardware. IT feature an 800 * 600- pixel
resolution and 4.3 aspect ratio for viewing standard TV signals.
27
28
Introduction to DLP
FAO: DLP Lamp Replacement & Maintenance.
29
Price
Features
3
band
equalizer,
200
10,500
3
band
equalizer,
200
9,500
Golden Eye,
3
band
equalizer,
200
Eye
( 53 cm)
Magic
21
band
equalizer,
200
9,500
30
Golden Eye,
3 band Graphic equalizer, ,
140 W P.M.P.O. Arc Zoom,
Joy Max Dix 14 inch
6,500
AV stereo
Price
Features
CROWN
Size
7,495
6,495
4,495
31
ONIDA
Size
Price
Features
13,990
woofer
D.V.M.C.,4
user
9,490
14 Oxygen
6,490
T SERIES
Size
Price
Features
32
100
program,
400
4,490
treble&
balance
ADND
program,
300
7,490
treble&
balance
AD/VD
100
program,
300
balance
ADND
5,490
Price
Features
SANSUI
Size
110
Hard Rock 21 ( 53cm )
13,990
program
1500W P.M.P.O.
memory,
Woofer,
8,990
program
memory,
33
110
14 SY Super Eye
6,990
program
memory,
SAMSUNG
Size
Price
Features
150
21 M 16 ( 53 )
15,490
program
memory,
150
20 M 16 ( 51 cm)
13,490
program
memory,
8,990
W P.M.P.O.
woofer, 5
AKAI
34
Size
Price
Features
110
Flatron 21 ( 53cm )
8,990
channels,
P.M.P.O.,
10
550W
Selectable
Flatron 20 ( 51 cm)
7,990
110
Akai 14 inch
5,990
channels,
P.M.P.O.,
10
350W
Selectable
PHILIPS
Size
Price
Features
200channels,
110 program memory, 500
21 M 16 ( 53 )
13,990
W P.M.P.O., 5 selectable
picture modes.
200channels,
110 program memory, 500
20 M 16 ( 51 cm)
12,990
W P.M.P.O., 5 selectable
picture modes.
35
200channels,
110 program memory, 350
14 M 16
8,990
W P.M.P.O., 5 selectable
picture modes.
Competitor Analysis
A detailed analysis of some of the major players is done below -
LG ELECTRONICS
LG Electronics rightly understood the consumer motivations to create magnetic products, price
them strategically, position them sharply and keep making the magnetism more potent. Having
understood the finer differences in consumer motivations, it opted for sharp arrow reasons-tobuy differentiations over the blanket all approach taken by most of the other players. It is an
aggressive marketer. It focuses on low and medium price products.
SAMSUNG
Initially the strategy of Samsung in India was to create premium image by emphasizing global
brand. After facing stiff competition from the Korean major LG, Samsung also started
playing price game. In 2004, it reverted back to its premium positioning, although it resulted in
some loss of market share. In line with global digital initiative of the parent company, Samsung
India is seeking to acquire the digital leadership in India by introducing its digital ready
televisions like the 40 LCD projection TV, 43 projection TV & the plano series of flag color
TV.
Its popular devil ad although had engendered a strong emotional pull towards the brand, it
represented no advancement. The company plugged the gap by touting its digital technology.
Like Videocon it has also been able to hold its market share. The world -class quality of Onida
has enabled the company to make breakthrough on the export front. Onida is leading brand in
gulf market & also export its model to Africa, Bangladesh, Sri Lanka & Nepal. I has technical
tie-up with the Japan victor company (JVC). So focused is Onida on positioning itself on the
premium, high-tech plank that it is even planning to push its own envelop on obsolescence,
much like Intel has been doing in its own industry. Best strategy is aimed at further broad
basing the product offering of the company, which has largely dominated the top end of the TV
market, across multiple market segments. Besides understanding the strategy adopted by
different players, several other factors- industry growth, concentration & balance, corporate
stakes, fixed cost and product differences need to analyzed to determine the extent of rivalry
between existing players.
