Professional Documents
Culture Documents
Submitted To:-
Submitted By:-
New Delhi
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TABLE OF CONTENTS
S.No
Topics
Page No
1.
Acknowledgement
2.
Executive Summary
3.
Introduction
4.
5.
Research Methodology
6.
Company Profile
7.
14
8.
Primary Findings
23
9.
41
10.
Recommendations
42
11.
43
12.
Annexure
44
13.
Questionnaires
44
14.
Bibliography
48
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ACKNOWLEDGEMENT
Through this acknowledgement I express my sincere gratitude towards all those people who
helped me in this project, which has been a learning experience.
I am highly grateful to Mr. Shibu John, HOD, Deptt of management studies, Jamia Hamdard
University, NEW DELHI, for providing this opportunity to carry out the six weeks training at
Dabur Ayurvet Ltd, Delhi.
I express my sincere gratitude to Syed Nadimul Haque (Faculty of HR) Jamia Hamdard
University, for his consistent intellectual support throughout the course of this work.
I am thankful to Mr. VINOD RUHELA, HR-HEAD, DABUR AYURVET LTD. & Ms.
Swati Gupta (HR) for guiding me throughout this study. Without their help this dissertation
would have not be completed.
The help rendered by Mr. Gurdev Singh (HR) for experimentation is greatly acknowledged.
I appreciate the co-ordination extended by my family, friends & peers for their motivation &
support & at the same time understanding my goals.
EXECUTIVE SUMMARY
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To carry out the survey questionnaire method was used to obtain the required information.
Random/judgmental/convenient sampling was used as the mode of conducting the research.
35 employees were surveyed in the survey including employees from HR, Finance, IT,
Marketing, Export, ARF, Customer care department.
All the information generated from the survey and interaction was compiled in the form of a
highly presentable and comprehensible report.
After doing the analysis of the questionnaire it was found that the Engagement level among
employees is quite high. From the response it can be seen that there is a high degree of
agreement on various aspects of engagement. Most important agreement is that employees
enjoy their work in the physical setting, always extend their effort beyond the requirement of
job, recreational activities develops emotional bond between employees & company & they
proud to work as a member of Ayurvet team.
Engagement has been identified high & strong. Employees are intrinsically motivated and
trust their management.
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INTRODUCTION
Engagement is defined as the extent to which people value, enjoy, and believe in what they
do. Engaged employees are committed to their organization and its bottom line; have
tremendous pride and job ownership; put forth more discretionary effort in terms of
time and energy; and, on average, demonstrate significantly higher levels of performance
and productivity than those who are not engaged.
Employee engagement is the thus the level of commitment and involvement an employee
has toward their organization and its values. An engaged employee is aware of business
Context, and works with colleagues to improve performance within the job for the benefit
of the organization. The organization must work to develop and nurture engagement,
which requires a two-way relationship between employer and employee. Thus Employee
Engagement is a barometer that determines the association of a person with the
organization.
The study focuses on employee engagement and what should company do to make the
employees engaged. It also looks at the questionnaire prepared by us that identifies strong
feelings of employee engagement and the steps which shows how to drive an engaged
employee.
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RESEARCH METHODOLOGY
NATURE OF RESEARCH
The present research on Employee Engagement is both exploratory and descriptive in nature,
which helps in analyzing and measuring the engagement score in Ayurvet Ltd (Registered
office, Delhi).
SAMPLING DESIGN
Sampling Unit:-It is defined as the geographical area from which sampling is to
be done. Here it is Registered office of Ayurvet Ltd, Delhi.
Sampling plan:-Both Random and judgmental sampling is done.
Sample Size:- 35
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COMPANY PROFILE
Ayurvet Limited is one of India's leading animal care companies specializing in 100% natural
& safe herbal products. The company's portfolio includes herbal healthcare and nutritional
products catering to a wide range of animal species.
The company - formerly known as Dabur Ayurvet Limited - builds on an expertise with herbs
dating back to the 19th century. Beginning life as a division of Dabur India Limited - India's
leading herbal based Consumer Goods major - Ayurvet is now a stand-alone company
dedicated solely to animal health & nutrition.
Ayurvet commenced operations in the year 1992 with the objective of utilising the goodness
of Ayurveda to help alleviate the problems of the animal population.
Since inception, innovation through intensive research has remained the driving force of the
company as it strives hard to prove the effectiveness, safety and sustainability of herbals in
improving animal health and production.
Quality assurance is the key to achieve high customer satisfaction. Ayurvets activities stem
from the firm conviction that the efficacy and quality of products is no accident or
coincidence. Instead, they can only come from a well thought-out, planned scientific
approach to the collection of herbs, standardization of ingredients, processing of all the raw
materials and proper packaging of formulations.
