MBA Program Guide-Modified FINAL April 2013

PROGRAM GUIDE
FOR
MASTER OF BUSINESS ADMINISTRATION

(MBA)
(Revised)
Directorate of Distance Education
SIKKIM MANIPAL UNIVERSITY (SMU)
BKID
Contents
1.
2.
3.
4.
5.
6.
7.
8.
9.
The Program
Objectives of the Program
University Learning Centre/Study Centre/Program Centre
Program Structure
4.1 Duration of the Program
4.2 Medium
4.3 Credit system
4.4 Academic calendar
Course/ subjects of Study & Self Learning Materials (SLMs) for Each
Subject
Instructional System
6.1 Print material
6.2 Counselling sessions
6.3 e-LearningEvaluation System
7.1 Internal Assessment (IA)
Assignment Submission
7.2 Term-End Examination (TEE)
University examination question paper pattern
Minimum passing marks
Classification of successful candidates
Carry-over provision
Examination and Result Publication
Model Questions
Project Guidelines
General Points
MASTER OF BUSINESS ADMINISTRATION

(MBA)
1. The Program
At every step of life one needs to transform, to compete and improve. In
todays dynamic business landscape, being acquainted with concepts is not
enough. It is essential to acquire and constantly upgrade knowledge about
various dimensions of business. The Sikkim Manipal University - Directorate
of Distance Education (SMUDDE) MBA program imparts knowledge and
skill sets, thus equipping one to face real world challenges. It teaches
application of innovative practices to current business situations. It
incorporates analysis of contemporary issues besides providing a strong
theoretical foundation. It provides a collaborative learning environment with
a dedicated faculty to ensure students achieve their full potential. The
SMUDE MBA program teaches one to work smartly, take the lead in critical
situations and influence business decisions more effectively. It teaches one
to not only work efficiently but also shape the business environment and
create opportunities for further growth.
The Master of Business Administration (MBA) program of Sikkim Manipal

University - Directorate of Distance Education (SMUDDE) is a two-year
(four-semester) program. With inclusion of various new specialisations, the
program aims at developing focused managers with a strong understanding
of their area of specialisation, even as the core subjects equip the students
with fundamental management theories and concepts along with less
tangible but equally important soft skills. The MBA program is designed to
instill confidence, improve knowledge base and act as a catalyst in the
search for success and growth.
2. Objectives of the Program

This program has the following objectives
To provide a strong theoretical and practical foundation for a
managerial position
To enable students to analyse and understand the changes taking
place in the corporate sector
To promote an enquiry based learning

To promote a self-learning platform such that the motivation to
upgrade ones knowledge continues even after the program is
completed
To equip students with the latest in terms of technology based
learning systems
To provide Indian industry with employable professionals at specific
levels of management.
3. University Learning Centre/Study Centre/Program Centre

To supplement the student's learning process, the University has identified a
number of Learning Centre/Study Centre/Program Centre throughout the
country. These are authorized to provide counselling and tutoring services
to all the students. The Learning Centre/Study Centre/Program Centre have
been equipped with infrastructure and facilities as stipulated by the
University, to support effectively the learning under the distance mode.
4. Program Structure
4.1 Duration of the Program
The minimum duration for the completion of the MBA program is two years.
However, the student is permitted to take maximum period of four years to
complete the program.
4.2 Medium
The medium of instruction is English.
4.3 Credit system
Credit system is a systematic way of describing an educational course by
attaching credits to its components. In this program, the subjects are of
2 or 4 credits. Each credit consists of 30 hours of study. A student must
complete 100 credits successfully to be awarded the Master of Business
Administration degree.
4.4 Academic calendar

Admissions are made four times a year - in January (Spring session), April
(Summer session), July (Fall session) and October (Winter session) as
shown in table below.
Session
Start of Session
Session
commencing in
January (Spring)
1 week of January
Session
commencing in April
(Summer)
1 week of April
Session
commencing in July
(Fall)
1 week of July
Session
commencing in
October (Winter)
1 week of October
Close of Session
st
Last week of June
st
Last week of September
st
Last week of December
st
Last week of March
The first session starts from 1st January (Spring session) and ends on 30th
June of same year.
The second session starts from 1st April (Summer session) and ends on
30th September of same year.
The third session starts from 1st July (Fall session) and ends on 31st
December of same year.
The fourth session starts from 1st October (Winter session) and ends on 31st
March of the subsequent year.
For further details, please refer to University notification on Academic
calendar, on the Website, www.smude.edu.in.
5. Course/ Subjects of Study & Self Learning Material (SLM) for

Each Subject
Course/
Subject
Code
Course/ Subject Title
Book
Id
Name of the Books
Credits
Internal
marks
First Semester
MB0038 Management Process
and Organisational
Behaviour
B1621 Management Process and

Organisational Behaviour
Revised Edition: Spring
2010
60
MB0039 Business
Communication
B1622 Business Communication

2010
60
MB0040 Statistics for

Management
B1731 Statistics for Management Revised Edition: Spring

2010
60
MB0041 Financial and

Management
Accounting
B1624 Financial and Management

Accounting
2010
60
MB0042 Managerial Economics
B1625 Managerial Economics

2010
60
MB0043 Human Resource

Management
B1626 Human Resource

Management - Revised
Edition: Spring 2010
60
Second Semester
MB0044 Production and
Operations
Management
B1627 Production and Operations

Management
2010
60
MB0045 Financial Management
B1628 Financial Management

2010
60
MB0046 Marketing Management
B1629 Marketing Management Revised Edition: Spring

2010
60
MB0047 Management
Information System
B1630 Management Information

System
2010
60
MB0048 Operations Research
B1631 Operations Research

2010
60
MB0049 Project Management
B1632 Project Management

2010
60
Third Semester
MB0050
Research
Methodology
B1700
Research Methodology
60
MB0051
Legal Aspects of
Business
B1725
Legal Aspects of Business

60
* Project
* The project work will commence in the third semester and is expected to be completed
in the fourth semester. The project work will be evaluated in the fourth semester.
* The project guidelines are given in Page Nos. 22 to 31 of this course guide.
Third Semester Specialisation

(Four subjects in each area of specialisation respectively)
Finance
MF0010 Security Analysis and
Portfolio Management
B1754 Security Analysis and