VEDIOCON
Videocon has always been a price player and has an image of a low price brand.
This entails providing more features at a given price vis- a -vis competitors. IT has taken over
multinational brands to cater to unserved segments, like Sansui to flank the flagship brand
Vidiocon in the low to mid priced segment, essentially to fight against brands like BPL,
ONIDA, PHILIPS and taken over Akai- tail end brand for brands like Aiwa. It is one of the
largest manufacturers of TV and its components in India and thus has advantages of economies
of scale and low cost due to indigenization. It has the widest distribution in India with more
than 5000 dealers in the major cities. It also has strong base in the semi- urban & rural markets.
Due to its multibrand strategy it has at present multiple brands at the same price points This has
lead to the state of diffused positioning for its brand. It has also lead to a cannibalization of
sales among these brands. The flagship brand has lost market share due to the presence of
Sansui in the same segment. Because of reduction in import duties on CPT the cost advantage
of Videocon is also on the decline. Hence it it facinf rough weather & also trying to boost
exports.
37
VISION:
Samsung India aims to be the best company in India by the year 2006. Best company in terms
of both in terms of internal workplace environment as well as the external context in which the
company operates. Samsung aims to grow in India by contributing to Indian economy &
making the life of its consumer simpler, easier, and richer through its superior quality products
our aim is to gain technological leadership in the Indian marketplace as a goal yo earn the
love and respect of more and more of Indian consumers.
Mr.S.H.Oh, President & CEO
Samsung south-west Asia regional headquarters.
We have audited the accompanying the balance sheet of Samsung Electronics Company Ltd. as
of December 31, 1997, and related statements of income, appropriation of retained earnings and
cash flow for the year then ended, expressed in Korean won. These financial statements are the
responsibility of the companys management. Our responsibility is to express an opinion, as
independent auditors, on this financial statement, as to weather they have been prepared in
conformity with financial accounting standards generally accepted in the republic of Korea.
For this purpose, we conducted a audits with accordance with auditing standards generally
accepted in the republic of Korea. In our opinion the financial statements referred to above
present fairly, in all material respects, this financial position of Samsung Electronics Company
Ltd. as of December 31,1997, as the results of its operation, the changes in its retained earnings
and ts cash flows for the year then ended. In conformity with financial accountings standards
generally accepted in the republic of Korea.
As further explained in note 2 of financial statement, 1997 the company changes its policy for
foreign currency translation and extended the useful lives 01 property, plant and equipments.
SAMSUNG PROFILE
39
WON
DOLLARS EUROS
161,847.4 174.2
127.2
284,165.5 302.9
205.7
180,833.2 192.7
130.9
103,332.3 110.1
74.8
12,873.7 13.9
10.1
[Amounts in billions]
* Won/U.S. dollar yearly average exchange rate: 929.20/1, Won/Euro: 1,272.72/1
Won/U.S. dollar as of the end of December 31, 2007: 938.20/1, Won/Euro: 1,381.26/1
Financial data includes Samsung affiliates ending their fiscal year at the end of March 2008,
such
as
Samsung
Life
Insurance,
Samsung
Fire
&
Marine
Insurance,
41
No.1 worldwide market share position for TVs achieved for the 9th quarter in a
row
No.1 worldwide market share position for TVs achieved for the seventh quarter in
a row
2007
2006
BlackJack bestowed the Best Smart Phone award at CTIA in the U.S.
Attained No.1 worldwide market share position for LCD for the sixth year in a row
Developed the world's first real double-sided LCD
Launched "Stealth Vacuum," a vacuum cleaner with the world's lowest level of
noises
2005
Became the official sponsor of Chelsea, the renowned English Premier League
football club
2004
Developed the world's first 60-nano 8GB NAND Flash memory chip
Released new PDP TV featuring the highest contrast ratio in the world
Ranked 5th on the "Most Admired Electronics Company" list released by the
2003
Fortune Magazine
2002
introduced
SAMSUNG Olympic Games Phone selected as the official mobile phone of the
2001
2000
1. The warranty card is not dully filled and mailed back to service centre for registration
by the purchaser.
