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Understand
key
issues
that
impact
on
the
licensed
trade
industry
2.4 justify a staffing structure and training programme for a specific type of on-licensed premises
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LO3 Be able to develop a merchandising and sales promotion strategy for onlicensed
premises
3.1 justify a merchandising strategy for a specific type of onlicensed premises
3.2 produce a sales development and promotional plan for a specific type of on-licensed
premises
LO4 Be able to evaluate the development of on-licensed premises
4.1 discuss the product development area, design, systems and financial
investment
4.2 evaluate the project against original objectives, targets, timescales and resources to
be
used
UNIT 15: ON-LICENSED TRADE MANAGEMENT
Guidance
Links
This unit links learners knowledge and understanding of the licensed trade sector of the
hospitality
industry
with
several
other
units
in
the
programme,
notably:
Unit 8: Marketing in Hospitality Unit 12: Hospitality Operations Management Unit 18: Facilities
Operations and Management.This unit links to the following Management NVQ units:
B1: Develop and implement operational plans for your area of responsibility
B2: Map the environment in which your organisation operates
B3: Develop a strategic business plan for your organisation
B4: Put the strategic business plan into action
B8: Ensure compliance with legal, regulatory, ethical and social requirements
D4: Plan the workforce
D7: Provide learning opportunities for colleagues
E1: Manage a budget