Portfolio Management
60
MF0011 Mergers and

Acquisitions
B1732 Mergers and Acquisitions

60
MF0012 Taxation Management
B1760 Taxation Management

60
MF0013 Internal Audit and

Control
B1733 Internal Audit and Control

60
MF0014 Project *
Marketing
MK0010 Sales, Distribution and
Supply Chain
Management
B1721 Sales, Distribution and

Supply Chain Management
- Edition: Spring 2010
60
MK0011 Consumer Behaviour
B1722 Consumer Behaviour

60
MK0012 Retail Marketing
B1723 Retail Marketing

60
MK0013 Marketing Research
B1711 Marketing Research

60
MK0014 Project *
Human Resource Management

MU0010 Manpower Planning and B1765 Manpower Planning and
Resourcing
Resourcing
60
MU0011 Management and
60
B1726 Management and
Organisational
Development
Organisational
Development Edition:
Spring 2010
MU0012 Employee Relations

Management
B1734 Employee Relations

Management
60
MU0013 HR Audit
B1735 HR Audit - Edition: Spring

2010
60
MU0014 Project *
Information Systems
MI0033 Software Engineering
B1483 Software Engineering

2010
60
MI0034 Database Management

Systems (DBMS)
B1217 Database Management

Systems (DBMS)
60
MI0035 Computer Networks
B1481 Computer Networks

2010
60
MI0036 Business Intelligence

and Tools
B1219 Business Intelligence and

Tools Edition: Spring
2010
60
MI0037 Project *
Banking
MA0036 Financial System and
Commercial Banking
B1770
Financial System and

Commercial Banking
60
MA0037 Banking Related Laws

and Practices
B1618
Banking Related Laws and

Practices
2010
60
MA0038 Bank Management
B1616
Bank Management-Revised 4
60
MA0039 Retail Banking
B1619
Retail Banking - Revised

60
MA0040 Project *
Retail Operations
ML0010
Warehousing and
Supply Chain
Management
B1761
Warehousing and Supply

Chain Management
60
ML0011 Buying and

Merchandising
B1762
Buying and Merchandising

2010
60
ML0012 Store Operations
B1763
Store Operations
60
ML0013 Retail IT Management
B1764
Retail IT Management
ML0014 Project *
60
Total Quality Management

QM0010 Foundations of Quality
Management
B1240
Foundations of Quality
Management
60
QM0011 Principles and

Philosophies of Quality
Management
B1241
Principles and Philosophies 4

of Quality Management
60
QM0012 Statistical Process

Control and Process
Capability
B1242
Statistical Process Control

and Process Capability
60
QM0013 Quality Management

Tools
B1243
Quality Management Tools

60
QM0014 Project *
Operations Management
OM0010 Operations
Management
B1232
60
OM0011 Enterprise Resource

Planning
B1233
Enterprise Resource
Planning Edition: Spring
2010
60
OM0012 Supply Chain

Management
B1234
Supply Chain Management 4

60
OM0013 Advanced Production

and Operations
Management
B1235
Advanced Production and

60
OM0014 Project *
Project Management
PM0010 Introduction to Project
Management
B1236
Introduction to Project
Management
60
PM0011 Project Planning and

Scheduling
B1237
Project Planning and

Scheduling
60
PM0012 Project Financing and

Budgeting
B1238
Project Financing and

Budgeting - Edition: Spring
2010
60
PM0013 Managing Human

Resources in Projects
B1239
Managing Human
Resources in Projects
60
PM0014 Project *
Healthcare Services Management

MH0051 Health Administration
B1212
Health Administration
60
MH0052 Hospital Organisation,

Operations and
Planning
B1213
Hospital Organisation,
Operations and Planning
60
MH0053 Hospital & Healthcare

Information
Management
B1214
Hospital & Healthcare

Information Management
60
MH0054 Finance, Economics

and Planning in
Healthcare Services
B1215
Finance, Economics and

Planning in Healthcare
Services Edition: Spring
2010
60
MH0055 Project *
International Business
IB0010 International Financial
Management
B1759
International Financial
Management
60
IB0011 International Marketing
B1199
International Marketing
60
IB0012 Management of
Multinational
Corporations
B1200
Management of
4
Multinational Corporations
60
IB0013 Export Import

Management
B1201
Export Import Management 4

60
IB0014 Project *
* The project work will commence from the Third Semester and is expected to be completed
in the Fourth Semester. The project work will be evaluated in the Fourth Semester.
Fourth Semester
MB0052
Strategic
Management and
Business Policy
B1699
Strategic management and

business policy - revised
edition spring 2010
60
MB0053
International
Business
Management
B1724
International business
management - revised edition
spring 2010
60
Fourth Semester Specialisation

(Four subjects in each area of specialization respectively)
Finance
MF0015 International Financial
Management
B1759
International Financial
Management
60
MF0016 Treasury Management
B1311
Treasury Management
60
MF0017 Merchant Banking and

Financial Services
B1318
Merchant Banking and

Financial Services
60
MF0018 Insurance and Risk

Management
B1319
Insurance and Risk

Management
60
MF0014 *Project
Marketing
MK0015 Services Marketing and
Customer Relationship
Management
B1328
Services Marketing and

Management
60
MK0016 Advertising Management

and Sales Promotion
B1329
Advertising Management 4
and Sales Promotion
60
MK0017 E-Marketing
B1330
E-Marketing
60
MK0018 International Marketing
B1199
International Marketing 4
60
MK0014 *Project
Human Resource Management

Compensation Benefits 4
60
MU0016 Performance Management B1337

and Appraisal
Performance
Management and
Appraisal
60
MU0017 Talent Management and

Employee Retention
B1338
Talent Management and

Employee Retention
60
MU0018 Change Management
B1339
Change Management
60
MU0015 Compensation Benefits
B1336
MU0014 *Project
Information Systems
MI0038
Enterprise Resource
Planning (ERP)
B1324
Enterprise Resource
Planning (ERP)
60
MI0039
E-Commerce
B1325
E-Commerce
60
MI0040
Technology Management B1326
Technology Management 4
60
MI0041
Java and Web Design
Java and Web Design

60
MI0037
*Project
B1327
Banking
MA0041 Merchant Banker
B1318
Merchant Banker and

Financial Services
60
MA0042 Treasury Management
B1311
Treasury Management
60
MA0043 Corporate Banking
B1312
Corporate Banking
60
MA0044 Institutional Banking
B1313
Institutional Banking
60
MA0040 *Project
Retail Operations
ML0015 Services Marketing and
Management
B1328
Services Marketing and