2. The completed warranty card is not presented to personnel at the time of repair .
3. The product is not purchased from authorized dealer .
4. The product is not used according to instructions given in the instruction manual .
5. defects caused by improper use as determined by company personnel.
44
Press releases
Samsung achieves 1 million CTV production mile stone in noida CTv factory
New Delhi ,15 Jul 2000 Samsung India achieved another mile stone in India when it achieved
the one million colour television production figure at its Noida factory in July this year .The
one million colour TV production was achieved in a span of a little over 3 years , The one
million mark was achieved in the production of the 21 metalica production model 21 c3.
According to Mr KSkim ,MD, Samsun India th significance of this one million production
can be gauged from the fact that we achieve 500000 figure in a span of 2 years .
45
In fact Samsung India received the Quadruple productivity flag that is the
productivity achievements of 44 sets per day per employee from Samsung head office in korea
in February this year .Samsung India thus has become first Indian subsidiary , out side of korea
to attain such high productivity levels in its manufacturing facility .
Meanwhile the company is in the process of setting up another cell at its Noida
factory for the production of colour TV in screen size 25 and above .
The Samsung factory in April this year has taken on a new challenge , FI 321
where FI denotes factory innovation ,3 denotes challenge 3000 production campaign ,2
denotes the 200 minutes .MTBF in the auto insertion machine. 1 stands for Samsung India to
be no. 1 subsidiary in terms of quality and productivity . the Samsung production team is
focusing on 3 key aspects:
46
In terms of conveyer an set up improvements, certain modifications have been carried out in
both
hardware and soft wares .for example the conveyor length has been reduced by10
meters ,the soldering machine now has a double sas against one earlier for quality and speed
improvement.
Line more th conveyer height it self has been increased since the workers
stand and work on the PCB Line for increased view area and the greater freedom in have
movement. By the time all the goals of challenge of 3000 are met , the Samsung production
line will be rolling out a Samsung CTV every second 8 seconds against the current level of
11 seconds and maintaining the daily production level of 3000 sets per day
The electric car concept is planned to be instutd for marshalling by
December 20000 . To achieve the MTBF of 200 minutes ,certain certain changees have been
made in the machine to reduce frequently occurring problem. The out have been change for
efficient handling and the 2 line concept has been instating so as to run two modeleson
parallel basis .
This year Samsung India plans to manufacture over 600000 CTV as its
Noida facility and will also be exporting Samsung India made TVs to western Europe . this first
shipment over 40000 colour TV shall be dispatched this month .The company will be exporting
4 models of 14 TV to these countries . States Mr Skim The fact that the samples sent by us
from India were cleared by the European authorities without any problem is a reflection of the
stringent quality system and vender development programme .
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48
Samsung India electronics ltd. a leading provider of high tech consumer electronics products in
the country .has been operating in India since 1995. The Samsung India product portfolio
comprises of colour television in the range 14-53 projection TVs,bio fresh refrigerators in
range of 310 litres-670litres ,Bio cool conventional refrigerators in 175-200 liters capacity .
Air conditioner including both window and split type ,semi automatic
and fully automatic Televisions ,Samsung sets a new bench mark for the flat TV industry
,launches a 15 flat TV model at sub Rs 8000 launches Gol do ,flat 10 offer for for flat
colour televisions .
New Delhi May 10 ,2004 : Digital technology leader , Samsung India
India electronics ltd. has set a new price bench mark in the flat television in India by
introducing a 15 flat television in the Indian television market , priced at 7990 .with the
introduction of this model ,Samsung has range of 14 flat televisions in the market .
