Professional Documents
Culture Documents
presence for
coffee
at Auckland Zoo
About
Auckland Zoo
Auckland Zoo has a rich and varied history. Established in 1922, the
Zoo is now owned and operated by Regional Facilities Auckland (RFA),
an Auckland Council organisation. RFA also operates the ANZ
Viaduct Events Centre, Aotea Centre, Auckland Town Hall, Bruce
Mason Centre, The Civic, Mt Smart Stadium, QBE (North Harbour)
Stadium, Western Springs Stadium and the Auckland Art Gallery.
700,000
visits each year
largest
Zoo in New Zealand
The
our
strategic
plan
our vision
A future where people
value wildlife, and species
are safe from extinction
our mission
To bring people
together to build a
future for wildlife
we do this by
Caring for
wildlife
Inspiring our
community to
value wildlife
Galvanising
action
for wildlife
Developing a
high performance
organisation
700,000
Audience
Profile
Aucklanders make up
70
of our visitation
We have approximately
25,000
Audience Profile
60,000
140
280 volunteers
delivering
42,000
partnership agreements
with the Herald, The Radio Network and
i-Site Media, and increasing reach through
direct marketing campaigns.
We also have a dedicated social
media community with over
63,000
11,600
and in excess of
likes on
Facebook
Twitter
followers
Audience Profile
Typical monthly visitation
75,000
65,000
55,000
45,000
June
May
April
March
February
January
December
November
October
September
August
July
35,000
average daily
visitation
5,000
peak daily
visitation
4,000
3,000
2,000
1,000
June
May
April
March
February
January
December
November
October
September
August
July
85,000
Visitation
trends
95,000
Auckland Zoo
Visitor Experience
At Auckland Zoo, we recognise that a positive
customer experience is to key to achieving our
strategic intents of inspiring people to value wildlife,
building understanding and galvanising action.
Our Service Strategy
Underpinning principles
Along with animal welfare, the customer is at the heart of everything we
do we aim to understand what our customers value, need and expect,
and design our products and processes to deliver on these
Every customer is unique we will treat each customer as an individual
and aim to personalise the service offered to them
Auckland Zoo is Aucklands zoo we want to encourage a sense of
ownership and belonging with the Auckland community
We have high standards for ourselves - our service should not only meet,
but exceed our customers expectations
We have a clear purpose we know why were here, and we stand by our
products and services
How we work
We Care
Were Ready
We Deliver
Galvanising action
and
our community
inspiring
Underlying Principles
We believe these three principles to be at the core of all conservation issues:
Interdependence of all
living things
There are intrinsic links between all
living things (human, animal, plant) - as
much as we rely on animals and plants
for our basic necessities, they are now
coming to rely on us for survival
Destruction
The homes where animals and plants live are disappearing and
being destroyed by human activities
Invasion
Humans have accidentally and deliberately introduced many
animal and plant species into areas where they previously
havent been. These species have devastating effects on natural
environments and can remove or replace species that have
historically inhabited the area
Conflict
As the human population of our planet grows, we need more
food, water and space, and increasingly compete with wildlife
for these resources
Exploitation
Humans are taking animals and plants from the wild faster than
they can replace themselves
Disconnect
When we experience and connect with nature, then we will want to
help protect it. The present trend towards urbanisation of society
is reducing the opportunity for engagement with the wild
Choose
wisely
Live
sustainably
Get
involved
Protect whats
precious
opportunity
The
Potential partnership
Exclusive
brand presence for
700,000
visitors per year
On-sitebranding
through each of outlets
Possibility to explore a
signaturecaf
in our entry plaza
benefits
Mobile retail
opportunities
Brand alliance
through social media
Options for
profile
in public programme
events
Opportunity for
Zoo-branded
product
further
collaboration
in environmental initiatives
About you
The right partner will understand that every aspect of
the visitors experience is an opportunity to connect and
this will be reflected in their products and messaging.
To help us identify potential candidates we will be
evaluating against the following criteria;
Product quality and affordability
Visitor experience and aligned values
Sales support and creative solutions to further increase sales
Supply terms and processes
Financial and in-kind benefits to Auckland Zoo
Please submit your proposal by answering the questions outlined in the
accompanying RFP document.
Questions?
If you have any questions or to arrange a
site visit, please contact Jo Gray at
Joanna.gray@rfal.co.nz or on 027 807 2268