Management
60
ML0016 Advertising Management

and Sales Promotion
B1329
Advertising Management 4
and Sales Promotion
60
ML0017 Mall Management
B1334
Mall Management
60
ML0018 Project Management in

Retail
B1335
Project Management in
Retail Edition: Spring
2010
60
ML0014 *Project
Total Quality Management

QM0015 ISO/QS 9000 Elements
B1348
ISO/QS 9000 Elements 4

60
QM0016 Managing Quality in the

Organisation
B1349
Managing Quality in the

Organisation
60
QM0017 Quality Management

Systems
B1350
Quality Management
Systems
60
QM0018 Quality Development

Methods
B1351
Quality Development
Methods
60
QM0014 *Project
OM0015 Maintenance Management B1340
Maintenance
Management Edition:
Spring 2010
60
OM0016 Quality Management
B1341
Quality Management
60
OM0017 Advanced Production

Planning and Control
B1342
Advanced Production
Planning and Control
60

OM0018 Technology Management B1326
Technology Management 4
OM0014 *Project
60
Project Management
PM0015 Quantitative Methods in
Project Management
B1344
60
PM0016 Project Risk Management B1345
Project Risk Management 4

60
PM0017 Project Quality

Management
Project Quality
Management - Edition:
Spring 2010
60
PM0018 Contracts Management in B1347

Projects
Contracts Management in 4
Projects
60
PM0014 *Project
B1346
Quantitative Methods in
Project Management
Healthcare Services Management

MH0056 Public Relations &
Marketing for Healthcare
Organisations
B1320
Public Relations &

Marketing for Healthcare
Organisations Edition:
Spring 2010
60
MH0057 Management of
Healthcare Human
Resources
B1321
Management of
Healthcare Human
Resources
60
MH0058 Legal Aspects in

B1322
Healthcare Administration
Legal Aspects in
4
Healthcare Administration
60
MH0059 Quality Management in

Healthcare Services
Quality Management in
Healthcare Services
60
B1323
MH0055 *Project
IB0015 Foreign Trade of India
B1144
Foreign Trade of India

60
IB0016 Global Logistics and

Supply Chain
Management
B1661
Global Logistics and

Supply Chain
Management Edition:
Spring 2010
60
IB0017 International Business

Environment and
International Law
B1414
Environment and
International Law
60

IB0018 Export Import Finance
B1145
Export Import Finance

IB0014 Project *
60
6. Instructional system
The methodology of instruction in SMU-DE is different from that in the
conventional universities. The Distance Education (DE) system is more
learner-oriented, and the student has to be an active participant in the
teaching-learning process. SMU-DE follows a multi-channel approach for
instruction and comprises a suitable mix of the following.
Printed Self Learning Material (SLM)

Face-to-Face counselling at Learning Centres
Assignments
Online resources
The University follows the Credit System for its program. Each credit is of
30 hours of study comprising all learning activities viz. Self-Study (19 Hrs.),
Face-to-Face (3 Hrs.), EduNxt Online Activity such as attempting Quizzes,
Model Question paper, reading additional support contents (3 Hrs.), and
Assignments (5 Hrs.). Thus, two Credits and four Credits course / subjects
require 60 Hrs. and 120 Hrs. of study time respectively. Credit System helps
the student to understand the academic effort one has to put into
successfully to complete a subject. Completion of the Program requires
successful completion of Assignments (Refer to Section 7.1) and the TermEnd Examination (Refer to Section 7.2) of each subject in the program.
6.1 Print material

Printed materials are the primary form of instructional materials. The
University provides the printed study materials developed to stimulate
independent learning. Such materials are called Self Learning materials

(SLM). On admission/ re-registration to a semester of program, students can
obtain the Self Leaning Materials from their respective Learning
Centre/Study Centre/Program Centre. The Students can obtain the Self
learning materials from their respective authorized Learning Centre/Study
Centre/Program Centre, free of cost. Each SLM comprises several units.
Each unit begins with an introduction in which we tell you about the contents
of the unit. We also outline a list of objectives which we expect you to
achieve after working through the unit. This is followed by the main body of
the unit, which is divided into various sections and sub-sections. We end
each unit by summarising its content. In each unit, there are several SelfAssessment
Questions
(SAQs)
and
Terminal
Questions
(TQs)/Activities/Exercises. These are meant to help you to assess your
understanding of the subject/ course contents.
6.2 Counselling sessions
In distance education, face-to-face contact between the learners and their
tutors/counsellors is relatively less and, therefore, is an important activity.
The purpose of such a contact is to answer some of your questions and
clarify your doubts which may not be possible through any other means of
communication. It also intends to provide you an opportunity to meet your
fellow students. There are academic counsellors at the Learning
Centre/Study Centre/Program Centre to provide counselling and guidance
to you in the course / subjects that you have chosen for study. Normally,
these sessions will be held at the Learning Centre/Study Centre/Program
Centre during week-ends.
You should note that the counselling sessions will be very different from the
classroom teaching or lectures. Counsellors will not be delivering lectures as
in conventional teaching. They will try to help you to overcome difficulties
which you face while studying for the program. In these sessions, you must
try to resolve your subject-based difficulties and any other related problems.
Before you go to attend the counselling sessions, please go through your
SLMs and make a plan of the points to be discussed. Unless you have gone
through the units, there may not be much to discuss.
.
6.3 e-Learning SMU-DE provides an opportunity for you to interact with university faculty
and subject matter experts through its e-Learning portal- EduNxt. EduNxt is
the next generation learning system that fully takes advantage of modern
teaching techniques to create a virtual classroom where students come
together to learn from distinguished faculty.
In addition to counselling sessions, University also offers WebEx /Chat
Sessions (Online sessions) for select course/ subjects through EduNxt.
EduNxt allows you to chat with learners of the same program and faculty
members in real time to clarify subject matter, read faculty blogs, participate
in discussion forums.
Log on to EduNxt portal of SMU DDE at http://edunxt.smude.edu.in/ to
access MBA multimedia content and other resources on the subject
(Softcopies of SLMs, PPTs, Quiz, WebEx/chat session, etc.).
7. Evaluation System
The marks ratio of University Examination or Term End Examination
(TEE) to Internal Assessment (IA) for the theory papers is 70:30.
Scheme of Examination
Credits
Duration of University
Exam in hour(s)
Internal
Assessment Marks
University
Exam Marks
Total
Marks
60
140
200
Note: The details of the examination schedules will be provided at the

relevant time on the website: www.smude.edu.in
7.1 Internal Assessment (IA)