Samsung India , which seeking to develop a flat televisions in India
and help the customers upgrade to the latest technology that flat television represents , today
announced the launch of its Gol do, flat 10 exchange offer . This ,offer valid till June 30,
2004 ,incentives consumer to upgrade to a Samsung flat television of their choice by returning
any of their old working condition 20 television .for example a customer may bring his 20
curved TV and walk away with 21 at especial exchange price of Rs. 84901 .like wise a
customer can upgrade to an entry level 29 flat TV for a mere Rs21990 in lieu of his old
conventional TV ,20 and above .The Gol do flat 10, offer is applicable for select Samsung
flat screen models across screen size between 15 flat to 29 flat television.
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50
LITERATURE REVIEW
Topic:
Conclusion:
The variables affecting the industry with regard to each of the five forces have been categorized
as favorable or adverse (Exhibit 14). Favorable variables have the potential
To improve profitability, while adverse variables reduce profitability of the industry. Some
strategic initiatives, which could be adopted to leverage the favorable forces and protect
themselves from the adverse ones, are as follows:
R&D and Marketing will have to work closely together. R&D will have to play a role in
cost innovation, which can cut component cost and raise performance. The number of
defectives has to be reduced at negligible levels. The quest should be to do even better.
Each assembly line can be made to compete with the other.
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Vital to the spread out is the re-haul of distribution network. Home appliances have
necessitated separate dealers, many of them specialists. For sharper focus on all
categories individually, the market has to be opened wider.
Besides catering to the cost conscious segment, marketers need to segment the market
on the basis of psychographics, which will help in attempted it by sponsoring ICC
Cricket World Cup 2003 Marketers need to generate demand and let dealers services it,
rather than shunting products down the distribution system. This will require close
consumer proximity.
Topic:
competence in manufacturing either Liquid Crystal Display ( LCD ) or Plasma screen TV sets,
which launched the worlds first 14colour led TV,
Dominated the global LCD TV segment till 2005. in 2001, Samsung came out with digital TVs
with state of the art technology. As television sets became an integral part of the family room,
consumers from a strong bond with this consumer electronic product.
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54
RESEARCH METHODOLOGY
Research methodology is a way to systematically solve the research problem. It may be
understood as a science of studying how research is done scientifically. In it we study the
various steps that are generally adopted by a researcher in studying his research problem along
with the logic behind them. It is necessary for the researcher to know not only the research
methods/techniques but also the methodology. Researchers not only need to know how to
develop certain indices or tests, how to calculate the mean, the mode, the median or the
standard deviation or chi-square, how to apply particular research techniques, but they also
need to know which of these methods or techniques, are relevant and which are not, and what
would they mean and indicate and why.
Thus when we talk of research methodology we not only talk of the research methods but also
consider the logic behind the methods we use in the context of our research study and explains
why we are using a particular methods or techniques and why we are not using others so that
research results are capable of being evaluated either by the researcher himself or by others.
This section contains the methodological issues in research. It focuses primarily on providing
help with then tools and techniques used in the research. These tools and techniques differ from
discipline to discipline. Researchers also have specific blazes.
Some will prefer Qualitative approaches or vice-versa. Generally speaking, an integrated
approach is advisable. A study that contains only qualitative data or solely quantitative data
messes the rich texture of interpretation that an integrated approach makes possible. While this
section may be organized in away that suggests a defined process, this is not the intention.
Marketing research is the systematic design, collection, analysis and reporting of data and
findings and relevant to specific marketing situations facing the company.
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RESEARCH OBJECTIVE
RESEARCH DESIGN
A research project conducted scientifically has a specific framework of research from the
problems identification to the presentation of the reports. This framework of conducting
research is known as the research design.
A research design is the arrangement of condition and analysis of data in a manner that aims to
combine relevance to the research purpose with economy in procedure.
Research design provides the glue that holds the research the project together. A design is used
to structure the research, to show how all of the major part of the research project-the sample of
or the group, measures, treatment of program, and methods of assignment- work together to try
to address the central research questions. There can be following types of research design.
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SAMPLING DESIGN
When field studies are undertaken in practical life, consideration of time and cost almost
invariably lead to selection of respondents i.e., selection of only a few items. The respondents
selected should be as representative of the total population as possible in order to produce a
miniature cross section. The selected respondents constituted the sample and the selection
process is called sampling technique. The surveys so conducted are called sample survey.
