1

Investor Presentation
June 2015

Statements made in this Presentation describing the Companys objectives,

projections, estimate, expectations may be Forward-looking statements within the
meaning of applicable securities laws & regulations. Actual results could differ from
those expressed or implied. Important factors that could make a difference to the
Companys operations include economic conditions affecting demand supply and
price conditions in the domestic & overseas markets in which the company operates,
changes in the government regulations, tax laws & other statutes & other incidental
factors.

Disclaimer

o Pan Asia Kitchen Refreshing

Flagship Brand
o Building on Power Brands

Leverage Brand Equity

o 3.8 million (approximately) guests

served during FY2015

Enhance Dining Experience

Skilled and
Motivated Workforce

Sustainable Growth
& Scalability

o Sustainable Expansion Plan

o Expansion to focus on Mainland
China Asia Kitchen
o Strategic opening of
of other brands
Sigree Global Grill &
Hoppipola

Restaurant Network Expansion

o Foray into Middle East Market through

Joint Venture
o Early Mover Advantage
o Opportunistically set up Restaurants
through FOCO / COCO model

Footprints in New Geographies

Strategic Overview

o Maintain Footfalls and Average Cover turn-around

o Multiple initiatives and ongoing Restaurant expansion/Sweating of assets
o Consolidation and Transition of existing Indian brands under the umbrella of
power brand Sigree Global Grill
o Aggressively launch Casual Dining formats - Caf Mezzuna and Hoppipola

Continued Focus on Growth

o Forayed into Middle East Market through JV with AL MOHANNADI Group

o Opened restaurants in Tanzania
o Opportunistically expand through COCO / FOCO in other regions

Foray into Newer Geographies

o Total 115 Restaurants across all formats including Confectionaries (31st March
2015) new additions to drive long term growth as and when discretionary
spends pick up
o Plans to open 10-12 restaurants in FY 2016

Sustainable Expansion Plan

o Mainland China brand refresh - through Mainland China Asia Kitchen

o Offers South East Asia Cuisine with 60% Chinese and 40% Pan Asian Flavours

Brand Leadership

Pillars of Growth FY 2016

Sigree Global Grill AmanoraPune

Mainland ChinaDar es Salaam

Tanzania

HoppipolaMathurudas Mill CompoundMumbai

MLC Asia Kitchen-Spring Hotel

Chennai

Our New Restaurants

Q2 FY15
Q3 FY15
Q4 FY15

On 31.03.14

106

The Company follows a round the clock productivity and net revenue
optimization review policy and closes restaurants that do not measure
up to the set parameters

Total 115 Restaurants including Confectionaries as on 31st March 2015 out of which
97 are Restaurants across brands and 18 are Confectionary stores

On 31.03.15

115

Total Number of Restaurants

including Confectionaries

3 Restaurants opened in Q4 FY15 at Bengalaru & Tanzania

Q1 FY15

Restaurants Opened

Restaurant Accretions

74 Company Owned and Operated Restaurants, 23

Franchisee*** and 18 Confectionary outlets spread
across 23 cities in India, 1 city in Bangladesh and 1
city in Tanzania
7

16

2
5
3
1
97
18

Sigree and Sigree Global Grill

Haka

Machaan

Flame & Grill

Caf Mezzuna
Hoppipola
Kix, Shack and Kibbeh
Zoodles Asian Street Wok
Sub-total
Sweet Bengal Confectionary

Mumbai

Mumbai

Kolkata and Hyderabad

Bengaluru, Pune and Mumbai

Kolkata and Pune

Hyderabad and Kolkata

Kolkata, Guwahati and Howrah

Kolkata

Pune, Chennai, Kolkata , Mumbai,

Hyderabad, Bengaluru, Indore and
one in Dhaka, Bangladesh and one
in Dar es Salam, Tanzania

Mumbai, Kolkata, Delhi, Bengaluru,

Gurgaon and Hyderabad

23 cities in India and one in Dhaka,

Bangladesh and one in Dar es
Salam, Tanzania

Cities

*** Franchisee Restaurant: Franchisee Owned, Company operated restaurants

* This includes franchisee restaurants located in Dhaka, Bangladesh and Dar es Salam,
Tanzania, ** Data as on 31st March, 2015

115*

Oh! Calcutta

Total

53

Total **

Mainland China and Mainland

China Asia Kitchen

Brand

Region Wise Presence Q4 FY15

Promotion of Sichuan, Hunan Festival and

Chinese New Year at Mainland China
Launch of Anglo lndia Festival at Oh! Calcutta
Launch of Arabian Food Festival and Lebanese
Festival at Sigree Global Grill
Valentines Day Offers at Hoppipola
Tie-up with HSBC Bank