Internal assessment marks are based on the assignments which are to be
assessed by the University. For this; the student must submit one
assignment in each course / subject to the University. The assignments will
be for 15 marks per credit.
The questions for assignment shall be uploaded on the web portal

edunxt.smude.edu.in, in the beginning of each session.
7.1.1 Assignment Submission
The dates for the submission of the Assignments will be decided by the
University and will be put up on web portal - www.edunxt.smude.edu.in.
The assignment questions for all courses/ subjects will be uploaded

course/ subject wise on the website www.smude.edu.in and
edunxt.smude.edu.in.
All assignments will be assessed by the University central pool of
faculties.
The assignments are designed to encourage the students to develop the
habit of continuous study of the course / subject throughout the
semester.
Completed assignments must be typed and formatted neatly and soft
copies should be uploaded in EDUNXT portal.
Specimen format of the assignment & user manual for the same will be
available in student login of EDUNXT
Ensure that you answer all questions according to the marks allocated
(not more than 400 words for a 10-mark question and not more than 200
words for a five-mark question). The total page limit shall not exceed 8
pages of A-4 size. Students are advised to check their Assignments
thoroughly before uploading the same, as Only ONE submission will be
considered and evaluated. Multiple submissions are not allowed.
Content that has been directly copied from the Internet will NOT be
accepted.
Assignments that have been copied and shared among students will be
automatically rejected and liable for disqualification.
7.2 Term-End Examination (TEE)
The TEE will be conducted at designated examination centres four times a

year as shown in the following table:
Session
Session Commencement
Examination
Spring Session
January
June same year
Summer Session
April
September same year
Fall Session
July
December Same year
Winter session
October
March subsequent year
The dates of the examination along with the detailed instructions will be
published well in advance on the website-www.smude.edu.in.
7.2.1 University examination question paper pattern

The University examination question papers will have both Multiple Choice
Questions (MCQs) and Descriptive Questions (DQs). The question
distribution pattern is as follows.
Question distribution table*
Multiple Choice
Questions (MCQ)
Credits
4
Descriptive
Questions
(DQ)
1 Mark
2 Marks
10 Marks
50
25
Total
Marks
Duration
(Hours)
140
(* Please refer section 7.2.6 for the model questions)
Note:
1. In general, MCQs are of two types, i.e. one mark and two marks.
2. Descriptive questions are of 10 marks.
3. The mark distribution is based upon the complexity involved in the
question.
4. General time distribution for each type of question is as follows
(applicable for a course/ subject with 4 credits).
Part A
Part B
Part C
1 mark
2 marks
10 marks
50
25
/4 min.
1 min.
10 min.
37.5
37.5
40
No. of Questions
Time (in min.)/Question
Total Time in minutes
Grand total = 1 Hour 55. Minutes + 5 Minutes (for filling up the

forms/revision) = 2 hrs.
In the examination question paper, there will not be separate
demarcation of questions into sections.
5. In special cases, modifications may be made based upon the course/

subject requirements.
6. There is no provision for revaluation. Students can apply for reverification in case they are not satisfied with the results.
7. Clash of exam dates in case of students appearing for OFFLINE exams:
The schedule of examinations is such that every student can appear for
examination in subjects with respect to two semesters, provided the
combination of semesters is odd and even. In some cases, when
students apply for re-appearing in certain course/ subjects, the
examination dates may clash with that of other papers. SUCH
STUDENTS ARE PERMITTED TO APPEAR ONLY IN ANY ONE OF
THE AFFECTED SUBJECTS. NO STUDENT WILL BE PERMITTED TO
APPEAR IN MORE THAN ONE SUBJECT IN A SCHEDULED
SESSION ON A PARTICULAR DAY. If a student appears, or tries to
appear, for the examination in both course/ subjects, the results of both
course/ subjects will be declared as NULL & VOID.
This scenario does not arise in online examinations.
8. The University reserves the right to change the examination pattern

from time to time. The change would be intimated to students well in
advance
9. Reappearance: There is no provision for improvement by
reappearance in the Term-End Examinations or in the Internal
Assessment once a student is declared to have passed in a paper.
7.2.2 Minimum passing marks

The students are considered as passed in a paper (except for the Final
Semester Project Examination) if they score
35% marks in the Internal Assessment (IA).
35% marks in the term-end (TE), and,
40% aggregate of the semester-end Term-End Examination (TEE)
and the Internal Assessment (IA).
Students have to score minimum 40 % marks for project based subjects.
If a student fails in any one component (failure to get 35% marks either
in IA or TEE), then he/she will be required to re-appear for that
component only (IA or TEE as the case may be).
If a student scores 35% marks independently in both IA and TEE
components and fails get 40% in the aggregate, then he/she will be
considered as failed in that course/ subject. Such a student can reappear either for both or in any one of the components (IA or TEE) of his
choice.
The students must note that for re-appearing for IA also, the students
have to fill in the Re-sitting Forms.
7.2.3 Classification of successful candidates

A students performance will be evaluated based on both Continuous
Evaluation and Term-End Examination. Student will be awarded grade for
the semester based on the below criteria:
The Grade System (aggregate)

Grade
A Excellent
Marks (%)
70 and above
B Very Good
60 69
C Good
50 59
D Satisfactory
40 49
E Failure
7.2.4 Carry-over provision

Please note that since there is a carry-over system for every semester, selfstudy should start automatically for the next semester without waiting for the
examination results.
7.2.5 Examination and Result Publication:
The University will conduct term-end examinations at designated

Examination Centres. The term-end examination date and other related
instructions of the examinations will be published well in advance of the
date of examination on the website www.smude.edu.in.
The University reserves the right to change the mode of examination
(from offline to online) from time to time. The change would be intimated
to students well in advance.
NO STUDENT WILL BE ALLOWED TO APPEAR FOR THE