A sample design is a definite plan for obtaining a sample from a given population. It refers to
the techniques or the procedure the researcher would adopt in selecting items for the sample.
For collecting primary data from the sample customer though the questionnaire/answer
protocol process, was used to get substantial amount of information from the members of the
target population so that inductive, logic and probabilistic inferences, rather than deductive
reasoning can be incorporated in study the career growth and job satisfaction of the employees.
There can be following types of sampling design.
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PROBABILITY SAMPLING:
Probability sampling is also known as random sampling or chance sampling. Under this
sampling design every item of inclusion in the sample. It is, so to say, a lottery method in which
individual units are picked up from the whole group not deliberately but by some mechanical
process.
NON-PROBABILTY SAMPLING:
Non probability sampling is that sampling procedure which does not afford any basis for
estimating the probability that each item in the population has of being included in the sample.
On-probability sampling is also known by different names such as deliberate sampling,
purposive sampling and judgment sampling. In this type of sampling, items for the sample are
selected deliberately by the research.
CONVENIENCE SAMPLING
In convenience sampling selection, the researcher chooses the sampling unit on the basis of
convenience or accessibility. It is called accidental samples because the sample unit enters by
accident. This is also known as sample of the man in the street, i.e., selecting of units where
they are. Sample units are selected because they are accessible. For example, in testing the
potential new product, the sample work is done by adding the new product to the appropriate
shops in the locality. Purchasing and selling of the new product is observed there.
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Size of Sample:
The sample size consist of 100 units out of which the most logical and non biased response are
selected thus the sample size is taken out to be 96. This refers to the number of items to be
selected from universe to constituent the names. This major problem before a researcher the
size of sample should neither be expressively large nor should too small it be optimum.
Sampling Unit:
A decision has to be taken concerning a sample unit before selecting sample. Sampling unit
may be geographical one such as state, district, village, etc. or a construction unit such as house
flat, etc, or it may be social unit such as family, club school etc, or it may be an individual. My
sampling unit is Customer in Lucknow City.
DATA COLLECTION
The task of collecting the data begins after a research problem has been defined and research
design/plan chalked out. While deciding about the method of data collection to be used for the
study the researcher should keep in mind two types of data viz., primary & secondary.
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Secondary Data: the secondary data are those which have been already collected by
someone else and which have already been passed through the statistical tool.
Secondary data are statistics not gather for the immediate study and hand but for some other
purposes
Secondary data can be classified into:-
Tools of primary data collection: There can be various tools for primary data collection
like Questionnaire, Interview, Observation, Telephonic interaction etc. For the purpose of study
Questionnaire is used as an instruction for data collection.
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(ii) Videocon
(vi) Samsung
(iii) Sony
(vii) Others
(iv) Philips
INTERPRETATION
In the survey conducted by me, I have found that people are Television
brand like:
L.G
- 30%
Videocone
16%
Sony
13%
Philips
9%
Onida
11%
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Samsung
12%
Other
9%
INTERPRETATION:
In the survey conducted by me, I have found that in future in case of exchange offer or
change so people mind perception is:
L.G
- 30%
Videocone
13%
Sony
12%
Philips
10%
Onida
8%
Samsung
15%
Akai
2%
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Oscar
1%
Other
6%
INTERPRETATION:
In the survey conducted by me, I found that 5% people have television from less than one
year and 15 % people have television from 2-3 year and 25% people have television from
3-5 year and 55% people have television from more than five years.
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(ii) Videocon
(vi) Samsung
(iii) Sony
(vii) others
(iv) Philips
INTERPRETATION:
In the survey conducted by me, I have found that in future in case of exchange offer or
change so people mind perception is:
L.G
- 30%
Videocone
19%
Sony
12%
Philips
10%
Onida
8%
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Samsung
15%
Other
6%
(ii) sound
(iii) features
(iv) others
INTERPRETATION:
In the survey conducted by me, I have found that why people prefer that particular brand
so result is that 35% going with Price 35% going with sound 25% going with feature and
5% going with other.