Recognising the importance of nutrition in maintaining health, Ayurvet has recently entered
the promising area of animal nutrition through the launch of a range of value-added, herbsenriched quality Feed products. Ayurvet is the only company in India with a portfolio of
health-care and nutrition / feed products.
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HISTORY
Ayurvet began operations as Dabur Ayurvet in 1992. In the initial years, the company focused
its resources on developing innovative and unique herbal solutions for the most commonly
encountered health problems in animals. Over the last 15 years, Ayurvet has expanded its
horizon vertically as well as horizontally in terms of providing innovative health as well as
nutritional solutions across a range of animal species and problems.
The company went global in 1997 with the start of export operations. Today, Ayurvet has a
presence in more than 21 countries across the globe.
Building on the expertise with herbs, Ayurvet entered the value-added Feed and nutrition
products market in 2005. The company is one of the very few catering to both health and
nutritional needs of animals.
Numerous awards, certifications and milestones later, the 15 years of dedicated efforts has
helped the company to win the trust and acceptance of customers, farmers, scientists and
partners across India and the globe.
MILESTONES:
1884
Birth Of Dabur
1992
1996
2002
2005
2006
2007
2007 onwards
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CREED
GENSIS
AYUR: Life
VISION
MISSION
ETHOS
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AWARDS
Year
Awards
2009
2009
2009
2009
2009
MAJOR PRODUCTS
Ayurvet produces wide range of products such as Cattle, poultry, Equine, Others (Dog, Pig,
camel) & animal feed.
CUSTOMERS
Customers of Ayurvet are Farmers and Veterinary Doctors.
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INTRODUCTION
TO
EMPLOYEE ENGAGEMENT
It happens many times that an organization that provides top wages and benefits loses a great
employee to a competitor for no apparent reason. Of course, some employee turnover is to be
expected, but if the company is truly engaging its employees, there is no good reason for the
unexpected loss of quality staff members. Many companies already know that wages and
benefits are important to employees, but compensation alone is not enough to keep the highly
skilled, motivated and experienced workforce.
The challenge before HR is to engage employees in the organization to make them feel the
part of the organization and to help them grow. Organizations need employees who are
committed, flexible, and ready to participate in decisions over how, when and where they
work to best suit customers lives and their own work-life balance. Employee engagement
recognizes that the workforce as a whole is entitled to have a say, not just those individuals
who shout the loudest, those who are union members, or those who are closest to the boss.
Without it, people feel disempowered, demotivated and performance is likely to suffer.
All companies are aware that they need to do a better job of managing their people. Research
shows that engaged employees are more likely to stay, and be an advocate of the company, its
products or services. They contribute to the overall success of the organization. A greater
number of loyal employees ensure low recruitment and training costs, in effect enhancing the
productivity of the organization. They are also more willing to put in extra effort when the
organization needs it.
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6. Empowerment
Employees want to be involved in decisions that affect their work. The leaders of high
engagement workplaces create a trustful and challenging environment, in which
employees are encouraged to dissent from the prevailing orthodoxy and to input and
innovate to move the organization forward.
7. Image
How much employees are prepared to endorse the products and services which their
Company provides its customers depends largely on their perceptions of the quality of
those goods and services. High levels of employee engagement are inextricably linked
with high levels of customer engagement.
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8. Other factors
Equal Opportunities and Fair Treatment
The employee engagement levels would be high if their bosses (superiors) provide equal
Opportunities for growth and advancement to all the employees
Performance appraisal
Fair evaluation of an employees performance is an important criterion for determining
the level of employee engagement. The company which follows an appropriate
Performance appraisal technique (which is transparent and not biased) will have high
levels of employee engagement.
Pay and Benefits
The company should have a proper pay system so that the employees are motivated to
work in the organization. In order to boost his engagement levels the employees should
also be provided with certain benefits and compensations.
Health and Safety
Research indicates that the engagement levels are low if the employee does not feel
secure while working. Therefore every organization should adopt appropriate methods
and systems for the health and safety of their employees.
Job Satisfaction
Only a satisfied employee can become an engaged employee. Therefore it is very
essential for an organization to see to it that the job given to the employee matches his
career goals which will make him enjoy his work and he would ultimately be satisfied
with his job.
Communication
The company should follow the open door policy. There should be both upward and
downward communication with the use of appropriate communication channels in the
organization. If the employee is given a say in the decision making and has the right to be
heard by his boss than the engagement levels are likely to be high.
Family Friendliness
A persons family life influences his work life. When an employee realizes that the
organization is considering his familys benefits also, he will have an emotional
attachment with the organization which leads to engagement.
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2. Health & Safety Scheme: Research indicates that the engagement level are low if the
employee does not feel secure while working. Ayurvet offers various Health and safety
scheme for their employees such as Medical Reimbursement Policy, Group personal accident
Insurance Policy.