EXAMINATION WITHOUT AN ADMIT CARD. Admit card is only valid
when accompanied with University photo Identity Card. Learning
Centre/Study Centre/Program Centre are not permitted to issue any
authority letter for appearing in the examination. Learning Centre/Study
Centre/Program Centre should not withhold the admit cards of any
student for any reason.
Admit Cards will be issued only to those students who fulfill the
prerequisites as specified by the University. Admit Cards will be issued
to all fresh and Re-registered students and re-sitting candidates who

have filled up the re-sitting form before the last date specified by the
University. The Admit Card is valid only when produced along with the
photo Identity Card issued by the University.
Candidates are not allowed to bring inside the Examination Hall mobile
phones, calculators, statistical/scientific tables, laptops or any object/
device/ gadget that can offer unfair assistance in answering the
University question papers. However, scientific/ non-programmable
calculators are allowed for specific subjects (as mentioned in the time
table). Possession of mobile phone, even in switched off condition shall
be considered as unfair means of assistance; hence students are strictly
warned not to bring mobile phones with them inside the Examination
Hall. The Examination Centres will not be responsible for ensuring safe
custody of the mobile phone.
CANDIDATES WILL NOT BE PERMITTED TO ENTER

EXAMINATION
HALL
AFTER
TEN
MINUTES
OF
COMMENCEMENT OF EXAMINATION.
Candidates are not allowed to leave the examination hall within one hour
of commencement of the examination.
THE
THE
The identity and signature of the candidates will be verified during the
examination. Candidates are required to sign on the answer sheet in the
invigilators presence.
Candidates caught cheating or attempting to cheat may be disqualified
immediately and debarred from appearing for University Examinations in
accordance with the prevailing rules of the University.
The results will be published on the website www.smude.edu.in and marks
card shall be sent to the respective Learning Centre/Study Centre/Program
Centre
7.2.6 Model Questions

(For a four credit course/ subject)
1 mark questions Multiple choice questions (MCQs)

1. Management is
A) Science
C) Science as well as art
B) Art
D) None of these
2 marks questions Multiple choice questions (MCQs)

51. What are the advantages of client server system?
1) Faster response time to requests for processing
2) Better local cost control of operations and development
3) Increase of responsibilities and cost overhead at center
4) Enables distribution of processing from centralised to desktop
computing
A. 2), 3) and 4)
B. 1), 2) and 4)
C. 1) and 2)
D. 1), 3) and 4)
10 marks questions Descriptive questions (DQs)

(Answer should not exceed 250 words)
76. What is project control? Describe the process of project performance

evaluation
77. Briefly discuss the steps to close the project.
Case Study
(Question number 78 and 79 are based in Case Study)
8. Project Guidelines
A) Introduction:
This guide will provide you with all the information you need to know for
developing a project dissertation. As project work is a very important part of
MBA course curriculum, it has been marked for four credits.
The following guidelines may be adopted: MBA projects
1. The duration of the project is for eight months starting from the third
semester with synopsis preparation and ending with evaluation during
the fourth semester.
2. It must be a live project either done at the place of work or some other
organisation.
3. The project must be taken up under a guide at your Authorised Study
Centre/ Program Centre/ Learning Centre. It must be approved by the
Learning Centre.
4. The project must be completed and submitted at the Authorised Study
Centre/ Program Centre/ Learning Centre.
5. It must relate to the specialisation pursued.
B) Selection of Project Title:
The title selected should be coherent with the stream of study or
specialisation.
A list of suggested topics is provided at the end of this document.
However, the student and the guide have the freedom to identify an
appropriate topic.
The title should be specific and focus towards the objectives of the
project.
C) Project Process:
1. Prepare Project Synopsis:
The project synopsis needs to be submitted within 15 days of
registration in the third semester.
It needs to be prepared with the following components:
Should be of approximately 500 words
Should have an introduction
Should outline the methodology to be used

Should mention the tools/ techniques to be used for data analysis
References and bibliography.
2. The actual project study may take 60 working days to be completed.

3. Submit a draft project work to the Authorised Study Centre/ Program
Centre/ Learning Centre:
The draft project work should be submitted 20 days after the study has
been conducted.
The draft should constitute the following:
Title of the project
Introduction
Literature review/related research outcomes (a brief review of similar
or related studies conducted elsewhere. (This should not be more
than 500 words).
Description of study methodology
List of work done: Visits to company, list of functionaries met,
documents received from company; registers and files seen,
observations made, field visits, number of samples collected/
questionnaires filled should be mentioned in proper order.
Names of books, sites, journals, magazines referred.
4. After receiving a feedback from the Authorised Study Centre/ Program
Centre/ Learning Centre, make the necessary corrections and proceed
to the next step.
5. Submit the final report:
The final project report should be submitted 30 days after the
submission of the draft project work.
6.
Viva Voce/Presentation:
Viva will be conducted as per the schedule given by the Office of
Additional Registrar Student Evaluation. The power point slides for
presentation should be submitted along with the final project report. The
student should demonstrate or make a power point presentation of their
project at the Authorised Study Centre/ Program Centre/ Learning
Centre to the University approved external and internal examiners.
Please be in touch with your Study Centre/ Program Centre/ Learning

Centre for the actual date of project evaluation.
The project work terminates with the viva voce/ presentation. A
summary of the project is to be submitted.
Executive Summary: Should be 500 words; besides being a part of the
project report, a copy of the executive summary should be submitted
separately also. The following are the constituents of the summary:
o
Title
o
Statement of the problem
o
Methodology used
o
Main findings /outcome of the study with respect to objectives
o
Recommendations
D) Project Report:
The final project report should consist of the following components:
Cover page
Title page
Acknowledgement
Bonafide letter (from the company where the project was undertaken)
Table of contents
List of Tables & List of Figures
List of Symbols, Abbreviations and Nomenclature
Executive Summary
Chapters
o Introduction
o Project details
Title of the project
Aims and objectives of the study
Problem statement
Scope of the study
Significance of the study
o Literature review/related research outcomes (should not be more
than 500 words)
o
o
o
o
Methodology used: Data collection method, research tools used,

sampling methodology, validity of the data
Data analysis and interpretation/Research findings
Recommendations and conclusions
Limitations of the study and scope for further research, if any,
References/ Bibliography
Format for Bibliography:
Books:
Authors or Editors Names, Title of the Book, Place of Publication,
Publisher, Year of Publication, Page number
Example:
R.C. Goyal, Hospital Administration and Human Resource Management,
New Delhi: Prentice Hall Publication, 2008, Pg. 75
S.K. Joshi, Quality Management in Hospitals, New Delhi: Jaypee
Brothers, 2009, pg 89-93
Journals:
Author, Article Title, Title of Periodical, Date of Publication, Page
numbers of the article.
Example:
Bronwyn Fryer, The Layoff, Harvard Business Review, March 2009, Pg
17-24.
Keila Rooney, Consumer Driven Healthcare Marketing: Using the Web
to Get Up Close and Personal, Journal of Healthcare Management,
Chicago: July 2009, Vol. 54, Pg 241
Visit our website

guidelines.
http://edunxt.smude.edu.in,
for
E) Project Evaluation:
Evaluation pattern for the project is as given below:
Evaluation Criteria
Internal
External
detailed
project
Synopsis
Methodology
10
10
Analysis /Findings
25
25
Project Report
25
25
Viva
35
35
Total
100
100
F) Suggested project topics for MBA but not limited to:

Sl.
No.
Project Topics
PROJECT TOPICS FOR HUMAN RESOURCE MANAGEMENT
2.
A study of performance appraisal / performance management system in

XYZ organisation
Assessment of role stress amongst the employees of XYZ organisation
3.
Job satisfaction survey at XYZ organisation
4.
Competency mapping in an organisation
5.
Training effectiveness in an organisation
6.
Study of organisational culture OCTAPACE profile.
7.
Motivational analysis of organization
1.
9.
A comparative study of team effectives in an organisation: Team

effectiveness assessment measure.
A study of Compensation Management System
10.
A detailed study of promotion and reward policy of organisations
11.
A study of quality of work life in an organisation
12.
Mapping training needs of employees: Training Need Analysis

PROJECT TOPICS RELATED TO MARKETING
8.
13.
Formulation of Marketing Strategies to Improve Market Share of LG

Microwave Ovens
14.
Improving the Effectiveness & Efficiency of Operations at Cox & Kings

India Ltd.
15.
Demand Forecasting for Orion-ERP Package for ICICI InfoTech in

Bangalore, based on Small & Medium Enterprises.
16.
Developing a Service Delivery Model to Bridge the Gap between

Services Expected & Provided by ICICI Home Loans.
17.
Strategies for Increasing the Occupancy Rate of Taj West End Hotel,
Bangalore
18.
A Market Feasibility Study for New X-ray Machines from Wipro-GE

Medical Systems
19.
Distribution Mapping & Dealer Satisfaction Survey for Nokia Mobile

Phones.
20.
A Study of Marketing Strategies & Distribution Channels in North

Karnataka for Cholamandalam Investment & Finance Company Ltd.
21.
A Study to Improve Awareness level of Triraksha Welfare Scheme

among Farmers for Tractors & Farm Equipment Ltd
22.
A Study to Increase Penetration Level & Brand Loyalty among existing

consumers of Samsung India Electronics Ltd.
PROJECT TOPICS RELATED TO FINANCE
23.
The Study of Indian Financial System: Post Liberalisation
24.
The Impact of Global Recession on Information Technology Sector In

India
25.
The Impact of the Recent Global Economic Slump on the Indian Capital
Market
26.
A Comparative Study of Bancassurance Products In Banks
27.
A Comparative Study of Equity Linked Savings Schemes Floated by

Domestic Mutual Fund Players
28.
A Comparative Study of Cost Of Capital In Automobile/ Steel/ Pharma/

Finance Industry
30.
A Comparative Study of Financial Performance of Banks Using Ratio

Analysis
Profitability and Operational Efficiency of Public Sector Banks
31.
Profitability and Operational Efficiency of Banks in India
32.
A Study of Working Capital Management In Small Scale Industries
33.
The Scope of Microfinance in the Indian Context.
34.
Financial Inclusion- The Scope and Effect in the Indian Economy
35.
Rural Banking in India
36.
Dematerialisation The Scope and Effect.
37.
The Future of Investment Banks in the post- Lehman Brothers Era

PROJECT TOPICS RELATED TO INFORMATION SYSTEMS
38.
Role of software agents as a collaborative tool E-commerce
39.
Hospital Management System - Database Approach, Mangala Hospital,

Hassan
40.
Automation of Banking Database, XYZ Bank.
41.
Automation of Customer Relation Database, A SAP Product
29.
42.
A Study on Electronic Data Storage- Steel Factory, Mumbai
43.
A Webpage Design using JAVA-Google Page

PROJECT TOPICS RELATED TO MBA - HCS
44.
A Study on the Identification of High Risk Groups Prone to Spinal

Disorders /Diabetes-/Heart Attacks (or any other lifestyle condition) and
Corresponding Prevention Recommendations
45.
A Study on the Wellness Practices in a Target Group (MNC Employees,

School Children and Older Adults) and Recommendations on Wellness
Practices
46.
A Study on the Identification of Causes of Delays in In-patient Discharges

and Recommendations to Avoid Delays and Increase Patient Satisfaction
47.
A Comparative Study on Patient Satisfaction in (Executive Suites, VIP

Suites, Out-patient Department, General Ward, Laboratory Services, etc.)
and Recommendations to Increase Patient Satisfaction
48.
A Study on Patient Satisfaction in Any One Department in a Multispecialty Hospital. (Health Screening Dept, In-house Pharmacy, Outpatient Services, Billing, etc)
49.
A Study on the Identification of Causes of Delays in Patient Transfer

(Internal/ External) and Recommendations to Decrease Waiting Time and
Increase Patient Satisfaction
50.
A Comparative Study on Waiting Time in Various Hospital Departments

and Recommendations to Decrease Waiting Time (Out-patient Dept,
Billing, etc)
51.
A Study on Job Satisfaction of Nurses /Paramedic Staff in ICU /Operation

Theatre /Wards, etc., and Corresponding Recommendations to Improve
Job Satisfaction
52.
A Study of Sickness Absenteeism Among Various Groups of Hospital

Employees (Nurses, House-keeping Staff, Ward Boys, CSSD employees,
Doctors, etc.,). A comparative study of the same may also be done.
53.
A Study on Work Safety for Employees in the Radiology Department /

Waste Disposal Department /Lab /Hhousekeeping, etc., and
Corresponding Recommendations to Improve Work Safety. A
comparative study may also be undertaken between the departments.
54.
A Study on Waste Disposal Management in a Hospital and

Recommendations for Safe Disposal
55.
A Study on Hospital Acquired Infections and Prevention

