A Brand

New
Day
The Next Chapter / 2010
CON
TEXT
The world as we know it is at a
pivotal point in history. The social,
environmental and economic implications of population
growth, climate change, natural resource supply instability
and the build up of toxins and waste in our environment
demand a dramatic shift in business as usual.
 HIST
ORY
Since 2004, Sustainable Life Media
has been helping businesses uncover
opportunity by providing solutions to these increasing global
pressures. Both online and via our landmark gatherings of
big and bonfire brand innovators from around the world at our
Sustainable Brands conferences, we are helping transform the
world of business for the future.
TODAY
Sustainable Life Media serves an influential community of
over 40,000 sustainable business leaders via our events,
newsletters, and website. Our flagship brand, The Sustainable
Brands Conference, attracts drivers of innovation from the
world’s best loved and most progressive brands. Some of the
businesses we serve include:
COMM
UNITY
MISSION POSITION
We Are The Bridge to Better Brands

To Change The World Through Better Brands

 OUR O
AUDIENCEV

We serve optimistic, passionate and courageous leaders

who are pushing the envelope to create better brands and
businesses. Whether business or sustainability executive,
brand, PR, or marketing communications strategist or product
design/innovation expert, our audience is:

• Visionary • Strategic

• Creative • Influential

• Proactive • Collaborative
REVOICE
OUR
1
2
Focused on opportunity and solutions
rather than obstacles and criticism

3
Informed about what is, while presenting
a sense of what could be

A catalyst and connector emphasizing mutual

respect, inviting intelligent discourse and
celebrating progress wherever it is found

Authentic, inclusive, transparent, resilient,

adaptive and honest versus perfect
Our ON TOMORROW'S
BETTER
n. 1.
Sustainable Brands (sustainable brands) Better brands
that respect and delight all stakeholders in both current and future
generations.

BRANDS
PERSPECTIVE
Brand (brand) n. 1. First who you are, what you do, and
how you do it—then how you talk about yourself and
your promise to customers. Sustainable Brands (sustainable brands) n. 1.Better brands
Sustainable (sustainable) n. 1.enduring (as in sustainable that respect and delight all stakeholders in both current and future
design) the design of human activity such that society and generations.
its economies are able to meet their needs and express
their greatest potential in both in the present and for the Sustainable Brands (sustainable brands) n. 1.Better brands
very long term.
that respect and delight all stakeholders in both current and future
generations.
Sustainable (sustainable) n. 1.Enduring. In sustainable
design, the design of human activity such that society and
its economies are able to meet their needs and express Sustainable Brand (sustainable brand) n. 1. A better brand
their greatest potential in both the present and for the very that endures by respecting, serving, and delighting all
long term. stakeholders in both current and future generations.

Sustainable Brands (sustainable brands) n. 1.Better brands

Brand (brand) n. 1. First who you are, what you do, and
how you do it, then how you talk about it. that respect and delight all stakeholders in both current and future
generations.
OUR
PRESCRIPTION
FOR
A BETTER
BRAND
OBSERVE Keep a finger on the pulse of the changing
environmental,economic,cultural, and regulatory
landscape in which your brand operates
REDESIGN your business models, products, supply
chain, partnerships and corporate culture
in response.
MEASURE the overall impact of your business and
products on the environment, society,
and your stakeholders

COMMUNICATE your story by using today’s tools to

effectively create an authentic, transparent and
relevant conversation Our Community is Showing the Way
 GUIDING
PRINCIPLES
1
2
Inspire, Engage, and Equip our Community
365 Days a Year

3
Serve as a Bridge for Sustainable Innovators
We foster an active, productive and mutually respectful

4
community working toward an abundant future

Create a Space for Systemic Innovation

We attract and amplify systemic thought
and innovative thinkers

5
Embrace Both/And
We believe getting beyond an “either/or”,
“us/them”, “win/lose” modality is imperative

Aspire to be our Own Better Brand

We strive to be the kind of company we encourage
NEW
FOR Expands to 365 days
per year

2010!
• A year’s worth of online learning for
SLM Community Members

• Individual, Corporate, And Institutional Memberships

• Sustainable Brands Boot Camp - an ongoing

online orientation to innovation for sustainability

• The Sustainable Business Solutions

Webinar Series

• SB Issues inFocus - An ongoing series

of online conversations, webinars and events
for experienced sustainable brand builders

• And an even more compelling gathering

at Sustainable Brands ‘10 and Sustainable Brands International
OUR
COMMITMENT
To Inspire, Engage & Equip Today’s Sustainable Business
Innovators for Success

608 Burlingame Avenue

Burlingame, CA 94010
(650) 344-9693
http://sustainablelifemedia.com/about