MEDICLAIM POLICY: According to this policy Ayurvet has tie up with Genesis India Pvt
Ltd(TPA) that issues Mediclaim I-Card to the employees of Ayurvet. By this I-card
employees gets the advantage of cash less hospitalization & treatment on presentation of card
at admission of hospitals which comes under Genesis India networked Hospitals.
In case of Hospitalization in non-networked Hospital TPA reimburses all the medical
expenses on submission of original hospital bills, mediclaim report, X-rays, Discharge
summary etc. along with claim Form.
GROUP PERSONAL ACCIDENT INSURANCE POLICY: This policy provide compensation
in the event of accident injury resulting in death or physical disablement of both total/partial,
permanent & temporary in nature.
3. Pay & Benefits: The company should have a proper pay system so that the employees
are motivated to work in the organization. In order to boost his engagement levels ayurvet
gives the Bonus to the employees at the time of Diwali to the employees whose salary is upto
Rs 10000/- pm, and in case of employees whose salary is greater than 10000 are motivated
by means of Ex-Gratia.
STAFF ADVANCE POLICY: Employees who has served the organization for minimum 2
years can take advantage of this policy for purposes such as marriage, education, repair of
house. According to this policy employee can apply for staff advance upto 3 months of
his/her basic salary.
SOFT LOAN POLICY: This Policy helps the employee to meet the emergency expenses.
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5. Family Day Celebration: Company celebrates every New Year together as a whole
family, with their employees along with their family from all branches and Head offices. The
fun filled program gives a feeling of togetherness where all employees enjoy together. Special
programs for children were organized such as black magic, pottery, clown etc.
8. Motivational Article: In order to extract best from the employee organization needs to
motivate their employees, ayurvet motivates their employee by delivering motivational
articles on daily basis.
10. Annual business meet: Ayurvet conducts All India Annual business Performance
meet annually in which employees from all the branches, zones participates. The main
objective of this meet is to overview the business & product performance, redefining the
boundaries of Ayurvets International business, defining the key role and expectation from
managers follows by skill enhancement activity and management game. This gives a sense of
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PRIMARY FINDINGS
VARIED PARAMETERS INFLUENCING EMPLOYEE
ENGAGEMENT
Work Task
49% respondents agree and 37% strongly agree to the fact that they truly enjoy their
day to day work
Physical Environment
49% respondents agree and 37% strongly agree to the fact that physical conditions are
good in Ayurvet Ltd.
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46% respondents agree and 17% strongly agree to the fact Health & safety scheme
make them feel secure & 17% didnt give opinion to the statement.
STRESS
40% respondent agree & 22% respondent are strongly agree with the fact & 29% did
not respond at all. 9% of respondent do not agree with the statement.
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RECREATIONAL ACTIVITIES
43% respondent agree & 43% respondent are strongly agree to the fact that they feel
Emotional Bond with the company.
63% respondents are agreed & 23% respondent are strongly agree with the fact that
they feel themselves important member of the organization.
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68% of employees agrees with the fact & 20% are strongly agree with the statement
that quarterly magazine enhances internal communication & brings the employees
closer.
51% respondent agrees & 17% are strongly agrees with the the statement that
company helps the employees in upgrading in knowledge,skills & enhancing their
motivation.
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57% respondent agrees & 9% strongly agrees with the statement & on the other side
17% didnt want to put forward their response for the statement.
COMPANY POLICIES
65% respondent are strongly agree & 6% respondent are agree to the fact that the
companys welfare policies & practices create a positive work environment to them &
27% didnt respond at all.
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49% respondent didnt respond at all for the statement that company policies are
employee friendly & on the other hand 45% agrees with the statement.
RESOURCES
63% respondents agree & 9% respondents are strongly agreed with the fact but 17%
respondent feel that they are not provided with adequate resources.
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74% respondent are agree with the fact that the balance between work, career and
personal commitments is satisfactory but 17% respondent didnt respond to the fact at
all & only 3% Strongly agrees with it.
71% respondent agrees & 17% are strongly agrees with the statement which shows
that the employees are satisfied with the training opportunity that Ayurvet provides.
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57% respondent agrees & 17% respondents strongly agree with fact & 15% of
employees are not agree with it.
63% respondent agrees & 14% are strongly agree with the fact they have sufficient
opportunities for personal and professional growth.
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54% respondent agrees & 6% respondent strongly agrees with it & on other side 31%
respondent didnt respond at all to the fact that company give them opportunity for
participation & expression of views on issues/matters related to the company
business.
MANAGER
43% respondents agree & 31% respondent are strongly agree with the fact that their
boss consider their suggestion at work.
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51% respondents agree & 34% are strongly agreed with the fact that their boss will
help them in problem.