Recommendations
56.
A Study on the Efficiency of CSSD (or any other department of a multispecialty hospital)
57.
A Cost Analysis Study in General Ward (or any other department) of a

Hospital to Develop User Charges
58.
A Comparative Study on Cost Analysis of the Various Departments in a
Hospital and Cost-cutting Recommendations

59.
A Study on Formulation of Marketing Strategies to Promote a Healthcare

Service (e.g., Women Wellness Check-up Promotions)
60.
A Study on Involvement of Doctors /Nurses /Paramedics in Rural

Healthcare and Suggestions to Improve Involvement
61.
A Study on Medical Representative Triumphs and Trials

Recommendation to Improve Liaison of Medical Reps and Doctors
62.
A Comparative Study of In-house Pharmacy and Retail Pharmacy
63.
A Study on the Identification of the Causes of Delays in Cashless

Hospitalisation and Recommendations to Reduce Time Lags
PROJECT TOPIC RELATED TO PROJECT MANAGEMENT
64.
A study on the effectiveness of Project Management in Mining
65.
Importance of Human Resource Management in construction projects
66.
A study on controlling risks in construction projects
67.
Project Cost Estimation for software projects
68.
A study on software project management practices with special reference

to embedded systems
69.
A study on quality management/assurance for software projects

ion
70.
Effect of project risk on project performance : A study at XYZ inc
71
Validity of feasibility studies in Infrastructure Projects
72.
Comparative Study of Project Management Software- MS project and

Primavera
73.
A Study on Risk Factors Involved In Outsourcing IT Projects
74.
Role of Earned Value Analysis in Project Management
75.
Risk analysis and management in IT projects
PROJECT TOPIC RELATED TO INTERNATIONAL BUSINESS MANAGEMENT

76.
Market entry strategies and programs for a particular sector/ Company/

Product
77.
Cross cultural issues and managing cross border teams
78.
Strategies adopted by MNCs to cope with Indian brands
79.
Impact of FDI on any particular sector
80.
Multinational mergers and acquisitions
81.
HR policies Global and Local
82.
Transfer pricing- issues and government policies
83.
Impact of HRM practices on operational performance in MNCs
84.
Changes in banking industry after incorporation of FEMA

PROJECTS TOPICS FOR MBA TOTAL QUALITY MANAGEMENT
85.
Implementation of 5 S in manufacturing companies in XXXXX city/

town/state
86.
Quality Management in Software Industry A Study
87.
Process Capability Study in BPO companies
88.
A Study on Continuous Improvement Process in XXXXXXX Company
89.
Effectiveness of Six sigma Projects A Study
90.
Application of Quality Control tools A Study
91.
Cost reduction through Quality Approach A study
92.
A Study on Just In Time in XXXXXXX Company
93.
Total Productive maintenance in manufacturing Companies A Study
94.
Customer Satisfaction through TQM Approach A Study
95.
Quality Management in Healthcare sector A Study
96.
A Study on Statistical Process Control in specific manufacturing

Company
97,
Application of QFD in Service Industries
98.
Impact of Application of FMEA in Manufacturing Industries in the city of

XXXXXXX
99.
A study on quality management in XXXXXXX bank
100.
A study on TQM implementation in hospital
101.
A Study on TQM implementation in service industries
102.
Measuring quality in service sectors
103.
SPC and its application in service industries
104.
A study on effectiveness of TQM implementation in XXXXXXX industry
105.
Improving quality in small and medium scale industries

PROJECT TOPICS FOR RETAIL OPERATIONS MANAGEMENT
106.
A study on Indian organized retail sector
107.
Effectiveness of promotional schemes in Retail stores
108.
Study of retail store operations
109.
Emerging retail formats and strategies
110.
Role of FDI in Indian retail sector
111.
A study on retail consumer behavior-personal, social & cultural
112..
A study on Loyalty programs in organized retail sector
113.
A study on changing consumer preferences towards organized retailing
from unorganized retailing

114.
A study on strategies for promoting retailers brand
115.
An analysis of possible strategies for successful internet based customer

services in retail
116.
Measuring the effectiveness of display system in retail industry
117.
Retail outlet mapping of retail stores & shopping malls
118.
Study on private labels Vs. national brands
119.
A study on effective Supply Chain practices in organized retail sector
120.
Impact of retail IT application on effective store operations
121.
Best HR practices in organized retail sector
122.
A study on customer relationship management practices in retail store
123.
A study on effective retail project management
124.
Analysis of training needs assessment of retail sales executives
125.
A study on pricing strategies followed by successful retailers.
126.
To analyze visual merchandising and space planning in a mall
127.
To identify significance of CRM in retail sector
128.
A study of automotive retail management structure in an organization

PROJECT TOPICS ON OPERATIONS MANAGEMENT
129.
A study on Total Quality Management at XYZ Company
130.
A study on ERP selection process in SMEs
131.
A study on Production and inventory control
132.
A study on the role of internet in supply chains
133.
Analysis and design of service operations using waiting lines
134.
Computer Aided Management
135.
Impact of TPM practices on production performance
136.
Effect of six sigma on manufacturing performance
137.
A study on Quality Measurement in Service Operations
138.
Role of Artificial Intelligence in manufacturing
139.
Aggregate Planning and Master Production Schedule
G) Template/Details for Preparation of Project Report for MBA course

Contents
i. Cover page and Title page
ii.
iii.
iv.
v.
vi.
vii.
viii.
ix.
x.
xi.
Acknowledgement
Bonafide Letter
Executive Summary
Table of Contents
List of Tables
List of Figures
List of Symbols, Abbreviations and Nomenclature
Chapters
References/Bibliography
Instructions
i) Cover Page and Title Page:
About Cover page and Title Page:
<TITLE OF PROJECT REPORT>
A PROJECT REPORT
Under the guidance of

______________________________
Submitted by
______________________________
in partial fulfillment of the requirement

for the award of the degree
Of
MBA
IN
[Finance/Marketing/Human Resource Management/Information Systems/Banking/Retail
Operations/Operations Management/Project Management/Total Quality Management]
<MONTH> & <YEAR>
ii) Acknowledgement:
Acknowledgment is the regard given to the people and organisations who
have helped you in completing the project undertaken. It must consist of
acknowledgements towards the organisation you study and to the company
where you have done your project followed by the people who have helped
you in the process.
iii) Bonafide Certificate

