Professional Documents
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549m
$53.2bn
7million
Value of wearables
market by 2019
(Juniper Research)
$45 billion
Numbers that
define todays
transformative
world
$500m
$120
billion
Value of augmented
reality market
by 2020
85m
Views of #LikeAGirl
since June 2014
23.8m
$7.1 trillion
Worldwide market of
The Internet of Things
by 2020
75%
450m
Trudi Harris
Chief Communications Officer,
MSLGROUP
Shaping and Scaling a Whole New World / Inside the Driving Forces of Disruptive Innovation 01
02 Shaping and Scaling a Whole New World / Inside the Driving Forces of Disruptive Innovation
Market
Disruption
Renee Wilson,
Chief Client Officer, MSLGROUP
Shaping and Scaling a Whole New World / Inside the Driving Forces of Disruptive Innovation 03
Involving Users
Whether its a Xiaomi smartphone that
resembles an iPhone but costs half the
price or using Uber Rush to ship a parcel
across town, disruptive innovation starts
with the user experience. As Renee Wilson
says: Todays consumer wants convenience
and personalisation and if they dont get it
from your brand, theyll look elsewhere.
04 Shaping and Scaling a Whole New World / Inside the Driving Forces of Disruptive Innovation
800m
WhatsApp users
100m
Snapchat daily
active users
75%
WeChat is
ingrained in
everyday life.
Theres a service
component and
that ability to
make your life
easier has been
a dramatic shift.
Alice Hu,
Deputy Asia Digital Lead,
MSLGROUP Shanghai
Shaping and Scaling a Whole New World / Inside the Driving Forces of Disruptive Innovation 05
Communications
Disruption
James Warren,
Head of Digital, UK and EMEA,
MSLGROUP
06 Shaping and Scaling a Whole New World / Inside the Driving Forces of Disruptive Innovation
PR is on the
frontline of
disruption;
other agencies
will be able to
get you reach,
impressions
and frequency,
but will people
trust the
message? Is it
credible? Thats
where PR and
communications
comes in...
Jeff Melton,
SVP, Global Technology & Platforms,
MSLGROUP
Integrated strategy
Historically, PR and other communications
disciplines like advertising used to
collaborate rarely on client business. But
as innovative disruption has presented
more challenges and opportunities, clients
are requiring more integrated strategy
and execution from their communications
partners. Melton points out: Its less about
roles and responsibilities and more about
an agencys ability to put together the
pieces in the smartest way. Thats what
clients are seeking.
Shaping and Scaling a Whole New World / Inside the Driving Forces of Disruptive Innovation 07
Creative
Disruption
Renee Wilson,
Chief Client Officer, MSLGROUP
08 Shaping and Scaling a Whole New World / Inside the Driving Forces of Disruptive Innovation
81%
of 16-24-year old
women support Always
in reclaiming like a girl
as an inspiring statement
as opposed to an insult.
1000
online groomers
across 72 countries
were identified by the
computer generated
Sweetie campaign
Shaping and Scaling a Whole New World / Inside the Driving Forces of Disruptive Innovation 09
10 Shaping and Scaling a Whole New World / Inside the Driving Forces of Disruptive Innovation
Technological
Disruption
Pascal Beucler,
Chief Strategy Officer, MSLGROUP
Shaping and Scaling a Whole New World / Inside the Driving Forces of Disruptive Innovation 11
$53.2 bn
reached in 2019 by
the wearables market
7 million
12 Shaping and Scaling a Whole New World / Inside the Driving Forces of Disruptive Innovation
Tangible Disruption
In the coming years, this will happen
when people try a holiday before they
book it using virtual reality headsets like
Facebook-owned Oculus Rift, which will
start shipping in early 2016. Its already
starting to happen in the automotive
industry, with car brands using virtual
reality to help potential buyers get a
sense of a car before taking it for a real
test drive. And brands continue to work
with augmented reality specialists such
as Blippar that enable those whove
downloaded an app to access an additional
layer of content to further engagement.
Blippar, which raised $45m from US
fund Qualcomm Ventures in March, has
apparently been downloaded onto the
screens of more than 25% of the UKs
smartphone-owners. Such companies will
be at the forefront of the augmented reality
market which is predicted to be worth
$120bn by 2020, according to Digi-Capital.
Companies in the virtual/augmented
reality space will undoubtedly disrupt
more conventional brand selection and
purchasing patterns in increasingly
sophisticated ways. Yet some of the most
disruptive tech can also belong to the
Internet of Things. In other words, its a
physical product thats connected to the
internet. The Internet of Things is estimated
to be worth $7.1 trillion by 2020, according
to IDC, and its no surprise to see one of
retails most disruptive forces, Amazon,
at its helm.
25%
of UKs smartphone
owners downloaded
blippar onto their screens
$7.1 trillion
Transformation is no longer an
option but an urgent necessity for
clients. Its difficult to believe that
we can still play the game we were
playing a while ago. At some point
we have to transform and change.
Pascal Beucler,
Chief Strategy Officer, MSLGROUP
Shaping and Scaling a Whole New World / Inside the Driving Forces of Disruptive Innovation 13
14 Shaping and Scaling a Whole New World / Inside the Driving Forces of Disruptive Innovation
PayPal:
Be The Customer
7000
PayPal employees
signed up
75%
increase in ideas
suggested by PayPal
employees
95 million
customer transactions
were improved by the
additional ideas put
in place
$2.5 billion
Shaping and Scaling a Whole New World / Inside the Driving Forces of Disruptive Innovation 15
Healthcare:
Extreme Transformation
16 Shaping and Scaling a Whole New World / Inside the Driving Forces of Disruptive Innovation
About
MSLGROUP
MSLGROUP is Publicis Groupes strategic
communications and engagement group, advisors
in all aspects of communication strategy: from
consumer PR to financial communications, from
public affairs to reputation management and from
crisis communications to experiential marketing
and events.
With more than 3,000 people across close to
100 offices worldwide, MSLGROUP is also the
largest PR network in Europe, fast-growing China
and India. The group offers strategic planning and
counsel, insight-guided thinking and big, compelling
ideas followed by thorough execution.
www.mslgroup.com
MSLGROUP.COM