29% respondents disagree with the fact at all & 31% respondent didnt respond &
40% agrees with the statement that they seldom worry about losing job.
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MANAGEMENT
63% respondent agrees & 20% are strongly agree with the fact that the management
and employees shares good working relationship.
45% respondents are agree with the fact & 6% are strongly agree with it, but on other
side 40% of employees didnt respond to the statement that organization manages the
exit of employees in an effective and sensitive manner..
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57% respondent agrees & 11% respondent strongly agrees with the fact that they get
opportunity for self-appraisal & feedback from their superior on their performance.
45% respondent agrees & 11% are strongly agrees with the statement. On the other
side 34% respondent did not responded at all to fact that company has adequate
rewards & recognition activities for the employees.
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TEAM WORK
57% respondent agrees & 34% are strongly agrees with the statement that they enjoy
working with their colleagues & strongly feels team spirit in them.
ORGANIZATION CULTURE
65% respondent agrees & 11% are strongly agrees with the statement that company
has cohesive work culture.
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COMMUNICATION
48% respondent agrees & 31% are strongly agrees with the statement that there is
good communication between me and my superior.
47% respondent agrees & 20% respondent strongly agrees with the statement that
they feel free to offer comments & suggestions. On the other side 17% respondent
didnt put forward their opinion in this context.
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INTRINSIC MOTIVATION
60% respondent are agree & 28% are strongly agree with the fact they would not
hesitate to recommend Ayurvet to a friend to a friend to work & they feel it is a good
place to work.
48% respondent are agree & 49% are strongly agree with the fact they always put
effort beyond requirements of the company this shows that employees are selfmotivated to serve the company.
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63% respondent agrees & 20% are strongly agree with the fact that they get a sense of
accomplishment from my work this shows that employees are satisfied with the work
assigned to them. But 11% of employees didnt respond at all for the statement.
54% respondent agrees & 37% respondent strongly agrees with the statement they
proud to work for Ayurvet.
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77% respondent agrees & 9% respondent strongly agrees with the statement they see
their work aligned with short term/long term goal of organisation.
65% respondent agrees & 11% are strongly agrees with the statement this shows that
this portion of employees are loyal & commited for the organisation & on the other
side 20% didnt respond at all.
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The Engagement score of HR department is highest among the other department .i.e.
87% which shows that most of the employees are highly engaged.
The Engagement score of Finance department is second highest i.e. 86%.
The Engagement score of IT department is 76%.
The Engagement score of Marketing department is 72%.
The Engagement score of Export department is 61%.
The Engagement score of ARF Department is 77%.
The Engagement score of customer care Department is 67%.
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RECOMMENDATIONS
Employees feel more engaged when they are able to make a unique contribution,
experience empowerment, and have opportunities for personal growth.
Employees feel more engaged when they have clear direction, performance
accountability, and an efficient work environment.
Employees want to work in an environment that is efficient in terms of time,
resources and budget. Employees feel more engaged when they work in a safe,
cooperative environment.
Measurement of employee engagement can have many applications within an organization.
Engagement can be a general index of HR effectiveness in an HR scorecard. The fundamental
issues measured in engagement provide a quick index of what leaders and HR representatives
need to do to make things better.
On the basis of above key findings, I have been able to recommend following suggestions:
As the study shows that the HR & Finance department has good engagement level,
company should practices the same activities to maintain same engagement to their
work & reward them suitably in proportion to their work.
Employees training need must be assessed on individual basis & provided with the
more customized training regarding to their job area.
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Key Result Areas must be defined properly to make the work of employees more
interesting & focused to their goal as the study say all employees put efforts beyond
the requirement of job so that their efforts can be utilize.
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ANNEXURE
QUESTIONNAIRE
SURVEY OF EMPLOYEE ENGAGEMENT
GENERAL INFORMATION: To be used only for the purpose of academic project work.
WORKING SINCE
DEPARTMENT
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19. My organization manages the exit of employees in an effective and sensitive manner.
Strongly Agree Agree No Opinion Disagree Strongly Disagree
20. BIMB PRATIBIMB a Quarterly In-house Magazine of the company has helped us in
bringing closer to the company and enhances internal communication.
Strongly Agree Agree No Opinion Disagree Strongly Disagree
21. I have sufficient opportunities for personal and professional growth
22. I am
proud to
23.
company
company
gives us opportunity for participation & expression of views on issues/matters related to the
company business.
26.
enjoy
working with my colleagues & I strongly feel team spirit in all employees.
27.
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There is
free
to
company
myself
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BIBLIOGRAPHY
Websites:
www.google.com
www.Answers.com
www.citehr.com
www.Human capital.com
www.ayurvet.com
Hand books:
Ayurvets Quarterly magazine
HRM Review from icfai university
The Drivers of Employee Engagement, Robinson D, Perryman S, Hayday S, Report 408
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