Optimization of Kitchen Area

Import Substitution
8

o Continued focus on Cost Control and

Optimization measures

Operational Initiatives

o Increase customer base under Loyalty

programme - Speciality Preferred Cards

Drive Loyalty, Delight Customers

o
o

o
o

Marketing Initiatives

Key Initiatives in Q4 FY15

Diverse Menu Offerings

10

FINANCIAL ANALYSIS

Q4 FY15 Results

22.5
3.1
19.4

Profit from ordinary activities before tax (5-6)

Tax expense
Net Profit after tax (7-8)

8
9

11

0.1

18.1

4.6

7.4
32.2

39.6

19.6

20.1

251.9
195.8
64.8
154.7
117.1
784.3

224.4
177.5
71.1
160.0
98.5
731.5

0.2

791.1
13.3
804.4

721.1
15.0
736.1

39.7

31.12.2014

22.7

31.03.2015

Income from operations

(a) Net Sales
(b) Other operating income
Total Income from operations
Expenses
(a) Cost of materials consumed
(b) Employees benefits expense
(c) Depreciation and amortisation expense
(d) Other expenses
(e) Lease Rent
Total Expenses
Profit from operations before other income and
finance costs (1-2)
Other Income
Profit from ordinary activities before finance costs
(3+4)
Finance costs

Particulars

Sr. No

4.0
34.3

38.3

0.2

38.5

26.3

12.2

200.8
153.0
54.8
148.3
105.9
662.8

632.9
42.1
675.0

31.03.2014

For the Quarter ended on

Financial Overview

20.7
94.5

115.2

0.8

116.0

77.0

39.0

940.8
719.6
252.2
606.3
435.9
2,954.8

2,903.9
89.9
2,993.8

2015

58.0
189.0

247.0

0.7

247.7

98.4

149.3

759.1
612.5
190.2
536.3
391.1
2,489.2

2458.5
180.0
2,638.5

2014

Financial Year

` In Million

` in Million

600

650

700

750

Q4 FY14

675.0

9.1% y-o-y

Q4 FY15

736.1

12

Total Restaurant Network at 115

including Confectionaries as on 31st
March, 2015

Brand Refresh for Flagship Brand

launch of Mainland China Asia Kitchen

Revenues from various expansion

initiatives

Increase in Total Income from

Operations due to :

Total Income from Operations

` in Million

93

94

Q493.3
FY14

13.8%

Q4 FY15

12.7%

93.8

12%

13%

14%

13

Reduction in discretionary spends

Upfront loading of new Restaurant

Launch Costs

Postponement of Raw Materials cost

decline

Reduction in EBIDTA Margins primarily

due to :

While, EBIDTA increased from Rs. 93.3 million in Q4 FY14 to Rs.

93.8 million in Q4 FY15, the EBIDTA Margin has declined from 13.8%
in Q4 FY14 to 12.7% in Q4 FY15

EBIDTA & EBIDTA Margins (%)

` in Million

10

20

30

40

Q4 FY14

34.3

5.1%

Q4 FY15

19.4

2.6%

48.4% y-o-y

0%

1%

2%

3%

4%

5%

6%

14

Statutory increase in Depreciation Costs on

account of changes in Companies Act, 2013

Deferral of Menu Price increase

Deferred impact of reducing input costs

Profit After Tax declined

primarily due to :

PAT and PAT Margins (%)

Drive initiatives around

efficient Operational
Management

Optimize opportunities
through continuous
evaluation of Guest
feedback and economic
conditions

15

Expecting Consumer Discretionary spends to improve as the economy revives

Focused on driving sustainable long term growth in Sales and remaining the Market Leader

Focus on driving
penetration by expanding
geographies

Innovate with
indigenously developed
food items thereby
reducing dependence on
imports

Focus on delivering high

quality food

Continuing efforts to
improve EBIDTA Margins
and PAT Margins

Drive Innovation across

menus to provide a
unique guest experience

Planning to open 10-12

restaurants in FY16

Focus on sustainable
growth by sweating of
assets and leveraging
brand equity of our
flagship brand

Profitability

Innovation

Revenues

The Road Ahead

Contact No : 022-33416700
Email ID : rkm@speciality.co.in

16

Mr. Rajesh Kumar Mohta

Executive Director Finance and CFO

For Additional Information :

IR Contact