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(ii) No
INTERPRETATION:
In the survey conducted by me, I have found that people get satisfaction after purchasing
own brand 65% people said yes and 30% said no and 5% said cant say.
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(ii) No
INTERPRETATION:
In the survey conducted by me, I have found that people get satisfy from after sale
services 45% people said yes and 30% said no and 25% said cant say.
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INTERPRETATION:
In the survey conducted by me, I have found that people think that brand which provide
the largest model is:
L.G
30%
Sony
40%
Videocone
25%
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Samsung
5%
9) Which brand do you find most popular among your relatives And friends?
INTERPRETATION:
In the survey conducted by me, I have found that people think that brand which provide
the largest model is:
L.G
40%
Sony
30%
Videocone
25%
Samsung
5%
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10. At present, Do you agree that T.V company giving you competitive
Price and model?
(i) Yes
(ii) No
INTERPRETATION:
In the survey conducted by me, I have found that people are agree with competitive price
and Quality of Television company 40% say yes and 30% say no and 30% cant say.
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INTERPRETATION:
In the survey conducted by me, I have found that people are going with:
Schemes
- 21%
Quality
- 30%
Feature
- 30%
Discount
- 5%
Technology Improving
- 8%
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Other
- 6%
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Company should give emphasis on the sales promotion measure in order to increase the
brand awareness.
Credit profile can further in hence the sales as many of the people do not find it
appropriate to invest in such at thing bearing this much price as one time.
At least there must be some types of advertisement campaign to promot the sales of
television in Lucknow
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CONCLUSION
Television industry based on fast consumer goods and the better opportunity is there for
entrepreneur. Demand of television never decline and tat is there for entrepreneur.
Demand especially from old generation continues to be unsatisfactory and to have a negative
impact on the dynamics of commercial interchange production volumes and pricing policies
end up adapting to this situation with strategies that aim essentially at defending positions.
Industry is aiming at young generation.
In the meantime however television companies are being asked to continue their efforts to
maintain their competitiveness. This is also because some difficult situation are beginning to
spread in the industry and companies must strive to avoid losing their competitive edge.
We can summarize as:
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Limitation
Major limitation which was faced during this project is
The result could not be exact and accurate measure of the phenomena under question
due the exploratory of them study.
This study was self finance hence the survey was under financial constraints.
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BIBLIOGRAPHY
THE book and other help referred during the development of this report are as follow:
1) kotler, Philip Marketing management published by pearson education
(singapour) Pvt. Ltd.
2) Kothari, C.R Research Methodology published by new age international (p)
ltd.
www.google.com
www.television.com
www.samsung.com
Times of India
www.iupindia.com
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ANNEXURE
QUESTIONNAIRE
TOPIC: A study of marketing strategy of Television Industry in Lucknow.
Name: __________________
Contact No._______________________
Address______________________________________________________________
1. How Many Television Brand You Know?
(i) L.G.
(ii) Videocon
(iii) Sony
(v) Onida (vi) Samsung
(vii) Others
(iv) Philips
(iii) 3 5 year
4. Which brand will you prefer in future in case exchange offer or change?
(i) L.G.
(ii) Videocon
(iii) Sony
(iv) Philips
(v) Onida
(vi) Samsung
(vii) others
5. Why will you prefer that particular brand?
(i) Prize
(ii) sound
(iii) features
(iv) others
6. Do you get satisfaction after purchasing your own brand?
(i) Yes
(ii) No
(iii) cant say
7. After purchasing TV. Do you satisfy from after sales services?
(i) Yes
(ii) No
(iii) cant say
8. Which brand do you think provide the largest range of models ?
__________________________________________
9. Which brand do you find most popular among your relatives and friends?
__________________________________________
10. At present, Do you agree that T.V company giving you competitive price and
Quality?
(i) Yes
(ii) No
(iii) cant say
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Signature:
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