Bonafide Certificate:
BONAFIDE CERTIFICATE
Certified that this project report titled .. is the bonafide
work of ..<NAME OF THE CANDIDATE(S)>. who carried out the project
work under my supervision.
SIGNATURE
SIGNATURE
HEAD OF THE DEPARTMENT
FACULTY IN CHARGE
<Academic Designation>
<Department>
<Department>
<<Full address of the Dept & College >>
College >
<Full address of the Dept &
<<Full address of the Dept. of College>> <Full address of the Dept. &
College>
iv) Executive Summary:

Executive summary should be a one-page summary of the project report. It
should consist of the statement of the problem, main findings, and
recommendations for further use. It should be typed in double line spacing,
font style -Times New Roman, and font size 14.
v) Table of contents:
It is the list of all the contents in the report. Please see the example below:
Table of Contents
Chapter
No.
Title
Page No.
Introduction
1.1
1.2
1.3
10
Literature review.
2.1
14
2.2
21
vi) List of Tables:

Give the same name for the table as it exactly appears above the tables in
the text. The caption of the table must be present above the table. A 1.5 line
spacing should be adopted for typing the matter under this head.
Table 1 <Caption of the table>
Field 1
Field 2
Field 3
Field 4
Field 5
Field 6
List of tables
1. Table 1: <caption the table1>
2.
Note: By the word Table, we mean tabulated numerical data in the body of
the project report as well as in the appendices (if any). All other non-verbal
materials used in the body of the project work and appendices such as
charts, graphs, maps, photographs and diagrams may be designated as
figures.
vii) List of Figures:

Give the same name for the figure as it appears exactly below the figures in
the text. The caption of the figure must be present below the figure. A 1.5
line spacing should be adopted for typing the matter under this head.
Figure 1: < Caption of the Figure>

List of Figures
1. Figure 1: <caption the Figure 1>
2. .
viii) List of Symbols, Abbreviations and Nomenclature:

1.5 line spacing should be adopted for typing the matter under this head.
Standard symbols, abbreviations, etc., should be used.
ix) Chapters:
The chapters can be broadly classified into three parts:
1. Introductory chapter
2. Chapter(s) on the main content of the project
3. Concluding chapter.
The main text will be divided into several chapters and each chapter can be
further divided into several divisions and sub-divisions.
Each chapter should be given a relevant title.
Tables and figures in a chapter should be placed in the position with
respect to the reference where they are cited.
Headers and foot notes should be used sparingly. The title of the project
must be reflected on the left side of the header and chapter name must
be on the right side of the headers. Page numbers are to be placed on
the right side of the footer. They should be typed in single space and
placed directly underneath in the very same page, which refers to the
material they annotate.
Note: The report must always end with the concluding chapter and future
enhancements, if any.
x) References/Bibliography:
The listing of references should be typed four spaces below the heading
REFERENCES in alphabetical order in single spacing left - justified. The
reference material should be listed in the alphabetical order of the first
author. The name of the author/ authors should be immediately followed by
the year and other details. Any website reference must be referred/
preceded by the publications reference.
xi) Instructions:
The text in the printed copies must be in black colour.
1.5 line spacing should be used for typing the general text. The general
text shall be typed in the font style Times New Roman and font
size 12.
9. General Points
It is the endeavour of the University to upgrade the syllabus keeping in

view the industrial/market requirement so as to impart the latest
technology / developments to the students. It is, therefore, essential to
upgrade the study materials periodically. The University reserves the
right to modify/update the program syllabus. The students are advised
to keep themselves informed about the changes in the syllabus and the
contents of the SLM constantly by visiting the websitewww.smude.edu.in, in addition to being in touch with LC in this regard.
It is important to note that the examinations will be conducted based on
the syllabus and contents applicable in that session. The implication is
that a student, who reappears/re-sits for back paper, will be required to
appear in the examination, which is based on the latest

syllabus/content of the SLM. It is, therefore, imperative that the
student, who fails in a subject, should submit his/her re-sitting
application at the earliest to enable the University to dispatch the
revised edition of the SLM (only in case of revised curriculum).
All the payments shall be made by the students in the form of DD

drawn in favour of Sikkim Manipal University, DE payable at Manipal /
Udupi and with the Name, Roll Number and Centre Code written on the
reverse of the DD. The students are advised to retain the counter foil
and photocopy of the DD with them for their reference. Fees once paid
cannot be refunded.
Legal Disputes, if any, shall come under the jurisdiction of Udupi

(Karnataka)
******

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PROGRAM GUIDE

MASTER OF BUSINESS ADMINISTRATION

MASTER OF BUSINESS ADMINISTRATION

The Master of Business Administration (MBA) program of Sikkim Manipal

2. Objectives of the Program

To promote an enquiry based learning

3. University Learning Centre/Study Centre/Program Centre

4.4 Academic calendar

Last week of June

Last week of September

Last week of December

Last week of March

5. Course/ Subjects of Study & Self Learning Material (SLM) for

Course/ Subject Title

Name of the Books

B1621 Management Process and

B1622 Business Communication

MB0040 Statistics for

B1731 Statistics for Management Revised Edition: Spring

MB0041 Financial and

B1624 Financial and Management

MB0042 Managerial Economics

B1625 Managerial Economics

MB0043 Human Resource

B1626 Human Resource

B1627 Production and Operations

MB0045 Financial Management

B1628 Financial Management

MB0046 Marketing Management

B1629 Marketing Management Revised Edition: Spring

B1630 Management Information

MB0048 Operations Research

B1631 Operations Research

MB0049 Project Management

B1632 Project Management

Legal Aspects of Business

Third Semester Specialisation

B1754 Security Analysis and

MF0011 Mergers and

B1732 Mergers and Acquisitions

MF0012 Taxation Management

B1760 Taxation Management

MF0013 Internal Audit and

B1733 Internal Audit and Control

B1721 Sales, Distribution and

MK0011 Consumer Behaviour

B1722 Consumer Behaviour

MK0012 Retail Marketing

B1723 Retail Marketing

MK0013 Marketing Research

B1711 Marketing Research

Human Resource Management

MU0011 Management and

B1726 Management and

MU0012 Employee Relations

B1734 Employee Relations

B1735 HR Audit - Edition: Spring

B1483 Software Engineering

MI0034 Database Management

B1217 Database Management

MI0035 Computer Networks

B1481 Computer Networks

MI0036 Business Intelligence