Discover Your Highest Value

Through the Science

of Fascination

Sally Hogshead


007

009

021

Part I

025

1.

027

2.

049

Part II

3.

077
079

089

092

095

097

100

103

106

4.

113
120

The Rockstar

120

The Maverick Leader

124

The Trendsetter

128

The Artisan

132

The Provocateur

136

The Quick-Start

140

144

The Catalyst

144

The People
s Champion

148

The Talent

152

The Beloved

156

The Intrigue

160

The Orchestrator

164

168

The Change Agent

168

The Ringleader

172

The Maestro

176

The Guardian

180

The Mastermind

184

The Defender

188

192

The Avant-Garde

192

The Connoisseur

196

The Victor

200

The Blue Chip

204

The Architect

208

The Scholar

212

216

The Evolutionary

216

The Authentic

220

The Gravitas

224

The Diplomat

228

The Anchor

232

The Good Citizen

236

240

The Secret Weapon

240

The Subtle Touch

244

The Veiled Strength

248

The Royal Guard

252

The Wise Owl

256

The Archer

260
264

The Composer

264

The Coordinator

268

The Ace

272

The Editor-in-Chief

276

The Mediator

280

The Detective

284

288

The Anarchy

291

The Drama

293

The Aggressor

295

The Imperial

297

The Old Guard

299

The Deadbolt

301

The Control Freak

303

Part III :

327

329

339

345

367

373

374

377

379

49

386

FAQ

395

396

WHERE IT BEGINS

007

30
Shuffle Off To Buffalo

009

010

Me Too

IBM

011

How to Fascinate
Kelton Global

8
96

338
15

012

40

93
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39

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MINI CooperNikeGodiva BMW

2006

014

Bewitch

2009

Fascinate: Your 7 Triggers to Persuasion and Captivation

:Triggers

Advantages

015

Brooks
Brothers
Harry Winston

2010

016

AT&T

Myers-BriggsDiSC
StrengthsFinder

017

018

Overcommunicate

019

020

Part I

Part II

021

Niche
Part IIIAnthem

Zone of genius

022

023

Part I

HOW DOES THE WORLD SEE YOU?

025

027

85
15

99

028

YouTube

Hogshead

029

Joshua Bell

Gene Weingarten

32.12 0.07

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3.

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031

2
20
400

: 2010

032

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B2B

2012

035

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B2B

vs.

036

Dan Kennedy
Sheryl SandbergLean In
Facebook Mark Zuckerberg

Facebook

Part

037

34

3.

038

Inc. Geoffrey
James 2012

Daniel Kahneman

039

040

041

Highest and best use

042

Highest Distinct Value

Highest
Distinct
Value

043

1.

2.

044

vs.

3-D 3-D

3-D

3-D

045

Part IIPart
III

3-D

046

Part II

1,059

047

Part II

048

1995 Nike

049

Nike

Netflix

Mihaly Csikszentmihalyi

: 92
68

050

Dr. Mark
Herbst

Amygdala

American Journal of Neuroradiology

MRI

051

Facebook

052

MRI

Dr. Jack Brown

053

John MedinaBrain
Rules
:

054

Pinkberry
Southwest Zappos

055

1990

NikeKetel One

100 400

Morton
salt 187

: 33
88

056

1.

Part II

2.

3.

057

BMW
The Ultimate Driving
Machine MINI Cooper
Lets
Motor
BMW
BMW BMW
BMW MINI Cooper
MINI

058

Part III

BMW

Fascinare

CharmingCharismatic
Charisma

059

PorscheBacardiHarley-Davidson

060

Zero-Sum Game

Don Draper

061

100% 100%

John GrayMen
Are from Mars, Women Are from Venus

062

Gary Chapman
The 5 Love Languages: How to Express Heartfelt Commitment
to Your Mate

Umami

063

Umami

064

Part III

065

iPhone

066

C D
A

067

Part II
Dormant

068

2014

Excel

069

070

Dell Taurus
500

071

Part

072

Touchpoints

DM

How to Fascinate

073

Cinnabon

Part

Excel

074

Facebook Twitter

075

Part

076


How the World Sees You: Discover Your Highest Value through the Science of Fascination
by Sally Hogshead
Copyright 2014 by Sally Hogshead
This edition arranged with The Jud Laghi Agency
through Andrew Nurnberg Associates International Limited
in-Action! HA0060

Sally Hogshead

Briefing Press

333 11 4

02271820010227181258

333 11 4

24 0227181258

E-mail: andbooks@andbooks.com.tw

19983379

78 22 A

852-24192288852-24191887

E m a i l

anyone@biznetvigator.com

2015 6

380

I S B N

978-986-5695-25-5

Printed in TaiwanAll Rights Reserved

www.andbooks.com.tw

 (CIP)
: ,
/ . (Sally Hogshead) ; . -- . - : : , 2015.06
400 ; 16x22 . -- (in-Action! ; HA0060)
: How the world sees you : discover your highest value through
the science of fascination
ISBN 978-986-5695-25-5( )
1. 2. 3.
177.2

104006840